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Page 1 of 99
Oracle Marketing Cloud Professional Services
Implementation Services Descriptions
June 11, 2020
Oracle Audience Data Management Cloud Service Professional Services ................................................. 3
Oracle Audience Data Management Starter SmartStart Implementation Service (NA/LAD only) ........... 3
Oracle Audience Data Management Basic SmartStart Implementation Service (NA/LAD Only) ............. 5
Oracle Audience Data Management Premium SmartStart Implementation Service (NA/LAD Only) ....... 8
Oracle Audience Data Management Global SmartStart Implementation Service (NA/LAD Only) ......... 11
Oracle Search Audience Data Management Basic SmartStart Implementation Service ........................ 15
Oracle Site Optimization Audience Data Management Cloud Service Professional Services ................. 17
Oracle Social Audience Data Management Basic SmartStart Implementation Service ......................... 17
Oracle Site Optimization Implementation Service (NA/LAD only)) ........................................................ 20
Oracle Audience Data Management Add-On Cloud Services ................................................................... 23
Oracle Basic Tag and SDK Implementation Service (NA/LAD only) ........................................................ 23
Oracle Basic Taxonomy Implementation Service (NA/LAD only) ........................................................... 26
Oracle Marketing Cloud Professional Services .......................................................................................... 28
Oracle Onsite Kickoff Meeting Implementation Service (NA/LAD only) ................................................. 28
Oracle BlueKai Program Management Premium Services (NA/LAD only) .............................................. 29
Oracle BlueKai Program Management Standard Services (NA/LAD only) .............................................. 31
Oracle BlueKai Technical Services (NA/LAD only) ................................................................................... 33
Oracle BlueKai Strategic Premium Services – Remote (EMEA only) ....................................................... 35
Oracle BlueKai Strategic Premium Services – Onsite (EMEA only) ......................................................... 37
Oracle BlueKai Strategic Standard Services – Remote (EMEA only) ....................................................... 39
Oracle BlueKai Strategic Standard Services – Onsite (EMEA only) ......................................................... 41
Expert Services ........................................................................................................................................... 43
Oracle BlueKai Expert Services (NA Only) ............................................................................................... 43
Oracle BlueKai Expert Concierge Services (NA Only) .............................................................................. 45
Oracle Marketing Cloud Expert Services (EMEA/JPAC/LAD) .................................................................. 46
Oracle Marketing Cloud Expert Concierge Services (EMEA/JPAC/LAD) ................................................. 48
Oracle CRM Onboarding Cloud Service Professional Services .................................................................. 49
Oracle CRM Onboarding Basic SmartStart Implementation Service (NA/LAD only) .............................. 49
Page 2 of 99
Oracle Server-Side Data Transfer Integration Professional Services ........................................................ 52
Oracle Server-Side Data Transfer Implementation Service (NA/LAD only) ............................................ 52
Data Management Platform (DMP) Services (EMEA/JPAC/LAD) ..................................................... 55
Oracle Data Management Platform CRM Onboarding Smart Start Implementation Service
(EMEA/JPAC/LAD) ................................................................................................................................... 55
Oracle Data Management Platform Elementary Smart Start Implementation Service
(EMEA/JPAC/LAD) ............................................................................................................................... 57
Oracle Data Management Platform Enterprise Smart Start Implementation Service
(EMEA/JPAC/LAD) ............................................................................................................................... 60
Oracle Data Management Platform Onsite Kickoff Meeting Implementation Service
(EMEA/JPAC/LAD) ............................................................................................................................... 63
Oracle Data Management Platform Server-Side Data Transfer Implementation Service
(EMEA/JPAC/LAD) ............................................................................................................................... 64
Oracle Data Management Platform Tag and SDK Implementation Service (EMEA/JPAC/LAD) ........ 66
Oracle Data Management Platform Taxonomy Implementation Service (EMEA/JPAC/LAD) ............ 69
Oracle Data Management Platform Universal Smart Start Implementation Service (EMEA/JPAC/LAD)
................................................................................................................................................................ 71
Pillar Services (EMEA, JAPAC & LAD Only) ................................................................................................ 75
Oracle Marketing Cloud Campaign Services (EMEA/JAPAC/LAD)........................................................... 75
Oracle Marketing Cloud Strategic Services (EMEA/JAPAC/LAD) ............................................................ 77
Oracle Marketing Cloud Creative Services (EMEA/JAPAC/LAD) ............................................................. 79
Oracle Marketing Cloud Transformation Services (EMEA/JPAC/LAD) .................................................... 81
Oracle Marketing Cloud Technical Services (EMEA/JPAC/LAD) .............................................................. 83
Oracle Marketing Cloud Project Management Services (EMEA/JAPAC/LAD) ................................... 85
Retired Services .......................................................................................................................................... 88
Oracle Mobile Audience Data Management Basic SmartStart Implementation Service ....................... 88
Oracle Search Audience Data Management Basic SmartStart Implementation Service ........................ 91
Oracle Social Audience Data Management Basic SmartStart Implementation Service ......................... 93
Oracle Media Audience Analytics Basic SmartStart Implementation Service ........................................ 96
Page 3 of 99
Oracle Audience Data Management Cloud Service Professional Services
Oracle Audience Data Management Starter SmartStart Implementation Service (NA/LAD only)
Part #: B79211
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Audience Data Management program (“Program”) in
your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) Domain which you have selected in your Domains Form, will be
available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to five hundred (500) taxonomy nodes in
aggregate for your Domain (including any nodes that are created and subsequently deleted
during the performance of the Program Services) and up to two thousand (2,000)
classification rules in aggregate for your Domain(s) to classify the data you are passing to
your Oracle services environment via the Program;
2. Create up to three (3) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs
to you via email;
3. Work with you to identify and pass up to ten (10) single data elements (each a “Key”) to
your Oracle services environment via the Site IDs;
4. Test whether the Site IDs are (i) generating a GET request to your Oracle services
environment, (ii) passing up to ten (10) Keys identified by Oracle in connection with the
Program Services via that GET request, and (iii) receiving a “200 OK status code” response
for each GET request from your Oracle services environment; and
5. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of your participants, regarding the use of the Program user
interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
Page 4 of 99
1. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to one (1) Domain in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
2. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs on your
Domain.
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
g. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You
are solely responsible for providing any required notices and obtaining any required
consents for the processing or transfers of personal data. You acknowledge that Oracle
may provide the services from Oracle’s global locations.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The one (1) Domain which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain and this term is defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. All Services will be performed in English.
Page 5 of 99
6. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
7. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
8. Anything not expressly specified in the Description of Services is out of scope.
9. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
10. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
11. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Audience Data Management Basic SmartStart Implementation Service (NA/LAD Only)
Part #: B79212
Page 6 of 99
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Audience Data Management program (“Program”) in
your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to two (2) of the Domains which you have selected in your Domains Form, will
be available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to one thousand two hundred and fifty (1,250)
taxonomy nodes in aggregate for your Domain(s) (including any nodes that are created and
subsequently deleted during the performance of the Program Services) and up to five
thousand (5,000) classification rules in aggregate for your Domain(s) to classify the data
you are passing to your Oracle services environment via the Program;
2. Create up to four (4) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
you via email;
3. In the event one of the Domains includes a Mobile App (as defined below), provide to you
via email the applicable Oracle Android Software Development Kit or Oracle iOS Software
Development Kit (each, an “Oracle SDK”) for each such Mobile App;
4. Work with you to identify and pass up to twenty (20) single data elements (each a “Key”)
to your Oracle services environment via the Site IDs and any applicable Oracle SDKs;
5. Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request
to your Oracle services environment, (ii) passing up to twenty (20) Keys identified by
Oracle in connection with the Program Services via that GET request, and (iii) receiving a
“200 OK status code” response for each GET request from your Oracle services
environment; and
6. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of your participants, regarding the use of the Program user
interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Introductory Services.
Page 7 of 99
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to two (2) Domains in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
f. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You
are solely responsible for providing any required notices and obtaining any required
consents for the processing or transfers of personal data. You acknowledge that Oracle
may provide the services from Oracle’s global locations.
2. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs and any
applicable Oracle SDKs on your Domain(s).
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The two (2) Domains which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain, Mobile Domain or Mobile App, as such terms
are defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. A “Mobile Domain” is defined as one of the following: a mobile website domain, mobile
website sub-domain, country-specific mobile website domain.
Page 8 of 99
6. A “Mobile App” is defined as either a mobile Android application or a mobile iOS
application.
7. All Services will be performed in English.
8. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
9. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
10. Anything not expressly specified in the Description of Services is out of scope.
11. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
12. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
13. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies;
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Audience Data Management Premium SmartStart Implementation Service (NA/LAD Only)
Part #: B79213
Page 9 of 99
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Audience Data Management program (“Program”) in
your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to four (4) of the Domains which you have selected in your Domains Form, will
be available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to two thousand and five hundred (2,500)
taxonomy nodes in aggregate for your Domain(s) (including any nodes that are created and
subsequently deleted during the performance of the Program Services) and up to ten
thousand (10,000) classification rules in aggregate for your Domain(s) to classify the data
you are passing to your Oracle services environment via the Program;
2. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
you via email;
3. In the event one of the Domains includes a Mobile App (as defined below), provide to you
via email the applicable Oracle Android Software Development Kit or Oracle iOS Software
Development Kit (each, an “Oracle SDK”) for each such Mobile App;
4. Work with you to identify and pass up to forty (40) single data elements (each a “Key”) to
your Oracle services environment via the Site IDs and any applicable Oracle SDKs;
5. Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request
to your Oracle services environment, (ii) passing up to forty (40) Keys identified by Oracle
in connection with the Program Services via that GET request, and (iii) receiving a “200
OK status code” response for each GET request from your Oracle services environment;
and
6. Host up to two (2) web conference training calls, which may be up to two (2) hours in
duration each and attended by up to ten (10) of your participants each, regarding the use of
the Program user interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
Page 10 of 99
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to four (4) Domains in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs and any
applicable Oracle SDKs on your Domain(s).
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The four (4) Domains which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain, Mobile Domain or Mobile App, as such terms
are defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. A “Mobile Domain” is defined as one of the following: a mobile website domain, mobile
website sub-domain, country-specific mobile website domain.
6. A “Mobile App” is defined as either a mobile Android application or a mobile iOS
application.
7. All Services will be performed in English.
Page 11 of 99
8. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
9. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
10. Anything not expressly specified in the Description of Services is out of scope.
11. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
12. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
13. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Audience Data Management Global SmartStart Implementation Service (NA/LAD Only)
Part #: B79214
Page 12 of 99
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Audience Data Management program (“Program”) in
your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to eight (8) of the Domains which you have selected in your Domains Form,
will be available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to five thousand (5,000) taxonomy nodes in
aggregate for your Domain(s) (including any nodes that are created and subsequently
deleted during the performance of the Program Services) and up to twenty thousand
(20,000) classification rules in aggregate for your Domain(s) to classify the data you are
passing to your Oracle services environment via the Program;
2. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
you via email;
3. In the event one of the Domains includes a Mobile App (as defined below), provide to you
via email the applicable Oracle Android Software Development Kit or Oracle iOS Software
Development Kit (each, an “Oracle SDK”) for each such Mobile App;
4. Work with you to identify and pass up to forty (40) single data elements (each a “Key”) to
your Oracle services environment via the Site IDs and any applicable Oracle SDKs;
5. Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request
to your Oracle services environment, (ii) passing up to forty (40) Keys identified by Oracle
in connection with the Program Services via that GET request, and (iii) receiving a “200
OK status code” response for each GET request from your Oracle services environment;
and
6. Host up to four (4) web conference training calls, which may be up to two (2) hours in
duration each and attended by up to ten (10) of your participants each, regarding the use of
the Program user interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
Page 13 of 99
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to eight (8) Domains in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs and any
applicable Oracle SDKs on your Domain(s).
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The eight (8) Domains which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain, Mobile Domain or Mobile App, as such terms
are defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. A “Mobile Domain” is defined as one of the following: a mobile website domain, mobile
website sub-domain, country-specific mobile website domain.
6. A “Mobile App” is defined as either a mobile Android application or a mobile iOS
application.
7. All Services will be performed in English.
Page 14 of 99
8. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
9. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
10. Anything not expressly specified in the Description of Services is out of scope.
11. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
12. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
13. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Page 15 of 99
Oracle Search Audience Data Management Basic SmartStart Implementation Service
Part #: B79219
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Audience Data Management program (“Program”) in
your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
3. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) Domain which you have selected in your Domains Form, will be
available to you during the Program Services Period (as defined below):
a. Create a single taxonomy consisting of up to one hundred (100) taxonomy nodes in
aggregate for your Domain (including any nodes that are created and subsequently
deleted during the performance of the Program Services) and up to four hundred (400)
classification rules in aggregate for your Domain(s) to classify the data you are passing
to your Oracle services environment via the Program;
b. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site
IDs to you via email;
c. Work with you to identify and pass up to ten (10) single data elements (each a “Key”)
to your Oracle services environment via the Site IDs;
d. Test whether the Site IDs are (i) generating a GET request to your Oracle services
environment, (ii) passing up to ten (10) Keys identified by Oracle in connection with
the Program Services via that GET request, and (iii) receiving a “200 OK status code”
response for each GET request from your Oracle services environment; and
e. Host a single web conference training call, which may be up to two (2) hours in
duration and attended by up to ten (10) of your participants, regarding the use of the
Program user interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
Page 16 of 99
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to one (1) Domain in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs on your
Domain.
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The one (1) Domain which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain and this term is defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. All Services will be performed in English.
6. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
Page 17 of 99
7. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
8. Anything not expressly specified in the Description of Services is out of scope.
9. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
10. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
11. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Site Optimization Audience Data Management Cloud Service Professional Services
Oracle Social Audience Data Management Basic SmartStart Implementation Service
Part #: B79220
Page 18 of 99
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Social Audience Data Management program (“Program”)
in your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) Domain which you have selected in your Domains Form, will be
available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to one hundred (100) taxonomy nodes in
aggregate for your Domain (including any nodes that are created and subsequently deleted
during the performance of the Program Services) and up to four hundred (400) classification
rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle
services environment via the Program;
2. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
you via email;
3. Work with you to identify and pass up to ten (10) single data elements (each a “Key”) to
your Oracle services environment via the Site IDs;
4. Test whether the Site IDs are (i) generating a GET request to your Oracle services
environment, (ii) passing up to ten (10) Keys identified by Oracle in connection with the
Program Services via that GET request, and (iii) receiving a “200 OK status code” response
for each GET request from your Oracle services environment; and
5. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of your participants, regarding the use of the Program user
interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
Page 19 of 99
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to one (1) Domain in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs on your
Domain.
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The one (1) Domain which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain and this term is defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. All Services will be performed in English.
6. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
7. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
8. Anything not expressly specified in the Description of Services is out of scope.
9. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
Page 20 of 99
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
10. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
11. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Site Optimization Professional Services
Oracle Site Optimization Implementation Service (NA/LAD only))
Part #: B79350
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Site Optimization program (“Program”) in your Oracle
services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
Page 21 of 99
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) Domain which you have selected in your Domains Form, will be
available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to one hundred (100) taxonomy nodes in
aggregate for your Domain (including any nodes that are created and subsequently deleted
during the performance of the Program Services) and up to four hundred (400) classification
rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle
services environment via the Program;
2. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
you via email;
3. Work with you to identify and pass up to ten (10) single data elements (each a “Key”) to
your Oracle services environment via the Site IDs;
4. Test whether the Site IDs are (i) generating a GET request to your Oracle services
environment, (ii) passing up to ten (10) Keys identified by Oracle in connection with the
Program Services via that GET request, and (iii) receiving a “200 OK status code” response
for each GET request from your Oracle services environment, and returning data to your
web page in the form of a JavaScript Object Notation object (“JSON object”); and
5. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of your participants, regarding the use of the Program user
interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
Page 22 of 99
e. Select up to one (1) Domain in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs on your
Domain.
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The one (1) Domain which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain and this term is defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. Oracle data may not be targetable on the first pageview.
6. All Services will be performed in English.
7. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
8. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
9. Anything not expressly specified in the Description of Services is out of scope.
10. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
11. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
12. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
Page 23 of 99
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Audience Data Management Add-On Cloud Services
Oracle Basic Tag and SDK Implementation Service (NA/LAD only)
Part #: B79222
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle tag(s) (“Site IDs”), if any, and/or your Oracle Android
Software Development Kit(s) or Oracle iOS Software Development Kit(s) (each, an “Oracle SDK”),
if any, for your Oracle Audience Data Management program (“Program”) in your Oracle services
environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
Page 24 of 99
B. Program Services. The following remote Services related to your implementation of the
Program, for up to two (2) of the Domains which you have selected in your Domains Form, will
be available to you during the Program Services Period (as defined below):
1. Create up to six (6) Site IDs for each Domain and provide such Site IDs to you via email;
2. In the event one of the Domains includes a Mobile App (as defined below), provide to you
via email the applicable Oracle SDK for each such Mobile App;
3. Work with you to identify and pass up to forty (40) single data elements (each a “Key”) to
your Oracle services environment via the Site IDs and any applicable Oracle SDKs; and
4. Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request
to your Oracle services environment, (ii) passing up to forty (40) Keys identified by Oracle
in connection with the Program Services via that GET request, and (iii) receiving a “200
OK status code” response for each GET request from your Oracle services environment.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to two (2) Domains in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
Page 25 of 99
d. Provide a developer or similarly qualified resource to implement the Site IDs and any
applicable Oracle SDKs on your Domain(s).
e. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The two (2) Domains which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain, Mobile Domain or Mobile App, as such terms
are defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. A “Mobile Domain” is defined as one of the following: a mobile website domain, mobile
website sub-domain, country-specific mobile website domain.
6. A “Mobile App” is defined as either a mobile Android application or a mobile iOS
application.
7. All Services will be performed in English.
8. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
9. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
10. Anything not expressly specified in the Description of Services is out of scope.
11. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
12. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
13. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
Page 26 of 99
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Basic Taxonomy Implementation Service (NA/LAD only)
Part #: B79223
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle taxonomy for your Oracle Audience Data Management
program (“Program”) in your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the your taxonomy; and
c. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the Program
will be available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to five hundred (500) taxonomy nodes in
aggregate (including any nodes that are created and subsequently deleted or edited during
the performance of the Program Services) and up to two thousand (2,000) classification
rules in aggregate to classify the data you are passing to your Oracle services environment
via the Program;
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
Page 27 of 99
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) the parties’ have attended the
introductory web conference call.
2. All Services will be performed in English.
3. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
4. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
5. Anything not expressly specified in the Description of Services is out of scope.
6. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
7. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
8. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
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d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
5. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Marketing Cloud Professional Services
Oracle Onsite Kickoff Meeting Implementation Service (NA/LAD only)
Part #: B79228
1. Description of Services. Oracle will make available to you the following onsite services (“Services”)
related to the onsite kickoff meeting for an Oracle Cloud Service purchased by you under a separate
order (“Program”):
A. Program Services. The following onsite Services related to your onsite kickoff meeting will be
available to you during the Program Services Period (as defined below):
1. Attend an introductory onsite kickoff meeting with you for up to three (3) hours to discuss
the following:
a. Review your request for Services;
b. Discuss the project plan related to your Cloud Service; and
c. Review your obligations as set forth below.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
Page 29 of 99
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services within one (1) month of Oracle’s signature date of your order unless otherwise
stated in your order (“Program Services Period”).
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Your project manager will attend the introductory onsite kickoff meeting.
d. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. All Services will be performed in English.
2. Anything not expressly specified in the Description of Services is out of scope.
3. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
4. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
5. The fee for the onsite Services above are not inclusive of travel and out-of-pocket expenses.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle BlueKai Program Management Premium Services (NA/LAD only)
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Part #B86873
1. Description of Services. Oracle will make available to You during the Professional Services Period (as
defined below), the quantity of hours identified in your order to assist you with your Oracle Marketing
Cloud BlueKai product (“BlueKai”). Such assistance may include any of the following tasks (“In
Scope Tasks”):
A. Program Management Tasks.
1. Create a document that includes the progress of Your OMC engagements (“OMC Project
Roadmap”); and/or
2. Conduct a webinar meeting that may be attended by up to twenty (20) of Your participants
to review Your OMC Project Roadmap.
B. Project Management Tasks.
1. Provide point of contact for Your project.
2. Provide coordination of the project progress including change requests.
3. Assist in coordinating the scoping of new projects, if applicable.
4. Plan and budget Oracle resources for Your project, as approved by You.
5. Provide project status reports.
6. Create and manage project schedules, including dependencies and key milestones.
7. Coordinate status meetings with key stakeholders (both yours and Oracle).
8. Provide recommendations on how to use BlueKai and the features licensed for your project.
2. Unused Services. The Services must be used within six (6) months from the signature date of the
ordering document (“Professional Services Period”). Any portion of the Services not used within the
Professional Services Period will be automatically forfeited by You, with no further action required of
either party, and You will not be entitled to a refund, or any credit toward additional or other Services,
for any unused portion of the fees paid for any unused portion of the Services. You may not apply any
portion of unused Services or fees paid, for any Services other than the Services stated in this order.
In order for Oracle to provide Services to You after the Professional Services Period, Oracle and You
shall mutually agree, in writing, under a separate ordering document and order, to the terms and fees
for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Services Period, which Services will be scheduled at a date and time mutually
agreed to by the project managers.
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7. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
8. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
9. Ensure you have at least two (2) OMC engagements for which you require coordination.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree to perform
Services in another language.
2. All Services will be performed by Oracle remotely.
3. The Services will be performed from Monday to Friday during business hours mutually
agreed to by You and Oracle.
4. The Services will use Standard* functionality (*“Standard” is defined as that functionality
contained within the product documentation).
5. Any documents provided by Oracle will be in Microsoft Office format.
6. Any document or output provided by Oracle will be based on Oracle templates (Content
and Format).
7. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
8. Unless otherwise expressly agreed to by You and Oracle in writing, Oracle will not perform
more than twenty-five (25) hours of Services in any month during the Professional Services
Period.
9. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
10. You understand and acknowledge that Oracle shall only assist you for up to the quantity of
hours identified in Your order and that Oracle is not obligated to continue assisting you
beyond that quantity of hours.
4. Project Management. You and Oracle each agree to designate a project manager who shall be
responsible for coordinating its activities under this order. You and Oracle each shall direct all
inquiries concerning the Services to the other party’s project manager. Your project manager shall
have the authority to approve Services on Your behalf. Oracle’s project manager shall have the sole
right to exercise direct control and supervision over the work assignments of Oracle resources.
Oracle BlueKai Program Management Standard Services (NA/LAD only)
Part #B86876
1. Description of Services. Oracle will make available to You during the Professional Services Period (as
defined below), the quantity of hours identified in your order to assist you with your Oracle Marketing
Page 32 of 99
Cloud BlueKai product (“BlueKai”). Such assistance may include any of the following tasks (“In
Scope Tasks”):
A. Program Management Tasks.
1. Create a document that includes the progress of Your OMC engagements (“OMC Project
Roadmap”); and/or
2. Conduct a webinar meeting that may be attended by up to twenty (20) of Your participants
to review with You the OMC Project Roadmap.
B. Project Management Tasks.
1. Provide point of contact for Your project.
2. Provide coordination of the project progress including change requests.
3. Assist in coordinating the scoping of new projects, if applicable.
4. Plan and budget Oracle resources for Your project, as approved by You.
5. Provide project status reports.
6. Create and manage project schedules, including dependencies and key milestones.
7. Coordinate status meetings with key stakeholders (both yours and Oracle).
8. Provide recommendations on how to use BlueKai and the features licensed for your project.
2. Unused Services. The Services must be used within six (6) months from the signature date of the
ordering document (“Professional Services Period”). Any portion of the Services not used within the
Professional Services Period will be automatically forfeited by You, with no further action required of
either party, and You will not be entitled to a refund, or any credit toward additional or other Services,
for any unused portion of the fees paid for any unused portion of the Services. You may not apply any
portion of unused Services or fees paid, for any Services other than the Services stated in this order.
In order for Oracle to provide Services to You after the Professional Services Period, Oracle and You
shall mutually agree, in writing, under a separate ordering document and order, to the terms and fees
for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Services Period, which Services will be scheduled at a date and time mutually
agreed to by the project managers.
7. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
Page 33 of 99
8. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
9. Ensure you have at least two (2) OMC engagements for which you require coordination.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree to perform
Services in another language.
2. All Services will be performed by Oracle remotely.
3. The Services will be performed from Monday to Friday during business hours mutually
agreed to by You and Oracle.
4. The Services will use Standard* functionality (*“Standard” is defined as that functionality
contained within the product documentation).
5. Any documents provided by Oracle will be in Microsoft Office format.
6. Any document or output provided by Oracle will be based on Oracle templates (Content
and Format).
7. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
8. Unless otherwise expressly agreed to by You and Oracle in writing, Oracle will not perform
more than twenty-five (25) hours of Services in any month during the Professional Services
Period.
9. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
10. You understand and acknowledge that Oracle shall only assist you for up to the quantity of
hours identified in Your order and that Oracle is not obligated to continue assisting you
beyond that quantity of hours.
4. Project Management. You and Oracle each agree to designate a project manager who shall be
responsible for coordinating its activities under this order. You and Oracle each shall direct all
inquiries concerning the Services to the other party’s project manager. Your project manager shall
have the authority to approve Services on Your behalf. Oracle’s project manager shall have the sole
right to exercise direct control and supervision over the work assignments of Oracle resources.
Oracle BlueKai Technical Services (NA/LAD only)
Part #B86879
1. Description of Services. Oracle will make available to You during the Professional Services Period (as
defined below), the quantity of hours identified in your order to assist you with your Oracle Marketing
Cloud BlueKai product (“BlueKai”). Such assistance may include any of the following tasks (“In Scope
Tasks”):
A. Data Management Platform (“DMP”) Activities.
1. Perform data scoping activities;
2. Assist you to define Your Oracle DMP use cases;
3. Assist you to create a DMP tag;
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4. Assist you to validate Your DMP tag;
5. Assist you with designing your data file feed (“Offline Data”);
6. Assist you with importing and maintaining your Offline Data into DMP;
7. Assistance with importing impression and click data from Your media partners;
8. Assist You to export Your DMP data to Your secure file transfer protocol (“SFTP”) server;
9. Conduct a webinar meeting that may be attended by up to twenty (20) of Your participants
to:
a. Review with You the In Scope Tasks; and/or
b. Discuss DMP implementation strategy, media planning, taxonomy design and
maintenance, audience selection and analysis and programmatic operational execution;
10. Provide assistance to address DMP issues identified by You; and/or
11. Assist to design and maintain Your DMP data taxonomy.
B. Project Management Tasks.
1. Provide point of contact for Your project(s).
2. Provide coordination of the project progress including change requests.
3. Assist in coordinating the scoping of new projects, if applicable.
4. Plan and budget Oracle resources for Your project(s), as approved by You.
5. Provide project status reports.
6. Create and manage project schedules, including dependencies and key milestones.
7. Coordinate status meetings with key stakeholders (both yours and Oracle).
8. Provide recommendations on how to use Your OMC applications and the features licensed
for your projects(s).
2. Unused Services. The Services must be used within six (6) months from the signature date of the
ordering document (“Professional Services Period”). Any portion of the Services not used within the
Professional Services Period will be automatically forfeited by You, with no further action required of
either party, and You will not be entitled to a refund, or any credit toward additional or other Services,
for any unused portion of the fees paid for any unused portion of the Services. You may not apply any
portion of unused Services or fees paid, for any Services other than the Services stated in this order.
In order for Oracle to provide Services to You after the Professional Services Period, Oracle and You
shall mutually agree, in writing, under a separate ordering document and order, to the terms and fees
for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
Page 35 of 99
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Services Period, which Services will be scheduled at a date and time mutually
agreed to by the project managers.
7. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
8. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree to perform
Services in another language.
2. All Services will be performed by Oracle remotely.
3. The Services will be performed from Monday to Friday during business hours mutually
agreed to by You and Oracle.
4. The Services will use Standard* functionality (*“Standard” is defined as that functionality
contained within the product documentation).
5. Any documents provided by Oracle will be in Microsoft Office format.
6. Any document or output provided by Oracle will be based on Oracle templates (Content
and Format).
7. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
8. Unless otherwise expressly agreed to by You and Oracle in writing, Oracle will not perform
more than twenty-five (25) hours of Services in any month during the Professional Services
Period.
9. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
10. You understand and acknowledge that Oracle shall only assist you for up to the quantity of
hours identified in Your order and that Oracle is not obligated to continue assisting you
beyond that quantity of hours.
4. Project Management. You and Oracle each agree to designate a project manager who shall be
responsible for coordinating its activities under this order. You and Oracle each shall direct all
inquiries concerning the Services to the other party’s project manager. Your project manager shall
have the authority to approve Services on Your behalf. Oracle’s project manager shall have the sole
right to exercise direct control and supervision over the work assignments of Oracle resources.
