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SUMMER INTERNSHIP REPORT
MBA 2010-2012
Catchment AnalysisIdentifications of Hotspots in Tricity
at
O-Zone Network Pvt Ld.
Project Guide
Prof. Dr. Sandhir Sharma
Submitted By
Anil Singh Rawat M100700007
Chitkara University
Baddi, H.P
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Section B: Summer Project Undertaken
Contents Page No.
1. Title of the Project undertaken
2. Need & Objectives of the Project
3. Critical literature review
4. Research Methodology adopted
5. Details of actual work undertaken
6. Interpretation & analysis
7. Findings of the Study
8. Implications of the Study
9. Recommendations made
10. Benefits likely to accrue to the Company
11. limitation
12. Proposed implementation Methodology.
13. Suggestions regarding further scope of work.
14. References & Bibliography.
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1. Project - Catchment Analysis Identification of Hotspots in Tricity.
Catchment Analysis.
Challenges there of.
Customer profiling and perceptual mapping of customers of wifi users, Tricity via
a.) Structured Questionnaire
b ) Analysis
2. Need and objective of the Project.
The term Catchment Analysis in Service format gives deep insight of Demograp hic and
Geographic detail of the city. The study tells which area to be focused more with insight of
dominant communities in that area, No. of internet users, Convenience in reaching the
Restaurants by Private mode (Convenient / Not convenient/ok), Convenience in reaching theRestaurants by Public mode of Transportation mode (Convenient / Not convenient/ok),
competition analysis, SWOT analysis.
In which we analyze the internet using habits at commercial places of the customer of that
area and do the complete analysis of competitors, which gives an idea about the scope of Wifi
Hotspot in that particular area.
It also helps to device the Marketing Strategies on the basis of market research done.
2.1 Objective of Project
Catchment Analysis
To study the Demographic and Geographic details of that location.
To study the awareness about the wi-fi locations/Hotspots in the Tricity.
To study the internet using pattern of the customer at commercial places.
To device the strategy of launching the Hotspots.
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3. Literature Review
1. INTRODUCTION
The last years have seen a strong expansion of Wireless LAN hotspots around the world. As with allnew and upcoming businesses, the enabling business models are evolving in parallel with theapplication of new technology by current or new players. Hotspot uses as support technology WiFi(Wireless Fidelity). Related to this technology it is important to identify some organizations (e.g. Wi-FiAlliance) as well as some standards (e.g. IEEE 802.11). The Wi-Fi Alliance, formerly known as theWireless Ethernet Compatibility Alliance (WECA), was established in 1999 to certify interoperability ofWi-Fi (IEEE 802.11) products and to promote Wi-Fi as the global wireless LAN standard acrossall market segments. (www.wi-fi.org) 802.11b (which evolved from 802.11) is a standard that
implements data rates of 11 Mbps in the 2.4 GHz ISM (industrial, scientific, and medical) band. IEEE802.11b is a technical specification issued by the Institute of Electrical and Electronic Engineers(IEEE) that defines the operation of 2.4 GHz, 11 Mbps, Direct Sequence Spread Spectrum. WirelessLocal Area Networks. IEEE 802.11a, is a standard that implements data rates of 54 Mbps in the 5GHz U-NII (Unified National Information Infrastructure) band. Hotspots provide high-speed wirelessInternet access in public locations such as airports, airline clubs and restaurants. Using either a laptopor PDA that is Wi-Fi 802.11b wirelessly-enabled, customers can surf the Internet or check email. Soone should not confuse hotspots with wireless LANs. Hotspots use WLANs for a public serviceoffering for a monthly fee. Analysts have questioned business model and economics of publichotspots, but a detailed analyzed must be performed.In the following section, we present a literature review. Based in this literature review we developed ahot-spot infrastructure model, decomposed in a set of areas: Network Infrastructure, Agents, Location,Users and Security. This model was then used to analyze reality. 915 IADIS International Conference
