presentation elevation spring 2015

PRESENTATION ELEVATION

Michael Weiss @mikepweiss

Who is this guy? AND WHAT IS

HE DOING HERE?

Still Chasing THE ROCK AND ROLL

DREAM

Now you know MICHAEL

WEISS

YOU THEM HOW 3

My Goal For

TODAY

EDUCATE INSPIRE ENGAGE

3

Be

RESPECTFUL

FIRST THINGS FIRST Most people are not good LISTENERS

There is more

LISTENING

in the room than

TALKING

FILTERS: Beliefs Values Attitudes Personality Culture Prejudices

Interests Expectations Assumptions Memories Images past and future Past experience

External DISTRACTIONS

TRIGGER WORDS

PINK ELEPHANT

“According to most studies, people’s #1 fear is public

speaking. #2 is death. Death is number two. This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”

FEAR

FIGHT OR FLIGHT

Stress Hormones CORTISOL & ADRENALINE

If you feel like you shouldn’t be somewhere;

FAKE IT. Do it NOT until you

make it – but until you

BECOME IT. - Amy Cuddy

YOU

#1 RULE: This is not about you.

It’s about the AUDIENCE.

You are not the HERO

You are YODA

The audience is

LUKE SKYWALKER

You are here to

SERVE

But we’re AGENCY PEOPLE

We are in the business of PERSUASION

Aristotle said that one of the most important parts of a speech is to PRODUCE

PERSUASION

Communication is the

TRANSFER OF EMOTION

Seth Godin

What is your STYLE?

It is critical that you IDENTIFY &

ACCEPT your style.

Until you do, you will

not be able to FOCUS

on what you want to say.

Get OUT of your

HEAD

“Wanting to be SOMEONE

else is a waste of the person YOU ARE”

- Marilyn Monroe

“Once we believe in OURSELVES,

we can risk curiosity, wonder, spontaneous delight, or any

other experience that reveals the HUMAN SPIRIT.”

- ee cummings

If you are not NERVOUS you are not HUMAN

Be COMFORTABLE

Be NATURAL

“You’re never really COMFORTABLE.

Even though you may think you are…you

really aren’t.”

Are you CASUAL?

Are you

FORMAL?

What about your

CADENCE?

Are you a

FAST talker?

Or do you TAKE YOUR TIME?

The power of the PAUSE

Punctuation is to readers as pausing is to your

LISTENERS - Keith Bailey

“The right word may be effective, but no word was ever as effective as a rightly timed

PAUSE” - Mark Twain

3SHOWS

CONFIDENCE

SLOWS YOU DOWN

GIVES YOU

TIME TO THINK

Anyone still thinking about the PINK

ELEPHANT?

How do you use your HANDS?

Are you aware of your

FACE?

How do you use your

BODY?

At the 1988 DNC Clinton was

BOO’ED off the stage

Clinton uses his HANDS

better than anyone

Cadence

Repetition REPETITION

Repetition

It was hard not to feel his PASSION

It comes down to

CHARISMA

A personal quality making a person capable of INFLUENCING or INSPIRING large

numbers of people.

Is it

INNATE or can it be

LEARNED?

CLTs* (Charismatic Leadership

Tactics)

* John Antonakis, Marika Fenley, and Sue Liechti

Metaphor

Story

Want to learn how to tell a better story?

WATCH COMEDIANS

Confidence

If you don’t believe it

NEITHER WILL THEY

Being AUTHENTIC

We fear that we are not worthy.

