pac-12 fitness challenge

2012 PAC-12 FITNESS CHALLENGE REPORT

MARKETING METHODS

WEBSITE The website included sponsor logos and were linked to a specific site or Facebook page.

http://www.recreation.ucla.edu/

EMAIL Email blasts also included logos and links.

PRESS Campus newspapers and web newsletters were contacted for the event.

SIGNAGE Posted around campus: • Banners • Display monitors • Printed Signs

SOCIAL MEDIA Strong online presence. • Facebook

https://www.facebook.com/UCLARecreation

• Twitter https://twitter.com/UCLARecreation

T-SHIRT Shirts distributed to participants along with sponsor merchandise as gifts.

PARTICIPANT DEMOGRAPHICS

27.8%

72.2%

Employees

Students

87.8%

12.2%

Undergad

Grad

92.8%

7.2%

Staff

Faculty

57.8%

42.1% Female

Male

GENDER AFFILIATION

STUDENTS EMPLOYEES

TOTALS

2,554 Participants 711 Employees 1,843 Students 355 Units and majors represented across UCLA.

PRIZE PREFERENCES

PRIZE PREFERENCES Participants selected their prize preference. More than 17,000 items were selected during registration.

2,966 Participants Preferred to receive or win a CBTL prize over any other sponsor at the event.

A great way to gauge the UCLA community.

EMAIL

More than 66,000 THOUSAND EMAILS sent across campus over 12 different days. OPENING RATES

82% Before event 46% During event 79% After event

Total Emails: 66,101 Total Opens: 20,839 Total Clicks: 5,203

SIGNAGE EXAMPLES

SOCIAL MEDIA

Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation

T-SHIRT DISTRIBUTION

2,000 T-SHIRTS Distributed with sponsor merchandise over two days.

FINAL OUTCOMES

BECAUSE OF YOUR PARTICIPATION…

More campus engagement Bridging together sponsors and UCLA Leading all PAC-12 Recreation Departments

MORE OPPORTUNITIES

Here are other ways you can engage with the community here at UCLA:

• Title sponsor • Grand Prize sponsor • T-shirt sponsor • Coupon distribution with emails and during

registration • Booth display indoors and outdoors • ‘Learn at Lunch’ sessions • Student events (i.e BruinFest) • Employee events (i.e I Heart Walking) • Community events (i.e Jazz-Reggae Festival) • Participation at multiple events • Year long sponsor opportunities • Contact to other PAC-12 campuses

Thank you

Looking forward to working with you!

KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu