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Copyright © 2007, 2011 by maomao publications First published in 2007 in the United States of America by Rockport Publishers, a member of Quayside Publishing Group 100 Cummings Center Suite 406-L Beverly, MA 01915-6101 Telephone: (978) 282-9590 Fax: (978) 283-2742 www.rockpub.com

Digital edition: 978-1-61673-890-7

Softcover edition 978-1-59253-379-4

ISBN-13 978-1-59253-379-4 ISBN-10 1-59253-379-5

10 9 8 7 6 5 4 3 2 1

Publisher: Paco Asensio

Editoria l coordinator: Anja Llorella Oriol

Editor: Lou Andrea Savoir

Art director: Emma Termes Parera

Layout: Zahira Rodriguez Mediavil la

Editoria l project: maomao publications Tallers, 22 bis, 3° 1a

08001 Barcelona, Spain Tel. +3493481 57 22 Fax +3493317 42 08 wwwmaomaopublications.com

Printed in Spain

All rights reserved No part of th is book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critica l articles and reviews.

mao mao affirms that it possesses all the necessary rights for the publication of this material and has duly paid all royalties related to the authors' and photographers' rights. maomao also affirms that it has violated no property rights and has respected common law, all authors' rights and other rights cou ld be relevant Finally, maomao affirms that this book conta ins no obscene nor slanderous material. Whole or partial reproduction of this book without editor authorization infringes reserved rights: any utilization must be previously requested

Contents

Introduction 6 Japanese Garden JB Classics 92 Vigne Lacat:;on et:; Vassal Por Crapt:; 184

Two Savant:; 94 "Say What?" "Nickelodeon

Perforated Fleur-de-Iys Miller St:;udio 8 Designens Hus Jakob Elmgren 96 Magazine" 123 Cait:;lin Keegan 186

Obey Bloke E. Marquis 10 Twenty Five Savant:; 98 Green Queen Ost:;wald Helgason 188

Green Oasis Jo Meest:;ers 12 Boating IVANAhelsinki 100 Ivy Michael Meredit:;h I MOS 190

Perforated Argyle Miller St:;udio 14 Floral Pattern Gabrielle Lewin 102 Techahedron Telegramme 192

Fishscales HelenAm\:jMurra\:j 16 Apple Field Plast:;isock 104 Chickadee Am\:j Ruppel Por

Damask Mar\:j Brogger 18 Ratatateeee Paulo Cast:;ro Por Evgenia Tamora Henriques 194

Furtherland Paulo Cast:;ro Por Evgenia Ost:;rovska\:ja 108 Pebblecones Julio Rot:;hman 196

Ost:;rovska\:ja 20 Cirkus Plast:;isock 110 Wheels Julio Rot:;hman 198

Star HelenAm\:jMurra\:j 24 Manhole Don Funderburgh 112 Wall Decoration Lene Toni KJeld 200

Lace Fence Demakersvan 26 Architectural Red Zaishu 114 Village Lena Corwin 204

Prickar Jakob Elmgren 30 Little World Lula 116 Organic Lene Toni Kjeld wit:;h Dort:;e

ASCII Nouveau Shroom Swigg 118 Mandrup Archit:;ect:;s 206

Mat:;t:;hew Birt:;ch I Vest:; Collect:;ive 32 Spoon Spoonped 120 "We've Found a New World and It's

Beautiful Florencejohann 34 Fifteen Below Post:; Creat:;ive 122 Far From Here" St:;even Harringt:;on 208

Menu 4 Karim Rashid 38 Tails Ellen Berggren Oberg 124 Why? Sweden Graphics 212

Vege Mikko Laakkonen 40 Plaits Ellen Berggren Oberg 126 Fasan IVANAhelsinki 214

Crow's Feet Cute Medical Print Barnbrook 128 Wallpaper Spoonped 216

Bisazza b\:j Carlo del Bianco 42 Costa Rica Redst:;r/collect:;ive 130 Buggin JB Classics 218

Floral Folk Lamp Mart:;a Piet:;rz\:jk and Crab Damask Don Funderburgh 132 Birds Ost:;wald Helgason 220

Mat:;t:;hew Birt:;ch I Vest:; collect:;ive 44 Trophy 1 Sigrid Colon 134 Loan Sharks JB Classics 222

Lips Tunt:;o 46 Angyle Angr\:j Ret:;ail 136 Silent Spring Sweden Graphics 224

Grafik 2 James Owen 48 Jewel Stripes Ost:;wald Helgason 140 88 Lot:;t:;a KOhlhorn

Spots WOODlondon 50 King's Forest Birgit:; Amadori 142 Noon Lot:;t:;a KOhlhorn 228

Flow Dots Markus Benesch 52 Fox Pattern Birgit:; Amadori 144 Folded Caroline St:;r6mgren 230

Porcelain Doorknobs Delo Lindo 54 Red Flora Lena Corwin 146 Dutch Eldorado Pet:;er Zuiderwijk 232

One Savant:; 56 Supermarket Codes GVA St:;udio 148 King's Court Birgit:; Amadori 234

Krenkerup Amazed 58 T Logo Sigrid Colon 111 Star Structure SEW 238

Heatwave Joris Laarman 60 Podium Femina 06 GVA St:;udio 154 Loose Cannon Bandana

Marcel Wanders for Puma Manhattan Storage Don Funderburgh, Port:;ia Wells 242

Marcel Wonders 64 Don Funderburgh 156 Spring Blossom Jenn\:j Wren 244

Breakestra Bloke E. Marquis 66 Piggy Henrik Vibskov 158 Feasting at the Berry Bush

Birds'n Trees Am\:j Ruppel Por Alexandria Julio Rot:;hman 162 Deadl\:j Squire 246

Modern Twist:; 68 Gooh 2 Sweden Graphics 164 Reykjavik Henrik Vibskov 248

Insignia At:;elier Blink 70 Yakuza Reddish 166 Nova Blooms Jenn\:j Wren 250

Liaison Bisazza b\:j Carlo del Bianco 72 Pause 2x4 168 Zeigen Ariane Spanier 252

Dammasch Db cla\:j 76 "Say What?" "Nickelodeon Zeigen Ariane Spanier 254

Destructive Deco Tjep. 78 Magazine" 122 Cait:;lin Keegan 170 Moths Sukie 256

Ant'ique Gam"plus"Frat:;esi 80 Ankarsvik Hanna Werning 172 Protozoa Sukie 258

Valleycats Post:; Creat:;ive 82 Polar Circulations Ariane Spanier 174 Find Your Luck Olga Cudakova 260

Out of the Ordinary Mike Perr\:j 84 Camping IVANAhelsinki 178 Lace Paving Slabs Jet:;hro Mace\:j 262

