passion for copywriting

A Journey Ofa Copywriter

Damaarti SetyoningrumAfter graduated Diploma Degree from University of Indonesia in 2001, I started working at Akal Communication at the same year.I worked there for 10 months, then continue my study on advertising by taking undergraduate degree that finished in 2005.

While I was studying, I worked at Grey Worldwide for 1,5 years.I was there from late 2003 until 2005 and resigned becauseI needed to finish my undergraduate paper.

When my study is almost finished, a job offer came from Ogilvy & Mathers. I took several tests, past them then worked there since 2005 until January 2010.

• October 2001 – August 2002 Copywriter Akal Communication• October 2003 – May 2005 Copywriter Grey Worldwide• July 2005 – January 2010 Copywriter Ogilvy & Mathers Indonesia• April – June 2010 Marketing Manager Body & Soul Indonesia• August – December 2010 Senior Copywriter / Group Head First Edition Telecomunication Company (XL-Axiata)• January 2011- Now Senior Copywriter at Young & Rubicam Indonesia

Here is the time mapping summary:

Through time and experience, I manage to handle some brands from various range of product such as:

Mentari (Mentari Mudik Asik)MatrixXL

DBS (Print Ad)CIMB Niaga (TVC & Print Ad)BII

Telecommunication

Mr. Juicy plus susuDancowTango Soyjoy Hexos Bear Brand

Food & Beverages

Banking

Neo Napacin Konidin Paramex

Medicine

Pantene Dove Shampoo Pond’sKalbe

Consumer Goods & Beauty

Before I put several works I’ve done in real work, I would like to put the work I’ve done that brings me to become the finalist of Daun Muda in 2008.

Daun Muda 2008

Daun Muda 2008

Daun Muda 2008

And these are few of the real work I’ve done.

Ambi Pur

Harpist

Harpist

Dove - Hair

Pond’s

Pond’s

Pond’s

Pond’s

Pond’s

TV Commercials

Bata

http://www.youtube.com/watch?v=uGIySQgER8Y

Mentari

http://www.youtube.com/watch?v=GfdcVzChTPI&feature=related

Dove

http://www.youtube.com/watch?v=8UY2sCV92oQ&feature=related

Bear Brand

http://www.youtube.com/watch?v=JIu6qo2iTxs

Other TVC Links

Pantene Titi Kamal

http://www.youtube.com/watch?v=_7g55g0cuCQ&feature=related Dove hair testimonial Maia

http://www.youtube.com/watch?v=m58enEKG-2E&feature=related Soyjoy – Girl in The Car

http://www.youtube.com/watch?v=7Jm0KkvIOG4 Soyjoy – Can’t Take My Eyes of You

http://www.youtube.com/watch?v=7FJ0Nx75Fdo Hexos – Dinner sama Camer

http://www.youtube.com/watch?v=FHgo3PSG2CA Hexos – Pizza Delivery

http://www.youtube.com/watch?v=UxTh18J0L-Y Hexos – Kilik – Kitik

http://www.youtube.com/watch?v=Aaiwu1PAYDo Mandiri Platinum Card

http://www.youtube.com/watch?v=esRrt_ShgZU

Thank You