partnership for delaware estuary social media for scientists and organizations

Social Media 101

for Scientists and Organizations

Using The Power of Social Media to Enhance Your Communications

Social Media 101

for Scientists and Organizations

Using The Power of Social Media to Enhance Your Communications

Whitney HoffmanHoffman Digital Media

Whitney HoffmanHoffman Digital Media

Things We’ll CoverThings We’ll Cover

What’s In It For You- Why Should I Care? (Research data)

Popular Social Networks

Benefits and Burdens

The Attention Engine- Basic SEO

Resources

Yup. I’m a Geek.

Changing LandscapeChanging Landscape

Everyone can create their own channel of communication- often inexpensively.

Everyone can market their own ideas.

The problem lies in building the right network or ecosystem for that communication.

Changing LandscapeChanging Landscape

People find out about you long before you ever meet....or not.

Reputation management is more important than ever, and it’s Global

You Only Control Part of the Equation

The Web Controls the Other Side

Reputation ManagementReputation

Management

TrustTrust

The next connection tools

Pew Research

Internet & American Life

Pew Research

Internet & American Life

MobileMobile

By 2020, they predict that a mobile device will be the primary connection tool for most people in the world.

Ok- Lots of People

What are they doing?

Where are they hanging out?

Ok- Lots of People

What are they doing?

Where are they hanging out?

Goals For Scientists & Organizations

Goals For Scientists & Organizations

Keeping Up With the Latest Information

Get The Word Out about your work

Connect with Others in the field and beyond

Managing and Maximizing Resources

Imagine all your friends got phones for the first time...

Are you going to sit around all day waiting for a letter?

Or are you going to go out and get a phone?

Imagine all your friends got phones for the first time...

Are you going to sit around all day waiting for a letter?

Or are you going to go out and get a phone?

The New Telephone

The New Coffee Shop/Water Cooler

Two types of Social Media Calls

Two types of Social Media Calls

Incoming- Listening

Outgoing- Conversations and Engagement

Using Tools to ListenUsing Tools to Listen

1. Google Alerts2. Twitter search3. Blog Search

1. Google Alerts2. Twitter search3. Blog Search

iGoogle can be your Newspaper

RSS- Really Simple SyndicationSubscription- Let Them Come to You

Your Online Presence

Your Online Presence

Step1Step1

Channels are on 24 x 7

Don’t Worry About Them All....

Where is Your Community?Where are Your Audience?Where is Your Community?Where are Your Audience?

Connecting Where It’s Relevant to Them

Cafe-Shaped Conversations

We’ll concentrate on the big three

We’ll concentrate on the big three

Facebook

Twitter

LinkedIn

Median Age on Popular Social Networks

Median Age on Popular Social Networks

LinkedIn 39 years, down from 40

Twitter- 31 years

Facebook- 33 yrs., up from 26 in May, 2008.

Pew Internet & American Life Project, Oct 21, 2009

LinkedIn-

Rolodex on Steroids

LinkedIn-

Rolodex on Steroids

LinkedIn- Your Resume and Recommendations Online

Expanding and Visualizing Your Network

LinkedIn Goes Social

Pros/ConsPros/Cons

Great for Business and Business related questions/resources

Great for individuals to build online information about themselves

Great way to find others to connect to, make introductions, network

Not great for Group PR & Marketing

TwitterTwitter

Twitter #10,233

Twitter #235,752,570

Pros/ConsPros/ConsGains Value with network size- Metcalfe’s Law

Great Listening Post/News channel- Use search features, Ask questions

Can be noisy, can have low relevance

Applications like HootSuite, bit.ly and more can allow you to measure links, attention, etc.

Patience is a virtue, but don’t drown in the Stream

FacebookFacebook

Pros/ConsPros/Cons

Great for social connections, groups, event planning and marketing

Create Groups for more consistent and insider discussions

Not always great for strictly business purposes- How would your community respond to ads here?

Keep it fresh and interesting

These Are Your Billboards

These Are Your Billboards

Integration of Channels

Integration of Channels

It’s All About the Connections

Creating Communities

Creating Communities

This is a long term versus short term strategy

People come to you because of content and added value

Grows network, fans, evangelists

Must give them something to do- keep it fresh or it dies

Blogging

Things you’ll need to consider

• Who will be that public face?

• Do they have the ability/authority to solve problems?

• Frequency of Updates

• The “reason” to blog

Own Your Own Domain

• Blog can be added on to existing website- ie. www.mydomain.com/blog or www.blog.mydomain.com

• Can make any domain a blog/website

Widgets, Blogrolls and More

Widgets, Blogrolls and More

You can add badges, widgets and other tools to your blog (or regular website) to integrate your social media presence online

When integrating, keep audiences in mind- do you want twitter posting to Facebook and your blog? Your Blog to Facebook?

So.....So.....

Build a group of fans and customers; Make it interactive and fun

Stickiness- 10 rabid fans may be better than 50 who don’t really care

Ze Frank- Give people something to do

Find a way to make a difference- Add Value

Social Media Laboratory

Experiment, Tweek, Try Again

Summing It UpSumming It Up

Taking Aim at Your Goals

Content RulesContent Rules

Books To Help You Figure This Stuff Out

Relevancy

to you, to your Audience

Relevancy

to you, to your Audience

The End

Contact Info:Contact Info:Whitney HoffmanHoffman Digital Media

LDpodcast@gmail.comHoffmandigitalmedia@gmail.comTwitter: @whitneyhoffman, @ldpodcastFacebook: Whitney HoffmanGoogle Voice: (302) 482-4599Mobile: (302) 562-6507

URL: www.whitneyhoffman.com

Whitney HoffmanHoffman Digital Media

LDpodcast@gmail.comHoffmandigitalmedia@gmail.comTwitter: @whitneyhoffman, @ldpodcastFacebook: Whitney HoffmanGoogle Voice: (302) 482-4599Mobile: (302) 562-6507

URL: www.whitneyhoffman.com

Other Important Tools

Other Important Tools

Social Bookmarking: Develop Your Library

Check Out What Friends are Reading

Google Reader- Manage Subscriptions

Be your own Marketing Department

Become an expert

Become a resource

Help out reporters, help out your business

HARO- Help a Reporter OutHARO- Help a Reporter Out