WWW/Internet 2004
2. BUSINESS MODEL
As exposed by Linder & Cantrell (2001), most people speak about business models when they reallyonly mean parts of a business model. According to Osterwalder & Pigneur (2002) the existingbusiness model literature essentially attacks one, two or all of the following three elements, whichmake up a Business Model: Revenue and product aspects, business actor and network aspects andfinally, marketing specific aspects. Timmers (1998) defines a business model as an architecture forthe product, service and information flows, including a description of the various business actors andtheir roles; and a description of the potential benefits for the various actors; and description of thesources of revenues.Tapscott et al. (2000) defined the concept of business webs (b-webs), which
are inventing new value propositions, transforming the rules of competition, and mobilizing peopleand resources to unprecedented levels of performance. A b-web is a distinct system of suppliers,distributors, commerce service providers, and customers that use the Internet for their primarybusiness communications and transactions. Within this framework, those authors identified five typesof B-Webs: Agora, Aggregation Value Chain, Alliance and Distribute Network. According to sterwalderand Pigneur (2002), a business model is nothing else than a description of the value a companyoffers to one or several segments of customers and the architecture of the firm and its network ofpartners for creating, marketing and delivering this value and relationship capital, in order to generateprofitable and sustainable revenues streams. More specifically, they consider a business model asthe conceptual and architectural implementation (blueprint) of a business strategy and represents the foundation for the implementation of business processes and information systems.Research related to business models ranges from business model definitions, components,taxonomies, design tools, change methodologies to evaluation measures (Table 1).Table 1. Business model authors list
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DefinitionTaxonomyComponentsRepresentativeToolsOntologicalModelsChangeMethodologyEvaluationMeasureAfuah and Tucci, 2003 x x xAlt and Zimmermann, 2001 x xAmit and Zott, 2001 xAparicio et al., 2004 x x x
Applegate, 2001 x xChesbrough and Rosenbloom, 2000 xGordijn, 2002 x x x xHamel, 2000 x xHawkins, 2001 xLi, 2001 xLinder and Cantrell, 2000 x x x xMagretta, 2002 x xMahadevan, 2000 xMaitland and Van de Kar, 2002 xNath et al., 2001 xOsterwalder and Pigneur, 2002 x x xPapakiriakopoulos and Poulymenakou, 2001 x
Peterovic, et al. 2001 x x xRappa, 2001 x xSalden, et al, 2003 x xSharpe,2000 xSthler, 2002 xTapscott et al., 2000 x x x xTimmers, 1998 x xVerhoosel et al., 2003 x xWeill and Vitale, 2001 x x x x916BUSINESS MODELS FOR HOTSPOT AN EXPLORATORY STUDYSummarizing, some researchers identify the Business Model as a pure business concept thatexplains the logic of making business for a firm, while some others consider it as a link between
strategy, business processes and information systems. While in the first interpretation the threeconcepts of Strategy, Business Processes and Information Systems are included in the description ofBusiness Model, the second interpretation considers them as inter-linked components set in differentlevels of a pyramid. In this case, a business model is considered as the conceptual and architecturalimplementation (blueprint) of a business strategy and represents the foundation for theimplementation of business processes and information systems. In What concerns traditionalindustries, special emphais was given to the banking industry (Li, 2001,Nath et al., 2001, Sharp, 2001, Antunes e Costa, 2003).