Tell it Like a Story Mike Perr\:j 86 Tree Angr\:j Ret:;ail 180

Dressed Minale-Maeda 88 DCam Post:; Creat:;ive 182 Directory 264

• • •• •• •

When we t:;ouch on t:;he subject:; oP pat:;t:;ern, our old but:; ever resurPac

ing dichot:;om~ arises: Porm and cont:;ent:;, somet:;imes even rePerred t:;o

as Porm versus cont:;ent:;. Pat:;t:;ern, and it:;s repeat:;ing celebrat:;ion oP

Porm, regularl~ get:;s relegat:;ed t:;o t:;he rank oP simple (and t:;hus almost:;

sinPul) sat:;isPact:;ion. Pat:;t:;ern is t:;he e~e cand~ oP t:;he West:;ern world

and t:;here have been t:;imes when t:;he upper crust:;s oP t:;he art:; and

design world t:;hought:; it:;s pract:;it:;ioners were giving in t:;o a base Porm

oP sensual abandon. OP course, some designers Pocus on sidest:;epping,

or ignoring t:;he well-ingrained and h~pocrit:;ical not:;ion t:;hat:; seduct:;ion is

at:; t:;he root:; oP all evil.

No mat:;t:;er how "over it:;" we are, t:;he West:;ern world is st:;ill in t:;he t:;hroes

oP t:;he post:;-modern era: t:;he age oP t:;he seIP-consciousl~ seIP-conscious.

In design, t:;he rout:;ine nowada~s is t:;o embrace t:;he problemat:;ic issue,

because t:;he embrace it:;selp has been relegat:;ed (or elevat:;ed depend

ing on who ~ou ask) t:;o t:;he Punct:;ion oP comment:;ar~. It:; can't:; be a coin

cidence t:;hat:; most:; oP t:;he designers who make purel~ ornament:;al pat:;-

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tJerns cla im natJural, Asian, and Middle-EastJern inpluences, and tJhatJ, on

tJhe contJrar\j, all oP tJhose using VictJorian lace, damask, and otJher clas

sic WestJern patJtJerns putJ a tJwistJ on itJ, or contJextJua lize itJ,

--...... In tJh is book, \jou will see tJhatJ tJhere are tJwo main tJendencies: designers .. _~.

who embrace tJhe ornamentJal, and designers who tJackle tJhe patJtJern

b\j imbu ing itJ witJh contJentJ (as opposed tJo meaning, as one wou ld rePel"

tJo tJhe intJrinsic, m\jstJ ica l bearing oP Midd le-EastJern patJtJerns, POI"

example), SometJimes, tJhese tJendencies blend especiall\j in tJhe case oP

illustJratJion-orientJatJed designers.

PatJtJerns have gone in and outJ oP stJ\j le POI" centJuries, and arguabl\j,

tJhe\j never rea ll \j disappear The PascinatJion tJhe\j exertJ on human

beings, whetJher m\jstJical, pS\jcholog ica l, or sensor\j, has never real l\j

PaltJered-tJhere are simpl\j tJimes when itJ is deemed more acceptJable

tJhan otJhers.

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2x4 Michael Rock, Susan Sellers, and Georgie Stout are Found ing

Partners and Creative Directors of 2x4, a multidisciplinary design stu

dio opened in 1994 By engaging print film/video, web and environ

mental design, 2x4 ensures intimate involvement in every project

from concept to delivery. They start every major project with an open,

studio-wide brainstorm that mines the collective intelligence and

creativity of the entire staff. Final design teams are assembled based

on performance in this initial phase, and every team works under the

guidance of a partner to develop and deliver the fina l product. 2x4

studio was founded upon, and continues to be defined by, a com

mitment to collaboration.

Amazed In 1995, Madeleine and Dudley Edwards combined their talents to

form Amazed They produce rugs and wall hangings that often fall

into the category of art rather than commerce. Together or inde

pendently, the Dudleys have exhibited at majOr galleries and muse

ums around the world As applied artists, they enjoy working with

interior designers and architects. They like to think of these as jam

sessions, creating entirely new things that would not have existed

otherwise. The Dudleys have learned to assess what a space needs

and create work that harmonizes or contrasts with its surroundings,

ensuring that it always becomes an integral part of a whole.

Amy Ruppel Amy Ruppel's childhood was spent in rural Wisconsin, dragging a

stack of paper and a slew of crayons and pencils to her fort in the

woods. To this day, she stil l searches for the perfect oval and that

Immaculate orange-yellow or grassy green. The birds that frequent

her art stem from an illustration job that never came to fruition. Not

wanting to discard them, Amy felt the birds could somehow be

incorporated into her work. This proved fortuitous for both Amy and

her clients- the birds have become the focus of most of her design

work and paintings. Ruppel has worked with Apple, Converse, Nike,

Burton Snowboards, Target The Mercy Corps, Klutz, Vigo Cards, and

many others.

Angry Retail Founded in 2000 by Johnny Kelly (Production) and Scott Burnett

(Creative), Angry Retail was a reaction to bland, faceless menswear,

Neither restricted to safe shades of grey nor giving in to over-the-top

excess, Angry aimed to create office clothes that have personality;

street wear that has some class, Angry sells in a range of fashion

able outlets, Currently, the brand is more focused on creating limit

ed-run cloth ing and products available directly through their website,

where their "Bold Yet Polite" ethos is applied to a range of slightly

twisted products, The team behind Angry also runs a Design stud io

called Aad - Art & Design, with prOjects ranging from sma ll one-off

identities to large corporate campaigns,

Ariane Spanier Born in 1978 In Weimar, which was in East Germany at the time,

Ariane Spanier is a graphic designer who currently lives and works

in Berlin, After receiving her degree in visua l communications at the

BerlinWeissensee art college in 2004, she was awarded a DAAD

Grant to New York City, During her stay there, she also worked at

Stefan Sagmeister's design studio, She has been back in Berli n

since the summer of 2005, and works for a wide range of clients,

mostly with in the cultural field-artists, galleries and publishers, The

New York Type Director's Club has awarded her the certificate for

typograph ic excellence, whereby she is represented in the 2007 edi

tion of the TOGs annual book.

