ongc csr final
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CORPORATE
SOCIAL
RESPONSIBILITY
OIL AND NATURAL GAS
CORPORATION
LIMITED(ONGC)
INDIAN ESSENCE, GLOBAL PRESENCE
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Abstract:
This project aims to offer a preliminary case study exploration of the Corporate
Social Responsibility (CSR) issues being addressed and reported by i!hil "imaye the
researcher#
Corporate Social Responsibility (CSR) is the commitment of business to
contribute to sustainable economic de$elopment% &or!ing &ith employees% their families%
the local community and society at large to impro$e 'uality of life% in &ays that are both
good for business and good for de$elopment#
lthough the contemporary CSR agenda is maturing% the term CSR has not yet
ta!en hold &ithin many public sector agencies% either in industrial or de$eloping
countries# e& go$ernment initiati$es ha$e been underta!en explicitly as pro*CSR
initiati$es but nonetheless many ha$e contributed effecti$ely to the promotion of greater
social responsibility#
There is a significant opportunity for public sector bodies in de$eloping countries
to harness current enthusiasm for CSR alongside !ey public policy goals and priorities
to encourage deli$ery of results in both respects#
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Ackno!"#$"%"nt:
o boo! is entirely created by an indi$idual# ,any people ha$e helped to create
this boo! and each of their contribution has been $aluable# The timely completion of this
boo! is mainly due to the interest and persuasion of -rof# .li/abeth# 0e ta!e this
opportunity to than! her for his guidance% support and the faith she has sho&n to us#
0e &ould li!e to than! -rof# ilesh ,anore% ead and co*coordinator for his
$aluable ad$ice gi$en time to time# 0e &ould also than! Teaching and on*Teaching
staff of Computer 2epartment for allo&ing us to use computers% internet and printers
&hene$er re'uired#
0e than! ,r#3adade our 2irector for loo!ing after our &or! and for gi$ing$aluable comments#
inally% it is only &hen one &rites a boo! that one reali/es the po&er of ,icrosoft
0ord% from grammar chec!s to replace*alls# 4t is simple 5 &ithout this soft&are% this
boo! &ould not be &ritten# Than! you ,icrosoft Corporation6
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E&"c't" S'%%ar*:
-age o#
bstract +c!no&ledgement 7
.xecuti$e Summary 8
Certificate of ppro$al 9
Chapter*1 4ntroduction to :il and 3as 4ndustry ;**=F to +77#9F mmtoe in +=11*1+#
s per the ?- Statistical Re$ie& of 0orld .nergy% +==;% 4ndias primary
commercial energy consumption (including coal% oil and gas) &as 8+7 mmtoe in +==;%
ma!ing it the fourth largest consumer in the &orld &ith a four per cent share of the global
primary commercial energy consumption# The primary commercial energy consumption
in 4ndia gre& at a compound annual gro&th rate (C3R) of 8#9 per cent during 1 to 77#*=F#
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G!oba! R"+nn$ /'b
4ndia is emerging as the global hub for oil refining as it enjoys competiti$e cost
ad$antage% &ith capital costs lo&er by as much as +9 to 9= per cent o$er other sian
countries#
lready% the fifth largest country in the &orld in terms of refining capacity (up from
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R"ta! S"ctor
The surge in automobile sales has led to significant in$estments being made to
de$elop and expand the petroleum retail mar!et# ccording to DS*based consultancy
@eystone% automobile sales &hich number about a million $ehicles is li!ely to gro& to
about += million a year by +=7=% ma!ing 4ndia% the third largest automobile mar!et in the
&orld#
Conse'uently% many companies ha$e stepped up in$estments to expand their
retail net&or!# or example% 4ndian :il Corporation (4:C)% ?harat -etroleum
Corporation (?-C") and industan -etroleum Corporation (-C") together are planning
to open o$er 7%=== retail outlets this financial year as against +%=== outlets opened last
year# Similarly% Reliance plans to build ;%=== ser$ices stations#
Gas
3as demand in 4ndia is dominated by the po&er and fertili/er sectors &hich
account for ;; per cent of the current consumption# 4n +==;% the total gas demand &as
estimated to be 19+ million standard cubic metres per day (,,SC,2)# The gas demand
is projected to gro& at a C3R of F#; per cent during +==>*=F to +=1;*1> to reach a
le$el of 7+= mmscmd% &hich is more than double the existing demand% according to a
report by .rnst J Koung titled 4ndian atural 3as Sector# Significantly% the share of
natural gas in the o$erall fuel mix is expected to increase from F per cent in +==; to +=
per cent by +=+9#
.ncouraged by this scenario% a number of players ha$e e$inced a !een interest in
laying pipelines in the domestic mar!et to supply gas to the consumers# or example%
3ujarat State -etronet "td plans to connect all +9 districts of the state &ith +%+==*
!ilometre high pressure gas pipeline laid do&n across the state# Reliance 4ndustries plans
to in$est bet&een DSE 9#89 billion to DSE ;#98 billion o$er the next three years to lay a
1=%=== !m pipeline grid that co$ers main gas transport trun! lines supplemented by spur
lines crisscrossing the country#
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C-at"r 0:
Intro#'cton to O! an# Nat'ra! Gas Cororaton
L%t"# (ONGC)
1son an# Msson
:3CBs $ision and mission reflect :3CBs commitment to ,illennium
2e$elopment 3oals by focusing on health% safety and en$ironment and to enrich the
'uality of community life# urther% :3C is aligned to imbibe high standards of business