Oracle BlueKai Strategic Premium Services – Remote (EMEA only)
Part #B87147
1. Description of Services. Oracle will make available to You during the Professional Services Period (as
defined below), the quantity of Strategic Premium resource hours identified in Your order to assist you
Page 36 of 99
with your Oracle BlueKai platform (“BlueKai”). Such assistance may include any of the following
activities (“In-Scope Tasks”):
A. Strategic Tasks.
1. Create and prioritize strategic use-cases;
2. Create and maintain a document that contains a plan of your marketing activities (“Strategic
Use Case Roadmap”);
3. Create audience testing plan(s);
4. Perform BlueKai data analysis, insights and provide recommendations regarding the
delivery of strategic campaigns and audience recommendations;
5. Provide guidance related to vertical use cases and audience targeting;
6. Conduct advanced modeling and analysis including longitudinal behavioral analysis; and/or
7. Attend scheduled meetings related to the In Scope Tasks remotely.
B. Project Administration Tasks.
1. Assist in coordinating the scoping of new projects, if applicable;
2. Plan and budget Oracle resources for Your project(s), as approved by You;
3. Provide project status reports; and/or
4. Coordinate status meetings with key stakeholders (both yours and Oracle).
2. Unused Services. The Services must be used within six (6) months from the signature date of the
ordering document (“Professional Services Period”). Any portion of the Services not used within the
Professional Services Period will be automatically forfeited by You, with no further action required of
either party, and You will not be entitled to a refund, or any credit toward additional or other Services,
for any unused portion of the fees paid for any unused portion of the Services. You may not apply any
portion of unused Services or fees paid, for any Services other than the Services stated in this order.
In order for Oracle to provide Services to You after the Professional Services Period, Oracle and You
shall mutually agree, in writing, under a separate ordering document and order, to the terms and fees
for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Provide any required guidelines for the use of Your brand(s).
6. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
7. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by the project managers.
8. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
Page 37 of 99
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
9. Ensure Your necessary stakeholders are available as requested by Oracle.
10. Provide campaign performance data as requested by Oracle.
11. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
12. Provide Oracle with access to all of Your BlueKai instances and BlueKai log files for
advanced modeling.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree to perform
Services in another language.
2. All Services will be performed by Oracle remotely.
3. Any documents provided by Oracle will be in Microsoft Office format.
4. Any document or output provided by Oracle will be based on Oracle templates (content and
format).
5. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
6. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
7. Out of Scope. The following activities are not within the scope of Services of this order:
a. Any technical or operational work in the BlueKai platform (ex: implementation
services, data ingestion, tagging, data classification, API set up, audience creation,
sending audiences to partners, white labeling of data, account set up / maintenance);
b. Performance testing and tuning;
c. Creative services;
d. My Oracle Support ticket submission or ticket monitoring;
e. BlueKai tool training; and/or
f. Guidance on specific data partners to use.
4. Project Management. You and Oracle each agree to designate a project manager who shall be
responsible for coordinating its activities under this order. You and Oracle each shall direct all
inquiries concerning the Services to the other party’s project manager. Your project manager shall
have the authority to approve Services on Your behalf. Oracle’s project manager shall have the sole
right to exercise direct control and supervision over the work assignments of Oracle resources.
Oracle BlueKai Strategic Premium Services – Onsite (EMEA only)
Part #B87148
1. Description of Services. Oracle will make available to You during the Professional Services Period (as
defined below), the quantity of Strategic Premium resource hours identified in Your order to assist you
with your Oracle BlueKai platform (“BlueKai”). Such assistance may include any of the following
activities (“In-Scope Tasks”):
A. Strategic Tasks.
1. Create and prioritize strategic use-cases;
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2. Create and maintain a document that contains a plan of your marketing activities (“Strategic
Use Case Roadmap”);
3. Create audience testing plan(s);
4. Perform BlueKai data analysis, insights and provide recommendations regarding the
delivery of strategic campaigns and audience recommendations;
5. Provide guidance related to vertical use cases and audience targeting;
6. Conduct advanced modeling and analysis including longitudinal behavioral analysis; and/or
7. Attend scheduled meetings related to the In Scope Tasks remotely and/or onsite.
B. Project Administration Tasks.
1. Assist in coordinating the scoping of new projects, if applicable;
2. Plan and budget Oracle resources for Your project(s), as approved by You;
3. Provide project status reports; and/or
4. Coordinate status meetings with key stakeholders (both yours and Oracle).
2. Unused Services. The Services must be used within six (6) months from the signature date of the
ordering document (“Professional Services Period”). Any portion of the Services not used within the
Professional Services Period will be automatically forfeited by You, with no further action required of
either party, and You will not be entitled to a refund, or any credit toward additional or other Services,
for any unused portion of the fees paid for any unused portion of the Services. You may not apply any
portion of unused Services or fees paid, for any Services other than the Services stated in this order.
In order for Oracle to provide Services to You after the Professional Services Period, Oracle and You
shall mutually agree, in writing, under a separate ordering document and order, to the terms and fees
for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Provide any required guidelines for the use of Your brand(s).
6. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
7. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by the project managers.
8. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
9. Ensure Your necessary stakeholders are available as requested by Oracle.
10. Provide campaign performance data as requested by Oracle.
Page 39 of 99
11. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
12. Provide Oracle with access to all of Your BlueKai instances and BlueKai log files for
advanced modeling.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree to perform
Services in another language.
2. All Services will be performed by Oracle remotely and/or onsite.
3. Any documents provided by Oracle will be in Microsoft Office format.
4. Any document or output provided by Oracle will be based on Oracle templates (Content
and Format).
5. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
6. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
7. Out of Scope. The following activities are not within the scope of Services of this order:
a. Any technical or operational work in the BlueKai platform (ex: implementation
services, data ingestion, tagging, data classification, API set up, audience creation,
sending audiences to partners, white labeling of data, account set up / maintenance);
b. Performance testing and tuning;
c. Creative services or strategies;
d. My Oracle Support ticket submission or ticket monitoring;
e. BlueKai tool training; and/or
f. Guidance on specific data partners to use.
4. Project Management. You and Oracle each agree to designate a project manager who shall be
responsible for coordinating its activities under this order. You and Oracle each shall direct all
inquiries concerning the Services to the other party’s project manager. Your project manager shall
have the authority to approve Services on Your behalf. Oracle’s project manager shall have the sole
right to exercise direct control and supervision over the work assignments of Oracle resources.
Oracle BlueKai Strategic Standard Services – Remote (EMEA only)
Part #B87149
1. Description of Services. Oracle will make available to You during the Professional Services Period (as
defined below), the quantity of Strategic Standard resource hours identified in Your order to assist you
with your Oracle BlueKai platform (“BlueKai”). Such assistance may include any of the following
activities (“In-Scope Tasks”):
A. Strategic Tasks.
1. Create and prioritize strategic use-cases;
2. Create and maintain a document that contains a plan of your marketing activities (“Strategic
Use Case Roadmap”);
3. Create audience testing plan(s);
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4. Perform BlueKai data analysis, insights and provide recommendations regarding the
delivery of strategic campaigns and audience recommendations;;
5. Provide guidance related to vertical use cases and audience targeting;
6. Conduct advanced modeling and analysis including longitudinal behavioral analysis; and/or
7. Attend scheduled meetings related to the In Scope Tasks remotely.
B. Project Administration Tasks.
1. Assist in coordinating the scoping of new projects, if applicable;
2. Plan and budget Oracle resources for Your project(s), as approved by You;
3. Provide project status reports; and/or
4. Coordinate status meetings with key stakeholders (both yours and Oracle).
2. Unused Services. The Services must be used within six (6) months from the signature date of the
ordering document (“Professional Services Period”). Any portion of the Services not used within the
Professional Services Period will be automatically forfeited by You, with no further action required of
either party, and You will not be entitled to a refund, or any credit toward additional or other Services,
for any unused portion of the fees paid for any unused portion of the Services. You may not apply any
portion of unused Services or fees paid, for any Services other than the Services stated in this order.
In order for Oracle to provide Services to You after the Professional Services Period, Oracle and You
shall mutually agree, in writing, under a separate ordering document and order, to the terms and fees
for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Provide any required guidelines for the use of Your brand(s).
6. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
7. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by the project managers.
8. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
9. Ensure Your necessary stakeholders are available as requested by Oracle.
10. Provide campaign performance data as requested by Oracle.
11. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
12. Provide Oracle with access to all of Your BlueKai instances and BlueKai log files for
advanced modeling.
Page 41 of 99
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree to perform
Services in another language.
2. All Services will be performed by Oracle remotely.
3. Any documents provided by Oracle will be in Microsoft Office format.
4. Any document or output provided by Oracle will be based on Oracle templates (content and
format).
5. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
6. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
7. Out of Scope. The following activities are not within the scope of Services of this order:
a. Any technical or operational work in the BlueKai platform (ex: implementation
services, data ingestion, tagging, data classification, API set up, audience creation,
sending audiences to partners, white labeling of data, account set up / maintenance);
b. Performance testing and tuning;
c. Creative services;
d. My Oracle Support ticket submission or ticket monitoring;
e. BlueKai tool training; and/or
f. Guidance on specific data partners to use.
4. Project Management. You and Oracle each agree to designate a project manager who shall be
responsible for coordinating its activities under this order. You and Oracle each shall direct all
inquiries concerning the Services to the other party’s project manager. Your project manager shall
have the authority to approve Services on Your behalf. Oracle’s project manager shall have the sole
right to exercise direct control and supervision over the work assignments of Oracle resources.
Oracle BlueKai Strategic Standard Services – Onsite (EMEA only)
Part #B87150
1. Description of Services. Oracle will make available to You during the Professional Services Period (as
defined below), the quantity of Strategic Standard resource hours identified in Your order to assist you
with your Oracle BlueKai platform (“BlueKai”). Such assistance may include any of the following
activities (“In-Scope Tasks”):
A. Strategic Tasks.
1. Create and prioritize strategic use-cases;
2. Create and maintain a document that contains a plan of your marketing activities (“Strategic
Use Case Roadmap”);
3. Create audience testing plan(s);
4. Perform BlueKai data analysis, insights and provide recommendations regarding the
delivery of strategic campaigns and audience recommendations;
5. Provide guidance related to vertical use cases and audience targeting;
Page 42 of 99
6. Conduct advanced modeling and analysis including longitudinal behavioral analysis; and/or
7. Attend scheduled meetings related to the In Scope Tasks remotely and/or onsite.
B. Project Administration Tasks.
1. Assist in coordinating the scoping of new projects, if applicable;
2. Plan and budget Oracle resources for Your project(s), as approved by You;
3. Provide project status reports; and/or
4. Coordinate status meetings with key stakeholders (both yours and Oracle).
2. Unused Services. The Services must be used within six (6) months from the signature date of the
ordering document (“Professional Services Period”). Any portion of the Services not used within the
Professional Services Period will be automatically forfeited by You, with no further action required of
either party, and You will not be entitled to a refund, or any credit toward additional or other Services,
for any unused portion of the fees paid for any unused portion of the Services. You may not apply any
portion of unused Services or fees paid, for any Services other than the Services stated in this order.
In order for Oracle to provide Services to You after the Professional Services Period, Oracle and You
shall mutually agree, in writing, under a separate ordering document and order, to the terms and fees
for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Provide any required guidelines for the use of Your brand(s).
6. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
7. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by the project managers.
8. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
9. Ensure Your necessary stakeholders are available as requested by Oracle.
10. Provide campaign performance data as requested by Oracle.
11. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
12. Provide Oracle with access to all of Your BlueKai instances and BlueKai log files for
advanced modeling.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree to perform
Services in another language.
Page 43 of 99
2. All Services will be performed by Oracle remotely and/or onsite.
3. Any documents provided by Oracle will be in Microsoft Office format.
4. Any document or output provided by Oracle will be based on Oracle templates (Content
and Format).
5. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
6. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
7. Out of Scope. The following activities are not within the scope of Services of this order:
a. Any technical or operational work in the BlueKai platform (ex: implementation
services, data ingestion, tagging, data classification, API set up, audience creation,
sending audiences to partners, white labeling of data, account set up / maintenance);
b. Performance testing and tuning;
c. Creative services or strategies;
d. My Oracle Support ticket submission or ticket monitoring;
e. BlueKai tool training; and/or
f. Guidance on specific data partners to use.
4. Project Management. You and Oracle each agree to designate a project manager who shall be
responsible for coordinating its activities under this order. You and Oracle each shall direct all
inquiries concerning the Services to the other party’s project manager. Your project manager shall
have the authority to approve Services on Your behalf. Oracle’s project manager shall have the sole
right to exercise direct control and supervision over the work assignments of Oracle resources.
Expert Services
Oracle BlueKai Expert Services (NA Only)
Part #: B87161
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available the following services to You for up to a maximum of twelve point five (12.5) hours per
month for up to the quantity of months identified in Your order (“Services”) related to Your Oracle
BlueKai (“BlueKai”) Expert offering to assist You with:
A. Managing data, tags and taxonomy owned by You (“First Party Data”) and your third party
vendors (e.g., Google, Trade Desk, etc.)(“Third Party Data”);
B. Creating Your audiences and campaigns using BlueKai audience analytics tools;
C. Providing recommendations regarding Your campaign strategies;
D. Creating BlueKai audience analytics reports;
Page 44 of 99
E. Using BlueKai Application Programming Interfaces (“API’s”) to import and export Your data
to and from Your BlueKai platform; and
F. Project management tasks.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Provide use cases prior to commencement of configuration.
2. Ensure Your tasks are completed in the timeframe as mutually agreed upon in the project
plan.
B. Project Assumptions.
1. No more than three (3) hours of Services per week will be utilized by You.
2. All Services will be performed by Oracle remotely.
3. Oracle will use commercially reasonable efforts to staff recurring requests with the same
resource, but You acknowledge that some requests will be staffed by a pool of Oracle
resources with no guarantee that a specific requested resource will be assigned to perform
the services.
4. The service is non-refundable and any service not used in a given month will be considered
delivered.
5. The subscription must be for a minimum of three (3) months.
6. The Services will be made available by Oracle to You on a month-to-month consecutive
basis only.
7. The services are limited to the services stated above and You acknowledge that services not
stated above are excluded, including but not limited to the following services which are
considered out of scope:
a. Simple Object Access Protocol (“SOAP”) services;
b. Custom (non-BlueKai) report creation;
c. Customer Relationship Management (“CRM”) implementation, development or
management;
d. Creation or editing of any HTML, Javascript Cascading Style Sheets (“CSS”) or
images; and
e. Sending email campaigns and/ or activating programs that are designed to send emails
without explicit written authorization from You.
