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111© 2004 Cisco Systems, Inc. All rights reserved. 111© 2003, Cisco Systems, Inc. All rights reserved.Presentation_ID
2© 2004 Cisco Systems, Inc. All rights reserved.
ISR and their AT potential
Massimiliano Caranzano – mcaranza@cisco.com
Senior Manager
Advanced Technologies Channel Strategy&Development EMEA
333© 2004 Cisco Systems, Inc. All rights reserved.
Today’s Communication NeedsExtend Productivity Apps to all Employees
SMBsSMBs need access to similar services as big enterprisesneed access to similar services as big enterprises
EmailEmail
Web AppsWeb AppsFaxesFaxes
CollaborationTools
CollaborationTools
Advanced Voice AppsAdvanced
Voice Apps
Communication with Partners
Communication with Partners
Video ConfVideo Conf
Communication system complexityCommunication system complexity
Per
form
ance
Req
uire
dP
erfo
rman
ce R
equi
red
We no longer We no longer communicate only communicate only
by phoneby phone
444© 2004 Cisco Systems, Inc. All rights reserved.
Usage Models Are Changing
• Point-to-point Multipoint• Voice-only Rich-media• Phone PC/PDA• Wired Wireless• Non-real time Real time• Scheduled Ad hoc
555© 2004 Cisco Systems, Inc. All rights reserved.
The New Network Paradigm
Collaboration Calendar
Video-conferencing
Web Application
Audio-conferencing
Instant Messaging
TelephoneServicesVoice
Messaging
ContactCenter
666© 2004 Cisco Systems, Inc. All rights reserved.
Networks Today... Multi-Vendor
Internet
PSTN
Data
Voice
Access
SecuritySwitching
WLAN
Telephony
DECT mobile users
fixed users
777© 2004 Cisco Systems, Inc. All rights reserved.
Convergence: Cisco´s Full Service Solution
Internet
PSTN
Access Security
Switching
WLANTelephony
mobile users
fixed users
Converged Network
888© 2004 Cisco Systems, Inc. All rights reserved.
IPC Look and Feel
3.5 Million
999© 2004 Cisco Systems, Inc. All rights reserved.
Security is Required for all Places in the Network
Data Center
ENTERPRISE INTRANET
ENTERPRISE INTRANET
Small-Medium
Enterprise
Enterprise Campus
Factory Floor
Full Service Branch Office
Teleworker/Home/Road Warrior
101010© 2004 Cisco Systems, Inc. All rights reserved.
Evolution of Security Challenges
GlobalInfrastructure
Impact
RegionalNetworks
MultipleNetworks
IndividualNetworks
IndividualComputer
Target and Scope of Damage
Target and Scope of Damage
1st Gen• Boot viruses1st Gen• Boot viruses
WeeksWeeks 2nd Gen• Macro viruses• E-mail • DoS• Limited
hacking
2nd Gen• Macro viruses• E-mail • DoS• Limited
hacking
DaysDays3rd Gen• Network DoS• Blended threat
(worm + virus+ trojan)
• Turbo worms • Widespread
system hacking
3rd Gen• Network DoS• Blended threat
(worm + virus+ trojan)
• Turbo worms • Widespread
system hacking
MinutesMinutes
Next Gen• Infrastructure
hacking • Flash threats• Massive
worm driven • DDoS• Damaging
payload viruses and worms
Next Gen• Infrastructure
hacking • Flash threats• Massive
worm driven • DDoS• Damaging
payload viruses and worms
SecondsSeconds
1980s1980s 1990s1990s TodayToday
The Challenge is how to protect our networks and use them to combat threats
The Challenge is how to protect our networks and use them to combat threats
FutureFuture
The Global WAN Infrastructure propagates security breaches
The Global WAN Infrastructure propagates security breaches
111111© 2004 Cisco Systems, Inc. All rights reserved.