ethics and organisational $alues% foster a culture of trust% openness and mutual concern to
ma!e &or!ing a stimulating and challenging experience for :3Cians and stri$e for
$alue addition for all its sta!eholders# :3C belie$es in action and stri$es to deli$er the
desired results under the follo&ing principles of 3lobal Compact#
?usiness should support and respect the protection of internationally
proclaimed human rights#
?usiness should ensure that they are not complicit in human rights abuses#
?usiness should uphold the freedom of association and the effecti$e
recognition of the right to collecti$e bargaining#
?usiness should support the elimination of all forms of forced and compulsory
labour#
?usiness should support the effecti$e abolition of child labour#
?usiness should support the elimination of discrimination in respect of
employment and occupation#
?usiness should support a precautionary approach to en$ironmental
challenges#
?usiness should underta!e initiati$es to promote greater en$ironmental
responsibility#
?usiness should encourage the de$elopment and diffusion of en$ironmentally
friendly technologies#
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?usiness should &or! against corruption in all its forms% including extortion
and bribery#
Abo't t-" co%an*:
@esha$a 2e$a ,ala$iya* realised the importance of an indigenous petroleum
industry in 4ndia and laid the foundation of :3C in august 1
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Back$ro'n# an# /stor*
.234 5 .267
2uring the pre*independence period% the ssam :il Company in the northeastern
and ttoc! :il company in north&estern part of the undi$ided 4ndia &ere the only oil
companies producing oil in the country% &ith minimal exploration input# The major part
of 4ndian sedimentary basins &as deemed to be unfit for de$elopment of oil and gas
resources#
fter independence% the national 3o$ernment reali/ed the importance oil and gas
for rapid industrial de$elopment and its strategic role in defense# Conse'uently% &hile
framing the 4ndustrial -olicy Statement of 1
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those countries and to facilitate the training of 4ndian professionals for exploring potential
oil and gas reser$es# oreign experts from DS% 0est 3ermany% Romania and erst&hile
D#S#S#R $isited 4ndia and helped the go$ernment &ith their expertise# inally% the $isiting
So$iet experts dre& up a detailed plan for geological and geophysical sur$eys and
drilling operations to be carried out in the +nd i$e Kear -lan (1 to 1
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:3C &ent offshore in early >=s and disco$ered a giant oil field in the form of
?ombay igh% no& !no&n as ,umbai igh# This disco$ery% along &ith subse'uent
disco$eries of huge oil and gas fields in 0estern offshore changed the oil scenario of the
country# Subse'uently% o$er 9 billion tonnes of hydrocarbons% &hich &ere present in the
country% &ere disco$ered# The most important contribution of :3C% ho&e$er% is its
self*reliance and de$elopment of core competence in .J- acti$ities at a globally
competiti$e le$el#
A+t"r .227
The liberali/ed economic policy% adopted by the 3o$ernment of 4ndia in Guly
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"td# (:I")# :3C has made major in$estments in Iietnam% Sa!halin and Sudan and
earned its first hydrocarbon re$enue from its in$estment in Iietnam#
S/ARE/OLDING PATTERN
Shareholding 2istribution s :n uarter .nding September 7=% +==F:ctober 1>% +==F
DETAILS O9 PERSONSENTITIES /OLDING .; OR MORE
S/ARES AS ON SEPTEMBER 8=%;>7 >8#18 4ndian -romoter
4ndian :il Corporation"td# 1;8%8F=%F9> >#;< :ther 3o$t# Company
3as uthority of 4ndia"td#
91%8==%+;> +#8= :ther 3o$t# Company
"ife 4nsuranceCorporation of 4ndia
9+%=F8%;8> +#88 4nsurance Company
DISTRIBUTION O9 S/ARE/OLDING AS ON >UARTER ENDING
SEPTEMBER 8=%;>7 >8#18
* oreign -romoters 4" **
* -ersons cting in Concert 4" **
S'b Tota! .,@=@,437,64< 438.3
B8 Non5Pro%ot"rs /o!#n$
08 Instt'tona! In"stors
a# ,utual unds and DT4 7
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on*3o$t# 4nstitutions)
c# 44s 17;%>=F%> ;#7;+#7 ,illion ,etric Tonnes (,,T) of crude and 88=#>
?illion Cubic ,eters (?C,) of atural 3as% from 119 fields#
In#a?s Most 1a!'ab!" Co%an*
?iggest 0ealth Creator &ard for the period +===*+==; instituted by ,Ls
,otilal :s&al Securities "td#% third time in a ro&8
Ran!ed as the most respected Company in -SD Category in the +==; ?usiness
0orld Sur$ey% &ith 17th position in the league of the most respected 4ndian
Corporate# Tops the ?usiness 4ndia Super 1== list (among +F8 4ndian Companies
ha$ing Sales in excess of Rs# 9== Crore)% based on Sales% -rofit fter Tax (-T)%
et ixed ssets and ,ar!et Capitali/ation (2ec +==;)#
Topped the $isibility metrics in 4ndian :il and 3as Sectorand theonly -SD in the
top 1=list of 4ndian Corporate ne&sma!ers8,oodyBs 4n$estor Ser$icesa&arded
thehighest*e$er Credit Ratingfor an 4ndian Corporate ?aa1 (indicati$e oreign
Currency debt rating)# CR4S4" and 4CR also reaffirmed :3C the highest
credit rating of and "respecti$ely#
Pon""rn$ E++orts
:3C is the only fully5integrated petroleum company in 4ndia% operating along
the entire hydrocarbon $alue chainO
+=
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olds largest share of hydrocarbon acreages in 4ndia# Contributes o$er >F
percent of 4ndianBs oil and gas production#
bout one tenth of 4ndian refining capacity#
Created a record of sorts by turning ,angalore Refinery and -etrochemicals
"imited around from being a stretcher case for referral to ?4R to the ?S.