Atelier Blink Atelier Blink is a team of two, located in Brussels, Belgium, Celine

Poncelet and Emilie Lecouturier graduated from the Ecole nationale

superieure des arts visuels de La Cambre in 2000, and went thei r

separate ways to broaden thei r knowledge, They gained experience

in a variety of areas from sculpture to architecture, as well as cultural

events, exhibitions, and international travel. Their ultimate goal was to

create their own design company, which they did in August 2005

when Celine came back from Austral ia Atelier Blink's catch phrase,

"Producer of new ideas in product and environmental design," defines

their objective: to create unexpected features in familia r objects that

might not be detected at first glance,

~~~----------------.----------------~~~

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Barnbrook Barnbrook, created in 1990, is one of the most wel l-known design stu

dios in London, The studio's clients range from international muse

ums to underground music magazines, Our featured project was

commissioned by Beams, which is part of a two generation-old

shopping revolution from Japan, Lifestyle brands are more than a

way of life, Beams claims, and aims to be the "happy life solution

company," be it in the treatment of its employees, or customers, They

promise (and often deliver) utmost quality at a reasonable price, "in

all areas of life," One question remains: whether the "you are how you

shop" turns out any deeper than the "you are what you buy" philos

Birgit Amadori Birgit Amadori was born in Germany in 1977, and has lived in

Redondo Beach, California, since 2004, She graduated from the

Hochschule fur Gestaltung Offenbach am Main in Illustration, where

the education was very hands-on, Her techniques are basically self

taught, and although Adobe Illustrator has become her main tool,

five years ago, she didn't know how to turn on a computer, Amadori

spends a lot of time creating patterns for clothes that her characters

wear in the il lustrations, After all these years, Mucha is still her favorite

artist, but it is obvious when looking at her portfolio that she has a

strong interest in the Far East, especially Japan, Since she moved to

the greater Los Angeles area, most of her jobs have to do with the

enterta inment industry.

Bisazza Bisazza is the leading producer of glass mosaic, Incorporated in

1956 in Alte, Vicenza, Northern Italy, the company is marked by a

dynamic entrepreneurial spirit, a mastery of modern technologies,

and its designer collaborations, Since 2004 the Bisazza Design

Studio, a team of young deSigners directed by architect Carlo Dal

Bianco, has been coordinating the company's style, designing its

flagship stores and product collections, Over the years, the compa

ny has worked with leading figures in architecture, design, art, and

fashion, notably Michael Graves, Jaime Hayon, Isao Hosoe,

Alessandro Mendini, Paola Navone, Fabio Novembre, Fabrizio Plessi,

Andree Putman, Ettore Sottsass, Studio Job, Patricia Urquiola and

Marcel Wanders,

Blake E. Marquis Blake E. Marquis is originally from Boston. He studied design at the

Pratt Institute, during which time he designed graphics for SSUR. He

went on to work for Ryan McGinness, and later left New York City to

take a design position with Shepard Fairey at Studio Number One in

Los Angeles, and IS currently working freelance. Marquis' whole life

can be traced through the .3 mechan ical pencil he's had since the

7th grade. The pencil wrote poetry in 8th grade, took math tests in

9th, SATs in 12th, drew still-lives in college, sketched logos for work,

and has written a whole slew of love letters along the way. Much like

the people he admires the most (Duchamp, Haacke, and Warhol),

Marquis enJoys the thought of provoking his peers through his work.

Caitlin Keegan Caitl in Keegan is from a smal l town known to many as the Home of

the Wiffle ball (that would be Shelton, Connecticut) The Wiffle bal l, for

us non-initiates, was designed to take the place of baseball, stickball

and softbal l for kids who have to play in back yards and city streets.

It is made of a lightweight, tough rubbery plastic, and cannot be

thrown or hit any great distance. When not designing for the likes of

Nickelodeon, Playgirl. the New York Times, or Nylon Magazine,

Keegan paints, draws, illustrates for various other publications, and

occasionally makes books. She currently resides in Brooklyn, New

York, where she has lived since graduating from the Rhode Island

School of Design in 2002.

Caroline Stromgren Caroline Stromgren was born in Stockholm in 1979. She studied art,

film theory, and worked in advertising before she started her studies

at Beckmans College of Design in Stockholm, where she focused

on graphic design. She obta ined her bachelor's in 2007 and then

started her own company. Stromgren has since redesigned and laid

out Blatt magazine, created illustrations, and designed logotypes

and posters for many clients, including Citypaketet, MUF,

Kulturmejeriet, Debaser, B-line and Music First Creating patterns has

been a rather personal activity until now, as she had only used them

for self-promotion. Recently she has been combining her patterns

with graphic design and animation.

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Dan Funderburgh Brooklyn, New York-based Funderburgh believes there are two main

requirements to making a great pattern: a solid concept. and a

few elements of imperfection. Indeed, patterns are cu ltura lly loaded,

and indivisible from their physical ity. Applications that inspire Funder

burgh the most include Arabic tessellations used in Middle Eastern

and Turkish architecture, Japanese kimono, and woodblock prints.

Where there are humans, there are patterns. Funderburgh seems

capable of exploring pretty much any avenue, so his custom instal

lations as well as his commissioned work for bigger companies find

their roots in very diverse sources, giving birth to a multi-faceted yet

focused body of work.

Db clay Db clay (formerly "db", or ductbills) is a company based in Portland,

Oregon, that has produced handmade wal lets for nearly a decade.

Founder Garett's mom was a crafty lady who made ginger bread

houses on Christmas, dyed them Kool-Aid green on St Patrick's Day,

and had entire rooms dedicated to craft projects. Garett started db

right out of high school; it was the perfect fit for his childhood train

Ing in making things. The db clay line as such was launched in 2005

as a manufacturing solution to the previously 100 percent hand

made crafts; the entire start-up of the company was funded by

hand making and selling duct tape wallets by the thousands. Today,

db clay combines elements from traditional craft making as wel l as

cutting edge technology.

Deadly Squire Deadly Squire was founded in 2004 by husband and wife Anna and

Tim Harrington. Each found the others art and personal style so

attractive that they were compelled to work together. Tim admired

the way Anna, who is also a painter, used color and shape. Anna

found it refreshing that Tim, who is also frontman for the well known

punk band Les Savy Fav, had no idea what a home and apparel

crossover line was. Their can-do attitude and unique set of skil ls

form the backbone of Deadly Squire. As individuals, they are attract

ed to patterns as the place "where the irrational and the rational

commune". Theirs are crisp and bold, intricate, but not too unnerv

Ing for daily use.

Delo Lindo Delo Lindo was created in 1985 by Fabien Cagani and Laurent

Matras, both born in 1961. They graduated from the Ecole Nationale

Superieure des Arts Decoratifs in Paris in Interior Design, and still live

and work in the French capital. Their work could be qualified as sim

ple, almost child -like: bold co lors, rounded shapes. One of Delo

Lindo's main assets is that they have developed a talent for blend

ing this playfulness with the object's function quite seamlessly, which

results in user-friendly, effortless designs. Indeed, their work has

