personal brand strategy
Post on 06-Apr-2018
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8/2/2019 Personal Brand Strategy
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Planul unui
BRAND PERSONAL
Pasi paraleli intre produse si indivizi
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BRAND?
PERSONAL?
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Nu e despre ce crezi TU
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CecredCEILALTI
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De ce?
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Pentru ca ai planuri....probabil
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Sa te alaturi unui grup..
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Sa te indragostesti
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Sa faci afaceri....
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10/47Sa iti faci prieteni
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Sa determini ceva
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Sa te dezvolti profesional
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13/47Anonim sau Persoana?
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Lunga calatorie de la
Individ la Brand
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Descopera
Dezvolta
Construieste
BRANDPERSONAL
ANALIZA
POZITIONARE
STRATEGIE
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DESCOPERA
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Cine esti?
Valori
Motivatii
DorinteInterese
Pasiuni
Talente
Abilitati
Vise
DESCOPERA
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18/47Ce cred altii
DESCOPERA
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Puncte tari
DESCOPERA
Puncteslabe
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20/47Identifica competitorii
DESCOPERA
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21/47Cine vrei sa fii?
DESCOPERA
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Ce ti-ai propus sa faci?
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23/47Unde vrei sa ajungi?
DESCOPERA
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Cui te adresezi?Cine te poate
sprijini?Cine te poate
propulsa?
DEZVOLTA
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TU = PROMISIUNE
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Diferita
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Autentica
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Relevanta pentru ceilalti
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Clara si concisa
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Esenta ta
TU
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Cum ajung tu ... TU?
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Cei 7 P din dotare
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Product
Price
Placement
Promotion
ProcessPeople
Physical Place
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Product - EU
Aspect
Comportament
Discurs
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Pret
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Placement
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People
Cu cine teaduni?
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Physical place
Cum arata
Biroul?Casa?
Masina?
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Promotion
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Promotion
Old Media
New Media
No Media
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Promotion
Unde Cum
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Old media
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new Media
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no Media
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Un brand de succes?
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Consistent
Coerent
Constant
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