And that DISCONNECTS

US - Brene Brown

We have to be willing to be VULNERABLE*

*Do something where there are no guarantees

We need to stop

CONTROLLING &

PREDICTING

EMOTIONS are

CONTAGIOUS

THEM

The human brain not only looks for the

UNEXPECTED but actually craves it

Gregory Berns

Create

TENSION

Open with the

CONCLUSION

? It creates

MYSTERY

It unravels a

PUZZLE

2THE PITCH

THE

WORKING SESSION

Let’s talk about

THE PITCH

Your proposal is factual and filled with

PROCESS AND BUDGETS

Your pitch is

EMOTIONAL, ENGAGING &

INSPIRATIONAL

3READ YOUR PROPOSAL

DEVOURED YOUR WEB

SITE

KNOW YOU CAN DO THE

JOB

Bottom Line

YOU ARE IN THE ROOM FOR A

REASON

Now is NOT the time to talk about

ME ME ME

Now is the time to talk about

THEM

This is just another

MEETING

A Presentation Is Not A Meeting; IT’S A

PERFORMANCE

Let’s talk about

THE WORKING SESSION

Nancy Duarte

End Of Class #1

HOW

STORYTELLING

STORYTELLING

Campfires have been replaced with

PROJECTOR BULBS

Nancy Duarte

You don’t have to tell the

ENTIRE STORY

RULE OF 3

The 3 Little Pigs Goldilocks & the 3 Bears

The Good, The Bad & The Ugly Stop, Drop & Roll

Location, Location, Location Duty, Honor, Country

Veni, Vidi, Vici

3It’s

ALL they can

remember

Be

RESPECTFUL

#1 Exercise boosts BRAIN

POWER

If we didn’t move we would have been

EATEN

UNPLUG

GO ANALOG

Multitasking is a

MYTH

#4 We do not pay attention to

BORING THINGS

Do something different

EVERY 10 MINUTES

#10 Vision trumps

all other SENSES

HEAR a piece of information

and 3 days later you’ll remember

10% OF IT

ADD A PICTURE

and you’ll remember 65%

CHOOSE YOUR TOOL

Too often we build our presentations

AROUND OUR DECKS

I want you to build your decks

AROUND YOUR PRESENTATIONS

Swab !The Decks

Beware Of The Bullet Points

Why I Love Dolphins

★  I  Met  One  Once  

★  It  was  a  summer  day  in  Florida.....  

–  Lorem  ipsum  dolor  sit  amet,  consectetur  adipiscing  elit.  Aenean  enim  massa,  aliquam  et  bibendum  eget.  consectetur  adipiscing  elit.  

–  Lorem  ipsum  dolor  sit  amet,  consectetur  adipiscing  elit.  Aenean  enim  massa,  aliquam  et  bibendum  eget.  Lorem  ipsum  dolor  sit  amet,  consectetur  adipiscing  elit  

–  Lorem  ipsum  dolor  sit  amet,  consectetur  adipiscing  elit.  Aenean  enim  massa,  aliquam  et  bibendum  eget.  Lore  issue  dolor  sit  amen,  consectetur  adipiscing  elit  

–  Lorem  ipsum  dolor  sit  amet,  consectetur  adipiscing  elit.  Aenean  enim  massa,  aliquam  et  bibendum  eget.  Lorem  ipsum  dolor  sit  amet,  consectetur  adipiscing  elit  

–  Lorem  ipsum  dolor  sit  amet,  consectetur  adipiscing  elit.  Aenean  enim  massa,  aliquam  et  bibendum  eget.  

–  Lorem  ipsum  dolor  sit  amet,  consectetur  adipiscing  elit.  Aenean  enim  massa,  aliquam  et  bibendum  eget.  

(c)  2012  -­‐  NOAA  -­‐  Why  I  Love  Dolphins  PresentaIon  February  2012   #1  

1 IDEA PER

SLIDE

Slides are for

SUPPORT ONLY

Say no to

ANIMATION

HI-REZ images only

Your slide deck is NOT a

HANDOUT

ENSEMBLE PRESENTING

“Jazz, like any language, has its own grammar and vocabulary. There’s no right or wrong, just some choices that are

better than others.”

- Wynton Marsalis

#1 Spend time TOGETHER

#2 Take calls TOGETHER

#3 Rehearse TOGETHER

Kibbitz & Nosh

"I've learned that people will forget what you said, people will forget what you did, but

people will never forget how you made them feel.”

- Maya Angelou

YOU THEM HOW 3

End Of Class #2

Setting Up THE

ROOM

Got Mac?

Lights

ON

Thermostat

DOWN

Check Out The

LAYOUT

10 Things You MUST DO

Before You Present

#1 Clear Your CACHE

#2 Close OUTLOOK

#3 Close Your IM

PROGRAM

#4 Sign Out Of TWITTER

& FACEBOOK

#5 Check your VOLUME

#6 Close EVERYTHING

#7 Put Your Presentation On

Your DESKTOP

#8 Go To The BATHROOM

#9 Take A Sip Of WATER

#10 Take A Deep BREATH

Breathing Exercise

4, 7, 8

FOUR PERSONALITIES  

ASK TELL

PEOPLE

TASK

ASK TELL

PEOPLE

TASK

Analytical

TO BE RIGHT

ASK TELL

PEOPLE

TASK

Analytical Driver

RESULTS

ASK TELL

PEOPLE

TASK

Analytical Driver

Amiable

APPROVAL

ASK TELL

PEOPLE

TASK

Analytical Driver

Amiable Expressive

RECOGNITION

ASK TELL

PEOPLE

TASK

Analytical Driver

Amiable Expressive

Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back

ASK TELL

PEOPLE

TASK

Analytical Driver

Amiable Expressive

Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back

Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward

ASK TELL

PEOPLE

TASK

Analytical Driver

Amiable Expressive

Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back

Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward

Infrequent Eye Contact Poker Faced Acts With Caution Wants Facts / Details Limited Hand Use No Small Talk

