paul crane - talktalk

York Ultrafast Experience

Paul CraneHead of Ultrafast Engagement and Rollout

24 Feb 2016

In the beginning…

Change in Consumer Behaviour

Super UHD TV

Change in Consumer BehaviourDaily Computer Use by Age Group (UK)

Source:ONS

Change in Consumer Behaviour

The average British household now owns 7.4 internet devices

Seven out of 10 households now own at least one tablet, while 19% have

two and 11% own three or more

“When Paul Allen and I started Microsoft over 30 years ago, we talked about a computer on every desk and in every home”

Bill Gates 2008

FTTP League Table

What We Have Achieved

>15,000

>150

>400

27

• First Large Scale FTTP Deployment in UK

• Invaluable Data on how to build, deploy and market

• Scalable, Wholesale Infrastructure

• Lots of Options

What We Have Achieved

What Does Success Look Like?

Cost Per Premise

Customer Experienc

e

Customer Take-up

100 200 300 400 500 600 700 800 900 1000

(Mbps)

22.8

The Proposition

2.9

<200

<20

<76

<20

>900

>900

UK Averag

e Downstream

Upstream

7.3

0.9

ADSL Averag

e

The Proposition

What Have We Learnt So Far?

100

100“It’s a completely

different experience from anything before”

“It just works!”

“To me this is future proof, I am

getting something that no one else can

provide”