pr | marketing erika miller, chair & dalene schafer-bloom, co-chair membership tj baggett, chair...

PR | Marketing Erika Miller, Chair & Dalene Schafer-Bloom, Co-Chair

MembershipTJ Baggett, Chair & Vickie Nickel, Co-Chair

AMEC 30 August 2013

FISH! A philosophy that works

http://www.youtube.com/watch?v=gNDP9jLuzXU

Fish Philosophy: A remarkable way to boost morale & improve results

Given by- Stephen Lundin, Harry Paul &

John Christensen

FISH! A philosophy that works

• Choose your Attitude• Play • Be Present • Make their day

Four Practices of Fish Philosophy

be present

make their day

play

choose your attitude

Ways to implement FISH Philosophy

• Choose to make today a great day.

• Find ways to play

• Stay focused while being present

• Make the day of other peopleOur Work Place

Remember…..the Journey is

the Destination…..

3 Legs of a Stool

1. Resource ManagementRe

sour

ce M

anag

emen

t• Networking Across All

Chapters• Mentoring• Developing a broader

reach within the NAWIC membership, internal and external customers

• Skills assessment

2. Target Marketing

Targ

et M

arke

ting

• Brainstorming session with members to identify targeted trades

• Define people with those trades and plug in people from your community

• Reaching out to other organizations for partnering opportunities

Roofing

Real Estate Attorney Agent

Insurance Bonding Agent Commercial Lines Workman's comp

Architect

Engineer Mechanical Electrical Plumbing Structural Civil Geological & Geophysical Environmental Audio

Heavy Equipment Fencing

Painting

Drywall

General Contractor

Sheet Metal

Plumber

Building Materials

Banking

LandscapeContractor

Inspectors

Flooring

Windows, Doors, & Hardware

ElevatorElectricians

Brick Masons

Banking

Printers

Advertising

Stone

Gutters

Safety

Examples…

Challenge runs from 1 October 2013 through 15 August 2014. Reports due from Regional chairs to National Chairs within the

first week after the end of each quarter (except 4th will be early, due by 1st week of August).

Design originalityMarketing & PR techniques% new mem-bership growth in chapter

THE CHALLENGE

3. Integrating Technology into your Workflows

Tech

nolo

gy in

tegr

ation

• Using social media to tell NAWIC’s story

• Task Force to guide website building

• Instruction for social media utilization

• Hold technology classes, consider webinars as a vehicle of communication

• Website template, hosted and supported

Tech

nolo

gy In

tegr

ation

Targ

et M

arke

ting

Reso

urce

Man

agem

ent

NAWIC BUILDS

PR/Marketing/Membership 2013-2014