SYSTEM LEVEL SOLUTIONS
SYSTEM LEVEL SYSTEM LEVEL SOLUTIONSSOLUTIONS
• Endpoints + Networks + Policies
• Partnerships
• Services
• Endpoints + Networks + Policies
• Partnerships
• Services
ADVANCED SECURITY
TECHNOLOGIES
ADVANCED SECURITY
TECHNOLOGIES• Endpoint
Convergence• Application Firewall• SSL VPN• Network Anomaly
• Endpoint Convergence
• Application Firewall• SSL VPN• Network Anomaly
SECURE INFRASTRUCTURE
SECURE INFRASTRUCTURE
• Secure Connectivity• Threat Defense• Trust & Identity
• Secure Connectivity• Threat Defense• Trust & Identity
An initiative to dramatically improve the network’s ability
to identify, prevent, and adapt to threats
An initiative to dramatically improve the network’s ability
to identify, prevent, and adapt to threats
Self Defending Network Strategy
Cisco strategy to dramatically improve the
network’s ability to identify, prevent, and
adapt to threats
Cisco strategy to dramatically improve the
network’s ability to identify, prevent, and
adapt to threats
121212© 2004 Cisco Systems, Inc. All rights reserved.
The 3800, 2800, and 1800 The 3800, 2800, and 1800 Security Bundles ship with Security Bundles ship with NAC capabilityNAC capability
Supports multiple AV vendors Supports multiple AV vendors & Cisco Security Agent& Cisco Security Agent
Restricts network access by Restricts network access by noncompliant devicesnoncompliant devices
NAC Solution: Leverages the network to intelligently enforce access privileges based on endpoint security posture
Limits network access to Limits network access to compliant, trusted endpointscompliant, trusted endpoints
Focused on limiting damage Focused on limiting damage from viruses and wormsfrom viruses and worms
Policy (AAA) Server
Vendor Server
Hosts Attempting
Network Access
Credentials Credentials
RADIUS
Credentials
Access Rights
Notification Comply?
Enforcement
Cisco Trust Agent
Policy Server Decision Points
3800, 2800, or 1800 3800, 2800, or 1800 RouterRouter
Coalition of market-leading vendors
Trust & IdentityNetwork Admission Control (NAC)Network Admission Control (NAC)
131313© 2004 Cisco Systems, Inc. All rights reserved.
Once upon a time …..
Routers were Red and White
and hair were Black ����
141414© 2004 Cisco Systems, Inc. All rights reserved.
Routing RenaissanceBuilding 4th Generation Networks
• 3 years research and development
• Over 1 million software and hardwareengineering hours
• Complete portfolio: 7 new models and single Cisco IOS® Software train
151515© 2004 Cisco Systems, Inc. All rights reserved.
From Basic Connectivity to Secure, Embedded Voice, Data, & Video Services
IntegratedData, Security, IP Telephony, and Intelligent Application Services
151515© 2003, Cisco Systems, Inc. All rights reserved.
Early Service ConvergenceSecurity,Firewall, VPN
2004
1995Pure DataDelivery
Cisco Routers
Secure, ConcurrentServices at Wire SpeedSecure, ConcurrentServices at Wire Speed
Integrated Services Routers
161616© 2004 Cisco Systems, Inc. All rights reserved.
3800 Series3800 Series
2800 Series2800 Series
FCS 3QCY04
FCS 4QCY04FCS 4QCY04
Highest voice trunk densities, scalability and performance for IP Communications
Flexible data / voice trunk combinations for small and medium-sized offices, plus branch offices
Secure voice, Survivable Remote Site Telephony, and IP Communications Express across wide range of affordable platforms
• Substantial increase in price/performance!
5X voice density, 7X performance, 4X memory
• Flexible, affordable configurations for customers of all sizes
• Secure voice, call processing, voicemail, auto attendant, voice trunks, transcoding, conferencing – all in one!
• Substantial increase in price/performance!
5X voice density, 7X performance, 4X memory
• Flexible, affordable configurations for customers of all sizes
• Secure voice, call processing, voicemail, auto attendant, voice trunks, transcoding, conferencing – all in one!
Increased Value For Commercial Offices,
SMBs and Enterprises
Increased Value For Commercial Offices,
SMBs and Enterprises
The Newest Cisco ISR Portfolio provides P
erfo
rman
ce a
nd S
ervi
ces
Den
sity
Enterprise Branch Offices Small to Medium Offices and Enterprise Branches
171717© 2004 Cisco Systems, Inc. All rights reserved.
Customer Base MigrationMillions of Units to Replace This Year!