become very popular with furn iture and electrical appliance manu

facturers. Our featured project was executed through CRAFT, the

Centre of Research for Ceramic and Enamel Applications in Art and

Design, situated in Limoges, France.

Demakersvan What if a cupboard would change itself, if it could feel the weight of

the books it carries? How would a loudspeaker change if it could feel

the difference in style between Bach and Jazz? Demakersvan feeds

off of these stories, which is why they decided to work in a way sim

ilar to the haute couture fashion world Their studio claims complete

artistic control, and this freedom allows them to express valuable

concepts, or fantastic stories, in annual "fashion shows". After each

show, a new collection of products is manufactured and released

Demakersvan is involved in all types of design projects; they like to

cross borders within their actual work thanks to collaborative efforts.

Ellen Bergrenn Oberg Bergrenn Oberg hails from Sweden, where she currently resides,

and has Just earned her design bachelors degree from the School

of Design and Crafts at Gothenburg University. Bergrenn Oberg

does some animation work, but in general, she favors illustration and

pattern projects because these two areas allow for a strong degree

of personal expression. She does not care to draw a line between

design and art; indeed, she finds the most satisfaction when her

work covers both grounds. Her expressive characters, which are

centra l to many of her illustrations, often find their way into her pat

terns in somewhat camouflaged ways.

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Florencejohann Florence and Johann share one young, but promising website. Both

are 2006 graduates of the ECAL (University of Art and Design in

Lausanne), which overlooks Lake Geneva in Switzerland. Florence is

a designer, illustrator, and Art Director; Johann is a photographer.

Their aesthetic is dark, and in their pictures, light only hits the image

in specific, often brightly-colored and somewhat gaudy places.

Florencejohann's work is imbued with a quality that is offbeat but not

always humorous. Fashion conscious but natura lly subversive, their

eye seems equally influenced by beautiful countryside sunsets and

the graphic, sometimes harsh heritage of our modern world.

Gabrielle Lewin Gabrielle Lewin is a practicing designer in her native New York City.

A Parsons School of Design graduate, Lewin has special ized in prod

uct development and industria l design. She is committed to creat

ing utilitarian and egalitarian objects that are adaptable to many

environments. In true big c ity spirit she is aware that people with

extremely different occupations and lifestyles have an educated eye,

and a heightened sense of envi ronment Accord ingly, her work can

be found in places ranging from youthful apartments to high-end

residences; and stores that cater to a wide audience, such Crate

and Barrel, the Conran Shop, or the MOMA Design Store.

Gam"plus"Fratesi Stine Gam and Enrico Fratesi started working together as

Gam"plus"Fratesi in 2005. Based in Denmark, they opened a second

division in Italy in 2007 Both countries have very strong, very contrast

Ing design cultures, and Gam"plus"Fratesi find the challenge of com

bining the two extremely inspiring. Their working together was a nat

ural consequence of conversations and observations that gradually

grew into concepts and projects. At some point they reached the

understanding that the union of their two characters might comple

ment each other in interesting ways. Their design focuses on simple

everyday gestures, which they retrace to the deeper parts of their

respective cultures in a fusion of technology, poetry, and tradition.

GVA Studio GVA Studio is the story of three people Herve Rigal, Alban Thomas

and Gerald Mouliere, who have chosen Geneva as their base.

Geneva, Paris, Brussels, and Amsterdam have developed strong

relationships over the years, creating a community of journal ists,

photographers, musicians and designers who share the same

ideas; people who are will ing to exchange views and to collaborate

to come up with the most original ideas. This has allowed the stud io

to perfect their practice in many areas, including art direction,

graphic design, print advertising, book and magazine design, exhi

bition and event design, packaging, web design and production.

GVA Studio produces clear and practical design with a playful twist

Hanna Werning Hanna Werning was educated as a graphic designer at Central St

Martins College of Art & Design in London. Werning worked for

Swedish television and at an Internet agency called Moonwalk,

both in Stockholm, and then at Foundation 33 in London. She has

also lectured and set workshops at Beckmas College of Design,

Forsbergs Skola and the national museum of Sweden. Nowadays,

she works as an independent designer in various disciplines: com

munication design, visual arts, Illustration, product design, and also

exhibitions of self-initiated work. She has run her own company,

Spring Street Studio, in Stockholm since 2004. Werning specializes in

making patterns for textile and wal lpapers.

HelenAmyMurray Helen Murray was born in Somerset in 1980. She studied Textiles at

the Chelsea College of Art and Design, in London. Her upbringing in

the countryside is infused with a resolutely urban influence, as she

draws Inspiration from nature as well as from products and interiors.

Murray's exploration of surface relief came together in 2001 after she

took a trip to India and discovered fine wood and marble carvings.

Her desire to translate this effect into textile has lead her to develop

her signature, handcrafted technique. Murray is "excited about fabric

manipulation and using innovative techniques, beautiful materials,

and design to create couture for the interior." Her pieces have been

exhibited at design and art shows.

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Henrik Vibskov Vibskov grew up in the middle of the countryside of Jutland,

Denmark. He studied at Central St. Martins in London, and now cre

ates visual art, music, and fashion from his base in Copenhagen. The

Henrik Vibskov fashion label is sold in select stores around the

globe His shows, which are part of the officia l London, Berl in, and

Paris Fash ion Week, are al l-encompassing performance pieces. Not

the kind to allow himself be limited by nuisances such as time,

space, or funds, Vibskov also makes award-winning short films, con

ceptual/sensua l fine arts projects, and plays the drums on

Trentemoeller's latest record, as wel l as in the clubs and streets of

Copenhagen with Mikkel Hess.

IVANAhelsinki IVANAhelsinki is a Finnish art brand It is proudly part of an emerging

Scandinavian scene called Fennofolk, which, in their own words, del

icately Joins Slavic melancholy and purely Scandinavian moods.

"IVANAhelsinki started as my personal project, now It'S a way of living

to us. Hell yeah it's a cliche, but that's how it is." Paola Ivana Suhonen

(designer) and her sister Pirjo (who is in charge of the brand) are an

embodiment of all the paradoxes embraced by Fennofolk.

Outspoken, sometimes blunt, and always charming, in the words of

their manifesto: "If something is too perfect, It is not perfect anymore,

it is boring. There has to be some edge to grab on."

Jakob Elmgren Elmgren is an art director, and is in his fina l year at the advertising

and graphic design program at Beckmans College of Design. He

has participated in exhibitions at Kulturhuset and Fargfabriken in

Stockholm, and his work is shown in design contexts and art spaces

alike. Several of his images have also been presented in more com

mercial spaces such as Face Stockholm and Gallerian, as well as in

the Helsingborgs Fiftieth anniversary cata logue entitled "Allrum", and

"Arctic Volume 2 - Spot the Difference." Elmgren was also curator for

several exhibitions at Marie Laveau, a hip alternative space located

in Stockholm.

