online display 52% of men 18-49 spend 2+ hours a day on the internet* reach them through local on...

ONLINE DISPLAY •52% of Men 18-49 spend 2+ hours a day on the internet*•Reach them through local on line media

•Ways we can do that – Vertical On Line Campaign•1 – Awareness-high frequency•2 – Remarketing•3 – Behavorial•4 – Facebook

*Source: Scarborough Los Angeles DMA Mar10-Feb11.

ONLINE DISPLAY AWARENESS - MAX IMPRESSIONS: Using broad appeal web sites and engagement based optimization to max out impressions.

•Achieve a minimum of 11,840,000 impressions per campaign•Using hundreds of Premium Websites

•websites with low activity are kicked out and reallocates to those that have seen a CT, if the viewer is not engaging we do not display.

•Low CPM’s enable increased gross impressions.•Ads appear only in the markets we buy them in

ONLINE DISPLAY REMARKETING:

•Viewer sees the ad on a website from our awareness campaign•Clicks on the offer/coupon etc. •A cookie is dropped •Viewer closes the landing page the offer/coupon was on and surfs the web {cookie good for 90 days} •The cookie recognizes web site and a display ad re enforcing the NAPA brand appears. Not the coupon/offer again, but another message. “The largest parts inventory on the west coast…”click here for a location near you.

Estimated Impressions: 150,000 per campaign.

ONLINE DISPLAY BEHAVORIAL: On Line advertising specifically targeted to the demographic interests.

-Outdoors, sports, automotive,

•Achieve a minimum of 1,400,000 impressions•Using targeted websites for auto, sports and news. •A higher CPM, but a more targeted audience more likely to respond to an automotive offer. •Ads appear only in the markets we buy them in

© 2010 Red McCombs Media

www.usatoday.com www.sportingnews.com

Truckworld.com www.usatoday.com

www.topspeed.com www.foxnews.com

www.speedtv.com

www.cars.com

www.truckworld.com

www.classictrucks.com

www.hotrod.com

www.mlb.com

www.nfl.com

www.msnbc.com

ONLINE DISPLAY FACEBOOK:

•Set up for automotive behavorial•Right hand column of users home profile fan and group pages•Geo targeted by market•Image and text ad: 110X80 picture + Title: 25 Character example: {70% off Filters this weekend!}•Description: 135 Characters. Banner ad can be clicked on to reveal more info, print coupon, etc.

Sponsored ad bar

Delivering 5,920,000+ Impressions per campaign.

WEBSITES•Napaonline.com has an individual landing for your store•HQ has included your store in on line directories•But…Are you being found?•Consider your own domain

Your site enables you to: But maintains:Be local Professional NAPA lookOffer local coupons Shop On LineData Collect Tech TipsFocus on your store Advertise NAPA SpecialsHighlight your AutoCare CentersImplement SEM (search engine marketing)

Site Build: $500Maintenance/Hosting: $600 per yearSEM: Starts at about $600/ month for most markets

WEBSITES

http://www.reachlocal.com

http://www.highdesertnapa.com

http://www.beavertonautoparts.com

WEBSITESNAPA Newsletter•Keep in contact with customers with Your NAPA newsletter•E Blast sent to your contacts advertising local & national offers, provide helpful tid-bits on automotive maintenance and repair.

WEBSITES