3. HOTSPOT BUSINESS MODELS
In the context of WLAN hotspots, several business models may be proposed. It is in this context thatSalden, et al. (2003) and Verhoosel et al. (2003) proposed a generic business model for WLAN
hotspots that comprises a role, resource and revenue model of a value network. They distinguishroles like customer, hotspot provider, hotspot owner, device owner, device provider, location owner,portal providers (e.g internet service providers, corporate network providers), enabling service
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providers (e.g. authentication and authorization), network management and maintenance providers,and mobile and data network providers. Based in this perspective, a hotpot infrastructure modelcomposed of main resources (access points, places, endpoints, Internet service, security service) aswell as main roles (user, AP manager, AP engineer, AP Owner and Place Owner) may accommodateseveral business model associated with hot spot management. Those components, that were basedin Salden, et al. (2003) and Verhoosel et al. (2003), and complemented with interviews to expertsinvolved in the business, were then re-arranged in the following components:- Infrastructures Network, including Endpoint Devices and Access Point;- Location, including Place and Place Owner;- Agents, including Access Point Managers, Owners and Engineers as well as Internet ServiceProviders- Users, including Users but also de Access;- Security, including the Security Service.In order to better understand this reality, we started by collecting information about Portugal andPortuguese hotspots in the most important advertisement sites of hotspots, as well as in the sites of
some of the most important Wireless Internet Service Providers (WISP): www.hotspotportugal.pt,www.jiwire.com, www.ptwireless.pt, www.voldafone.pt, supplemented with the news. This work wasperformed in 2003, being reported in Aparicio et al., 2004. After extensive work of data analysis, anempirical study consisting of use of wireless devices (PDA and PC) and the use of WISP services andhelpdesk services was performed. This work has the following conclusions:- Existing hotspots are not universal in terms of technology supported;- There is a huge difference between advertisement and hotspot implementation;- Support by helpdesk of ISP and GSM/UMTS service providers is very weak.This lead to a second level of conclusions:- Hotspot is not a major product/business for the main ISP or GSM/UMTS operators;- Hotspot is being used as an advertisement too by the government and universities;- Major ISP or GSM/UMTS operators are using Hotspot as a competition weapon to avoid thedevelopment of small service providers and private wireless networks.
4. CONCLUSION
In this paper, we analyze the literature review and identified hot spots models. Based in those modelsand in of interviews, we produced a hotspot infrastructures model. Then, we analyzed the informationof the main public hotspot in order to improve this model. The next step consists of identifying thebusiness models related to hotspot.917 IADIS International Conference WWW/Internet 2004.
4. RESEARCH DESIGN
The research design is the conceptual structure within which research is conducted; itconstitutes the blueprint for the collection, measurement and analysis of data. The present
research being conducted followed Exploratory Research as the research process is flexible
and unstructured to check the awareness of Hotspots among the internet users. Sample is
small and non-representative. The problem of Hotspots has been defined. Analysis of
primary data is qualitative.
Sampling design
1.) Population: Population is the finite number of elements which the researcher is going to
target in a particular area. All the internet users are taken as population.
http://www.jiwire.com/http://www.jiwire.com/http://www.jiwire.com/ -
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2.) Sample unit: Sampling Unit is the single unit of the population. It comprises of internet
users with age group of 15-50 years of below 12th
class, graduates and post graduates.
3.) Sample size: Sampling size refers to total number of respondents targeted for collecting
the data for the research .The size of the sample chosen for the research is small it restricted
to 70 respondents.
4.) Sampling technique: The sampling technique used for the research is nonprobability
sampling techniques. Among the various types of nonprobability sampling techniques
convenience sampling is used. It is an attempt to obtain a sample of convenient elements.
Students and working people are selected as respondents because they happen to be
convenient source for getting the information. It is also less expensive and time consuming.
5.) Scope of the research: The scope of the study is to get the first hand knowledge about the
awareness of internet users towards hotspots. The research is limited to the tricity i.e.
Chandigarh, Panchkula and Mohali.
Data collection: The source of data collection will be both primary as well as secondary. Primary
data will be collected through schedules. Dichotomous, rating and multiple choice questions will be
asked in the schedule and secondary data will be collected from published data and computerized
database. Published data is collected from the business journals. Computerised data is collectedthrough internet which includes numeric and fully text based database.
Research Methodology Adopted
Administered Questionnaire
Interviewing people - Interviews were taken of internet users on the basis of which Market
Research has been done.
Market Research
Sample size taken 70 Consumer.