Top 7=% &ithin a year# 4nterests in "3 and product transportation business#
Co%"tt" Str"n$t-
ll crudes are s&eet and most (>;P) are light% &ith sulphur percentage ranging
from =#=+*=#1=% -4 gra$ity range +;*8; and hence attract a premium in the mar!et#
Strong intellectual property base% information% !no&ledge% s!ills and experience#
,aximum number of .xploration "icenses% including competiti$e ."- rounds#
:3C o&ns and operates more than 19=== !ilometers of pipelines in 4ndia%
including nearly 7F== !ilometers of sub*sea pipelines#
o other company in 4ndia operates e$en 9= per cent of this route length#
Strat"$c 1son: 077.50707
To focus on core business of .J-% :3C has set strategic objecti$es ofO
2oubling reser$es (i#e# accreting ; billion tones of ::.3)#
4mpro$ing a$erage reco$ery from +F per cent to 8= per cent#
Tie*up += ,,T- of e'uity ydrocarbon from abroad#
The focus of management &ill be to monetise the assets as &ell as to assetsB the money#
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So'rcn$ E't* O! Abroa#
:3CBs o$erseas arm :3C Iidesh "imited (:I")% has laid strong foothold in
a number of lucrati$e acreages% some of them against stiff competition from international
oil majors#
:I"Bs projects are spread out in Iietnam% Russia% Sudan% 4ra'% 4ran% "ibya%
,yanmar% Syria% atar% .gypt% Cuba% igeria Sao Tome -rincipe% ?ra/il% igeria and
Columbia# 4t is further pursuing :il and gas exploration bloc!s in $arious oil and gas rich
countries#
2uring +==;*=>% :I" has ac'uired sta!es in < -rojects in ; Countries% out of
&hich ; -rojects &ere ac'uired through participation in bidding rounds and 7
from the existing concession holders#
Sa!hlalin*1 project in Russia commenced export of crude oil from September
+==; and pea! production of +9=%=== bopd &as achie$ed in ,arch +==>#Crude
:il production from ?loc! 9 in Sudan commenced in ,ay +==;#
Consortium of ?loc!s *1 and *7 in ,yanmar made gas disco$eries#
Consortium of orth Ramadan ?loc! in .gypt made :il disco$ery#
:I" Currently has participation in +< .J- -rojects in 19 Countries#
:ut of the existing +< -rojects% :I" is :perator in 18 -rojects and Goint
:perator in + -rojects in < Countries#
:I"Bs share in production of oil and oil*e'ui$alent gas (::.3)% together &ith
its &holly o&ned subsidiaries :3C ile 3anga ?I and :3C ma/on
la!nanda "td% is >#
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9ront"rs o+ T"c-no!o$*
State*of*the*art seismic data ac'uisition% processing and interpretation facilities#
Dses one of the Top Ten Iirtual Reality 4nterpretation facilities in the &orld#
lliances &ith Transocean% Schlumberger% alliburton and ?a!er ughes% 4-R%
-etro bras% ors!% .4% Shell#
:ne of the biggest .R- implementations in the sia
B"st n C!ass In+rastr'ct'r" an# 9ac!t"s
:3CBs success rate is at par &ith the global norm and is ele$ating its
operations to the best in class le$el% &ith the moderni/ation of its fleet of
drilling rigs and related e'uipment#
:3C has adopted ?est*in*class business practices for moderni/ation%
expansion and integration of all 4nfo*com systems#
Ons-or"
-roduction 4nstallationsO * +8=
-ipeline et&or! (!m) O* 19%F==
2rilling Rigs O* >=
0or! :$er rigs O* >8
Seismic Dnits O* +
0ell*cum*-rocess -latforms O* 7+
-rocess -latforms O* 17
2rilling Rigs O* +
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indirectly dependent on the handloom business# :thers ma!e beedis (local cigarettes
using tobacco leaf) and earn dismally lo& &ages# Chanderi textiles &ere patroni/ed
initially by the ,ughals in the >th century 2# The elegance of the soft Chanderi colours
lies in their constant reference to nature# The magic is in &arp and &eft * taana and baana#
The sil! yarn is largely imported Chinese or @oreanQ the cottons procured from
Coimbatore and Gaipur# 0ea$ing is performed by one or t&o s!illed &or!ers of the same
family# The looms are traditional pit looms &ith thro& shuttle# Chanderi brocades ha$e
been the pride of 4ndian craft and are much appreciated &ithin 4ndia and the &orld o$er#
The delicate fabric &ith intricate ethnic motifs% hand &o$en into the material are
a$ailable in a $ariety of items li!e saris% dress material% ladies stoles% table cloths% cushion
co$ers and table nap!ins# :bjecti$e of the projectO 4n$asion of the business by
exploitati$e traders created a huge economic gap bet&een the &ea$ers and traders# The
&ea$ers lac!ed the resources to buy and store ra& material% create and circulate samples
of products besides lac!ing !no&*ho& about designing and mar!et opportunities# e&
contemporary designers &or!ed on the fabric and Chanderi lost out as a fabric for the
fashion conscious buyer# The &ea$ing community also began to suffer as the traders and
moneylenders cornered all profits and paid $ery little &ages# t their mercy% the &ea$ers
&ere resigned to bondage# 2etails of selection of target populationO 0ea$ers faced
follo&ing constraintsO
2iminishing demand of the handloom products* 2ue to lac! of designs &hich
&ere not $ery appealing and &ere $ery
Stereotyped#
"ac! of mar!eting support
"ac! of guidance
"ac! of infrastructure
4lliterate% innocent beneficiaries#
"ac! of institutional buyers
"ac! of ne& designs for the product
"ac! of product inno$ations
"ac! of modern manufacturing processes
uality of the product going do&n
"ac! of credit facilities(producti$e and consumpti$e)
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Seasonal nature of &or!
4n this $ulnerable time% 7= odd &ea$ers came together to form ?un!ar Ii!as Sanstha
(?IS)% a S3 under the aegis of Dnited ations 4ndustrial 2e$elopment :rganisation#
0ea$ers no& had their o&n organisation to address their problems on long term basis in
self sustainable manner# ?IS &as established in +==8 as an apex body of 17 Self elp
3roups of 11< &ea$ers of Chanderi handloom &ith an objecti$e of economic and social
empo&erment of the &ea$er community# 4mplementation of the projectO Considering the
re'uest from ?IS appeared doubtful for acceptance by :3C% as the $illage Chanderi
does not come under :3C#s operational area# o&e$er% on careful scrutiny% it &as
obser$ed that assisting a project focused on preser$ing 4ndian heritage and
mainstreaming the poor &ea$ers (comprising of mainly poor &omen from minority
community) to&ards sustainable de$elopment &ould be an ideal CSR 4nitiati$e# This &as
follo&ed by mar!et sur$ey and other correspondences to ascertain the sustainability of
the project# 4t &as learnt that the hand &o$en fabric &as gradually a dying art as mill
&o$en textiles had s&ed the mar!et and needed support to become self*sustainable#
:3C joined this fledgling mo$ement &ith a corpus fund# The &ea$ers used this much
needed money to buy ra& material# The &ea$ers &ere exposed to exhibitions and
traditional fairs# They &ere the ne& entrepreneurs# rmed &ith expertise% they created
modern elegant designs and mar!eted the heritage art inno$ati$ely# -ranpur% another
$illage in neighbourhood% &ith about +9= functional looms approached ?IS to recreate
the success story of Chanderi# To ta!e this initiati$e further% :3C supported ?IS once
again &ith seed money for the micro*finance acti$ities# Today ;= Self elp 3roups are
engaged in microfinance acti$ities by practicing regular sa$ings and inter*lending to
members# This &as follo&ed up &ith an support to ?IS for purchasing a land to establish
an 2ying and RJ2 Centre# .xtent and role of the communitiesO -resently there are 7===
acti$e looms in Chanderi and &omen play a substantial role in the production process#
This heritage craft pro$ides employment to 1F%=== inhabitants# The traditional
&ood&or!er still ma!es the looms and repairs them# -reparatory &or! is carried out in
the narro&est lanes &ith the family members pitching in# Iarious 3o$ernment agencies
both at State and Central "e$el are acti$ely in$ol$ed in protection of the trade at
Chanderi#
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En!st%"nt o+ Trba! Ar"as
4n the tribal areas at ?astar% the thrust area of :3C 0estern :ffshore Dnit%
,umbaiBs special CSR initiati$e &as the eradication of sic!le cell anemia and
nutrition of children# or this% it aligned &ith ?hartiya @ushtha i$ara! Sanstha
(?@S)% T. 3: formed by former :3Cians#
ONGC Ca'"r* Ass"t Pro$ra%%"
The :3C Cau$ery sset% @arai!al in Southern part of 4ndia organi/ed rtificial
"imb Camp in the year +==; in association &ith Rotary Club% @arai!al# The ?ase
:ffice of Cau$ery sset is situated in @arai!al% &hich falls in the Dnion Territory
of -uducherry# The nearest &ell*e'uipped ospital is 7== @m a&ay from
@arai!al# 2ue to po$erty% the polio affected persons and accident $ictims are not
able to get artificial limbs#
Rotar* C!'b Intat"s
2uring last t&o years% the Rotary Club has carried out project named Roataplast
for correcti$e surgery for cleft lip palates# ,ore than 1== patients per year are
getting benefits# ,edical professionals and paramedical staff from Dnited States
and other countries attended project# :3C has supported this initiati$e during
last year% :3C ,ahila SamitiQ the &i$esB association of :3C employees% in
association &ith Rotary Club of @arai!al conducted free earing id Camp in the
premises of :3C# undreds of patients benefited out of this camp#
/"a!t- Car"
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The Thalassemia Society of 4ndia# @ol!ata% approached :3C &ith a project for
pro$iding e'uipment called lisa 0asher% &hich is used for carrying out $arious
pathological tests &hich are crucial for treatment of Thalassemia patients# The
project &as ta!en up because Thalassemia% as &e all !no&% is a dreaded genetic
blood disorder and is truly a social concern# Thalassemia affected patients%
particularly children% &ere beneficiaries# :n an a$erage about 1F== Thalassemia
affected patients &ill be benefited e$ery year out of this one lisa 0asher#
.'uipment pro$ided by :3C# Thalassemia affected patients% particularly
children% &ere the beneficiaries# The Thalassemia Society of 4ndia purchased and
installed the lisa 0asher instrument in the last &ee! of Ganuary% +==F and up to
+=#=7#+==F% as per report recei$ed from them% about 7== blood samples of
Thalassemia affected patients mainly children ha$e been tested# So on an a$erage
about 1F== Thalassemia affected patients &ill be benefited e$ery year out of this
one lisa 0asher e'uipment pro$ided by :3C# The Thalassemia Society of
4ndia is located at @ol!ata &here all :3C installations are presently located
including the ead'uarters of C?,2- J ,? ?asin# 2octors and experts from
the Society ha$e made number of presentations and a&areness campaign for the
employees of :3C and their &ards &hich is considered to be $ery helpful and
appreciated by one and all# CSR team also $isited the 4nstitute number of times
and found that the beneficiaries are mainly from the families of ha$e*nots &ho
cannot afford expensi$e treatment of Thalassemia from pri$ate health institutions#
or poor people and slum d&ellers of @ol!ata% this Society is doing yeomanBs
ser$ice in the field of eradication of a disease% &hich is affecting large number of
people of the society# 0or!ing of this particular organi/ation and also that of
some other similar organi/ations are being closely monitored by :3C so that
the maximum benefit reaches the marginalised#
:3C as an organi/ation has partnered an initiati$e &ith its retired employees at
2ehradun to render ser$ice to the poorest of poor and needy# The retired
employees formed the "ife Care Society an 3: meant for ser$ing the under*
pri$ileged by reaching out to the people in the hinterland of Dttara!hand# The
Society o&es its birth to :3C and &ee!ly medical camps organi/ed for the
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needy# .$ery $illage has been gi$en a doctor% &ho is plying a $ery significant
role by treating patients &ith different !inds of ailments pertaining to eye% dental
and other chronic ailments# -ondha% ?ansi&ala% @arbari and Sherpur are some of
the $illages &here the Society is &or!ing pro*acti$ely# :3C has been $ery
supporti$e to "ife Care Society since its inception# ot only does :3C pro$ide
financial aids but also the entire infrastructure of :3C is made a$ailable to "ife
Care Society#
Roork"" Sc-oo! +or t-" D"a+
4t is the first school for the deaf in 4ndia located on the campus of a hi*tech
institute# 44T Roor!ee and managed by its faculty and experts# The school has an
excellent tam of highly 'ualified% trained and dedicated teachers# Some of &hom
ha$e been trained in the best of the training institutes in 4ndia and abroad# The school
for the 2eaf is run and managed by 44T Roor!ee# ,ostly the faculty members of 44T
Roor!ee are the members of the management committee and at the same time are
rendering their ser$ices $oluntarily to run the school as a community supported
model &herein donations from indi$iduals and organi/ations in both cash and !ind
mainly to meet the expanses of the school# :3C impressed and inspired by the
$oluntary ser$ices of the faculty members decided to support this noble initiati$e of
44T Roor!ee by extending a grant# The school is trying to educate and trained the
deaf children of Roor!ee and se$eral other $illages L to&n around Roor!ee# They are
trying to train them in all the independent li$ing s!ills &hich they re'uire to lead a
normal health life# The school underta!es the follo&ing acti$ities for the deafO
+= modern e'uipment scientific approaches# :-% "C2 projector% computers%
4nternet% TILICR% camera and associated soft&are#
Speech therapy in addition to the normal speech and auditory training e'uipment%
the school also has the latest computer aided speech de$elopment system#
Research based model# Students and faculty of 44T acti$ely underta!e RJ2
acti$ities for the benefit of the deaf children such as de$elopment of assisti$e
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de$ices educational technology% teaching aids and soft&are etc# :3C extended
the support to create the infrastructure for a more useful learning en$ironment on
scientific lines li!e installation of modern computers and accessories &ith the
re'uisite soft&are#
Mob!" B!oo# Donaton 1an
Support from :3C has been sought for a fully e'uipped mobile blood donation
$an &ith the purpose of the blood ban! reaching the donors rather than donors going
to&ards them# Rotary Club in 2elhi has set up a state*of*the*art $oluntary blood ban!