James Owen James Owen is the principal and owner of James Owen Design, a

design firm based in Portland, Oregon, With over twelve years of

expertise he has created and developed products and strategies for

clients such as Phil ips, Michelin, HP, Fed Ex, Design Within Reach,

Whirlpool, Altec Lansing, Intel, COCIF Ita lia, NSR, Fiskars, and Sharp.

He has won several IDSA and Chicago Athenaeum Good Design

awards, and holds multiple patents, He makes both sleek and very

decorative products, Whether it is high end or scrap wood, steel or

aluminum, electro active polymer or simple acrylic, fiber glass or

vegetation, his highly aesthetic work often combine unexpected

materials and functions,

JB Classics JB Classics was officially launched in San Francisco during the win

ter of 2001, when founder Jason Bass noticed a void in the footwear

industry The lack of personality and added details he spotted

encouraged him to start this journey, In late 2004, JB Classics joined

forces with Mdot to steer the brand away from its ultra-niche platform

and take it to the next level. JB Classics Lab was formed, with an aim

to cover all remaining areas and create an all-around lifestyle expe

rience, One gets the distinct impression that JB works because the

people involved have a life, travel, observe, and have a good time

a cycle which Bass perpetuates thanks to an assiduous, constant

hands-on approach, from design to production,

Jenny Wren Illustrator Jennifer Playford applies her passion for color, pattern, tex

tiles and nature to her illustration, At age ten, she belonged to a

wildlife club where she was given her first and favorite nickname,

Jenny Wren, Playford's stylized line work and brilliant co lor palette

combine to create clean graphic imagery with an exotic twist She is

inspired by nature, her upbringing in Europe, and her travels to Asia

and Africa She now lives by the beach in Victoria, British Columbia,

with her husband and two children, where she illustrates and devel

ops her line of stationary and gift wrap called Jenny Wren Paperie.

She recently exhibited at the La Perla Showroom in Milan, Italy dur

ing the Milan Furniture Expo,

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Jethro Macey Jethro Macey graduated from the University College of Falmouth,

UK, with a degree in 3D design in 2005. He established his business

there in early 2006, and spent the first few months developing his

product range. The prototype Lace Embossed tiles were exhibited at

the Milan International Furniture Fair in April 2006 and received a very

positive reception, so Macey sourced a manufacturer to produce

them. He has won a slew of awards and commissions in the past

year, but best of all was being awarded the Hidden Art award for

most inspiring and influential member, "which was great" A modest

man who understands that subtle ideas can make a wave, he is now

researching the use of recycled concrete and how it may be incor

porated in his product range.

Jo Meesters Jo Meesters graduated from the Design Academy Eindhoven,

Netherlands, in 2001 Three years later, in 2004, he founded the

Meesters & Van der Park Design Studio in collaboration with Marije

van der Park. In 2007, Meesters had fine-tuned his design vision, and

he started his own studio out of a desire to develop this vision. Over

time, he has become more and more passionate about combining

technology and craftsmanship, wh ich now translates into a search

for balance between aesthetics and innovation. Historic awareness

is essentia l to Meesters as a departure point for his projects. His cre

ative process explores the ways in which concept and product may

be intuitively linked

Joris Laarman Joris Laarman was born in 1979, in a small Dutch village ca lled Borculo.

As a child, he wanted to become either an architect or a scientist He

studied fine arts for one year, and in 1998, he decided to attend the

Design Academy Eindhoven. Design was going to allow him to com

bine all of his interests. He gained notoriety with the Heatwave radia

tor In 2003, and that same year he created his own studio, which con

centrates on product design and architecture Laarman seamlessly

combines concept. style, and engineering expertise, lending many of

his products a poetic qual ity. Recently, he and two partners started a

company through which they create high-end experimenta l pieces,

which are sold in galleries around the world

Julia Rothman Rothman's studio is located in Park Slope, Brooklyn, New York. She

grew up on a small island in the Bronx cal led City Island, which most

New Yorkers are unaware exists, and graduated from the Rhode

Island School of Design In 2002. That same year, she created a com

pany named Also with designer Jenny Volvovski and animator Matt

Lamothe. Rothman's illustrations are reminiscent of movie stills; it is

easy to spin a whole story from just one of her images. Her patterns

and their applications are simultaneously whimsical, colorful, and

airy, which gives them th is highly sought-after modern classic feel.

For fun, she runs a blog called Book by It's Cover that features a dif

ferent art book every day.

Karim Rashid Ultra prolific (to date, he has had some 2000 objects put into produc

tion), omn ipresent Karim Rashid is a leading figure in the fields of

product and interior design, fashion, furn iture, lighting and art Born

in Cairo, and raised in Canada- half Egyptian, half English- Rashid

now practices in New York. He is best known for bringing his demo

cratic design sensibility to the masses, and he works for an impres

sive range of clients from Alessi to Georg Jensen, Umbra to Prada,

Miyake to Method Recently, he has successfully infiltrated the realm

of architecture and interiors, and won countless awards, and his

work features in the permanent collections of fourteen museums

worldwide. He has also released two CDs on the label Neverstop.

Lacaton et Vassal Anne Lacaton and Jean Philippe Vassal graduated from the Ecole

d'architecture et de Paysage in Bordeaux in 1980. and in 1987, they

created their own studio, which has since been awarded a few of the

most important prizes in their field Lacaton Vassal's approach to

architecture is well known for being very ethically driven. They con

sider that space is a luxury, which should be available to all. Their

work is usually free of signs or frills, although they know how to adapt

to decorative elements, when these are intrinsic to the cultural. his

torical, or conceptual aspects of the given project Their featured

project was executed thanks to CRAFT, the Centre of Research for

Ceramic and Enamel Applications in Art and Design, situated in

Limoges, France.

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Lena Corwin Lena Corwin lives in Fort Greene, Brooklyn, New York, and works as

a textile designer and illustrator. She attributes her love for design

and crafts to her very artistic upbringing in San Francisco. You can

tell she loves sunlight because of the way she blends and matches

colors. Even her most muted combinations retain a luminous quali

ty. Combined with her 50's style shapes, this gives her personal

pieces the look of a great vintage find She has worked for Marithe

+ Franyois Girbaud, Calvin Klein, and Jill Stuart. Lena now designs

her own products and freelances for a variety of companies. She

has illustrated two chi ldren's crafts books and is currently working

on her own craft book related to pattern design.

Lene Toni Kjeld "I'm working by intuition", says Lene Toni Kjeld Her intuition also hap

pens to be well-honed by her accumulated background knowledge

in textile history In Kjeld's opinion, it is important to understand the

craft of textile in order to fully make use of it. Quality In wa llpaper

comes through a well thought-out process, and each decision must

be founded, because on the wall every detail is exposed With her

transition wallpaper, KJeld allows the decorator to combine two differ

ent repeat patterns on one wall. By subtly yet swiftly morphlng from

