outer hebrides tourism industry association goodbye ohtia welcome ohtcic john mitchell outer...
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Outer Hebrides Tourism Industry Association
Goodbye OHTIA
Welcome OHTCICJohn Mitchell
Outer Hebrides Tourism Industry Association
Outer Hebrides Tourism Industry Association
2Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Outline
• OHTIA recent achievements
• New organisation – OHTCIC
• Key Contacts
Outer Hebrides Tourism Industry Association
3Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Outer Hebrides Destination Branding
• Creation of a top quality, eye catching brand and identity for the Outer Hebrides
• Currently used on website, promotional material and nature interpretation material
• Available for use by accommodation businesses
• Commitment from VS to use in their marketing of the Outer Hebrides
Outer Hebrides Tourism Industry Association
4Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Outer Hebrides Tourism Industry Association
5Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Outer Hebrides Destination Website
• A truly top quality destination website for the Outer Hebrides, created and supported by the industry leading tourism web developers
• Established as the go to source of information for the Outer Hebrides
• Top quality inspirational images• Professionally written information• Every tourism business has basic listing for free• OHTIA members have options for enhanced listings
Outer Hebrides Tourism Industry Association
6Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Outer Hebrides Tourism Industry Association
7Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Website facts and figures
• 700 Accommodation businesses• 1000 Activities and Attractions
• 700 Events• More and more pages every year
Outer Hebrides Tourism Industry Association
8Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Social Media
• Professional presence on Facebook, Twitter and Google+• Thousands of Google hits• 3500 likes on Facebook• 2000 Twitter followers
• Creates and maintains awareness in the Outer Hebrides• Helps drive traffic to the destination website
Outer Hebrides Tourism Industry Association
9Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Moving Forward to 2020
• A new organisation needed – completely outgrown the OHTIA as an association
Outer Hebrides Tourism Community Interest Company
• Launched at this conference• All OHTIA members will move across to OHTCIC
• OHTCIC will drive industry contribution to delivery of Tourism Outer Hebrides 2020
Outer Hebrides Tourism Industry Association
10Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Directors
Lewis• Donald Macarthur• Linda Macleod Brown• Lorna Eller• Ian Fordham• Anne Ryan
Harris• John Mitchell• Sue Hill• Graham MacLennan• Jan Visser
North Uist• Andrew Ross
South Uist / Benbecula• Alan Graham
Barra• Guy Adams
Hotels Sector• Kenneth Mackenzie
More directors needed – especially in Uists and Barra!
Outer Hebrides Tourism Industry Association
11Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Staff
OHTIA Project Staff (until June 2014)
Anne Ryan(Tourism Development Officer)
Mairi Thomson(Tourism Development Assistant)
OHTCIC Staff (from June 2014)
Mairi Thomson(Industry Support Officer)
• Website maintenance• Business listing maintenance• First point of contact for industry• First point of contact for consumer
enquiries• General support for industry
Outer Hebrides Tourism Industry Association
12Outer Hebrides Tourism Conference – April 2014
8 /9 April 2014
Final Points / Future Developments
• Moving forward to 2020.• A new organisation OHTCIC required.
• Continued development of website.• Continued awareness and pressure on Ferry Capacity - critical !!!
• Development of membership base of OHTCIC.• Continued liaison with partners.
• More local involvement.
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