No. of Questions - 20.
Questionnaire contains customer profiling, consumers Internet surfing habits, and information of the
hotspots in the tricity. The analysis done is as follows.
Result of survey done on consumer behavior and surfing habit is as follows: -
Questionnaire
It consist of
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Customer Profiling
Customer Loyalty
Competition
Feed back (Positive & negative)
Range Gap
Qualitative analysis
5. Detail of actual work undertaken
Catchment study
It was done in Tricity, it consist of following activities.
Listings of all the internet users.
Catchment areas : Tricity areas & areas b/w 5 10 kms of range
Internet users wheather using internet daily, weekly, forthnightly or monthly basis.
Population mix in each segment along with the qualification background.
Internet using habits
Identification of users.
Identification of Competitors along with the mapping of their Products, Prices and promotion
part. Also cover the SWOT analysis'
Survey was done to know internet using habits, surfing internet pattern, etc:
like: whether you surf internet for entertainment or for some need?
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6. Interpretation and Analysis
Sample Size Sample size taken was 70 administered questionnaires consist of customer
profiling with demography detail and their Internet surfing habits.
Demographic Details of internet users:
Fig - 1
Interpretations :-
Majority of customers surveyed were the youngsters.
Majority of customer surveyed were of age group 15-25 years. And followed by 25-35 age
group people.
68%
32%
0%
Age Group
15.1 - 25 years old
25.1 - 35 years old
35.1 and above
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Fig: 2
Interpretations :-
Majority of Respondents are Male Category around 58%.
Fig: 03
Interpretations :-
Majority of respondents are Graduate around 55%, when categories as per qualification
wise.
Then Postgraduate lie at number second followed by 42%.
All this analysis shows that our research got the target consumer who has some kind of
awareness of internet and its use.
58%
42%
Gender
Male
3%
55%
42%
Qualification wise
Below 12th Class
12th class
Graduate
Post graduate
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Fig: 04
Interpretations :-
When categories according to their profession majority of the respondent belongs to student
category i.e 82 %.
After that 15 % of category belongs to working professionals
Its mean our research is much more restricted to student category.
Fig: 5
Interpretations :-
Majority of Respondents i.e 61% belongs to Chandigarh Location, which is the main crowded
place in the tricity.
Very little number of respondent from Mohali only 9%, but response from Panchkula and
nearby area found little bit good i.e 15% as comparatively to Mohali.
3%15%
82%0%
Profession Wise
Bussinessman
Working Person
Student
Any other
61%
15%
9%
15%Location Wise
Chandigarh
Panchkula
Mohali
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Research Question
Fig- 6
Interpretations :-
100 % respondent are user of Internet.
Fig 7
Interpretations :-
Majority of the respondents i.e 94% uses internet on daily basis.
A very little percentage of population from the respondents use internet in
weekly basis.
100%
0%
Internet User
Yes No
94%
6%
Frequency of surfing Internet
Daily.
Once in a weak.
Forthnightly
Monthly
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Interpretations :- Majority of population 51% uses internet for their school and college assignment
belongs to school/colleges going youngsters.
39% of the respondents uses internet for social networking/connectivity with their
knowns one and friends.
A very little no of populations use internet for their business purposes around 10%
only.
Fig - 8
Interpretations :-
78% of the population like to surf internet in their college/university campus. As majority of
the internet user is from student category thus they have an easy access to internet in their
college/university.
After that comes those people who uses internet in their offices only 16%.
6% uses internet at some other commercial places.
10%
51%
39%
0%
Reason of Surfing
Bussiness Related
College/school
assignments/office work
Social networking sites
Any Other like onling shoping,
searching products etc.
6%
16%
78%
Places of Surfing the InternetInternet Cafe.
Office.
In college/University.
At some Other commercial
places like restaurants, Hotels,
Malls, gyms, Spa Saloons etc.