3. Unused Services. The Services must be used within the quantity of months identified in Your order
from Your order’s signature date, unless otherwise stated in Your order (“Professional Services
Period”). Any Services not used within the Professional Services Period will be automatically
forfeited by You, with no further action required of either party, and You will not be entitled to a
refund, or any credit toward additional or other Services, for any unused portion of the fees paid for
any unused Services. You may not use the fees for any Services other than the Services stated herein.
Page 45 of 99
4. Project Management. You and Oracle further agree to each designate a project manager who shall
work together with the other party’s project manager to facilitate an efficient delivery of the Services.
Oracle BlueKai Expert Concierge Services (NA Only)
Part #: B87162
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available the following services to You for up to a maximum of sixty point five (60.5) hours per month
for up to the quantity of months identified in Your order (“Services”) related to Your Oracle BlueKai
(“BlueKai”) Expert offering to assist You with:
A. Managing data, tags and taxonomy owned by You (“First Party Data”) and your third party
vendors (e.g., Google, Trade Desk, etc.)(“Third Party Data”);
B. Creating Your audiences and campaigns using BlueKai audience analytics tools;
C. Providing recommendations regarding Your campaign strategies;
D. Creating BlueKai audience analytics reports;
E. Using BlueKai Application Programming Interfaces (“API’s”) to import and export Your data
to and from Your BlueKai platform; and
F. Project management tasks.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Provide use cases prior to the commencement of the configuration.
2. Ensure Your tasks are completed in the timeframe as mutually agreed upon in the project
plan.
B. Project Assumptions.
1. No more than three (3) hours of Services will be utilized by You per day.
2. All Services will be performed by Oracle remotely.
3. Oracle will use commercially reasonable efforts to staff recurring requests with the same
resource, but You acknowledge that some requests will be staffed by a pool of Oracle
resources with no guarantee that a specific requested resource will be assigned to perform
the services.
4. The service is non-refundable and any service not used in a given month will be considered
delivered.
5. The subscription must be for a minimum of three (3) months.
6. The Services will be made available by Oracle to You on a month-to-month consecutive
basis only.
Page 46 of 99
7. The services are limited to the services stated above and You acknowledge that services not
stated above are excluded, including but not limited to the following services which are
considered out of scope:
a. Simple Object Access Protocol (“SOAP”) services;
b. Custom (non-BlueKai) report creation;
c. Customer Relationship Management (“CRM”) implementation, development or
management;
d. Creation or editing of any HTML, Javascript Cascading Style Sheets (“CSS”) or
images; and
e. Sending email campaigns and/ or activating programs that are designed to send emails
without explicit written authorization from You.
3. Unused Services. The Services must be used within the quantity of months identified in Your order
from Your order’s signature date, unless otherwise stated in Your order (“Professional Services
Period”). Any Services not used within the Professional Services Period will be automatically
forfeited by You, with no further action required of either party, and You will not be entitled to a
refund, or any credit toward additional or other Services, for any unused portion of the fees paid for
any unused Services. You may not use the fees for any Services other than the Services stated herein.
4. Project Management. You and Oracle further agree to each designate a project manager who shall
work together with the other party’s project manager to facilitate an efficient delivery of the Services.
Oracle Marketing Cloud Expert Services (EMEA/JPAC/LAD)
Part #B91010
1. Description of Services. During the Professional Services Period (defined below), Oracle will provide
You up to the number of hours equal to twelve (12) times the number in the Quantity field in Your
order for this part number of assistance with the following activities (“Services”) related to the one (1)
type of Oracle Marketing Cloud (“OMC”) BlueKai, Eloqua, Infinity, Maxymiser, or Responsys Cloud
Services indicated by You:
A. Configuration of the standard functionality of the OMC Cloud Services;
B. Advice and guidance on use of the standard functionality of the OMC Cloud Services; and
C. Advice and guidance to facilitate adoption of the OMC Cloud Services by Your Users.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
Page 47 of 99
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Prior to commencement of the Services, indicate to Oracle the one (1) type of OMC
BlueKai, Eloqua, Infinity, Maxymiser, or Responsys Cloud Services these Services will
apply to. Oracle will only provide these Services related to the one (1) type of OMC Cloud
Services You indicate.
6. Provide a “roadmap” that describes Your planned use of the OMC Cloud Services prior to
commencement of the Services, and review and update Your roadmap during provision of
the Services.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
B. Project Assumptions.
1. Unless otherwise expressly agreed to by You and Oracle in writing, Oracle will not perform
more than three (3) hours of Services in any single week during the Professional Services
Period.
2. All Services will be performed by Oracle remotely.
3. Oracle will use commercially reasonable efforts to staff recurring requests with the same
resource, but You acknowledge that some requests will be staffed by a pool of Oracle
resources with no guarantee that a specific requested resource will be assigned to perform
the Services.
4. After commencement of the Services, Oracle will provide the Services on a month-to-month
consecutive basis only during the Professional Services Period.
5. Only the standard functionality of the current OMC Cloud Services version, as defined in
the then-current product documentation, will be utilized during the Services.
6. Any documents provided by Oracle will be in Microsoft Office or Portable Document
Format (PDF) format.
7. Any document or output provided by Oracle will be based on Oracle templates.
8. The parties acknowledge and agree that the performance of Services does not require or
involve the processing of personal data.
9. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
10. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under this order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this order, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
3. Unused Services. The Services must be used within the Professional Services Period, which shall
begin on the Consulting/Professional Services Start Date and terminate on the earlier of a) expiration
of the number of months equal to the number in the Quantity field in Your order for this part
number, or b) the expiration of the OMC Cloud Services related to these Services. Any Services not
used within the Professional Services Period will be automatically forfeited by You, with no further
action required of either party, and You will not be entitled to a refund, or any credit toward
additional or other Services, for any unused portion of the fees paid for any unused Services. You
Page 48 of 99
may not use the fees for any Services other than the Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Marketing Cloud Expert Concierge Services (EMEA/JPAC/LAD)
Part #B91011
1. Description of Services. During the Professional Services Period (defined below), Oracle will provide
You up to the number of hours equal to sixty (60) times the number in the Quantity field in Your order
for this part number of assistance with the following activities (“Services”) related to the one (1) type
of Oracle Marketing Cloud (“OMC”) BlueKai, Eloqua, Infinity, Maxymiser, or Responsys Cloud
Services indicated by You:
A. Configuration of the standard functionality of the OMC Cloud Services;
B. Advice and guidance on use of the standard functionality of the OMC Cloud Services; and
C. Advice and guidance to facilitate adoption of the OMC Cloud Services by Your Users.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Prior to commencement of the Services, indicate to Oracle the one (1) type of OMC
BlueKai, Eloqua, Infinity, Maxymiser, or Responsys Cloud Services these Services will
apply to. Oracle will only provide these Services related to the one (1) type of OMC Cloud
Services You indicate.
6. Provide a “roadmap” that describes Your planned use of the OMC Cloud Services prior to
commencement of the Services, and review and update Your roadmap during provision of
the Services.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
B. Project Assumptions.
1. Unless otherwise expressly agreed to by You and Oracle in writing, Oracle will not perform
more than three (3) hours of Services in any single day during the Professional Services
Period.
Page 49 of 99
2. All Services will be performed by Oracle remotely.
3. Oracle will use commercially reasonable efforts to staff recurring requests with the same
resource, but You acknowledge that some requests will be staffed by a pool of Oracle
resources with no guarantee that a specific requested resource will be assigned to perform
the Services.
4. After commencement of the Services, Oracle will provide the Services on a month-to-month
consecutive basis only during the Professional Services Period.
5. Only the standard functionality of the current OMC Cloud Services version, as defined in
the then-current product documentation, will be utilized during the Services.
6. Any documents provided by Oracle will be in Microsoft Office or Portable Document
Format (PDF) format.
7. Any document or output provided by Oracle will be based on Oracle templates.
8. The parties acknowledge and agree that the performance of Services does not require or
involve the processing of personal data.
9. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
10. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under this order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this order, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
3. Unused Services. The Services must be used within the Professional Services Period, which shall
begin on the Consulting/Professional Services Start Date and terminate on the earlier of a) expiration
of the number of months equal to the number in the Quantity field in Your order for this part number,
or b) the expiration of the OMC Cloud Services related to these Services. Any Services not used
within the Professional Services Period will be automatically forfeited by You, with no further action
required of either party, and You will not be entitled to a refund, or any credit toward additional or
other Services, for any unused portion of the fees paid for any unused Services. You may not use the
fees for any Services other than the Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle CRM Onboarding Cloud Service Professional Services
Oracle CRM Onboarding Basic SmartStart Implementation Service (NA/LAD only)
Part #: B79224
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1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle CRM Onboarding program (“Program”) in your Oracle
services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the User Match Key (as defined below);
c. Discuss the CRM Data File (as defined below); and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) User Match Key, will be available to you during the Program Services
Period (as defined below):
1. Determine your User Match Key;
2. For the Site Match feature, create up to one (1) Oracle tag (“Site ID”) designed to pass your
User Match Key to your Oracle services environment and provide that Site ID to you via
email;
3. Create a single taxonomy consisting of up to one hundred (100) taxonomy nodes in
aggregate for your CRM Data File (including any nodes that are created and subsequently
deleted during the performance of the Program Services) and up to four hundred (400)
classification rules in aggregate for your CRM Data File to classify the data you are passing
to your Oracle services environment via the Program;
4. Work with you to identify and pass up to twenty-five (25) single data elements (each a
“Key”) to your Oracle services environment via the CRM Data File; and
5. For the Site Match feature, test whether the Site ID is (i) generating a GET request to your
Oracle services environment, (ii) passing the pre-determined User Match Key via that GET
request, and (iii) receiving a “200 OK status code” response for each GET request from
your Oracle services environment.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
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b. Your project manager will attend the introductory web conference call.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide an anonymous, non-PII unique user identifier as a User Match Key.
f. Provide a developer or similarly qualified resource to implement the Site ID on your
Domain(s).
g. Deliver the CRM Data File and associated Trigger File (as defined below), both files
conforming to the Program’s current standard file format requirements, via Secure File
Transfer Protocol (“SFTP”) to your Oracle services environment.
h. Ensure that each row of the CRM Data File represents the CRM record for a single
unique user while the first column of the CRM Data File represents the User Match
Key and each subsequent column represents a Key.
i. Ensure that duplicate User Match Keys are not present in the CRM Data File.
j. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after the introductory web conference call.
2. A “User Match Key” is defined as a single, non-Personally Identifiable Information (“non-
PII”) unique user identifier that is present in both your CRM Data File and on your
Domain(s).
3. A “CRM Data File” is defined as an offline file containing your user data.
4. A “Trigger File” is a text file that is uploaded simultaneously with the CRM Data File, and
each subsequent refresh of the CRM Data File, in order to make Oracle aware that a new
CRM Data File has been uploaded.
5. All Services will be performed in English.
6. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
7. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
8. Anything not expressly specified in the Description of Services is out of scope.
9. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
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not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
10. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
11. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Server-Side Data Transfer Integration Professional Services
Oracle Server-Side Data Transfer Implementation Service (NA/LAD only)
Part #: B79226
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Server-Side Data Transfer program (“Program”) in your
Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
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a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your question related to the Domains Form;
d. Discuss the ID Swap (as defined below); and
e. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the Program
for up to one (1) Domain, which you have selected in your Domains Form, will be available to
you during the Program Services Period (as defined below):
1. Create up to six (6) Oracle tags (“Site IDs”) designed to conduct your ID Swap with the
Oracle services environment from your Domain and provide such Sites ID to you via email;
2. Test whether the Site IDs are (i) generating a GET request to your Oracle services
environment, (ii) conducting the ID Swap via that GET request, and (iii) receiving a “200
OK status code” response for each GET request from your Oracle services environment;
and
3. Configure your Oracle services environment to send data to up to one (1) of your server-
side endpoints via a JavaScript Object Notation (“JSON”) POST formatted according to
Oracle’s standard JSON POST format.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to one (1) Domain in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
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c. Initiate the ID Swap with the Oracle services environment.
d. Provide a developer or similarly qualified resource to implement the Site IDs on your
Domain.
e. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The one (1) Domain which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain and this term is defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. An “ID Swap” is defined as the process of transferring your anonymous, non-Personally
Identifiable Information (“non-PII”) unique user identifier to the Oracle services
environment via a GET request generated via the Oracle Site IDs implemented on your
Domain.
6. All Services will be performed in English.
7. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
8. Anything not expressly specified in the Description of Services is out of scope.
9. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
10. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
11. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
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4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Data Management Platform (DMP) Services (EMEA/JPAC/LAD)
Oracle Data Management Platform CRM Onboarding Smart Start Implementation Service
(EMEA/JPAC/LAD)
Part #B91016
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available to You the following remote services (“Services”) related to the implementation of Your
Oracle CRM (Customer Relationship Management) Onboarding program (“Program”) in Your Oracle
Cloud Services environment:
A. Introductory Services. Oracle will assist You remotely with the following activity:
1. Host an introductory web conference call with You for up to three (3) hours and attended
by up to ten (10) of Your participants to assist You with the following:
a. Review Your request for Services,
b. Discuss the User Match Key (as defined below),
c. Discuss the CRM Data File (as defined below), and
d. Review Your obligations as set forth below.
B. Program Services. The following remote Services related to Your implementation of the
Program, for up to one (1) User Match Key:
1. Assist You with determining Your User Match Key;
2. For the Site Match feature, create up to one (1) Oracle tag (“Site ID”) designed to transfer
Your User Match Key to Your Oracle services environment and provide that Site ID to You
via email;
3. Create a single taxonomy consisting of up to one hundred (100) taxonomy nodes in
aggregate for Your CRM Data File, and up to four hundred (400) classification rules in
aggregate for Your CRM Data File to classify the data You are transferring to Your Oracle
services environment via the Program;
4. Assist You to identify and transfer up to twenty-five (25) single data elements (each a
“Key”) to Your Oracle services environment via the CRM Data File; and
5. For the Site Match feature, assist You testing whether the Site ID is (i) generating a GET
request to Your Oracle services environment, (ii) transferring the pre-determined User
Match Key via that GET request, and (iii) receiving a “200 OK status code” response for
each GET request from Your Oracle services environment.
2. Unused Services. The Services must be used within twelve (12) months from the
Consulting/Professional Services Start Date of the ordering document (“Professional Services
Period”). Any portion of the Services not used within the Professional Services Period will be
automatically forfeited by You, with no further action required of either party, and You will not be
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entitled to a refund, or any credit toward additional or other Services, for any unused portion of the
fees paid for any unused portion of the Services. You may not apply any portion of unused Services
or fees paid, for any Services other than the Services stated in Your order. In order for Oracle to
provide Services to You after the Professional Services Period, Oracle and You shall mutually agree,
in writing, under a separate ordering document and order, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
2. Obtain Cloud Services under separate contract prior to the commencement of Services
under Your order and maintain such Cloud Services for the duration of the Services
provided under Your order.