one pattern and color-scheme to the next, her wallpaper in transition

divides large spaces (not physically, but through a change in style

and atmosphere) while remaining coherent as a whole.

Lotta Kuhlhorn Lotta KOhlhorn is a Swedish graphic designer and illustrator. She

graduated from the Konstfack University College of Arts, Crafts and

Design, in 1987 She has been working as a freelance designer ever

since, making illustrations for magazines, and pattern design for

products such as trays, cutting boards and tile decorations. Over

time, she rea lized that her main interest lies in book design and

decided to specialize in this field, which allows her to combine her

affection for pattern, color, style and typography. Clients include

Albert Bonniers F6rlag, Norstedts F6rlag, Manpocket, Tivoli, The

National Public Art Council, IKEA, Dagens Nyheter, and Pocketshop.

Lula Elisabeth Dunker works as a visual artist in illustration, photography,

styling, graphic, and product design, She works mainly for textile and

tapestry production companies, and European magazines, Dunker

founded Lula design studio because she wanted to create an inspir

ing environment and platform for skilful people, Gathering everyone

under the same roof, she founded the multi-disciplinary art and

design, partnership-based company in Gothenburg, Sweden, The

majority of the designers belonging to Lula are actually friends from

the School of Design and Crafts at Gothenburg University, where

Dunker studied fine arts,

Marcel Wanders Marcel Wanders grew up in Boxtel, in the Netherlands, His fame

started with his iconic Knotted Chair, which Wanders produced for

Droog Design in 1996, where he was the first and among the most

important designers, His creations are now ubiquitous, as he works

for the top European contemporary design manufacturers, such as

B&B Italia, Bisazza, Poliform, Moroso, Flos, Boffi, Cappel lini, Droog

Design and Moooi, of which he is co-creater and art director,

Founded in 2000. Moooi has grown into an internationally renowned

label boasting an Instinctive and perfectionist approach, Wanders

also works on architectural and interior design projects, and more

recently, consumer home appliances,

Markus Benesch Markus Benesch has been an industrial and interior designer since

1989, Extensively documented. Benesch's ca reer includes exhibitions

with the following architects A Branzi, A Guerriero, Ettore Sottsass, W

Alsop, UN Studio, A Mendini, T Kita, and Peter Wilson, Nowadays,

Benesch lives and works in Munich and Milan, His work focuses

mainly on products and spaces, materials and their surfaces, As a

visiting professor, Benesch holds seminars in interior design, prod

uct and communication design in Milan, Reims, and Tokyo His work

is largely contingent on new materials and technologies, but he

stresses the "poetic side of design and architecture in order to wow

the client" and nurture excitement.

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Mary Brogger Soon after earning her degree at the School of the Art Institute of

Chicago in 1987, Brogger received a National Endowment for the Arts

Fellowship in sculpture. In order to focus on her art practice, she quit

one of her favorite jobs to date: building dioramas and exhibits for

Chicago's Field Museum of Natural History. Subsequent awards, pub

lic and private commissions, and gallery representation have allowed

Brogger to exhibit her installations and sculpture in the United States,

Europe, and Canada She periodically works at the School of the Art

Institute as a sculpture instructor, and has been selected for a variety

of important public art commissions. Recently, she has returned to an

early love of designing furniture and light fixtures.

Mike Perry Mike Perry runs a smal l design studio called Mldwestisbest in

Brooklyn, New York, that just its one year anniversary. Perry works with

clients like MTV, Brooklyn Industries, Dwell Magazine, New York Times

Magazine and many more. He just finished his first book entitled

Hand Job, which will be published by Princeton Architectural Press

in the fal l of 2007 Doodling away night and day, he creates new type

faces and sundry graph ics that inevitably evolve into his new work.

He exercises his great belief that generating piles of these doodles

is the sincerest form of creative process. He has shown his work

around the world, from the booming metropol is of London, to

Minneapolis, and the homegrown expanses of Kansas.

Mikko Laakkonen Mikko Laakkonen was born in Finland in 1974. He trained as a musi

cal instrument maker and went on to study design at the University

of Arts and Design in Helsinki. After several years of working at other

people's design offices, he founded Studio Mikko Laakkonen in

2004. Now he works with various international clients, on projects

belong ing mainly to the field of furniture and product design.

Laakkonen has participated in several international exhibitions

including Saunabus 2003, Rehti exhibitions at the Milan furniture fair

2005, 2007 and Helsinki Design Week 2005, 2006. Laakkonen's sim

ple designs retain a highly decorative quality, and often lead us to

rethin k token aspects of everyday objects.

Miller Studio Jason Miller was born in 1971 in New York. He received his BA from

Indiana University and his MFA from the New York Academy of Art

Between 1995 and 2001, he worked as a studio assistant for Jeff

Koons, an Art Director for Ogilvy and Mather, and a designer for

Karim Rashid In 2001, he began working independently. Miller

designs everything from furniture to tchotchky to interiors, and works

in a multitude of mediums. His pieces often draw on everyday

aspects of American culture to create contemporary design objects

that could just as easi ly be conceptual art Miller has had solo exhi

bitions allover the world, has been featured in numerous publica

tions from Wallpaper to the Wall Street Journal, and won many prizes.

Minale-Maeda Mario Minale and Kuniko Maeda studied in Germany and Tokyo,

respectively, and both had previous work experience when they met

at the Design Academy Eindhoven. They founded Minale-Maeda in

2005 in Rotterdam, the Netherlands, and since then have been work

ing on self-initiated as well as commissioned projects. Minale

Maeda's work is often critical in concept, yet the goal is to arrive at a

practical object Inspired by humble and common aspects of dally

life, Minale-Maeda transform them with care. Details and clever twists

reveal their insights and return value and choice to modern life.

Clients include Droog Design, HEMA, La Perla, Netherlands

Architecture Institute and Design Academy Eindhoven among others.

Michael Meredith I MOS Michael Mered ith and Hilary Sample established MOS in 2003.

Meredith is Assistant Professor of Architecture at the Harvard

University Graduate School of Design. He received his BArch from

Syracuse, and hiS MArch from the GSD where he teaches in the

architecture core design stud io sequence. His professional practice

engages interdisciplinary discourse ranging from art to technology,

producing a spectrum of design work that includes residences, fur

niture, products, sound, and speculative architecture projects.

Recently, he exhibited at the Cooper Hewitt design triennial, received

an 10 magazine award in the best environment category for a tem

porary puppet theater, and was a finalist for the PS11MoMA young

architects program

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wwwminale-maeda.com

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wwwolgacudakova.com

wwwostwaldhelgason.com

wwwsenyoritapaula.com

Olga Cudakova Cudakova will follow where fortune takes her. Born and educated in

Vilnius, Lithuania, she won an award for a Red Cross poster design,

worked for Lukrecija BBDO (a renowned advertising agency), during

which time she created a logo for the Vilnius City Municipal

Government that is still in use today. She participated in a European

