online brand protection: the top 5 ways to protect yourself from brandjacking

THE TOP 5 WAYS TO PROTECTYOURSELF FROM BRANDJACKING!

Register and maintainbranded usernames

Identify, track andconsolidate brand

mentions

Protect your brand imageand reputation to promote

customer loyalty

File internationaltrademarks if you do

business globally

Prevent brand damage by identifying counterfeiters

There were 1.5 million moni-tored cyber attacks in the US

in 2013.

It isn’t uncommon for someone to use www.yourbrandsucks.com to tarnish your brand. Think about

registering that as well to make that impossible.

Track your competitors’ads to ensure they’re not

hijacking your brand.

PRICING AFFECTS BRAND PERCEPTION...

The Target breach of 2013 had lasting effects on the giant

retailer. Secure customer data, address privacy concerns, and

protect your brand

Register your domainname with many applicable

gTLDs to cover all fronts

CYBERSECURITY IMPACTSYOUR BOTTOM LINE

About 7,060 results (0.24 seconds)

yourcompetitor.com

Ad

Your Brand Name

Cybersecurity has a 29% impact on reputation and can lead to a 19%

loss in revenue.

...But 20% of resellers violate MAP 80% of the

time...

...And violating products are priced 14.5% below MAP on

average.

MONITOR TO MAKE SURERESELLERS AREN’T VIOLATING YOUR MINIMUM ADVERTISED PRICE.

http://www.yourbrandsucks.com

LOGIN

username

password

2

AVOID BRANDJACKING WITH MULTIPLE LAYERS OF PROTECTION

Track new domain name registrations worldwide for

brand infringements

Register & renew your domain name

.jp.eu

Buy similar domain names to prevent cybersquatters and

typosquatters

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YOURBRAND

Sources: Media Post, Inc., IBM

WiseMapper enables manufacturers to preserve their brand by monitoringproduct pricing across thousands of online retailers.

MSRP Watchdog for Brands