pageflip e-magazines and digital newspapers:8 common questions about online publishing answered

Pageflip e-magazines and digital newspapers:

8 Common Questions About

Online Publishing Answered

1Should my digital editions be

Native Apps or

HTML5?

Native App: • Successful and well known

distribution platform

• Designed and optimised for

a specific device

• No required web

infrastructure for

ecommerce etc..

HTML5 web App: • Distribute via your own site

• No 30% revenue cut

• No lengthy approval process

• Not just iPad, iPhone

viewable

• Retain subscriber data

1) Native App or HTML5?

Considerations to select the best option:• Are subscriptions an important revenue

model?

• What data does the publisher need to

access?

• Is there an existing ecommerce platform?

• What platforms and devices do their

audience use?

• What level of interactivity offline is required?

1) Native App or HTML5?

2Should print publications be modified for

online?

For best results, Yes:

• Modify for online viewing

• Speed

• Quality

• Scan-proof

• Make use of digital ‘extras’

Download free guide:www.3dissue.com/ebooks/10bestpractices/

2) Digital version optimization

3What are the benefits

of going digital?

• Cost savings – distribution,

printing, production

• Search engine optimisation

• Tracking and statistics

• Reach a broader wider audience

• Speed to market

3) What are the benefits?

4When is it the right time

to go digital?

Data from infographic on digital publishing, Visual Loop:

4) When to go digital?

Data from infographic on digital publishing, Visual Loop:

4) When to go digital?

• Survey and interview readers

• Look at your subscriber data

• Introduce a phased in approach;

digital and print running parallel

• Know your market, readers and

potential barriers

4) When to go digital?

5How can I make money from my digital editions?

• Advertising Banners

• Interactive media ads – video,

audio

• Digital bundle subscriptions

• Linking and access to archive and

older issues

• Sponsorship

5) Digital Revenue Streams

6What are the best practices for digital

magazines?

Download free guide:www.3dissue.com/ebooks/10bestpractices/

1. Accessibility

2. Speed and Quality

3. Love your data

4. Keep it simple

5. Highlight key points

6. Optimize for search engines

7. Make it easy for readers

8. Be unique

9. Optimize design

10. Get Feedback

6) Best Practices

7There are so many devices my

readers are on! Which formats should I create?

What Devices require which formats?

Tablets

• These devices have web browsers (e.g Safari on the iPad) Readers can view digital magazines via the browser. (HTML5)

• These devices often have Apps that can view eReader formats (.epub and .mobi)

• Check out this article that explains in more detail how to get PDF to epub to be viewed in iBooks.

7) Devices & Formats

What Devices require which formats?

Mobile Devices

• iPhones and Android phones also have a web browser, so as tablets these devices can view online magazines.

• Again, consideration needs to be made as Apple iPhone like the iPad cannot view flash – so the HTML5 digital magazine would be the best option here.

• Again, like the Tablet category, these mobile devices often have eReader Apps such as iBooks, so eReader (.ebub) files can be viewed in iBooks.

7) Devices & Formats

What Devices require which formats?

Desktops, Laptops, Macs/PCs, Netbooks

• This category would view digital magazines via a web browser.

• Most web browsers run both HTML5 and Flash too so online magazines created in this way can be viewed on these devices.

7) Devices & Formats

What Devices require which formats?

eReaders

• eReaders such as the Amazon Kindle, Sony eReader and eReader Apps such as iBooks on the iPad require eReader format publications.

• Either .Mobi (for Kindle) or .ePub for other eReaders.

• These files can be downloaded to the eReader device via an online store such as Amazon or simply by supplying the file to your readers directly.

7) Devices & Formats

8How do publishers and marketerscreate awareness of the e-book?

1. Create and maintain a subscriber

database

2. Allow sharing features in your e-book

3. Communicate via social networks

4. Ensure the e-book is optimised for

search engines

5. Allow new readers a ‘subscribe’

route

6. Make older issues available

8) Marketing e-Magazines

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