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Fig
Interpretations :-
Majority of the population around 69% said that they would not like to surf internet while
roaming with friends. Because they dont want to make their friends feel that they are ignoring
them, and some of them said that when they are enjoying with their friends they dont want
any disturbances in between.
Only 31% of populations ready to surf internet while roaming here and there. They want to beupdated on various news or on some other matter, no issue whether they are busy or in some
work.
Fig
31%
69%
People likes Surfing Net while Roaming
Yes
No
47%53%
Awareness about Hotspots in Tricity
Yes
No
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Interpretations :-
53% of the population are aware about the hotspot facilities in the city. And its use atlocal places.
47% of the respondents dont know about the hotspot in the city. As they never tried
to find out any hotspot in the city.
Fig-
Interpretations :-
When asked them about the reason of their non awareness. Then it is found that.
Majority of the population heard it but ignored.
Around 33% of them had not heard about hoptpots and its services.
19% of them dont understand hotspot and its facilities.
You heard it but
ignored
48%
You never heardabout this. 33%
You dont
understand
Hotspots & its
role in surfing
the internet 19%
Reason of Non Awareness of Hotspots
Locations
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66%
34%
Preference of surfing Net - Commercial
Places
Yes
No
40%
40%
20%
Reason of Non Preferences
Lack of Hotspots/availability of
resources.
Lack of trust.
Lack of ipones, laptop & other
electronic gadgets etc.
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31%
69%
Any Experience of Hotspot
Yes
No
59%
41%
Satisfaction from Hotspots
Yes
No
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Suggestion/Improvement I would like to be added -:
coupons with good time duration and improvement in browsing speedstrong signal is required at hotspots to make users satisfied.
41%
12%
25%
13%
9%
Potential Benefits of Hotspots
Ease of availability
Economical
Time Saving
Fast Service
Longlasting surfing time. ( surf
net upto validity period of your
internet coupans )
0%42%
47%
11%
Grievances Faced
Payment Problem.
Browsing Speed Problem.
Network Security Problem.
Shorter time durations of
Coupans.
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More speed,easy access.nil
more speedHotspots as understood should be made available everywhere so that it is easier
to stay connected at good connection speed It should be available easily and with better speed speed of internet
these are not easy available.they should be more secureI
16%
47%
37%
OPINION- Awareness of Hotspot in Tricity
Agree
Disagree
Neutral
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16%
50%
34%
OPINION-Wastag of money/cost adding
services
Agree
Disagree
Neutral
34%
19%
47%
OPINION- Preferences of Hotspot
Agree
Disagree
Neutral
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50%
12%
38%
OPINION- Hotspots are a better option for
surfing the internet
Agree
Disagree
Neutral
25%
22%
53%
OPINION-Hotspots are secure
Agree
Disagree
Neutral
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50%
12%
38%
OPINION- Hotspot are Time saving
Agree
Disagree
Neutral
31%
38%
31%
OPINION- Easily availabile
Agree
Disagree
Neutral
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41%
22%
37%
OPINION- Cost benefit
Agree
Disagree
Neutral
31%
16%
53%
OPINION- Quality of service is good
Agree
Disagree
Neutral
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47%
12%
41%
OPINION- Problem of hidden fees
Agree
Disagree
Neutral
28%
19%
53%
OPINION- More Browising speed of Hotspots
as compared to 3G
Agree
Disagree
Neutral
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Those who like to surf internet at commercial places like restaurants, malls, gyms etc. they gave the
reason for this.
1. Time utilisation.
2. Would like to stay connected
3. Internet is todays market need ,
4. where ever i find opportunity , i go for it
5. To check mail.
6. I will be able to know about what is happening in the town i.e., Current news n events n
connected with my social net. friends.. telling then where i am...? what i am doing? facebook
addiction. It keeps us updated in regard to emails.
Those who dont like to surf internet at commercial places like restaurants, malls, gyms etc. they gave
the reason for this.