Union Visual Identity workshop, and stud ied for a master's degree in

Lund. Sweden. There, she worked for IKEA and later joined a project

for NASA Houston, where she designed a communication device, for

Moon exploration missions. In 2006, she obtained her master's with

an innovative LED light prOject developed in partnership with IKEA

She is now living in Switzerland and Lithuania and is working on

freelance projects.

Ostwald Helgason Ostwald was born 1979 in Leipzig, Germany, and has an MA in

fashion design from Burg Giebichenstein in Halle. Helgason was

born 1980 in Reykjavik, Iceland. studied fash ion design in Copen

hagen, and worked as a tai lor in Iceland before taking on studies in

fashion management and marketing in London. They met while

working in a London design studio. Ostwald Helgason' s inspiration

mainly derives from movies and art, blended with an appreciation of

contemporary pop culture. Their fascination with trompe-l 'oeil

effects is clearly visible in their artwork and prints. Vibrant colors are

an important tool, as well as the use of fine materials and original

cuts. Their designs are strikingly eclectic, yet wearable.

Paula Castro Born in Buenos Aires in 1978, Paula Castro lives and works between

Paris, France, and Vincenza, Italy. Her art and design work are often

barely distinguishable, which seems to suit her organic style. Always

In touch with her areas of interest and embraCing the crossovers,

she has had work commissioned for projects ranging from fashion

prints to art books. Exh ibitions include I'm Tongue Tied et the

Truehateart Gallery in La Rochelle, Colors Notebook for the Fabrica

Exhibition at the Centre Pompidou in Paris, and Notes Sur La Boule

Amorphe, an animated short movie for Tekko, exhibited at the

Maxalot Gallery in Barcelona and the MALBA (Museo de Arte

Latinoamericano de Buenos Aires).

Peter Zuiderwijk Peter Zuiderwijk has been working as an independent graphic

designer since 1999 in the The Hague, the Netherlands. After his

graduation from The Royal Academy of Art, he pursued a master's

degree in graphic design at Akademie voor Kunst en Vormgeving St

Joost In Breda Within his work, Zuiderwijk focuses mainly on analyt

ica l processes that raise questions about perception and interpreta

tion. Zuiderwijk has taught image development in editoria l design at

The Willem de Kooning Academy in Rotterdam since 2002, and has

been a visiting facu lty at The Maryland Institute College of Art in

Baltimore, Maryland for the past six months.

Plastisock Willman and Jarbo met at their eldest daughters' playground in 2002.

In 2003, they were both pregnant again, and started to meet without

the kids. They realized they had a lot of simi lar ideas. Both were

annoyed at the clear gender divide of blue for boys and pink for girls

in children's wear; both wanted to make a difference to the stereo

typed Swedish market They started making clothes for their own

kids, and soon, their friends were placing orders. Malin had worked

as an art director, and Emily was an artist who also made illustrations

for children's books, so creative work wasn't new to them. They want

ed to design patterns that encourage children's natural curiosity. In

2005, they decided to give it a go, and Plastisock was born.

Post Creative Post Creative is a year-old design studio in Stockholm. Its two owners,

Niklas Bergh and Joakim Knapp, are childhood friends and attended

Gothenburg University. Knapp finished his bachelor's degree, while

Bergh dropped out in favor of freelance design work. They also work

within a group that deals in design, architecture, literature, photography,

and programming under the name, The Meaning of Life Corporation.

Post Creative curates the graphic design pages for Transition. and

manages the line of limited edition T-shirts generated by the maga

zine's featured designers. The office's most prized possession is their

coffee maker, pushing a breathtaking 1200 watts. Joakim is heavily

addicted to collecting junk and owns two pairs of crutches, and Niklas

also works weekends as a snowboard competition announcer.

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Reddish Steinbock and Friedman's collaboration started when their paths

crossed as students at the Holon Institute of Technology in Israel.

They rea lized that, amongst other things, they shared simi lar views

on design and aesthetics. They worked together on their final proj

ect, which went against their university's customary way of working,

and was very successfu l. More importantly, they had fun, and it gave

them a clue about what they wanted to do as designers. After grad

uation, they started collaborating on different projects to experience

diverse materials and methods, an approach they have continued

ever since. After a while, they realized they had a studio, and should

probably give it a name and get a business card Reddish was

created in 2002.

Redstr/collective Long time collaborators Alex Vlalch and Christine Warren met In 1995

while studying design at the Parsons School of Design in New York.

They fell in love, got married and have partnered together both in

work and in life ever since. Established in 2003, redstrlcollective is the

duo's newest incarnation, in which they consider themselves DJs of

design sampling, mixing and spinning together different sources to

create something unique. Redstrlcollective develops its own product

line as well as working with private clients. Vlaich and Warren have

worked on exhibitions, restaurants, in-store displays, branding, cus

tom furniture, and product design.

Savant Savant is an extension of fashion brand SVsv. The creative work is

done entirely in-house utilizing the creative resources of the

Keystone Design Union (KDU), the worlds largest private creative col

lective with 500 members worldwide. The KDU was founded by

President and Sen ior Creative Director David Gensler in 2004 with

the help of Jenna Rivers, who is co-founder and fesign director for

SVSV and Savant. Jenna comes from a family of fashion deSigners

and craftspeople; in the most recent SVSV collection, she worked

with her mother and grandmother to develop traditional hand

loomed fabrics. Argentina-born and Miami-raised Aerosyn, ak.a. Lex,

IS the co-creative director of the Royal Magazine, and the KDU

Network and consulting workshops.

SEVV In 1990. Edward van Vliet established the multidisciplinary design stu

dio SEVV in Amsterdam. SEVV specializes in complete identity-based

interior design, which includes especially manufactured products

such as furniture, lighting fixtures and tableware. Van Vliet strives for a

balance between function, atmosphere and emotion, rather than fol

lowing trends. His studio has focused on developing its own style,

especial ly in the hospitality industry. SEW blends traditional design

with high tech and/or natural materials, Van Vliet's interiors are often

inspired by middle-Eastern and Asian cultural elements. These fac

tors result in a positive atmosphere, which encourages interaction.

Sigrid Calon Sigrid Calon was born in 1969. She studied texti les at the Academy

of Fine Arts and Education in Tilburg, the Netherlands and graduat

ed in 1993. After that, she worked as a freelancer for different com

panies, completing diverse projects as a stylist, illustrator, pattern

designer, build ing displays, and art d irector. In the meantime, she

had what she calls a "short break," and two children she claims as

her "very best creations." In 2005, she was requested for participation

in the design contest Brabantse Spelen by her old art school

teacher. She saw it as a challenge and a new start. It was a success

and she received the public award, which confirmed that it was time

to make a move and develop her own work.

Spoonfed "The spoon is mightier than the sword" Like any New Yorker, Spoon

fed consider themselves a true product and reflection of their city.

Whatever the Spoonfed man or woman may be lacking in other

departments, they make up with attitude- except that of course,

