power of narrative

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THE POWER OF A POWERFUL NARRATIVE.

Deb Lavoy@deb_lavoy

deb@narrativebuilders.com

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A narrative is a system of beliefs that effect how you interpret the meaning of things.

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AS MARKETERS WE BUILD NARRATIVESAND THENWE ASK PEOPLE TO ADOPT THEM AS THEIR OWN

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GREAT BRANDS DO THIS

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STORY VS NARRATIVE

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NARRATIVE

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STORY

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A POWERFUL NARRATIVE WILL TELL A THOUSAND STORIES.

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A market story. A customer story, An employee story. An investor story. A partnership story. A product roadmap story. A customer service story. A packaging story. A crisis response story. A launch story. A community story. The next story.

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If you BUILD A NARRATIVE.And GET PEOPLE TO ADOPT IT as their own,

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They’ll SEE THINGS as you do.

(and they can tell their own stories)

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Clear narratives simplify a lot of business decisions.

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NARRATIVE

Marketing

Content Marketing

Website

Customer journey

Information architecture

Tone, languageBlog

Newsletters

Campaigns

Market segmentation

Channels

Messaging

Direct Mail/ Email

Channel strategy

CollateralProduct Strategy

Feature priorities

Roadmap

Customer ExperienceUsability

CRM

Sales Sales enablement

Service

Relationship

Employee Alignment

Collaboration

Values and priorities

Team BuildingDecision-

making

Culture

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WHY

HOW

OFFER

PROOF

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Not always just aspirational rainbows and unicorns….

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FIVE CRITERIA ONE : PRESENTATION TWO : CLARITY THREE : RESONANCEFOUR : SHARE-ABILITYFIVE : ORGANIZATION

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Anti-narratives

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THANK YOU FOR THINKING ABOUT NARRTIVES WITH ME!

Deb Lavoy@deb_lavoy

deb@narrativebuilders.com