path to successful membership recruitment & retention virginia state council’s membership...

Path to Successful Membership Recruitment & Retention

Virginia State Council’s Membership Committee &Membership Task Force Committee

Presenters: Charlie Montgomery and Sam Thompson

How Do Chapters

Establish A

To Successful Recruitment & Retention of Members

Start With the Five Key Building Blocks

For a Sound VVA Chapter

Make It Fun and Exciting

Leadership Development

Membership Development

Communication

and

Public Relations

Community Programs and Projects

Consider Team Make-up – Leadership & Members

Identify Skills and Talents Required for a Membership Team

Designate Team Leader

Use the Membership Development Stairway to Successful Membership Recruitment & Retention

Prospecting - Recruiting - Orienting - Involving - Renewing

Determining Avenues for GROWTHIdentify Potential Members

Search the Internet for Veterans’ Web Sites

Identify Other Concentrations of Veterans

Use Your Chapters Non-Renewed Member List

Work With Your State Council Membership Committee

PROSPECTINGBy

Haven’t Found That Reliable Source of Funding Yet?

Should Lack of Funding Impact

Your Recruitment of Members?

Not if You Discover the Internet!

Communication in the Information AgeDesign & Launch Your Own Web Site on the Internet

Establish an E-mail Address for a Point of Contact

Expand Distribution of Your Newsletter with Electronic Version

E-mail Contact List for Posting Updates on Veteran Related Issues

RECRUITINGBy

ORIENTING

Get an Early Start on Making New Members Feel Welcome

Explain VVA’s Vision, Mission and Current Priorities

Seek Information on Their Reasons for Joining VVA

Create or Develop

To Remind Members of the Value of Their Membership And Provide Orientation on Your Chapter & VVA’s Mission

Create a“New Member Packet”

Contents:

Welcome Letter From the ChapterChapter/VVA PinMembership CertificateDVD on the Chapter’s Fund Raisers, Activities and Community ServiceTemporary Membership CardChapter Newsletter

As Our Generation Reaches Retirement Age It’s Our Time to Lead the Nation’s Veteran Population

Develop Better Visibility with the Public Through Your Community Programs & Projects

Develop Public Legislative Awareness within Your Community

Become an Influence on Veterans’ Issues within Your Community

INVOLVING

RENEWING

Messages Delivered to Members During the Renewing Stage are as Important as Messages Delivered During the Recruiting Stage

God Bless America andOur Troops