at a cost of Rs# ;#= crores to pro$ide safe blood to the needy people at a meagre
processing charge# The blood ban! is housed in a fi$e story centrally air conditioned
building pro$iding nearly 99=== units of blood e$ery year# The Rotary Club earlier
had a mobile $an for blood donation and has been utili/ing the existing $an
extensi$ely by organi/ing a number of blood donation camps# Till date more than
7+= blood donation camps in and around 2elhi ha$e been organised# The present
$ehicle% &hich &as ac'uired six years ago has been rendered unser$iceable% hence%
the re'uest for a ne& $ehicle has been recei$ed by :3C# s :3C focuses on
healthcare under its CSR% it has been supporting a number of hospitals% mobile $ans%
primary health centres and medical camps# :3C decided to collaborate &ith
Rotary% &hich is a reputed organi/ation and they are rendering yeomen ser$ices to
the marginali/ed by pro$iding the blood to the poor and needy at a meagre
processing charge# ence% :3C felt it appropriate to pro$ide this e'uipped $ehicle
for helping them to collect blood from $arious donorBs by reaching them directly at
their place of their stay#
Shraddha Rehabilitation oundation is an 3: dealing &ith the problem of the
mentally ill Road side destitute# Shraddha is a humane experiment% perhaps the
only one of its !ind in 4ndia% pro$iding treatment% custodial care and rehabilitation
to a neglected group of mentally*ill roadside destitute and reuniting them &ith
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their lost families# 4t is a combination approach that marries medication%
inno$ati$e psychosocial inter$ention and occupational engagement# :3C has
supported this project by pro$iding 1== beds to the mentally ill road*side destitute
so as to pro$ide some comfort to these destitute along &ith a 2iesel 3enerator for
use during po&er cuts# t present there are about ;=*;9 destitute in the
rehabilitation centre% it is understood that in the city of ,umbai there are around
9== such road*side destitute aimlessly roaming in the metropolis of ,umbai#
Such a project can help the society and the nation at large# Shraddha
Rehabilitation oundation is an 3: dealing &ith the problem of the mentally ill
roadside destitute# :3C has supported this project by pro$iding 1== beds to the
mentally ill road*side destitute so as to pro$ide some comforts to these destitute
along &ith 2iesel 3enerator for use during po&er cuts#
ealth care being one of :3CBs areas of concern% it has supported a major
initiati$e ta!en to fight cancer# Silchar% located in Southern part of ssam state
and surrounded by ,i/oram% Tripura% parts of ,anipur and ,eghalaya in the
orth .astern Region of 4ndia has been also on the 0orld map for its inhabitants
being susceptible to the dreaded disease cancer# The unfortunate people of this
region &ho get afflicted by cancer can hardly afford to a$ail the treatment at
2elhi% ,umbai% Iellore and other metro cities of the country# 4n the light of
abo$e problems% a group of social acti$ists dra&n from di$erse professions
formed the Cachar Cancer ospital Society in 19;9 :-2 patients % distribution of
medicines to +7=7+ patientsQ distribution of spectacles% dar! glasses to 1+=F7
patientsQ identification of 9=>+ patients &ith cataract and cataract operations
(4:") performed on 819+ patients#
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distributed artificial limbs# ?eneficiaries of the Camp &ere mostly from the
operational districts of Cau$ery sset% @arai!al# The list of beneficiaries &as
screened and finali/ed by Rotary Club in association &ith :3C# The Camp
pro$ided 1>9 callipersL Gaipur foot to 119 nos# of needy and do&ntroddenpeople in
and around @arai!al% &ho could not afford to spend money for the same# The sset
organi/ed another Camp &ith the association of Rotary Club &herein 1;> callipersL
Gaipur foot and crutches &ere pro$ided to nos# of persons from 1+ to 1> thebruary
+==F# 2uring last t&o years% the Rotary Club has carried out project named
Roataplast for correcti$e surgery for cleft lip palates# ,ore than 1== patients per year
are getting benefits# ,edical professionals and paramedical staff from Dnited States
and other countries attend the project# :3C has supported this initiati$e during last
year% :3C ,ahila Samiti% the 0i$es ssociation of :3C employees% in
association &ith Rotary Club of @arai!al conducted free earing id Camp in the
premises of :3C# undreds of patients benefitted out of this camp#
S'ortn$ Entr"r"n"'rs- ProH"cts
:3C% Chennai in$ited a proposal for supporting an .ntrepreneurship project from
2istrict Collector% Tiru$arur# e proposed that :3C can pro$ide support to the @urinji
0omen Self elp 3roup% -anayur -anchayat% @ottur ?loc!% Tiru$arur 2istrict% and
Tamil adu# This S3 produces Coir from the locally a$ailable coconut ibres and
mar!eting# :3C supported 19 0omen Self elp 3roup ,embers and 99 rural family
members through this initiati$e# :3C pro$ided job opportunities to rural local people
in -anayur -anchayat and other adjoining $illages# ?y impro$ing the institution through
moderni/ation% :3C indirectly pro$ided employment to the rural youths in producing
and mar!eting the coir materials#
The objecti$e of the project &as
to pro$ide regular employment to the rural &oman fol!
to impro$e the socio economic status of rural men and &omen
to mobili/e the industry in rural area
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to pro$ide financial rotation in the remote $illage
This project has enabled them to purchase the abo$e machineries to modernise and
increase their daily production% generate more income and pro$ided employment to the
rural poor#
E#'caton
Nan- a!