LARGE INSTALLED BASE AND NEW LEASING PROGRAMS
• ~640+K – 2500s now 4-10 years old
• ~500+K – 2600s now 2-6 years old
• ~300+K – 1600s now 3-6 years old
• ~201+K – 3600s 5-7 years old
DRIVERS TO JUSTIFY MIGRATION
• #1 “Intelligent Security”
• Cost of Downtime and High Availability
• Flexible connectivity options
• Support for future needs, increased long-term value
171717
181818© 2004 Cisco Systems, Inc. All rights reserved.
Cisco TRADE IN PROGRAMS
• Cisco gears TRADE IN
• Security Competitive TRADE IN
• PBX/VOICE/VIDEO Competitive TRADE IN (Coming Q2)
http://tools/IS/CTMP/StartHandler
191919© 2004 Cisco Systems, Inc. All rights reserved.
Access Voice Bundles Enable Success!Integrated Service Router
- V3PN Bundles = Router + IPC Gateway + CCME + Advanced Security
Security (IOS and HDW Accelerator)
CCME orSRST
- CCME or SRST Bundles = Router + IPC Gateway + Call Processing
Bundles Provide:• Perfect starter sets for voice ready systems• Steep Discount from list price• Inexpensive enough to preload the system inpreparation for later voice deployment
-V Bundles = Router + IPC Gateway
DSP’sVoice IOSMemory
(Voice Gtwy, conferencing, transcoding)
Just add your choice of VIC’s (FXS,FXO, etc), EVM’s, NM-HDx and voice mail
202020© 2004 Cisco Systems, Inc. All rights reserved.
DSL
Fax
Cisco Integrated Services Router with Cisco CallManager Express, Cisco Unity
Express and IOS Firewall
GUI Management
station
GUI Management
station
Microsoft CRM
Microsoft CRM
Printer
Cisco IP Phone 7905 in lobby, break room, or
conference room
Cisco IP Phone 7905 in lobby, break room, or
conference room
Dial backup and POS
Catalyst 3550-24 PWR Access Switch
Analog phones
Cisco IP Phone 7960+ 7914 as the Attendant
Console
Cisco IP Phone 7960+ 7914 as the Attendant
Console
CO Line1, 2, 3, 4
Cisco Call Manager Express and Microsoft CRM
WAN or Internet
PSTN
212121© 2004 Cisco Systems, Inc. All rights reserved.
CCME: B-ACD Features Simple Call Queuing for the small office branch
• 3 separate queues with TCL script based auto-attendant.
• B-ACD Auto-attendant will answer PSTN calls to select which queue to be transferred too. This AA is for B-ACD use only.
• The initial auto-attendant greeting must play to all B-ACD callers. Optional repeating greeting every n seconds. Each greeting can be up to 15 secs long and is stored in flash.
• Calls are routed to agents based on longest idle agent available. Callers can hear MOH wave file from flash, not live source.
• Each queue can support up to 20 DN phone agents pre-defined. DND (logout key in this release) can be used to prevent calls from ringing agent phone
222222© 2004 Cisco Systems, Inc. All rights reserved.
Video Telephone Calls
• True Telephony
• Simple Phone Calls
• Single Dial Plan
• Conference
• Call Transfer
• Video/Audio Mute
Released today on CCM 4
232323© 2004 Cisco Systems, Inc. All rights reserved.
Video Services for Small Offices
WideArea
Network
Integrated Voice Integrated Voice and Videoand Video PSTN
Video DistributionVideo DistributionOver IntegratedOver IntegratedSatellite WANSatellite WAN
Conference Rooms:Conference Rooms:--Video ConferencingVideo Conferencing--Video TelephonyVideo Telephony
Classrooms:Classrooms:--EE--learninglearning--VODVOD
Employee Desktops:Employee Desktops:--Video TelephonyVideo Telephony--VODVOD--Live Video BroadcastsLive Video Broadcasts
Lobby, Doors, Windows:Lobby, Doors, Windows:--Video SurveillanceVideo Surveillance
IntegratedVideo
Services
VideoVideoTelephonyTelephony––CCMECCME--VideoVideoSRSSRS--VideoVideo
IntegratedIntegratedVoice,Voice,Data,Data,
VideoVideo––H320 GWH320 GW
VoDVoD &&Live VideoLive Video––
ContentContentEngineEngine
SurveillanceSurveillance––VideoVideo
GatewayGateway(Encoder)(Encoder)
242424© 2004 Cisco Systems, Inc. All rights reserved.
Video Services
Who will be driving Video?
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