1. I dont think its secure.
2. I don't find it useful if am busy with other things
3. Because of No Time constraint
4. I prefer to listen music
5. I give time to the person, i am with and not to internet.
6. Because i dont have the means u use internet at such places.
7. No interest because am with my friends.
8. No specific reason
9. That time not possible because mind is diverted i cant do.
10. Dont want to leave my enjoyment because i am with my friends and don t want to do other
things
11. Because i dont have internet access...... if i would have had access then i would have
definitely used it while shopping etc..
When asked to recall any hotspot provider company advertisement.
1. Airtel.
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Interviews were taken of internet users on the basis of which Market Research has been done.
In this part we analyze the target consumers.
In this analysis we do analysis of following:
Customer Profiling It consist of customer name with age , address , contact, family members,
profession, vehicle owned, house owned, qualification, family income p.m. It tells us which class of
customer visiting to the store and from which location customer is coming.
Customer Loyalty It checks how often customer visit the Hotspot or other internet surfing source
(Almost daily/Weekly/Monthly/Occasionally/Seldom). And how many customer visiting the store first
time and which location these customers are coming from.
CompetitionIt checks if customer dont use hotspots then where he/she is going for using internet?
Who are the competitors and what are the reasons customer mostly prefer to surf from there?
Feedback It consist of positive and negative feedback of customer about hotspot, what they like
most and what they dont like about hotspot.
Range GapIt tells the range gap at hotspot, about the services which are not available at hotspot
but customers are looking for.
Qualitative AnalysisIt does the qualitative analysis of quantitative things. There was scale of 1-5
on which customer had to rate the following parameters. As 1 is considered to be lowest and 5 is
considered to be highest.
Ease of Availability
Economical
Time Saving
Fast Service
Long lasting surfing time.
Ease of surfing internet.
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Analysis
Majority of customers coming from Chandigarh followed by Panchkula and Mohali.
Majority of the people survey were of age group of 15-25years, followed by age group of 25-35years
7. Findings
Majority of the customer visiting Hotspot is coming 1st
time to the surf the internet, Although they use
internet on regular basis at their home or in office/college, as they think Hotspot as a hypermarket
which has everything under one roof, good ambiance, food, watching movies more options while
purchasing and travelling with good offers. Customer need secure network and more coupan timings.
8. Implication:
It is better to take more slots on Cable TV and on more channels instead of spending on posters,
as getting the posters print and then execution in the city is very costly. Whereas TV commercials
covers population of the city as well as surroundings.
9. Recommendation Made
Marketing Strategy
Pricing
Using variant price coupan to attract consumer, Once organization has established a relation
with consumer via variant price services , organization can sell additional, high-margin
services that enhance the consumer's interaction with the low-cost product or service
So pricing should be taken care of very carefully to capture the maximum share of market,
because in Tricity consumer think about price as well as quality.
Promotion
Best way of promotion in Tricity is Advertisement in local cable TV.
Mostly watched cable channel is Siti channel and sky Tv.
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Hoardings and Banners on main locations of the city , Promotion on Busy Markets , bus stand
and mall road .
By sending the promotional message to the resident of city and surrounding areas through
telecom companies.
In Short and Other than this
After our time with the company we have come up with few recommendations which we think if company pays
attention to can attain a good market in this segment.
The company should be ready to compromise a bit on price and services offered if the customer is a
potential customer and especially someone who can bring along with him some new customers.
Bring up the plans and services which can suite to different locations so that we dont miss out on
locations such as hotels which have a huge potential to be our prime customers.
Get a permanent location/office address in a city like Lucknow where the company wants to grow so
that customers/clients have a faith in the name of company while they try out for the companys
service.
Reduction in pricing for only Wi-Fi connection the competitors in market like Tikonaetc. provide the
same Wi-Fi service at about 10% of our cost thus they have a big advantage here. Also some
companies have a fixed lifetime cost for the service which our company doesnt have.