ASK TELL

PEOPLE

TASK

Analytical Driver

Amiable Expressive

Indifferent Handshake Quiet In Voice & Posture Asks Questions Does Not Make Statements Tends to Lean Back

Great Eye Contact Animated / Facial Expressions Smiles / Nods / Frowns Little Effort For Facts Hands Free / Palms Open Up Shares Personal Feelings

Firm Handshake Aggressive Tone Changes In Voice Quick / Clear Makes Statements Tends to Lean Forward

Infrequent Eye Contact Poker Faced Acts With Caution Wants Facts / Details Limited Hand Use No Small Talk

Analytical Driver

Amiable Expressive

THE WAY THEY TALK

•  STATES & COMMANDS •  DIRECT ASSERTION

•  STATES & COMMANDS •  DIRECT ASSERTION

•  ENQUIRES •  INDIRECT ASSERTION

•  ENQUIRES •  INDIRECT ASSERTION

Analytical Driver

Amiable Expressive

TONE OF SPEECH

•  LOUDER •  USES VOICE TO EMPHASIZE POINTS

•  QUIETER •  DOES NOT VARY VOICE MUCH

•  LOUDER •  USES VOICE TO EMPHASIZE POINTS •  GETS EASILY EXCITED

•  QUIETER •  DOES NOT VARY VOICE MUCH

Analytical Driver

Amiable Expressive

LISTENING PATTERN

•  POOR LISTENER •  CONTROLS CONVERSATION •  INTERUPTS •  SUMMARIZES

•  LISTENS – BUT DOESN’T LOOK LIKE THEY ARE

•  LISTENS •  REACTS TO WHAT YOU SAY •  TALKS A LOT

•  GOOD LISTENER •  REACTS TO WHAT YOU SAY •  CARES

WHEN DEALING WITH DRIVER

DO’S:  •   FOCUS  ON  PRESENT  •   BE  BRIEF  •   SHORT-­‐TERM  RESULTS  •   GIVE  OPTIONS  •   LET  THEM  “FEEL”  IN  CONTROL    

DONT’S:  •   FOCUS  ON  FUTURE  •   GIVE  TOO  MUCH  INFO  •   BE  AMBIGUOUS  •   GET  PERSONAL  •   BACK  DOWN    

WHEN DEALING WITH EXPRESSIVE

DO’S:  •   FOCUS  ON  FUTURE  •   TELL  STORIES  •   SEEK  THEIR  INPUT  •   COMPLIMENT  THEM  •   ENCOURAGE  CREATIVITY    

DONT’S:  •   GET  STRAIGHT  DOWN  TO  BIZ  •   DWELL  ON  DETAILS  •   BE  IMPATIENT  WITH  TANGENTS  •   BE  TOO  SERIOUS  •   PUT  DOWN  ENTHUSIASM    

WHEN DEALING WITH AMIABLE

DO’S:  •   FOCUS  ON  TRADITION  •   BE  FLEXIBLE  •   BE  PERSONAL  •   ALLOW  TIME  TO  “FEEL  GOOD”  •   EMPHASIZE  TEAM  APPROACH    

DONT’S:  •   PUSH  FOR  TOO  MUCH  DETAIL  •   HURRY  THEM  •   BE  COOL  OR  IMPERSONAL  •   CONFRONT  •   ATTACK    

WHEN DEALING WITH ANALYTICAL

DO’S:  •   FOCUS  ON  PAST,  PRESENT          &  FUTURE  •   TALK  FACTS  •   FOCUS  ON  DETAILS  •   TELL  EXACTLY  WHAT  YOU        WILL  DO  •   ALLOW  TIME  TO  PONDER  •   ASSURE  THEY  ARE  RIGHT    

DONT’S:  •   BE  VAGUE  OR  ILLOGICAL  •   BE  INTOLERANT  OF  DETAILS  •   OVERLOOK  THE  PAST  •   RUSH  •   BE  OVERLY  CASUAL    

RELAX Take Deep

Breaths

Listen & PAUSE

Repeat

THE QUESTION

It’s Okay To Say I DON’T KNOW

End Of Class #3