paid search vs. paid display | choozle

Paid Search vs. Paid DisplayMarch 15, 2016

• The Customer Funnel

• Search v. Display

• How to Pair

• Where Does Choozle Fit In?

• Compiling Results

Agenda

Marketing Strategy: The Big Picture

Marketing Strategy: The Big Picture

• Advertising on display, mobile, social, video

• Targeting using 1st/3rd-Party Data

• Paying on CPM model

Paid Display

Marketing Strategy: The Big Picture

• Advanced Targeting to capture later in sales funnel include:• Retargeting• Search Retargeting

Paid Display 2.0

Marketing Strategy: The Big Picture

• Advertising within the sponsored listings of a search engine

• Targeting by selectedkeywords for product

• Paying on PPC or CPM model

Paid Search

• Both are integral to acomprehensive digitalmarketing strategy

• Display inventory = push medium / cost

• Search inventory = pull medium/cost

• Help capture customerthroughout the acquisitionprocess

Pairing Display and Search

• Website: Content and SEO

• Display Advertising

• Social Media

• Email Marketing

• Paid Search

A Comprehensive Digital Strategy

Where Does Choozle Fit In?• DMP & DSP

• Targeted 3rd party data eliminates waste

• Display, video, mobile, social, CRM, IP

• Real-time and clear reporting

Compile Results• Third-Party reporting

options• Tap Analytics• Google Analytics

• Every system’s metrics differ

• Reporting will not match but will allow for single overview

QUESTIONS?

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