Teaching an indi$idual to ma!e bread and not gi$ing him bread% is part of our
CSR policy# 4n line &ith this% :3C $ery pro*acti$ely is associated &ith anhi @ali
&hich &as incepted in 1
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3irl children &ho are enrolled in any 3o$ernment school# :ut of school
children are also encouraged to enrol in school through bridge courses#
3irl children belonging to the poorest section of the society (family income
being belo& Rs#1F% ===L* per annum)#
3irl child &ho is a first generation learner
3irl children belonging to dalit% tribal and migrant communities#
.ldest girl child and girl children &ith many siblings
3irl children from communities &here stereotypes high*ups
3irl children from female house*holds
Dsab!"# $r! c-!#r"n
4n stage 4% beneficiaries are identified# 4n stage 44% the $alue of education to the
child% parents and the community is affirmed# Regular contact &ith the school is
maintained to trac! the childBs attendance% academic progress% health status and
social s!ills# 2irect support in the form of note boo!s% stationery% uniforms%
examination fees and learning material is pro$ided# Capacity building of children is
done# .xtent and role of the communitiesO Teaches are sensiti/ed to address the
community on general disparities and assert the dire necessity of educating the girl
child# 1F "ong*term sustainability of the projectO :3C has partnered &ith anhi
@ali to sponsor 9= students from Class 4 to I44 and another 9= students Class I444 to
W# ,ethodology used for monitoring progress on the project and feedbac!O -rogress
is monitored monthly% 'uarterly and yearly by anhi @ali# :3C has monitored the
progress of the girl child by retaining the profile of the students and their li$ing
en$ironment of the beneficiaries &hich are sponsored by :3C# "earningBs from
the projectO .mpo&erment of &omen can come only by ma!ing an effort to&ards
ma!ing them and supporting all the initiati$es to promote education among girl
child# The only can ensure de$elopment of an economy# o&e$er% the entirecommunity needs to be sensiti/ed to&ards this issue#
-romotion of literacy and higher education
3rant of scholarship and assistance to deser$ing young pupils of &ea!er sections of
society
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income generating and self de$elopment opportunities# ,utual help groups &ere set
up and s!ill training for the beneficiaries pro$ided# Regular &ater supply% road
connecti$ity and aid during floods &ere pro$ided by :3C#
Enron%"nt Prot"cton Pro$ra%%"s
CompanyBs .n$ironment ,anagement System is based on the precautionary
principle# Iarious significant en$ironmental issues ha$e been identified and
actions ha$e been initiated based on the management hierarchy of pre$enting
pollution at source% recycling J reuse of &aste% treatment and disposal of the
&aste# Iarious notable efforts done in this direction are as follo&sO
:3C recogni/es and shares the concerns of go$ernment and the public about
climate change# 0e understand that fossil fuels% &hich &e also produce% has
contributed to an increase in 3reen ouse 3ases (33s)# ence% :3C has
embar!ed upon ambitious initiati$es to manage and reduce 33 emissions%
&hich may be broadly classified into the follo&ing categoriesO
Reporting of 33 emissions .nergy efficiency L conser$ation plans
3as laring reduction
Rene&able energy
or these :3C has specially formed the follo&ing groups for the dedicated
efforts% close monitoring and deli$erance of results
Carbon ,anagement 3roup
.nergy Centre for search in non*con$entional energy sources
ealth Safety and .n$ironment 3roup
G/G "%ssons r"ortn$
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:3C is committed to consistent reporting of 33 emissions# 0e ha$e
calculated direct 33 emissions related to our operations starting from
the year +==7 till date#
0e are follo&ing the Compendium of 3reenhouse 3as .missions
.stimations ,ethodologies for :il and 3as 4ndustry de$eloped bymerican -etroleum 4nstitute (-4)#
4n our oil and gas operations% business gro&th increases our 33
emission and &e are continuing to &or! for emissions reduction in total to
offset the impact of these emissions#
Carbon dioxide ma!es up most of our 33 emissions (to the extent of 99*
9>P) and it comes predominantly from our processing operations%
including exhaust from combustion units and flares# :ur 33 reporting
includes direct emissions associated &ith the drilling% production and
processing of oil J gas and indirect emission from purchased grid
electricity for use in our operations#
E&an#n$ $r""n co"r
-lantation of $arieties of species of plants pro$ides cleaner air apart from
maintaining biodi$ersity and pro$iding aesthetic en$ironment# Tree plantation in
:3C is carried out by selecting trees as per bio*geo* climatic conditions of the area