3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendors’ products that are part
of Your system, You will be responsible for acquiring the appropriate license rights
necessary for Oracle to access such products on Your behalf.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
7. Ensure tasks assigned to You during the Program Services period are completed by the
agreed schedule.
8. Introductory Services.
a. Ensure Your primary contact attends the introductory web conference call.
9. Program Services.
a. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
b. Provide a data map for all Key-value pair data to be transferred to Your Oracle services
environment via Your Program. Such data map shall consist of a comprehensive list of
Your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
c. Provide an anonymous, non-Personally Identifiable Information (“non-PII”) unique
user identifier as a User Match Key.
d. Provide a developer or similarly qualified resource to implement the Site ID on Your
Domain(s).
e. Deliver the CRM Data File and associated Trigger File (as defined below), both files
conforming to the Program’s current standard file format requirements, via Secure File
Transfer Protocol (“SFTP”) to Your Oracle services environment.
f. Ensure that each row of the CRM Data File represents the CRM record for a single
unique user while the first column of the CRM Data File represents the User Match
Key and each subsequent column represents a Key.
g. Ensure that duplicate User Match Keys are not present in the CRM Data File.
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B. Project Assumptions.
1. Program Services shall not be available until after the introductory web conference call.
2. A “User Match Key” is defined as a single, non-Personally Identifiable Information (“non-
PII”) unique user identifier that is present in both Your CRM Data File and on Your
Domain(s).
3. A “CRM Data File” is defined as an offline file containing Your user data.
4. A “Trigger File” is a text file that is uploaded simultaneously with the CRM Data File, and
each subsequent refresh of the CRM Data File, in order to make Oracle aware that a new
CRM Data File has been uploaded.
5. All Services will be performed in English.
6. All data transferred to Your Oracle services environment via the Program will be formatted
in the English alphabet and/or numerals.
7. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
8. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
9. All services will be performed by Oracle remotely.
10. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
11. Services are assumed to be provided during normal business hours and days.
12. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under Your order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this document, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Data Management Platform Elementary Smart Start Implementation Service (EMEA/JPAC/LAD)
Part #B91012
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available to You the following remote services (“Services”) related to the implementation of Your
Oracle Data Management Platform (“DMP”) in Your Oracle services environment:
A. Introductory Services. Oracle will assist You remotely with the following activity:
1. Provide You a copy of a Domains selection form (“Domains Form”);
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2. Host an introductory web conference call with You for up to three (3) hours for up to ten
(10) of Your participants to discuss the following:
a. Review Your request for Services,
b. Discuss the Domains (as defined below),
c. Answer Your questions related to the Domains Form, and
d. Review Your obligations as set forth below; and
3. Provide You with two (2) web conference calls for up two (2) hours for up to ten (10)
participants to:
a. Define Your use case for implementation, and
b. Determine key success indicators.
B. Program Services. The following remote Services related to Your implementation of the
Program, for up to one (1) Domain which You have selected in Your Domains Form:
1. Create a single taxonomy consisting of up to five hundred (500) taxonomy nodes in
aggregate for Your Domain and up to two thousand (2,000) classification rules in aggregate
for Your Domain(s);
2. Create up to three (3) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs
to You via email;
3. Assist You to identify and transfer up to ten (10) single data elements (each a “Key”) to
Your Oracle services environment via the Site IDs;
4. Assist You with testing whether the Site IDs are (i) generating a GET request to Your Oracle
services environment, (ii) transferring up to ten (10) Keys identified by Oracle in connection
with the Program Services via that GET request, and (iii) receiving a “200 OK status code”
response for each GET request from Your Oracle services environment; and
5. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of Your participants, regarding the use of the Program user
interface.
2. Unused Services. The Services must be used within twelve (12) months from the
Consulting/Professional Services Start Date of the ordering document (“Professional Services
Period”). Any portion of the Services not used within the Professional Services Period will be
automatically forfeited by You, with no further action required of either party, and You will not be
entitled to a refund, or any credit toward additional or other Services, for any unused portion of the
fees paid for any unused portion of the Services. You may not apply any portion of unused Services
or fees paid, for any Services other than the Services stated in Your order. In order for Oracle to
provide Services to You after the Professional Services Period, Oracle and You shall mutually agree,
in writing, under a separate ordering document and order, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
2. Obtain Cloud Services under separate contract prior to the commencement of Services
under Your order and maintain such Cloud Services for the duration of the Services
provided under Your order.
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3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendors’ products that are part
of Your system, You will be responsible for acquiring the appropriate license rights
necessary for Oracle to access such products on Your behalf.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
7. Ensure tasks assigned to You during the Program Services period are completed by the
agreed schedule.
8. Introductory Services.
a. Ensure Your primary contact attends the introductory web conference call.
b. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
c. Select up to one (1) Domain in Your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
9. Program Services.
a. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
b. Provide a data map for all Key-value pair data to be transferred to Your Oracle services
environment via Your Program. Such data map shall consist of a comprehensive list
of Your Key names, the range of possible values for each Key, and a description of
each Key-value pair.
c. Provide a developer or similarly qualified resource to implement the Site IDs on Your
Domain.
B. Project Assumptions.
1. Program Services shall not be available until after (a) You have submitted Your Domains
Form to Oracle’s project manager, and (b) the parties have attended the introductory web
conference call.
2. The one (1) Domain which You select in Your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain (as defined below).
4. A “Web Domain” is defined as one of the following: a website domain, website subdomain,
country-specific website domain.
5. All Services will be performed in English.
6. All data transferred to Your Oracle services environment via the Program will be formatted
in the English alphabet and/or numerals.
7. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
8. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
9. All services will be performed by Oracle remotely.
10. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
11. Services are assumed to be provided during normal business hours and days.
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12. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under Your order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this document, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Data Management Platform Enterprise Smart Start Implementation Service (EMEA/JPAC/LAD)
Part #B91013
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available to You the following remote services (“Services”) related to the implementation of Your
Oracle Data Management Platform (“DMP”) in Your Oracle services environment:
A. Introductory Services. Oracle will assist You remotely with the following activity:
1. Provide You a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with You for up to three (3) hours for up to ten
(10) of Your participants to discuss the following:
a. Review Your request for Services,
b. Discuss the Domains (as defined below),
c. Answer Your questions related to the Domains Form, and
d. Review Your obligations as set forth below;
3. Provide one web conference call for up to two (2) hours for up to ten (10) persons to present
strategic suggestions for Your first 6 months of the DMP; and
4. Provide You with two (2) web conference calls for up two (2) hours to:
a. Define use case for implementation, and
b. Determine key success indicators.
B. Program Services. The following remote Services related to Your implementation of the
Program, for up to four (4) of the Domains which You have selected in Your Domains Form:
1. Create a single taxonomy consisting of up to two thousand and five hundred (2,500)
taxonomy nodes in aggregate for Your Domain(s) (including any nodes that are created and
subsequently deleted during the performance of the Program Services) and up to ten
thousand (10,000) classification rules in aggregate for Your Domain(s) to classify the data
You are transferring to Your Oracle services environment via the Program;
2. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
You via email;
3. In the event one of the Domains includes a Mobile App (as defined below), provide to You
via email the applicable Oracle Android Software Development Kit or Oracle iOS Software
Development Kit (each, an “Oracle SDK”) for each such Mobile App;
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4. Assist You to identify and transfer up to forty (40) single data elements (each a “Key”) to
Your Oracle services environment via the Site IDs and any applicable Oracle SDKs;
5. Assist You on testing whether the Site IDs and any applicable Oracle SDKs are (i)
generating a GET request to Your Oracle services environment, (ii) transferring up to forty
(40) Keys identified by Oracle in connection with the Program Services via that GET
request, and (iii) receiving a “200 OK status code” response for each GET request from
Your Oracle services environment; and
6. Host up to two (2) web conference training calls, which may be up to two (2) hours in
duration each and attended by up to ten (10) of Your participants each, regarding the use of
the Program user interface.
2. Unused Services. The Services must be used within twelve (12) months from the
Consulting/Professional Services Start Date of the ordering document (“Professional Services
Period”). Any portion of the Services not used within the Professional Services Period will be
automatically forfeited by You, with no further action required of either party, and You will not be
entitled to a refund, or any credit toward additional or other Services, for any unused portion of the
fees paid for any unused portion of the Services. You may not apply any portion of unused Services
or fees paid, for any Services other than the Services stated in Your order. In order for Oracle to
provide Services to You after the Professional Services Period, Oracle and You shall mutually agree,
in writing, under a separate ordering document and order, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
2. Obtain Cloud Services under separate contract prior to the commencement of Services
under Your order and maintain such Cloud Services for the duration of the Services
provided under Your order.
3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendors’ products that are part
of Your system, You will be responsible for acquiring the appropriate license rights
necessary for Oracle to access such products on Your behalf.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Introductory Services.
a. Ensure Your primary contact attends the introductory web conference call.
b. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
c. Select up to four (4) Domains in Your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
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9. Program Services.
a. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
b. Provide a data map for all Key-value pair data to be transferred to Your Oracle services
environment via Your Program. Such data map shall consist of a comprehensive list of
Your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
c. Provide a developer or similarly qualified resource to implement the Site IDs and any
applicable Oracle SDKs on Your Domain(s).
B. Project Assumptions.
1. Program Services shall not be available until after (a) You have submitted Your Domains
Form to Oracle’s project manager, and (b) the parties have attended the introductory web
conference call.
2. The four (4) Domains which You select in Your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain, Mobile Domain or Mobile App, as such terms
are defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website subdomain,
country-specific website domain.
5. A “Mobile Domain” is defined as one of the following: a mobile website domain, mobile
website sub-domain, country-specific mobile website domain.
6. A “Mobile App” is defined as either a mobile Android application or a mobile iOS
application.
7. All Services will be performed in English.
8. All data transferred to Your Oracle services environment via the Program will be formatted
in the English alphabet and/or numerals.
9. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
10. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
11. All services will be performed by Oracle remotely.
12. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
13. Services are assumed to be provided during normal business hours and days.
14. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under Your order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this document, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
Page 63 of 99
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Data Management Platform Onsite Kickoff Meeting Implementation Service (EMEA/JPAC/LAD)
Part #B91018
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available to You the following services (“Services”) related to the Onsite Kick off Meeting in Your
Oracle services environment:
A. Program Services. The following onsite Services related to Your onsite kickoff meeting will be
available to You:
1. Attend an introductory onsite kickoff meeting with You for up to three (3) hours to discuss
the following:
a. Review Your request for Services,
b. Discuss the roles and responsibilities of project stakeholders, and
c. Review Your obligations as set forth below.
2. Unused Services. The Services must be used within twelve (12) months from the
Consulting/Professional Services Start Date of the ordering document (“Professional Services
Period”). Any portion of the Services not used within the Professional Services Period will be
automatically forfeited by You, with no further action required of either party, and You will not be
entitled to a refund, or any credit toward additional or other Services, for any unused portion of the
fees paid for any unused portion of the Services. You may not apply any portion of unused Services
or fees paid, for any Services other than the Services stated in Your order. In order for Oracle to
provide Services to You after the Professional Services Period, Oracle and You shall mutually agree,
in writing, under a separate ordering document and order, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
2. Obtain Cloud Services under separate contract prior to the commencement of Services
under Your order and maintain such Cloud Services for the duration of the Services
provided under Your order.
3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendors’ products that are part
of Your system, You will be responsible for acquiring the appropriate license rights
necessary for Oracle to access such products on Your behalf.
Page 64 of 99
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Ensure Your primary contact attends the introductory onsite kickoff meeting.
B. Project Assumptions.
1. All Services will be performed in English.
2. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
3. All Services will be performed onsite, subject to the expense language in the
“Consulting/Professional Services Payment Frequency” paragraph of Your order.
4. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
5. Services are assumed to be provided during normal business hours and days.
6. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under Your order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this document, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Data Management Platform Server-Side Data Transfer Implementation Service
(EMEA/JPAC/LAD)
Part #B91017
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available to You the following remote services (“Services”) related to the implementation of Your
Oracle Server-Side Data Transfer (SDT) program (“Program”) in Your Oracle services environment:
A. Introductory Services. Oracle will assist You remotely with the following activity:
1. Host an introductory web conference call with You for up to three (3) hours to discuss the
following:
a. Review Your request for Services,
b. Discuss the ID Swap (as defined below), and
c. Review Your obligations as set forth below.
Page 65 of 99
B. Program Services. The following remote Services related to Your implementation of the
Program for up to one (1) Domain:
1. Create up to six (6) Oracle tags (“Site IDs”) designed to conduct Your ID Swap with the
Oracle services environment from Your Domain and provide such Sites ID to You via
email;
2. Assist You with testing whether the Site IDs are:
a. Generating a GET request to Your Oracle services environment,
b. Conducting the ID Swap via that GET request, and
c. Receiving a “200 OK status code” response for each GET request from Your Oracle
services environment; and
3. Configure Your Oracle services environment to send data to up to one (1) of Your serverside
endpoints via a JavaScript Object Notation (“JSON”) POST formatted according to
Oracle’s standard JSON POST format.
2. Unused Services. The Services must be used within twelve (12) months from the
Consulting/Professional Services Start Date of the ordering document (“Professional Services
Period”). Any portion of the Services not used within the Professional Services Period will be
automatically forfeited by You, with no further action required of either party, and You will not be
entitled to a refund, or any credit toward additional or other Services, for any unused portion of the
fees paid for any unused portion of the Services. You may not apply any portion of unused Services
or fees paid, for any Services other than the Services stated in Your order. In order for Oracle to
provide Services to You after the Professional Services Period, Oracle and You shall mutually agree,
in writing, under a separate ordering document and order, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
2. Obtain Cloud Services under separate contract prior to the commencement of Services
under Your order and maintain such Cloud Services for the duration of the Services
provided under Your order.
3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendors’ products that are part
of Your system, You will be responsible for acquiring the appropriate license rights
necessary for Oracle to access such products on Your behalf.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Introductory Services.
a. Ensure Your primary contact attends the introductory onsite kickoff meeting.
9. Program Services.
Page 66 of 99
a. Initiate the ID Swap with the Oracle services environment.
b. Provide a developer or similarly qualified resource to implement the Site IDs on Your
Domain.
B. Project Assumptions.
1. Program Services shall not be available until after (a) You have submitted Your Domains
Form to Oracle’s project manager, and (b) the parties have attended the introductory web
conference call.
2. The one (1) Domain which You select in Your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain (as defined below).
4. A “Web Domain” is defined as one of the following: a website domain, website subdomain,
country-specific website domain.
