open educational resources are different
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OER are differentL3T as Open Educational Resource
Martin Ebner, Sandra Schön
Presentation at „Cultures and Ethics of Sharing“, 2011-11-18, Innsbruck
OpenEducationalResources
TRADITIONAL EDUCATIONAL RESOURCES
OPEN EDUCATIONAL RESOURCES
OpenEducationalResources
FOR FREE(RE-) USABLE OPEN STANDARDS
OER are differentEnvisaged Goals
Envisaged organisational changes through strategic implementation of OER
Quelle: Schaffert, 2010. In Ehlers & Schneckenberg (Hrsg.)
Existing target groups New target groups
Direction of implementation
Change ordevelopment
Optimisation
Foku
s of
Impl
emen
tatio
n
Accessibility of materials
Quality assurance
Introduction of newlearning approaches
and cultures(e.g. open learning)
Collaboration with external students
and teachers(e.g. open innovation)
Public relations
Marketing
OER are different… and their development, too.
innovation productionPR and
marketing(pre-)
funding
€
Value creation chain of educational resources
(re-)funding
€
qualityassurance
… exemplarily „Lehrbuch für Lernen und Lehren mit Technologien“ (l3t.eu)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
TRADITIONAL EDUCATIONAL RESOURCES
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
TRADITIONAL EDUCATIONAL RESOURCES
● employment● mostly (also) voluntary● Sometimes with remuneration
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES
● employment ● sometimes (also) voluntary● Sometimes funded through OER projects (Hewlett-Packard-Foundation, EC)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES: L3T
● Mostly voluntarily● 2 initiators, 8 P. core team, 115 authors, 200 participants● post calculated approx. 3.800 h/ 2.000 € non-personnel-costs● Crowdfunding experiment for additional (small) project
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
TRADITIONAL EDUCATIONAL RESOURCES
● New topics decided by single persons● Production is complex and time-consuming (→ easily out-dated)● Limited in usage (esp. concerning usage in teaching)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES
● New topics by users● Often innovative, creative● New formats mostly welcome
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES: L3T
● Topics by authors and editors● Many new, current topics● Space for new things: open call, open review
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
Example: Call for Chaptershttp://www.youtube.com/watch?v=SM3HJ_Y3rLc
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
TRADITIONAL EDUCATIONAL RESOURCES
● Professors and colleagues● Time plan and framework specified by publisher● Contributions of single persons or small teams
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES
● Often work of unknown people● Often collaborative work (mostly Wiki based)● Feedback by unknown● Often amateurs● Often not finished (beta version)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES: L3T
● instructions● Scrict time plan (enddate!)● Teams with unknown persons● Different tools
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
Writing with teams: the unknown team members
Worked with unknown people
From a report by Karin Redl
Worked with known people
Worked partly with unknown people
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
TRADITIONAL EDUCATIONAL RESOURCES
● Mostly by peers● Sometimes professional lectorate● Sometimes (double) blind
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES
● Oft not implemented in the production process, but● Peer review and editorial management● Rating systems● Recommender systems
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES: L3T
● Open review● List of criteria● editorship .... to sum up: traditional
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
TRADITIONAL EDUCATIONAL RESOURCES
● Normally by specialists publishers and printers
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES
● Also through other channels, e.g. iTunes● Very often by organisations and associations● Often itself used as PR measure
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES: L3T
● Intense social media marketing● Already during the development process● e.g. facebook page, videos, links● Online flashmob when going online
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
Example„Marketing Film“http://www.youtube.com/watch?v=LM1bvZta0B4
more: http://l3t.eu/presse
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
TRADITIONAL EDUCATIONAL RESOURCES
● Books sales● Reputation effects for authors
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES
● PR-, marketing effects for authors and institutions● … ?
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
OPEN EDUCATIONAL RESOURCES: L3T
● Reputation effects● Book sales revenue, e-book apps revenue● „godparents“ for chapters (sponsoring)● Social payment (FlattR, Paypal)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
Also as printed version
452 pages
hardcover, colourBod on DemandISBN 978-3844204377 – 129 Euros
softcover, black-whiteVerlag: ePubliISBN 978-3842340114 – 69 Euros
L3T as E-Book
iPad und Android Tablet http://l3t.eu
OER are different… and L3T is special!
more: http://l3t.tugraz.at/analytics
L3T Analytics
… in 9 months
more: http://l3t.eu/visualisation
Who read L3T?
contact
Dr. Martin EbnerDr. Sandra Schön
martin.ebner@l3t.euhttp://l3t.eu
Thanks to our godparents and sponsors:
Credit Suisse, ZürichEvolaris Next Level, GrazLand Steiermark, GrazWebducation, WienApple Hard & Soft, Salzburg
Invitation to our forthcoming talks(in german):
http://l3t.eu/talk
Slides:Slides:
http://elearningblog.tugraz.at
http://elearningblog.tugraz.at
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