pitch- plugged magazine

James Carling

‘delivers the latest news and reviews regarding technology and gadgets, in a way that will interest the younger target audience, rather than bore them.’

Client Objectives

• Target Audience

• Production Values

• Financial Pressure

Brief- To create a magazine that is self-financed through sales and/or advertising, which appeals to the 16-25 age bracket

Audience

Interested in products such as:

• iPod/ iPhone• Laptops• Tablets• Smartphones

and brands including:

• eBay• Blackberry• Apple• Facebook• Twitter

Genre

Technology & Gadgets

Biggest gap was for technology magazines Based on T3 & Stuff, world leading

technology magazines Write about latest technology, and future

possibilities

Example from Stuff Magazine:

• 1st & 2nd Person Narrative• Colloquial language • Bright colours• Puns

Audience Viability Layout &

colour scheme

Imagery – eye catching

Kicker- catches attention

Looks more like an advert

Language too technical

More colour needed in font

Audience Viability

Language more relevant

Imagery – eye catching

Kicker- ‘short & sweet’

Too much text

Not stuck to colour scheme

Not colourful enough, looks too bland

Distribution

My magazine will be distributed in:

Universities Colleges Local computer/ technology shops

In terms of printing:

Size: A4 Quality: 130 g/sm 32pp

Idea Development

Big and bold so audience immediately know the product

Sell lines using both pictures and text

Identical, therefore look professional

Female model used, appeals to both males and females

Main sell line includes question

Idea Development

Ideas Development

Descriptive language

Large image and masthead

Chance for readers to be involved

Professional opinion

Snapshots of products

Ideas Development

Images used to break up text

Give preview of product

Masthead uses magazine font

Play with image

Two columns

Commercial Viability

Expenditure Income Profit

73527935

583

Although profit is small, brand image will be built

Variety of costs involved in creating the magazine:

Make-up Artist: £70Studio Rental: £120

Graphic Design: £1250 Printing: £2986

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