5. An “ID Swap” is defined as the process of transferring Your anonymous, non-Personally
Identifiable Information (“non-PII”) unique user identifier to the Oracle services
environment via a GET request generated via the Oracle Site IDs implemented on Your
Domain.
6. All Services will be performed in English.
7. All data transferred to Your Oracle services environment via the Program will be formatted
in the English alphabet and/or numerals.
8. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
9. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
10. Services are assumed to be provided during normal business hours and days.
11. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under Your order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this document, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Data Management Platform Tag and SDK Implementation Service (EMEA/JPAC/LAD)
Part #B91019
Page 67 of 99
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available to You the following remote services (“Services”) related to the implementation of Your
Oracle tag(s) (“Site IDs”), if any, and/or Your Oracle Android Software Development Kit(s) or Oracle
iOS Software Development Kit(s) (each, an “Oracle SDK”), if any, for Your Oracle Audience Data
Management Platform (DMP) in Your Oracle services environment:
A. Introductory Services. Oracle will assist You remotely with the following activity:
1. Provide You a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with You for up to three (3) for up to ten (10) of
Your participants to discuss the following:
a. Review Your request for Services,
b. Discuss the Domains (as defined below),
c. Answer Your questions related to the Domains Form, and
d. Review Your obligations as set forth below.
B. Program Services. The following remote Services related to Your implementation of the
Program, for up to two (2) of the Domains which You have selected in Your Domains Form:
1. Create up to six (6) Site IDs for each Domain and provide such Site IDs to You via email;
2. In the event one of the Domains includes a Mobile App (as defined below), provide to You
via email the applicable Oracle SDK for each such Mobile App;
3. Assist You to identify and transfer up to forty (40) single data elements (each a “Key”) to
Your Oracle services environment via the Site IDs and any applicable Oracle SDKs; and
4. Assist You with the testing of whether the Site IDs and any applicable Oracle SDKs are (i)
generating a GET request to Your Oracle services environment, (ii) transferring up to forty
(40) Keys identified by Oracle in connection with the Program Services via that GET
request, and (iii) receiving a “200 OK status code” response for each GET request from
Your Oracle services environment.
2. Unused Services. The Services must be used within twelve (12) months from the
Consulting/Professional Services Start Date of the ordering document (“Professional Services
Period”). Any portion of the Services not used within the Professional Services Period will be
automatically forfeited by You, with no further action required of either party, and You will not be
entitled to a refund, or any credit toward additional or other Services, for any unused portion of the
fees paid for any unused portion of the Services. You may not apply any portion of unused Services
or fees paid, for any Services other than the Services stated in Your order. In order for Oracle to
provide Services to You after the Professional Services Period, Oracle and You shall mutually agree,
in writing, under a separate ordering document and order, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
2. Obtain Cloud Services under separate contract prior to the commencement of Services
under Your order and maintain such Cloud Services for the duration of the Services
provided under Your order.
3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
Page 68 of 99
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendors’ products that are part
of Your system, You will be responsible for acquiring the appropriate license rights
necessary for Oracle to access such products on Your behalf.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Introductory Services.
a. Ensure Your primary contact attends the introductory web conference call.
b. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
c. Select up to two (2) Domains in Your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
9. Program Services.
a. Provide a data map for all Key-value pair data to be transferred to Your Oracle services
environment via Your Program. Such data map shall consist of a comprehensive list
of Your Key names, the range of possible values for each Key, and a description of
each Key-value pair.
b. Provide a developer or similarly qualified resource to implement the Site IDs and any
applicable Oracle SDKs on Your Domain(s).
B. Project Assumptions.
1. Program Services shall not be available until after (a) You have submitted Your Domains
Form to Oracle’s project manager, and (b) the parties have attended the introductory web
conference call.
2. The two (2) Domains which You select in Your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain, Mobile Domain or Mobile App, as such terms
are defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website subdomain,
country-specific website domain.
5. A “Mobile Domain” is defined as one of the following: a mobile website domain, mobile
website sub-domain, country-specific mobile website domain.
6. A “Mobile App” is defined as either a mobile Android application or a mobile iOS
application.
7. All Services will be performed in English.
8. All data transferred to Your Oracle services environment via the Program will be formatted
in the English alphabet and/or numerals.
9. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
10. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
11. All services will be performed by Oracle remotely.
12. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
13. Services are assumed to be provided during normal business hours and days.
Page 69 of 99
14. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under Your order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this document, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Data Management Platform Taxonomy Implementation Service (EMEA/JPAC/LAD)
Part #B91015
1. Description of Services. During the Professional Services Period (defined below), Oracle will make
available to You the following remote services (“Services”) related to the implementation of Your
Oracle taxonomy for Your Oracle Audience Data Management Platform (DMP) in Your Oracle
services environment:
A. Introductory Services. Oracle will assist You remotely with the following activity:
1. Host an introductory web conference call with You for up to three (3) hours for up to ten
(10) of Your participants to discuss the following:
a. Review Your request for Services,
b. Review Your obligations as set forth below, and
c. Review Your Taxonomy requirements.
B. Program Services. The following remote Services related to Your implementation of the
Program:
1. Create a single taxonomy consisting of up to five hundred (500) taxonomy nodes in
aggregate (including any nodes that are created and subsequently deleted or edited during
the performance of the Program Services) and up to two thousand (2,000) classification
rules in aggregate to classify the data You are transferring to Your Oracle services
environment via the Program.
2. Unused Services. The Services must be used within twelve (12) months from the
Consulting/Professional Services Start Date of the ordering document (“Professional Services
Period”). Any portion of the Services not used within the Professional Services Period will be
automatically forfeited by You, with no further action required of either party, and You will not be
entitled to a refund, or any credit toward additional or other Services, for any unused portion of the
fees paid for any unused portion of the Services. You may not apply any portion of unused Services
or fees paid, for any Services other than the Services stated in Your order. In order for Oracle to
provide Services to You after the Professional Services Period, Oracle and You shall mutually agree,
in writing, under a separate ordering document and order, to the terms and fees for such Services.
Page 70 of 99
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
2. Obtain Cloud Services under separate contract prior to the commencement of Services
under Your order and maintain such Cloud Services for the duration of the Services
provided under Your order.
3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendors’ products that are part
of Your system, You will be responsible for acquiring the appropriate license rights
necessary for Oracle to access such products on Your behalf.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Introductory Services.
a. Ensure Your primary contact attends the introductory web conference call.
9. Program Services.
a. Assign a key stakeholder to provide feedback on the taxonomy scope and structure.
b. Provide a data map for all Key-value pair data to be transferred to Your Oracle services
environment via Your Program. Such data map shall consist of a comprehensive list of
Your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
B. Project Assumptions.
1. All Services will be performed in English.
2. All data transferred to Your Oracle services environment via the Program will be formatted
in the English alphabet and/or numerals.
3. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
4. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
5. All services will be performed by Oracle remotely.
6. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
7. Services are assumed to be provided during normal business hours and days.
8. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under Your order.
Page 71 of 99
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this document, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Data Management Platform Universal Smart Start Implementation Service (EMEA/JPAC/LAD)
Part #B91014
1. Description of Services. During the Professional Services Period (defined below). Oracle will make
available to You the following remote services (“Services”) related to the implementation of Your
Oracle Data Management Platform (“DMP”) in Your Oracle services environment:
A. Introductory Services. Oracle will assist You remotely with the following activity:
1. Provide You a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with You for up to three (3) hours for up to ten
(10) of Your participants to discuss the following:
a. Review Your request for Services,
b. Discuss the Domains (as defined below),
c. Answer Your questions related to the Domains Form, and
d. Review Your obligations as set forth below; and
3. Provide You with two (2) web conference calls for up two (2) hours for up to 10 participants
to:
a. Define use case for immediate implementation, and
b. Determine key success indicators.
B. Program Services. The following remote Services related to Your implementation of the
Program, for up to two (2) of the Domains which You have selected in Your Domains Form):
1. Create a single taxonomy consisting of up to one thousand two hundred and fifty (1,250)
taxonomy nodes in aggregate for Your Domain(s) (including any nodes that are created and
subsequently deleted during the performance of the Program Services) and up to five
thousand (5,000) classification rules in aggregate for Your Domain(s) to classify the data
You are transferring to Your Oracle services environment via the Program;
2. Create up to four (4) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
You via email;
3. In the event one of the Domains includes a Mobile App (as defined below), provide to You
via email the applicable Oracle Android Software Development Kit or Oracle iOS Software
Development Kit (each, an “Oracle SDK”) for each such Mobile App;
4. Assist You to identify and transfer up to twenty (20) single data elements (each a “Key”) to
Your Oracle services environment via the Site IDs and any applicable Oracle SDKs;
5. Assist You with testing whether the Site IDs and any applicable Oracle SDKs are (i)
generating a GET request to Your Oracle services environment, (ii) transferring up to
Page 72 of 99
twenty (20) Keys identified by Oracle in connection with the Program Services via that
GET request, and (iii) receiving a “200 OK status code” response for each GET request
from Your Oracle services environment; and
6. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of Your participants, regarding the use of the Program user
interface.
2. Unused Services. The Services must be used within twelve (12) months from the
Consulting/Professional Services Start Date of the ordering document (“Professional Services
Period”). Any portion of the Services not used within the Professional Services Period will be
automatically forfeited by You, with no further action required of either party, and You will not be
entitled to a refund, or any credit toward additional or other Services, for any unused portion of the
fees paid for any unused portion of the Services. You may not apply any portion of unused Services
or fees paid, for any Services other than the Services stated in Your order. In order for Oracle to
provide Services to You after the Professional Services Period, Oracle and You shall mutually agree,
in writing, under a separate ordering document and order, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the Services from Oracle’s global locations.
2. Obtain Cloud Services under separate contract prior to the commencement of Services
under Your order and maintain such Cloud Services for the duration of the Services
provided under Your order.
3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendors’ products that are part
of Your system, You will be responsible for acquiring the appropriate license rights
necessary for Oracle to access such products on Your behalf.
6. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Introductory Services.
a. Ensure Your primary contact attends the introductory web conference call.
b. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
c. Select up to two (2) Domains in Your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
9. Program Services.
a. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
Page 73 of 99
b. Provide a data map for all Key-value pair data to be transferred to Your Oracle services
environment via Your Program. Such data map shall consist of a comprehensive list of
Your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
c. Provide a developer or similarly qualified resource to implement the Site IDs and any
applicable Oracle SDKs on Your Domain(s).
B. Project Assumptions.
1. Program Services shall not be available until after (a) You have submitted Your Domains
Form to Oracle’s project manager, and (b) the parties have attended the introductory web
conference call.
2. The two (2) Domains which You select in Your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain, Mobile Domain or Mobile App, as such terms
are defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website subdomain,
country-specific website domain.
5. A “Mobile Domain” is defined as one of the following: a mobile website domain, mobile
website sub-domain, country-specific mobile website domain.
6. A “Mobile App” is defined as either a mobile Android application or a mobile iOS
application.
7. All Services will be performed in English.
8. All data transferred to Your Oracle services environment via the Program will be formatted
in the English alphabet and/or numerals.
9. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
10. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
11. All services will be performed by Oracle remotely.
12. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
13. Services are assumed to be provided during normal business hours and days
14. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under Your order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this document, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Page 74 of 99
Page 75 of 99
Pillar Services (EMEA, JAPAC & LAD Only)
Oracle Marketing Cloud Campaign Services (EMEA/JAPAC/LAD)
Part #B91173
5. Description of Services. During the Professional Services Period (defined below), Oracle will provide
You up to fifty-seven point five (57.5) hours (“Total Hours”) of assistance with any of the following
activities (“Services”) related to any of Your Oracle Marketing Cloud (“OMC”) Eloqua, Infinity,
Maxymiser or Responsys Cloud Services:
A. Provide assistance with the following activities related to Your OMC campaigns (“Campaigns”):
1. Create a document that describes Your requirements for Campaigns as determined by You
(“Campaign specification document”),
2. Create Campaigns,
3. Test Campaigns to assess whether they are pursuant to Your requirements in the Campaign
specification document,
4. Modify Campaigns as requested by You,
5. Launch Campaigns,
6. Schedule Campaigns, and
7. Review Campaign results with You;
B. Attend meetings that You schedule related to the Services;
C. Provide Campaign status reports;
D. Provide recommendations on the use of Your OMC Cloud Services;
E. Provide up to eight (8) of the Total Hours to perform the following project management tasks:
1. Create a list of tasks to perform the Services to be mutually agreed upon by You and Oracle,
and document and track the progress of such tasks, and
2. Plan and schedule Oracle resources.
6. Unused Services. The Services must be used within the Professional Services Period, which shall
begin on the Consulting/Professional Services Start Date and terminate on the earlier of a) expiration
of twelve (12) months, or b) the expiration of the OMC Cloud Services related to these Services. Any
portion of the Services not used within the Professional Services Period will be automatically forfeited
by You, with no further action required of either party, and You will not be entitled to a refund, or any
credit toward additional or other Services, for any unused portion of the fees paid for any unused
portion of the Services. You may not apply any portion of unused Services or fees paid, for any
Services other than the Services stated in this order. In order for Oracle to provide Services to You
after the Professional Services Period, Oracle and You shall mutually agree, in writing, under a
separate ordering document, to the terms and fees for such Services.
7. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
Page 76 of 99
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Provide any required guidelines for the use of Your brand(s).
6. Make Your key stakeholders available as needed.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
9. Provide Oracle with any Campaign information needed to perform the Services.
10. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
11. You are responsible for all travel expenses related to any onsite Services You may request.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree in writing
to perform Services in another language.
2. Any documents provided by Oracle will be in Microsoft Office or Portable Document
Format (PDF) format.
3. Any document or output provided by Oracle will be based on Oracle templates.
4. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
5. Unless otherwise expressly agreed to by You and Oracle in writing, Oracle will not perform
more than twenty-five (25) hours of Services in any single month during the Professional
Services Period.
6. The parties acknowledge and agree that the performance of Services does not require or
involve the processing of personal data.
7. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
8. The Services will be performed by Oracle remotely or onsite at Oracle’s discretion.
9. The Services will be performed during normal business hours (9:00 am to 5:00 pm Monday
through Friday, excluding holidays), except as otherwise mutually agreed upon.
10. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under this order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to meet
the obligations listed in this order, failure to provide cooperation, or because of any other circumstance
outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such increased costs
may include time during which Oracle resources are under-utilized because of delays.
8. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Page 77 of 99
Oracle Marketing Cloud Strategic Services (EMEA/JAPAC/LAD)
Part #B91007
1. Description of Services. During the Professional Services Period (defined below), Oracle will provide
You up to twenty-eight (28) hours (“Total Hours”) of assistance with any of the following activities
(“Services”) related to any of the following Oracle Marketing Cloud (“OMC”) Cloud Services:
Responsys
Eloqua
Infinity
Maxymiser
BlueKai (Not available in NA)
A. Work with You to create and maintain a document that describes Your strategic marketing
initiatives related to the OMC Cloud Services, including Your priorities, timelines, and business
and marketing requirements related to such initiatives (“Strategic Roadmap”);
B. Work with You to create a test plan to perform testing related to Your use of the OMC Cloud
Services pursuant to Your Strategic Roadmap (“Test Plan”);
C. Analyze results of testing pursuant to the Test Plan performed by You or by Oracle under a
separate order;
D. Work with You to create a document that describes contact strategy recommendations for Your
OMC campaigns;
E. Review Your OMC campaign results and provide strategic campaign recommendations;
F. Conduct workshops or provide analysis related to Your strategic marketing initiatives described
in Your Strategic Roadmap;
G. Conduct training workshops related to Your use of the OMC Cloud Services pursuant to Your
Strategic Roadmap;
H. Provide up to four (4) of the Total Hours to perform the following project management tasks:
1. Create a list of tasks to perform the Services to be mutually agreed upon by You and Oracle,
and document and track the progress of such tasks, and
2. Plan and schedule Oracle resources.
2. Unused Services. The Services must be used within the Professional Services Period, which shall
begin on the Consulting/Professional Services Start Date and terminate on the earlier of a) expiration
of twelve (12) months, or b) the expiration of the OMC Cloud Services related to these Services. Any
portion of the Services not used within the Professional Services Period will be automatically forfeited
by You, with no further action required of either party, and You will not be entitled to a refund, or any
credit toward additional or other Services, for any unused portion of the fees paid for any unused
portion of the Services. You may not apply any portion of unused Services or fees paid, for any
Services other than the Services stated in this order. In order for Oracle to provide Services to You
after the Professional Services Period, Oracle and You shall mutually agree, in writing, under a
separate ordering document, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
Page 78 of 99
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Provide any required guidelines for the use of Your brand(s).
6. Make Your key stakeholders available as needed.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
9. Provide Oracle any data, analysis, or information needed to perform the Services.
10. You are responsible for all travel expenses related to any onsite Services You may request.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree in writing
to perform Services in another language.
2. The parties acknowledge and agree that the performance of Services does not require or
involve the processing of personal data
3. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
4. The Services will be performed during normal business hours (9:00 am to 5:00 pm Monday
through Friday, excluding holidays), except as otherwise mutually agreed upon.
5. Any documents provided by Oracle will be in Microsoft Office or Portable Document
Format (PDF) format.
6. Any document or output provided by Oracle will be based on Oracle templates.
7. The Services will be performed by Oracle remotely or onsite at Oracle’s discretion.
8. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
9. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under this order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this order, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Page 79 of 99
Oracle Marketing Cloud Creative Services (EMEA/JAPAC/LAD)
Part #B91005
1. Description of Services. During the Professional Services Period (defined below), Oracle will provide
You up to thirty (30) hours (“Total Hours”) of assistance with any of the following activities
(“Services”) related to any of the following Oracle Marketing Cloud (“OMC”) Cloud Services:
Responsys
Eloqua
Infinity
Maxymiser
BlueKai (Not available in NA)
A. Provide creative concepts and non-image design content for Your OMC marketing materials;
B. Create email and landing page templates for Your OMC marketing materials;
C. Assist You with kinetic design and HTML coding requirements for Your OMC marketing
materials;
D. Assist You with mobile display optimization of Your OMC marketing materials;
E. Review the creative design, copy, and code of Your OMC marketing materials;
F. Provide recommendations regarding Your OMC marketing material creative production process;
G. Assist You to plan Your OMC marketing program content;
H. Conduct workshops related to Your OMC marketing material creatives; and
I. Provide up to six (6) of the Total Hours to perform the following project management tasks:
1. Create a list of tasks to perform the Services to be mutually agreed upon by You and Oracle,
and document and track the progress of such tasks, and
2. Plan and schedule Oracle resources.
2. Unused Services. The Services must be used within the Professional Services Period, which shall
begin on the Consulting/Professional Services Start Date and terminate on the earlier of a) expiration
of twelve (12) months, or b) the expiration of the OMC Cloud Services related to these Services. Any
portion of the Services not used within the Professional Services Period will be automatically forfeited
by You, with no further action required of either party, and You will not be entitled to a refund, or any
credit toward additional or other Services, for any unused portion of the fees paid for any unused
portion of the Services. You may not apply any portion of unused Services or fees paid, for any
Services other than the Services stated in this order. In order for Oracle to provide Services to You
after the Professional Services Period, Oracle and You shall mutually agree, in writing, under a
separate ordering document, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
Page 80 of 99
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Provide any required guidelines for the use of Your brand(s).
6. Make Your key stakeholders available as needed.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
9. Provide Oracle Your OMC marketing material creative requirements, images, and assets,
and any data, analysis, or information needed to perform the Services.
10. You are responsible for all travel expenses related to any onsite Services You may request.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree in writing
to perform Services in another language.
2. The parties acknowledge and agree that the performance of Services does not require or
involve the processing of personal data.
3. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
4. The Services will be performed during normal business hours (9:00 am to 5:00 pm Monday
through Friday, excluding holidays), except as otherwise mutually agreed upon.
5. Any documents provided by Oracle will be in Microsoft Office or Portable Document
Format (PDF) format.
6. Any document or output provided by Oracle will be based on Oracle templates.
7. The Services will be performed by Oracle remotely or onsite at Oracle’s discretion.
8. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
9. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under this order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this order, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Page 81 of 99
Oracle Marketing Cloud Transformation Services (EMEA/JPAC/LAD)
Part #B91009
1. Description of Services. During the Professional Services Period (defined below), Oracle will provide
You up to forty-seven (47) hours (“Total Hours”) of assistance with any of the following activities
(“Services”) related to any of Your Oracle Marketing Cloud (“OMC”) Responsys, Eloqua, or Infinity
Cloud Services:
A. Planning.
1. Work with You to create and maintain a document that describes Your transformation
initiatives related to the OMC Cloud Services to transform Your current marketing
operations to implement Your marketing objectives, including Your priorities, timelines,
and business and marketing requirements related to such initiatives (“Transformation
Roadmap”).
2. Conduct workshops or provide analysis related to Your transformation initiatives described
in Your Transformation Roadmap.
3. Analyze the gaps between Your current marketing operations and Your marketing
objectives described in Your Transformation Roadmap.
4. Create and maintain a document that describes Oracle’s recommendations for
transformation of Your marketing operations to implement Your marketing objectives
described in Your Transformation Roadmap.
B. Skills Review.
1. Review Your marketing resources’ current skills and roles.
2. Analyze the gaps between Your marketing resources’ current skills and roles and those
required to implement Your marketing objectives described in Your Transformation
Roadmap.
3. Create and maintain a document that describes Oracle’s recommendations for changes to
Your marketing resources’ current skills and roles to implement Your marketing objectives
described in Your Transformation Roadmap.
C. Technology Review.
1. Review Your data model and data architecture related to Your current marketing operations.
2. Conduct an audit to compare Your technologies used in Your current marketing operations
to Your marketing objectives described in Your Transformation Roadmap.
3. Conduct an application programming interface (API) discovery session to identify APIs
related to Your OMC Cloud Services and Your other marketing technologies related to Your
marketing objectives described in Your Transformation Roadmap.
4. Review and mutually agree upon how to use the OMC application development framework
to use the APIs to create interfaces between Your OMC Cloud Services and Your other
marketing technologies related to Your marketing objectives described in Your
Transformation Roadmap.
5. Create and maintain a document that describes Oracle’s recommendations for changes to
Your data model, data architecture, marketing technologies, and APIs related to the OMC
Cloud Services to implement Your marketing objectives described in Your Transformation
Roadmap.
D. Training. Conduct training workshops related to use of Your OMC Cloud Services pursuant to
Your Transformation Roadmap.
E. Provide up to seven (7) of the Total Hours to perform the following project management tasks:
Page 82 of 99
1. Create a list of tasks to perform the Services to be mutually agreed upon by You and Oracle,
and document and track the progress of such tasks, and
2. Plan and schedule Oracle resources.
2. Unused Services. The Services must be used within the Professional Services Period, which shall
begin on the Consulting/Professional Services Start Date and terminate on the earlier of a) expiration
of twelve (12) months, or b) the expiration of the OMC Cloud Services related to these Services. Any
portion of the Services not used within the Professional Services Period will be automatically forfeited
by You, with no further action required of either party, and You will not be entitled to a refund, or any
credit toward additional or other Services, for any unused portion of the fees paid for any unused
portion of the Services. You may not apply any portion of unused Services or fees paid, for any
Services other than the Services stated in this order. In order for Oracle to provide Services to You
after the Professional Services Period, Oracle and You shall mutually agree, in writing, under a
separate ordering document, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Provide any required guidelines for the use of Your brand(s).
6. Make Your key stakeholders available as needed.
7. Ensure Your tasks are completed in the timeframe as mutually agreed upon.
8. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
9. Provide Oracle any data, analysis, or information needed to perform the Services.
10. You are responsible for all travel expenses related to any onsite Services You may request.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree in writing
to perform Services in another language.
2. The parties acknowledge and agree that the performance of Services does not require or
involve the processing of personal data.
3. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
4. The Services will be performed during normal business hours (9:00 am to 5:00 pm Monday
through Friday, excluding holidays), except as otherwise mutually agreed upon.
5. Any documents provided by Oracle will be in Microsoft Office or Portable Document
Format (PDF) format.
6. Any document or output provided by Oracle will be based on Oracle templates.
7. The Services will be performed by Oracle remotely or onsite at Oracle’s discretion.
Page 83 of 99
8. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
9. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under this order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this order, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Marketing Cloud Technical Services (EMEA/JPAC/LAD)
Part #B91401 (EMEA/JAPAC/LAD)
1. Description of Services. During the Professional Services Period (defined below), Oracle will provide
You with up to thirty (30) hours (“Total Hours”) of assistance with any of the following activities
(“Services”) related to the one (1) type of Oracle Marketing Cloud (“OMC”) BlueKai, Eloqua, Infinity,
Maxymiser, Responsys, or Social Cloud Services indicated by You (the “OMC Cloud Services”):
A. Configure the standard functionality of the OMC Cloud Services;
B. Provide advice and guidance on use of the standard functionality of the OMC Cloud Services;
C. Schedule and attend workshops related to the OMC Cloud Services;
D. Provide up to six (6) of the Total Hours to perform the following project management tasks:
1. Create a list of tasks to perform the Services to be mutually agreed upon by You and Oracle,
and document and track the progress of such tasks, and
2. Plan and schedule Oracle resources.
2. Unused Services. The Services must be used within the Professional Services Period, which shall
begin on the Consulting/Professional Services Start Date and terminate on the earlier of a) expiration
of twelve (12) months, or b) the expiration of the OMC Cloud Services related to these Services. Any
portion of the Services not used within the Professional Services Period will be automatically forfeited
by You, with no further action required of either party, and You will not be entitled to a refund, or any
credit toward additional or other Services, for any unused portion of the fees paid for any unused
portion of the Services. You may not apply any portion of unused Services or fees paid, for any
Services other than the Services stated in this order. In order for Oracle to provide Services to You
Page 84 of 99
after the Professional Services Period, Oracle and You shall mutually agree, in writing, under a
separate ordering document, to the terms and fees for such Services.
3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. Obtain Cloud Services under separate contract prior to the commencement of Services
under this order and maintain such Cloud Services for the duration of the Services provided
under this order.
2. Provide any notices, and obtain any consents, required for Oracle to perform Services.
3. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
4. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
5. Prior to commencement of the Services, indicate to Oracle the one (1) type of OMC Cloud
Services these Services will apply to (e.g., BlueKai, Eloqua, Infinity, Maxymiser,
Responsys, or Social). Oracle will only provide these Services related to the one (1) type
of OMC Cloud Services You indicate.
6. Provide any required guidelines for the use of Your brand(s).
7. Make Your key stakeholders available as needed.
8. Ensure any tasks assigned to You that are necessary for Oracle to perform the Services are
completed in the timeframe as mutually agreed upon.
9. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
10. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
11. You are responsible for all travel expenses related to any onsite Services You may request.
B. Project Assumptions.
1. All Services will be delivered in English unless You and Oracle mutually agree in writing
to perform Services in another language.
2. The parties acknowledge and agree that the performance of Services does not require or
involve the processing of personal data.
3. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
4. The Services will be performed during normal business hours (9:00 am to 5:00 pm
Monday through Friday, excluding holidays), except as otherwise mutually agreed upon.
5. The Services will be performed by Oracle remotely or onsite at Oracle’s discretion.
6. Any documents provided by Oracle will be in Microsoft Office or Portable Document
Format (PDF) format.
7. Any document or output provided by Oracle will be based on Oracle templates.
8. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
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9. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under this order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this order, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Marketing Cloud Project Management Services (EMEA/JAPAC/LAD)
Part # B92592 (EMEA/JAPAC/LAD)
1. Description of Services. During the Professional Services Period (define below), Oracle will provide
You with up to ten (10) hours (“Total Hours”) of project management assistance with one (1) of the
following of Oracle Marketing Cloud (“OMC”) BlueKai, Eloqua, Infinity, Maxymiser, Responsys,
Social Cloud, or Unity Services, as indicated by You. Such assistance may include any of the following
activities:
A. Provide a point of contact for Your project.
B. Provide coordination of the project progress, including change requests.
C. Create a document that includes the progress of Your OMC engagements (“OMC Project
Roadmap”).
D. Coordinate status meetings with key stakeholders (both Yours and Oracle).
E. Create a list of tasks to perform the Services to be mutually agreed upon by You and Oracle.
F. Document and track project issues and requests for change.
G. Assist in coordinating the scoping of new projects, if applicable.
H. Plan and schedule Oracle resources, and
I. Assist in coordinating for integration of CX Marketing products.
2. Unused Services. The Services must be used within the Professional Services Period, which shall
begin on the Consulting/Professional Services Start Date and terminate on the earlier of a) expiration
of twelve (12) months, or b) the expiration of the OMC Cloud Services related to these Services. Any
portion of the Services not used within the Professional Services Period will be automatically forfeited
by You, with no further action required of either party, and You will not be entitled to a refund, or any
credit toward additional or other Services, for any unused portion of the fees paid for any unused
portion of the Services. You may not apply any portion of unused Services or fees paid, for any
Services other than the Services stated in this order. In order for Oracle to provide Services to You
after the Professional Services Period, Oracle and You shall mutually agree, in writing, under a
separate ordering document, to the terms and fees for such Services.
