optimizing content through social media

Optimizing Content Through

Social MediaCommercial Capital Marketing Group

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Newsletters

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Testimonials

Optimizing Content Through

Social MediaWhy Content Marketing & SMM Are Important

Content Marketing Structure

PR

Various Content Formatting

Dispersing Content Through Social Channels

Increasing Outreach & Following With Content

SMM vs. SEO

ROI & What You Receive From SEO

Content & Social Media

Content:Individuality,

Resource, Substance, Authority.

Social Media:Outreach,

Awareness, Following.

Brand Awareness tied

with a Powerful & Resourceful

Authoritative Reputation.

Why Is This Important?

Google’s Panda & Penguin have emphasized importance on quality content & backlinks

Creating Optimized ContentExtensive Keyword Research

Know Your Audience

Write about Industry/Product Specific Topics & Create Compelling Titles

Make it Sharable. Out with the Old, In With the New (corporate vs. resourceful)

Engage Users & Encourage Return Visits

“Browsers Believers & Believers Buyers”

– Bryon White of Writer Access

So Where Do You Start?

PR Messagi

ng

SEO

SMM

Content

Mission &

Goals

Email Marketin

g

Sales

Brand &

Image

Why PR Is A Vital Player:

What Does PR Do For Your Business?Generates Stories For LinkedIN & Chamber Sites

Helps you stand out from competition

3rd Party Endorsements

Why Is PR Important?Helps Your Business Stay in Front of Lenders & Business Prospects

Helps Build SMM Authorship

How To Develop Good PR:Professional Team

Develop a 30 Sec. Sales Pitch

Branded Tagline

SEO Optimized Content

Content Formatting IdeasBlog Posts

Newsletters

Articles

Infographics

Videos

FAQ

Showcasing Testimonials

What Your Content Needs:

Link Worthy & Shareable Content

‘Sexy’ Headline.

Easy To Read Layout, Quickly Digestable

Call To Action, Motivate Your Reader

Know Your AudienceWhat do they need?

What are they searching for?

How much do they already know

Content: The Social Butterfly

Install Social Share Buttons

Make Your Content Interactive

Social Sharing Helps Make You Boring Text A Fun Visual

Sharing Content

Tie an Author To Your Work

Copy Article page Link, Write a Intriguing Title/Caption, Share on your

Socials!

Social Targets & Outreach

Building Connections & Business Prospects

Sharing content with like minded individuals

Increasing Brand Awareness

CCMG Example

SMM vs SEO

More People Look For Businesses Via Search

SEO promotes organic link earning- Help drive traffic & increase rankings.

Keyword Analysis helps target what search terms your audience is looking for.

Peer Recommendations increase product conversions.

Allow companies to post real time updates, news, or promotions to reach target at optimal timing.

SEOs can use the same keyword strategy for their website, on their social sites as well to help with

brand authority and rankings.

SEO designates properly optimized keywords, meta tags, and page titles to each piece of content

increase viewing exposure.

Google Authorship helps draw backlinks

Social is simply not enough when it is driving traffic to an unoptimized website.

Social provides reputation management for a company website & brand.

ROI For SEORankings

Traffic

Analytics

Social

✔

✔

✔

✔

One Month

2nd Month

3rd Month

What Our SEO Efforts Include:

Full Site Optimization- Headers, Titles, Meta Tags, & Keyword Implementation.

Keyword Research For Target Market

Dedicated PR Team To Help Create & Market Your Brand Name

Eliminate Duplicate Content Found On Site

Weekly/Monthly Tracking of Google Analytics & Webmaster Tools.

Unique Content Development

Social Blast of All Content To Target Market

Monitored Social Media Engagements & Updates

Follow UsCommercial Capital Marketing Group

@commcapmark

Commercial Capital Marketing Group

Commercial Capital Marketing Group

Questions?Email: marketing@commercialcapitalmarketing.com

Brittney: brittney@commercialcapitalmarketing.com

Phone: 1-518-694-3047