online marketing system case study
Post on 01-Nov-2014
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Monthly Projections & Targets
30% increase in search traffic
10% Reduction in total web
signup conversion
150% increase in leads
% increase in post sign up conversion
3%-5% increase in Search based signup
10% increase in signup
$ Customers $
New Signups
Web Leads
Search Traffic
& Paid SEO Strategy
Their favorite keyword “postcard”
Uphill Battle For Online
Direct Mail Company
It should be easy, right?"Advertisers are going to have to learn how to deliver messages with frequency and low
cost if they are to cope with the increasing competition for the consumer's attention.
Permission Marketing is a big idea."--Lester Wunderman, Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-
marketing firm in the world, author of Being Direct.
Telemarketing, Paid Search Decrease
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Updated Online Strategy
Need to Increase Retention• Better ROI
• Improved Position
• Contextual Email
• Support
• Cross + Up Sales
• Multiple Mailing
• Services
• Education
Need More B2B Signups
• Social
• SEO
• PPC
• Landing Pages
• Tradeshows
• Direct Mailings
• Referral
• PR Releases
• Video Blog
Need
To Convert Signups to
Successful Mailing
• Email-
• Education
• Social Engagement
• Webinars
• Education
• Up Sell Services
Content Driven
Inbound Marketing
Why= New Business
Customers
Existing decreased by 40% over 2 years
New business- almost non existent from failed efforts Tradeshows
Direct Mail Lists
Outbound Telesales
400% Increase in Competition
More Products= keywords
Huge budgets for PPC
Big offers
for new customers
For leader products
Google Page Rank= 0 No On page SEO
No Off page SEO
No Social Media Strategy
SEO Issues
Duplicated Content
Across Corporate Sites
Customer Micro Sites
URL Structure
Bad CMS System & Convoluted
Site Architecture
*No Strategy
Employer Needed to
Reverse10 Years of Mistakes
On Page Issues
On-Page SEO
New Keyword Strategy
Site SEO Comparison
Started
After 4
weeks
For Off Page SEOCreated Content
Off-Page SEO = New Linking Domains
Social And Blogosphere Presence
Inbound Marketing Results
Blog (30 days for one Corporate Blog)
16 blog subscribers, 5 email subscribers
1,125 blog page view
Reach = Fans & Subscribers
Inbound Links• Inbound linking domains increased by 33% in 3 months
Collateral Analytics Significant source for Lead Generation & Nurturing
Better Qualified Leads = higher conversion % & higher quality of customer
10%
After 60 Days Targeted Keyword Results
Inbound = New Biz
Inbound Marketing
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