optical illusion - competitions for designers · optical illusion past and future, beauty and...

OPTICAL ILLUSIONPast and future, beauty and innovation.

These are the themes that have led to the creation of four original unisex t-shirts for Fashion Research Italy.The aim of FRI, which we have tried to interpret, is stepping forward into the future while keeping its roots in the heritage

of “Made in Italy”.The FRI building, situated on the outskirts of Bologna, speaks for itself. Indeed, it is a modern technological take on the

traditional architecture of the XVIII and XIX centuries.On entering we are immediately struck by the beauty of an installation representing the female body which unites aesthetics

and high-tech. The sculpture, commissioned personally by Alberto Masotti, owner of La Perla and founder of FRI, was made with over 20,000 LEDs, evoking precious diamonds.

This creation comes from his great desire to pay tribute to women, fashion and innovation.This is what has led us to conceive our project as a marriage of the past and the new. For that reason we have chosen to use

state-of-the-art printing processes: transfer, batik, devoré and optical motifs. Our colors, violet, blue, fuchsia and green,are the same used for Masotti’s sculpture.

The heart of our project is innovation: it is an integral part of us and because change generates progress.

Our T-shirts created according to FRI’s texture suggestionsCompletely new T-shirts made about own inspiration