passes presentation
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8/9/2019 Passes Presentation
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Proposal forMetro Smart Passes
Michael Perkins
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Transit Passes are Valuable
Encourage Transit Ridership All you can eat
Off-peak
Transit vs. Driving
Promote Customer Loyalty Cell Phone pricing model
Simple and predictable
Make Finances Predictable
Stabilize Agency Revenues
Stabilize Customer Costs
Allow Pricing Differentials
Between frequent riders and others
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Other Agencies Agree
Most offer passes
Most passes are monthly
Monthly passes are 30-50 times regular fare(regular fares typically higher)
35-41.5 typical for WMATA peers (MBTA,
SFMTA, CTA, Tri-Met, Puget Sound,SEPTA)
But WMATA doesn't have just one fare(distance and time)
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WMATA Passes Are Outdated
Bus: Flash pass (formerly DC Streetcar passes)
Rail: Two types
Rail Fast Pass
More expensive, but unlimited distance
Offers very long distance commuters adiscount
Short Trip Pass
Cheaper, limited distance No commuter discounts
Inconvenient (exact change)
These passes are limited by the technology available at the time
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Conversion Won't Fix the
Problems WMATA converting passes to Smartrip
Current passes are rail or bus only
Current rail passes leave out short-distanceriders
No transfer discounts
Potential revenue downside for WMATA(especially with rail Fast Pass)
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But Technology Can
We should have passes to promote transitridership and a transit culture
WMATA's fare structure would require toomany passes to serve a wide range ofcustomers (peak-of-peak, disabled, bus,rail, etc.)
Technology presents a solution
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Proposal WMATA Smart Pass
Customer chooses their one-way fare value
Monthly pass price is 40 times that fare
Equal or lesser trips are free (rail or bus) Customer pays extra from stored value for
more expensive trips
Rail-bus trips are treated as one long trip
Example: $2.00 rail and $1.00 bustransfer need a $3.00 pass - $120 permonth
Share revenues based on usage
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Smart Pass Benefits Customers
Simplifies pass system
Serves all customers equally
Long/Short Distance Rail/Bus
Elderly/Disabled
Peak of Peak or not Fixed monthly transit bill
Regular customers get the nights andweekends free just like cell phone
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Smart Pass Benefits Agency
Reduces pass complexity no need forshort/long, disabled, separate bus and rail
Increases off-peak ridership Pay in advance
Days off don't cut into agency bottom line
Sick/Travel/Leave Snow day
Same discounts for everyone
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Smart Pass Benefits Region
Cuts down on vehicle trips
Encourages Car-light or Car-free living
Reduces parking demand Increases Transit Ridership
Increases economic activity
Makes the system more equitable
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Monthly passes work better
Weekly passes allow customers to pick andchoose their good weeks
Maximizes revenue losses for the agency Monthly makes it harder to opt out of low-
ridership weeks
Longer periods require bigger discounts
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Federal Subsidy Suggests Passes
Federal Workers
Encouraged to get a pass if it's the sameprice as their commute
12 federal holidays and >13 annual leavedays =
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Smart Pass allows price
discrimination for frequent riders Complicated way: Higher fares for paper
farecards or cash
Helps even infrequent riders if they get aSmartrip card
Only passes allow the agency to hold pricessteady on frequent riders while increasing
single-ride fares Example: Increase fares 10%, but cut the
multiplier from 40 to 38
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Smart Passes could lead to more
sophisticated programs University Passes
Eco Passes
Allow a whole group to buy a pass foreveryone at once
Works like group insurance
Mandatory fee or employer payment Everyone gets the same pass
Reduces parking demand
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Thanks!
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