portfolio 2014 english
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PORTFOLIO
CVDG. Javier Gramajo
DEGREE IN GRAPHIC DESIGN with a Strong interest in Corporate Imageand Communication.
Curious observer of social belonging and identity issues highlightingthe anthropological and sociological aspects as the basis for the answer to different mass conducts.
Illustrator speciallized in aquarelle and ink. Freelance photographerwith knowledge of photographic postproduction
COMPLEMENTARY EDUCATION
Workshop:Nude Photopgraphy. Directed by por Bruno Ternavacio; Tucumán – Argentina.
Workshop:Documentary Photography.Julio Cultural U.N.T. (Universidad Nacional de Tucumán). Directed by the Group of photographers Ojos Testigos; Tucumán – Argentina.
Workshops:Fashion Photopgraphy. Directed by por Micky Esmoris, Centro Cultural Virla, Tucumán – Argentina.
Workshops:Bookbinding.Delivered by Estudio Rama, Capital Federal, Bs. As. – Argentina.
Creativity Workshop:Inventors of the World. Directed by Verónica Gatti, Capital Federal, Bs. As. – Argentina.
Workshop:Forensic Photography.Delivered by José Daniel Díaz, Capital Federal, Bs. As. – Argentina.
Permanent Workshop:Art & Ilustration.Delivered by Matías Galli, Capital Federal, Bs. As. – Argentina.
2003
2004
2006
2010
2012
2014
2013
2008
2009
August 2014Postgraduate Education: strategic design Consultancy. Centro Metropolitano de Diseño –Capital Federal, Bs.As. – Argentina.
March 2013 - PresentLeo Burnett Argentina. Creative Director for the Graphic Design Department
Management Class: People management program. Directed by Richard Jolly. Guest speaker:Sidney Chapon. Processed by Leo Burnett, Miami – USA.
Leo Burnett Argentina. Head of Art / Graphic Design Department Director.
Leo Burnett Argentina.Senior GD. for the Graphic Design Department.
Postgraduate Education: Image design in Fashion – The Construction of the Ephimeral. Directed by Fabián Carrere; U.B.A. Capital Federal, Bs.As. – Argentina.
Freelance Designer and Photographer.
Postgraduate Education: Corporate Image and Identity. Directed by Eduardo Sanchez, Guest Speaker: Benjamín Von DerBecke; U.B. Capital Federal, Bs.As. – Argentina.
Postgraduate Education: Strategic Brand Management – Five Steps to go from the Current Brand to the Desired Brand. Directed by Marcelo Zapoznik; UBA. Capital Federal, Bs.As. – Argentina.
Standingroup. Project Director / General Director. Tucumán, Argentina.
Anónimo Registrado. General Director / Junior Director. Tucumán, Argentina.
Graduate in Graphic Design, UNSTA (Universidad del Norte Santo Tomás de Aquino) Tucumán, Argentina.
BRANDINGstories & signs
IN THE CURRENT SETTING we witness the way in which brands participate more and more in the lives of the audiences they interact with.
A Brand represents the most significant element for companies and it is also the object on which all the impressions of the public fall since this graphic sign sums up the values, objectives, action mechanisms and promises from corporations..
CATERING SOLUCIONES
ATENCIÓN AL CLIENTE
PLAN DE AHORRO
PRONTO
IDENTITYCASE
IT IS IN THE HUMAN NATURE the need to gather together in order topursuit common aims and a bigger collective welfare. This group,full of individual realities, will search for homogeneity based on values and objectives that will define their identity.
Considering current market rules it is essential to provide companieswith a strong personality to accurately define and represent its nature.
BIANCA & GARCIA
FASHION & DESIGN STORE
In order to define an appropriate identity outline it is important to have a dimension of the business model with which we work.
In this case a wide expression area is established not exclusively limited to a shop were clothes are sold. That is how the brand is oriented towards representing an inner expression place where manifestations of art and design merge.
This concept puts together the spirit of the brand.
The first step to face the actions and discourse of the brand it is necessary to establish the concepts the undertaking will adjust to. These must be believable, true and solid so as to inspire reliability, coherence and identification with the public:
QUQLITY
As a characteristic inherent to the product.
DESIGN
As the brand spirit associated with artistic and manufactured Works.
DISTINCTION
As commandment for all the expressions of the brand assciatded with sobriety and delicacy of details.
INSTITUTIONAL DIALOGUE
A dialogue environment is settled by means of which communications will be established. The intention is to develop a self toneof communication with a strong individual expression charge. This is how values will be communicated representing personal maxims, world views and thoughts that are part of the most intimate rules on which opinions are based.
The dialogue becomes introspective and reflects security and conviction.
THE BRAND SPIRIT
Once institutional concepts have been defined, future decisions must respond and adjust to them: QUALITY / DESIGN / DISTINCTION. This way, the brand moves around a conceptual background of design, bohemia, art, romanticism, freedom, femininity, distinction.
ASSOCIATIONS
Looking for solid resources to let us give a better argument to the brand identity, FRENCH is defined as the language with which the company will express itself. Also, mate, recycled or textured papers.
ART DIRECTIONAN I M A G E TH ROUGH THO USAND WO RDS
WHEN THE IMPACT and seduction of the brand fulfills the purposes of a message or concept, allowing to strengthen and make them more effective through its rhetoric.
Communication starts with what we perceive first.
ART DIRECTION
IMAGE RETOUCHING diegosalas.net
ART DIRECTION
IMAGE RETOUCHING huho.net
ART DIRECTION
IMAGE RETOUCHING alemanbecker.com.ar
ART DIRECTION
IMAGE RETOUCHING alemanbecker.com.ar
ART DIRECTION
IMAGE RETOUCHING Ricardo Rossi
FREE LANCE IMAGE RETOUCHINGSKETCH
ILUSTRATIONEXPRESSIoN MOMENTS
PENCIL, INK, WATERCOLOR or VECTOR, are just ways to express an innerworld that claims for its moment to be put into paper and convinceeveryone of its existente.
By means of them it is possible to give birth to the most intimatecuriosity of the author.
INKon paper
INKon paper
INKon paper
Published in Goo MAGAZINE #11
WATERCOLOR + INK on paper
WATERCOLORon paper
ILLUSTRATIONS
watercolor + ink + graphite
VECTOR ILUSTRAIONS
r e s p o n s i b l e g r a p h i c d e s i g n
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