Aggressive marketing through promotion & advertisement activities. If any customer is interested in legal agreement of more than 2 to 3 years then they should be charged
less as compare to those customers who do not want legal compulsion.
Different plans should be offered for cybercaf. Like providing Static IP to owner.
10. Benefits likely to accure to the company.
1.) Company will not have to spend money on media of communication which are less effective.
2.) On the basis of research company can make strategies to make their services better and
serve their customer better.
3.) Company will be able to work on their weak parts as knowledge of their employees.
Learnings
During our internship at O-Zone Networks we were able to generate a lot of learnings about the
market, consumer behaviour, our product services and how to convince our customers showing them
our positives. Some of our learnings can be summarized as below :
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1. The wifi market is a very niche market and attracting customers to take the service requires a
lot of effort as in many cases we had also to create awareness regarding the internet and wifi
facilities and how they are useful.
2. It is very difficult to convince people on business front unless you show them some financial
benefits and that too in a small amount of time, i.e you need to show them how their
investment is going to bring him much bigger financial benefits in the near future.
3. Some consumers just dont want to upgrade on the services they already have, for them
changing their mindset is again very difficult.
4. The market is filled with people (owners of locations etc) who dont have any time to listen to
you unless you have that skill to show them that you are there for their benefits and talking to
you provides that person a very good use of time.
5. Sometimes you can generate interest in people even after they have almost ignored you and
your talks , this happened with us in some cases where we were able to generate interest in
locations where the earlier team was said no, through our convincing power , so you need to
keep that never say die attitude always on, even when things are not going same way as you
want them to go.
6. The company since being new in the market and in the segment and also since the demand
being less may have to vary lots of its services and the cost at which they are provided
without which it is very difficult for the company to establish itself in the market.
7. We always need to follow up on the locations which we approach because it is we who have
to get our service accepted, even if the customer forgets to get back to us, this also creates a
good perception in the mind of customer with respect to this.
8. O-Zone Networks probably has that potential to complete its target of 50k hotspots in the
country and that dream can be accomplished but a lot of hard work need to be put in by the
company both for the sale of their service and in creating awareness on the need of internet
and wifi in the upcoming future.
11. Limitation
1.) Reliable source is not available.
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2.) I am a student so it is difficult to get response.
3.) Primary and secondary source of data is not easily available.
4.) As the study was to be completed in a short time, the time factor acted as a
considerable limit on the scope and the extensiveness of the study.
5.) The information provided by respondents may not be fully accurate due to
unavoidable biases.
6.) Research is restricted to Tricity only.
12. Proposed Implementation Methodology
1.) O-zone is needed to create a buzz in the market so that people become aware ofthe Hotspots which helps in branding of the company and products.
Awareness programs should be organized in malls and apartments which
people can get aware of the company .
Costing- In Central mall, Kishanghad the rent for the place is 3000 rs on
week days and 5000 rs on weekends. this program can be hosted by the
intern candidates to optimize cost.
2.) If Hotel Rooms along with restaurant can be covered, it will give O-zone an edge
over the other competitor in the market because till date other companys only
provide router/modem which are less costly and do not have secure connection.
3.) Special team should be provided for after sales services, who look after the
customers and take time to time feedback.
4.) There should be 24X7 helpline service which will help customers to get aid on
time for their problems.
5.) Company can provide an attractive offers to customer for the reference of new
customer e.g.
Giving 500 cards free for few month instead of 200. For fixed plan customers get few month subscription .
For Rev share, customers can take 100% revenue for few months.
The offer should be variable for e.g.
For 2 converted reference 3 months subscription free.
For 5 converted reference- 6 months
13. Suggestion
Coupons with good time duration upto 1 hour time duration.
Improvement in browsing speed.
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Strong signal is required at hotspots to make users satisfied.
More speed & easy access.
Hotspots as understood should be made available everywhere so that it is easier to stay
connected at good connection speed.
They should be more secure
Nominal charges.
12. References and Bibliogrophy.
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