they don't lack in anything, in any department. The people at

Spoonfed pride themselves on their connoisseur's eye for detail.

Established in 2002, the company is especially concerned with fit

and design. In terms of production, construction quality and atten

tion to detail are ensured by limited production facilities their pieces

are made by a small group of hand-selected manufacturers, which

limits numbers and heightens desirability.

wwwsevv.com

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wwwsigridcalon.nl

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wwwsukie.couk

wwwswedengraphics.com

Steven Harrington Steven Harrington lives and works in Los Angeles, California. He

owns and operates National Forest Design with fellow artist Justin

Krietemeyer, and creates both commissioned and self-inspired art

projects. Influenced by images, fashion, graph ics discovered in Time

Life Encyclopedias from 1965-1972, thrift stores, and The Moody Blues,

he defines his art as contextual objectivism, which, defined in his

terms, means that he views each piece he creates as a tangible

object that is part of a larger context; object and context helping to

define each other. Perry doesn't like anything shoved down his, or

the viewer's throat discovery is the key. He has exhibited work in

major cities al l over the world

Sukie Darrell Gibbs and Julia Harding met at the University of Brighton in

1992 where they both studied illustration. Julia graduated in 1995,

Darrell in 1996. They were married in 2004 and have a daughter, Kitty

Sofia, born in 2005. While Darrell studied at the RCA. Jul ia worked in

the buying departments of Liberty and House of Fraser, gaining pre

cious experience that turned out to be useful when setting up Sukie .

At his senior show, Darrell exhibited a range of bespoke paper note

books made from discarded papers, which were subsequently

ordered by Habitat and DKNY The company was born. Inspiration

comes from collected ephemera, nature, old books, travel, printing,

flea markets, and old paper.

Sweden Graphics Sweden Graphics was founded by two Swedes Nille Svensson (born

in 1970), and Magnus Astrbm (born in 1969) Both were educated at

the Konstfack University College of Arts, Crafts and Design in

Stockholm, and have been working professionally as designers

since 1997 They design, illustrate, brand and animate for a wide

spectrum of clients; although they are capable of producing simply

effective work, one gets the feeling that personal expression is pri

mordial for them. Their environmental, political, cultural. and popular

concerns come to the forefront in many of their pieces. Usually these

issues are addressed in a humorous or detached manner, through

loaded image juxtapositions.

Swigg Stephanie Wenzel is a graphic artist living and working in Brooklyn,

New York. In April 2004, she founded Swigg Studio, a multi-disci

plined design firm, and Swigg Products, which creates "tactile"

goods for human enjoyment In July 2003, The NY Swigg Stars made

their debut at the WCOS (Woodland Creatures from Outer Space)

Pillow Show and Sale at the Riviera Gallery in Brooklyn In response

to rising demand, Swigg Products was born. Now a gaggle of silk

screened animals cal led Swigg Critters, pillows called Swigg

Snoozers and eco-conscious pillows called Swigg 'Shroom Squares

make up the roster. Stephanie's work has been shown internation

ally in various galleries and design publications.

Telegramme Telegramme is a col laboration that snowballed in to a fully function

al studio. Christophe (in Bristol) and Robert (in Cornwall) developed a

creative partnership via the Roya l Airmail thanks to a mutual love of

music, art and the receiving of post Christopher and Robert, now liv

ing in London, il lustrate, screen print, make patterns and design wall

paper in an effort to bring rich, subversive and functional art to peo

ple's walls. Fully involved in commissioned as well as self-initiated

projects, the pair work both in print and on digital supports. Their

hands-on aesthetic and their concepts clearly demonstrate the

inspiration they find in the physical world of screens, paper, paint

pots, and human interaction.

Tjep. At a very young age, Frank Tjepkema conceived his first rocket

designs. At first, these were naive interpretations of archetypica l

rockets, but soon, adults became astonished at the level of sophis

tication he was demonstrating, solving problems such as how to go

to the 100 when floating in outer space. This won him his first inter

national patent with the RTD (Retroactive Toilet Device) Janneke

Hooymans' interest in design manifested at age th ree, as she start

ed building simple Mies van de Rohe-type constructions that

became quite sophisticated By age eight, she crafted a wooden

tree house that gained second place at the 1982 International Tree

House awards. Frank and Janneke met at the Design Academy

Eindhoven. In 2001, they joined forces as TJep.

wwwthisisswigg.com

wwwtelegramme.co.uk

www.tjep.com

wwwtuntocom

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wwwvestcollective.ca

Tunto The two divisions of Finland-based Tunto are named Tunto

Workshop and Tunto Design, The Workshop designs and produces

interiors and special furniture for private homes and public spaces,

It also manufactures various made-to-measure products, and occa

sionally works in cooperation with architects and designers, The

Workshop's production lines are situated in Jarvenpaa, Finland, and

all their products have been granted the Finnish Labor Association

Avainlippu quality seal. On the other hand, Tunto Designs by Mikko

Karkkainen is the product design complement to the Workshop.

Tunto works in cooperation with the Helsinki-based design studio

Njoi CoLab, especially in regards to pattern and print.

Vest Collective Marta Pietrzyk and Mathew Birtch are part of the Vest Collective, a

Toronto-based group of designers bound more by their passion for

craft and design than by an ideology or aesthetic. In their own words,

'Work produced under the Vest moniker adheres to the principle

that objects can affect positive change on the people and other

objects with which they come in contact Equal emphasis is put on

the quality/longevity of the work produced, and its relevance to con

temporary culture," The Vest Collective is committed to the belief that

objects can affect positive change, thanks in part to the inevitable

attachment one will feel towards a useful, high quality, familiar, or

beautiful piece,

WOODlondon In 2006, Bethan Laura Wood graduated from the University of

Brighton in 30 Design. She moved to East London where she set up

her business, a design studio named WOODlondon. Wood develops

and produces her own work as wel l as collaboratively designed

products. By re-contextual izing elements from everyday objects,

Wood creates new products that explore different attributes of the

mundane, and how these attributes may be celebrated or rediscov

ered Her work often uses the traces that the creative process and

use of an object have left behind Fascinated by our connections

with the objects around us, Wood likes to explore what drives peo

ple to hold onto one thing, but d iscard another.

Zaishu Zaishu is a company that works with international artists and design

ers to create limited edition seats and tables that feature un ique, col

lectable artwork. Zaishus are strong, functional, put-together designs

made from plantation grown veneer and decorated with water

based inks, paints and varnish. Certified with a "Good Environmental

Choice" label, they are officially recognized as an environmentally

responsible product Zaishus were born out of a desire to create

high quality, economically viable and original products that promote

creative exchange and the diversity of global cultures.

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wwwzaishu.com

pattern design - applications and variations

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