pizza friday 210

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THE NEWS

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http://designtaxi.com/news/352894/A-Robot-That-Always-Wins-At-Rock-Paper-Scissors/

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Your Ad Here, on a Fire Truck? Broke Cities Sell Naming RightsShould this city's red fire trucks be transformed into rolling billboards?

After Baltimore officials made the wrenching decision to close

three fire companies later this summer, the City Council

initially sought to avert the cuts with a new money-raising

strategy: it passed a resolution this month urging the

administration to explore selling ads on the city's fire trucks.

It is far from clear whether corporate logos will be painted on

Baltimore's fire engines any time soon. Officials in Mayor

Stephanie Rawlings-Blake's administration have expressed

doubts about whether the proposal would generate enough

money to keep even one fire company open.

But in exploring the option, Baltimore is joining dozens of other

financially struggling cities, transit systems and school districts

around the country that are trying to weather the economic

downturn by selling advertisements, naming rights and

sponsorships to raise money.

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http://gawker.com/5898714/heres-the-pulled-mary-j-blige-burger-king-commercial

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http://www.adweek.com/news-gallery/advertising-branding/all-cannes-grand-prix-winners-2012-141386

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http://www.youtube.com/playlist?list=PLCB1EA34ACD14A049&feature=plcp

MIKE’STOP 5

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INNOVATION

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http://airbaltic.satisfly.com/

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http://youtu.be/AKmnwREzYR0

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CREATIVE PRINT

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ONLINE VIDEO

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http://adage.com/article/the-viral-video-chart/viral-chart-latest-battlefield-cola-wars/235493/

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FAIL OF THE WEEK

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http://youtu.be/g032MPrSjFA

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EVENT MARKETING

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http://youtu.be/SedjlEqB3G0

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SOCIALMEDIA

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http://www.facebook.com/monthinacar

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INNOVATION

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http://fiverr.com/

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace. 

So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.