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3. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
Your order, You acknowledge that Oracle’s ability to perform the Services depends upon Your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. If the Services are provided in an Oracle hosted cloud environment, obtain Cloud Services
under separate contract prior to the commencement of Services under this order and
maintain such Cloud Services for the duration of the Services provided under this order.
2. Provide Oracle with full access to the relevant documentation and the functional, technical,
and business resources with adequate skills and knowledge to support the performance of
Services.
3. Provide any notices, and obtain any consents, required for Oracle to perform Services.
4. Limit Oracle’s access to any production environments or shared development environments
to the extent necessary for Oracle to perform Services.
5. If while performing Services Oracle requires access to other vendor’s products that are part
of Your system, You will be responsible for acquiring all such products and the appropriate
license rights necessary for Oracle to access such products on Your behalf.
6. Prior to commencement of the Services, indicate to Oracle the one (1) type of OMC
BlueKai, Eloqua, Infinity, Maxymiser, Social, Unity, or Responsys Cloud Services these
Services will apply to. Oracle will only provide these Services related to the one (1) type
of OMC Cloud Services You indicate.
7. Make Your key stakeholders available as needed.
8. Ensure any tasks assigned to You that are necessary for Oracle to perform the Services are
completed in the timeframe as mutually agreed upon.
9. Contact Oracle’s project manager to request and schedule the performance of Services
within the Professional Services Period, which Services will be scheduled at a date and time
mutually agreed to by You and Oracle.
10. Provide Oracle with no fewer than five (5) days’ notice for any scheduled meetings.
11. You are responsible for all travel expenses related to any onsite Services You may request.
B. Project Assumptions.
1. The Services will be performed by Oracle remotely or onsite at a mutually agreed upon
location.
2. The parties acknowledge and agree that the performance of Services does not require or
involve the processing of personal data.
3. The Services will be performed in English, unless another language is mutually agreed to.
4. Payment of fees for Services is not conditioned upon completion and/or acceptance of any
outputs.
5. The Services will be performed during normal business hours (9:00 am to 5:00 pm Monday
through Friday, excluding holidays), except as otherwise mutually agreed upon.
6. Any documents provided by Oracle will be in Microsoft Office or Portable Document
Format (“PDF”) format.
7. Any document or output provided by Oracle will be based on Oracle templates.
8. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
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9. Anything not expressly identified in Section 1 above is not included in the scope of, or fees
for, Services under this order.
You acknowledge that if Oracle’s cost of providing Services is increased because of Your failure to
meet the obligations listed in this order, failure to provide cooperation, or because of any other
circumstance outside of Oracle’s control, then You agree to pay Oracle for such increased costs. Such
increased costs may include time during which Oracle resources are under-utilized because of delays.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
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Retired Services
Oracle Mobile Audience Data Management Basic SmartStart Implementation Service
Part #: B79218
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Audience Data Management program (“Program”) in
your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) Domain which you have selected in your Domains Form, will be
available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to five hundred (500) taxonomy nodes in
aggregate for your Domain (including any nodes that are created and subsequently deleted
during the performance of the Program Services) and up to two thousand (2,000)
classification rules in aggregate for your Domain(s) to classify the data you are passing to
your Oracle services environment via the Program;
2. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
you via email;
3. In the event the Domain you select is a Mobile App (as defined below), provide to you via
email the applicable Oracle Android Software Development Kit or Oracle iOS Software
Development Kit (each, an “Oracle SDK”) for that Mobile App;
4. Work with you to identify and pass up to twenty (20) single data elements (each a “Key”)
to your Oracle services environment via the Site IDs and any applicable Oracle SDKs;
5. Test whether the Site IDs and any applicable Oracle SDKs are (i) generating a GET request
to your Oracle services environment, (ii) passing up to twenty (20) Keys identified by
Oracle in connection with the Program Services via that GET request, and (iii) receiving a
“200 OK status code” response for each GET request from your Oracle services
environment; and
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6. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of your participants, regarding the use of the Program user
interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to one (1) Domain in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs and any
applicable Oracle SDKs on your Domain.
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
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2. The one (1) Domain which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Mobile Domain or Mobile App, as such terms are defined
below.
4. A “Mobile Domain” is defined as one of the following: a mobile website domain, mobile
website sub-domain, country-specific mobile website domain.
5. A “Mobile App” is defined as either a mobile Android application or a mobile iOS
application.
6. All Services will be performed in English.
7. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
8. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
9. Anything not expressly specified in the Description of Services is out of scope.
10. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
11. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
12. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Page 91 of 99
Oracle Search Audience Data Management Basic SmartStart Implementation Service
Part #: B79219
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Audience Data Management program (“Program”) in
your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
3. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) Domain which you have selected in your Domains Form, will be
available to you during the Program Services Period (as defined below):
a. Create a single taxonomy consisting of up to one hundred (100) taxonomy nodes in
aggregate for your Domain (including any nodes that are created and subsequently
deleted during the performance of the Program Services) and up to four hundred (400)
classification rules in aggregate for your Domain(s) to classify the data you are passing
to your Oracle services environment via the Program;
b. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site
IDs to you via email;
c. Work with you to identify and pass up to ten (10) single data elements (each a “Key”)
to your Oracle services environment via the Site IDs;
d. Test whether the Site IDs are (i) generating a GET request to your Oracle services
environment, (ii) passing up to ten (10) Keys identified by Oracle in connection with
the Program Services via that GET request, and (iii) receiving a “200 OK status code”
response for each GET request from your Oracle services environment; and
e. Host a single web conference training call, which may be up to two (2) hours in
duration and attended by up to ten (10) of your participants, regarding the use of the
Program user interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
Page 92 of 99
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to one (1) Domain in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs on your
Domain.
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The one (1) Domain which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain and this term is defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. All Services will be performed in English.
6. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
7. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
Page 93 of 99
8. Anything not expressly specified in the Description of Services is out of scope.
9. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
10. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
11. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Social Audience Data Management Basic SmartStart Implementation Service
Part #: B79220
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Social Audience Data Management program (“Program”)
in your Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a Domains selection form (“Domains Form”);
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2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the Domains (as defined below);
c. Answer your questions related to the Domains Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) Domain which you have selected in your Domains Form, will be
available to you during the Program Services Period (as defined below):
1. Create a single taxonomy consisting of up to one hundred (100) taxonomy nodes in
aggregate for your Domain (including any nodes that are created and subsequently deleted
during the performance of the Program Services) and up to four hundred (400) classification
rules in aggregate for your Domain(s) to classify the data you are passing to your Oracle
services environment via the Program;
2. Create up to six (6) Oracle tags (“Site IDs”) for each Domain and provide such Site IDs to
you via email;
3. Work with you to identify and pass up to ten (10) single data elements (each a “Key”) to
your Oracle services environment via the Site IDs;
4. Test whether the Site IDs are (i) generating a GET request to your Oracle services
environment, (ii) passing up to ten (10) Keys identified by Oracle in connection with the
Program Services via that GET request, and (iii) receiving a “200 OK status code” response
for each GET request from your Oracle services environment; and
5. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of your participants, regarding the use of the Program user
interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
Page 95 of 99
d. Complete and return the Domains Form to Oracle’s project manager within the
Introductory Period and before the commencement of any Program Services.
e. Select up to one (1) Domain in your Domains Form which shall be the subject of the
Program Services and shall not be changed after Program Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Assign a key stakeholder to provide feedback on the taxonomy scope and structure as
well as the identification of Keys.
d. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
e. Provide a developer or similarly qualified resource to implement the Site IDs on your
Domain.
f. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your Domains
Form to Oracle’s project manager, and (b) the parties’ have attended the introductory web
conference call.
2. The one (1) Domain which you select in your Domains Form shall not change during the
Program Services Period.
3. A “Domain” is defined as a Web Domain and this term is defined below.
4. A “Web Domain” is defined as one of the following: a website domain, website sub-domain,
country-specific website domain.
5. All Services will be performed in English.
6. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
7. Taxonomies will be created as part of the Program Services using English characters and
numbers only.
8. Anything not expressly specified in the Description of Services is out of scope.
9. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
10. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
11. Out of Scope. The following activities are not within the scope of Services:
Page 96 of 99
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
Oracle Media Audience Analytics Basic SmartStart Implementation Service
Part #: B79221
1. Description of Services. Oracle will make available to you the following remote services (“Services”)
related to the implementation of your Oracle Media Audience Analytics program (“Program”) in your
Oracle services environment:
A. Introductory Services. The following remote Services will be available to you during the
Introductory Period (as defined below):
1. Provide you a copy of a DoubleClick account selection form (“DoubleClick Account
Form”);
2. Host an introductory web conference call with you for up to three (3) hours to discuss the
following:
a. Review your request for Services;
b. Discuss the DoubleClick Account (as defined below);
c. Answer your questions related to the DoubleClick Account Form; and
d. Review your obligations as set forth below.
B. Program Services. The following remote Services related to your implementation of the
Program, for up to one (1) DoubleClick Account which you have selected in your DoubleClick
Account Form, will be available to you during the Program Services Period (as defined below):
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1. Create up to one (1) Oracle tag (“Site ID”) designed to capture media impressions and clicks
and provide that Site ID to you via email;
2. Work with you to identify and pass up to twenty (20) single data elements (each a “Key”)
to your Oracle services environment via the Site ID;
3. Test whether the Site ID is (i) generating a GET request to your Oracle services
environment, (ii) passing up to twenty (20) Keys identified by Oracle in connection with
the Program Services via that GET request, and (iii) receiving a “200 OK status code”
response for each GET request from your Oracle services environment for up to three (3)
ad campaigns run via your DoubleClick Account; and
4. Host a single web conference training call, which may be up to two (2) hours in duration
and attended by up to ten (10) of your participants, regarding the use of the Program user
interface.
2. Your Obligations and Project Assumptions. In addition to the obligations and assumptions stated in
your order, you acknowledge that Oracle’s ability to perform the Services depends upon your
fulfillment of the following obligations and the following project assumptions:
A. Your Obligations.
1. You agree to make reasonable efforts to limit Oracle’s access to personal data to the
minimum necessary to accomplish the intended purposes. You acknowledge that You are
solely responsible for providing any required notices and obtaining any required consents
for the processing or transfers of personal data. You acknowledge that Oracle may provide
the services from Oracle’s global locations.
2. Introductory Services.
a. Contact Oracle’s project manager to request and schedule the performance of
Introductory Services within one (1) month of Oracle’s signature date of your order
unless otherwise stated in your order (“Introductory Period”).
b. Introductory Services will be scheduled at a date and time mutually agreed to by the
project managers.
c. Your project manager will attend the introductory web conference call.
d. Complete and return the DoubleClick Account Form to Oracle’s project manager
within the Introductory Period and before the commencement of any Program Services.
e. Select up to one (1) DoubleClick Account in your DoubleClick Account Form which
shall be the subject of the Program Services and shall not be changed after Program
Services commence.
3. Program Services.
a. Contact Oracle’s project manager to request and schedule the performance of Program
Services prior to the expiration of the Introductory Period.
b. Program Services will be scheduled at a date and time mutually agreed to by the project
managers.
c. Provide a data map for all Key-value pair data to be passed to your Oracle services
environment via your Program. Such data map shall consist of a comprehensive list of
your Key names, the range of possible values for each Key, and a description of each
Key-value pair.
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4. Provide a DoubleClick Account operations specialist or similar resource to implement your
Site ID within your media creative asset (e.g. HTML file, Flash file, etc.) and configure
your DoubleClick Account properly per Oracle’s standard requirements.
5. Provide access to the aggregate reporting meta-data for your DoubleClick Account via
Application Program Interface (“API”) access and/or regularly scheduled reports from your
DoubleClick Account delivered to Oracle via email.
6. Provide an excel file containing a full list of the DoubleClick Account advertiser name(s),
advertiser ID(s), site ID(s), campaign name(s), and campaign ID(s) to be passed to your
Oracle services environment via the Program.
7. Provide via email the expected impression volume, start and end dates, and test URLs for
each of the up to three (3) ad campaign(s) for which Oracle will provide Services as set
forth above.
8. Perform your own ad campaign testing to ensure the Oracle DoubleClick macros are
expanding properly within the GET request generated by the Site ID upon impression and
click as per the Program implementation requirements and the project plan timeline.
9. Ensure your tasks, including user acceptance testing, are completed in the timeframe
identified in the project plan.
B. Project Assumptions.
1. Program Services shall not be available until after (a) you have submitted your DoubleClick
Account Form to Oracle’s project manager, and (b) the parties’ have attended the
introductory web conference call.
2. The one (1) DoubleClick Account which you select in your DoubleClick Account Form
shall not change during the Program Services Period.
3. A “DoubleClick Account” is defined as one of the following: DoubleClick for Advertisers
(“DFA”) ad server account or a DoubleClick for Publishers (“DFP”) ad server account.
4. All Services will be performed in English.
5. All data passed to your Oracle services environment via the Program will be formatted in
the English alphabet and/or numerals.
6. Anything not expressly specified in the Description of Services is out of scope.
7. Any timelines or expected completion dates discussed with You are estimated dates and are
intended for planning purposes only. As such Oracle does not guarantee that any such
timelines or expected completion dates will be met and failure to meet such timelines shall
not constitute a breach of contract or abrogate Your obligation to pay for Services
performed.
8. Capitalized terms not defined in the agreement or this order shall refer to named
functionality and activities within the applicable Cloud Services, as described in more detail
within the Oracle Program documentation.
9. Out of Scope. The following activities are not within the scope of Services:
a. The collection or classification of special or non-ASCII characters;
b. Key-value pair data that includes special or non-ASCII characters;
c. Support of special, non-Western, or non-ASCII characters within your actual
taxonomy node names; and/or
d. Support of non-English language taxonomies.
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3. Unused Services. Notwithstanding anything to the contrary herein, in the event i) you do not provide
Oracle with a fully completed Domains Form within the Introductory Period, ii) all of the Introductory
Services have not been used within the Introductory Period, or iii) all of the Program Services have
not been used within twelve (12) months of the expiration of the Introductory Period, the Services will
be automatically forfeited by you, with no further action required of either party, and you will not be
entitled to a refund, or any credit toward additional or other services, for any unused portion of the
fees paid for any unused Services. You may not use the fees for any other services other than the
Services stated herein.
4. Project Management. You agree to designate a primary contact and Oracle agrees to designate a
project manager who shall both be responsible for coordinating activities under this document. You
and Oracle each shall direct all inquiries concerning the Services to the other party's primary contact
or project manager. Oracle’s project manager shall have the sole right to exercise direct control and
supervision over the work assignments of Oracle resources.
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