to ensure desirable rate of sur$i$al# .$ery year :3C sets a target of planting trees
and monitors the progress# 4n the year +==;% :3C has planted 77=7= trees in and
around our &or!ing area# part from yearly target of tree plantation around our
&or!ing area% &e ta!e up specific big projects# recent example is the 2ronagiri#
-rojects &hich &ere aimed at greening of the barren 2ronagiri hills and arid beach
near Dran -lant of :3C# 4t posed a challenge to the organisation because of a harsh
terrain de$oid of $egetation and sho&ed resilience &hen &e commenced our
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operations# 0hile impro$ing capacities of our plant &e ha$e demonstrated our
commitment to the en$ironment in intent and execution# Seeds of fast gro&ing
species &ere ser$ed along &ith fertili/er across the 2ronagiri ,ountains from the
helicopters in collaboration &ith 2epartment of orests% 3o$ernment of 4ndia# :$er
+#9 la!hs fully gro&n trees and += $arieties of plant species ma!e 2ronagiri hills
completely green# ,ore than a 'uarter million trees support the industrial ecosystem#
The once barren 2ronagiri today is a nature trail to an en$ironmental friendly
mindset# Kears of concerted efforts in forestation ha$e resulted in a $erdant green
co$er that adorns the landscapes surrounding the plant and nearby $illages#
steadily gro&ing green belt along the beach has erected a protection against erosion
and is a $irtual oasis for the stunning bac!drop#
R"n"ab!" "n"r$*
4n order to meet the &orldBs gro&ing need for energy% &e belie$e all potential
sources must be considered# e& technologies and rene&able energy sources%
including conser$ation related technology# :3C has made head&ay in using solar
po&er at $arious platforms for po&ering its entire 4TC infrastructure# 2uring the year
+==7*=8 &e ha$e generated 11+ ,0h of po&er using solar photo$oltaic% a$oiding
use of fossil fuels# :3C has also ta!en initiati$es for setting up t&o &ind po&er
projects of 9= ,0 each in 3ujarat &ith help from Su/lon .nergy "td# and
@arnata!a# -o&er in 3ujarat &ill be used in house and in @arnata!a it &ill be sold#
:n 71st ,arch% +==F% first unit of clean and green energy as generated by :3C by
fully commissioning three &ind turbines of 1#9 ,0 capacities each# The po&er
generated by this &ind farm in 1st phase &ill ha$e capti$e usage at installations of
n!lesh&ar and hmedabad# part from abo$e% :3C#s other initiati$es in this
direction areO
0ater ,anagement
?iodi$ersity
C2, -roject cti$ity
,ethane to ,ar!et
Carbon 2ioxide Capture and Se'uestration
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Carbon 2isclosure -roject
33 ccounting
S. ccreditation
Corporate -olicy on Climate Change and Sustainability
Dnderground Coal 3asification (DC3)
Coal ?ed ,ethane (C?,)
Sa+"t* Pro$ra%%"s
:3C set up the 4nstitute of -etroleum Safety% ealth and .n$ironment
management (4-S.,) in 1
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Company &on the -etroleum ,inisterBs -S-? Trophy for :$erall ?est
-erformance in +==>*=F for the fifth year in succession#
Currently the company is the Title sponsor for the ational ootball "eague
called the :3C 4*"eague in association &ith the ll 4ndia ootball
ederation#
Ot-"r Pro$ra%%"s
L+" Car" Soc"t*: R"ac- Poor"st o+ Poor
?ac!ground for underta!ing the project* :3C as an organi/ation has partnered
this initiati$e &ith its retired employees at 2ehradun to render ser$ice ; to the poorest
of poor and needy# The retired employees formed the "ife Care Society an 3:
meant for ser$ing the under*pri$ileged by reaching out to the people in the hinterland
of Dttara!hand# The Society o&es its birth to :3C and &ee!ly medical camps
organi/ed for the needy# .$ery $illage has been gi$en a 2octor% &ho is playing a $ery
significant role by treating patients &ith different !inds of ailments pertaining to eye%
dental and other chronic ailments# Scope of the projectO -ondha% ?ansi&ala% @arbari
and Sherpur are some of the $illages &here the Society is &or!ing pro*acti$ely#
:bjecti$e of the projectO To pro$ide &ee!ly medical camps to the needy in the
interiors of 2ehradun# The Society does not get any financial aid% help from the
Central 3o$ernment and State 3o$ernment and is fully dependent upon donations
from friends% relati$es and &ell &ishers# 4t is here that it has been ma!ing a difference
by treating patients and gi$ing them medical treatment free of cost# 2etails of
selection of target populationO 4n all 11+8> patients &ere treated in +==; and 9;;7
patients &ere treated in the year +==8# 4mplementation of the projectO ll the medical
centres operate from respecti$e Iillage -anchayat ?ha&ans L ,ilan @endras &hich
ha$e been made a$ailable for this purpose by the 3ram -ardhans# irst of these
medical centres &as established on +=#1=#+==7 and other centres came up
subse'uently from o$ember +==7 on&ards# The programme in +==; included +
more medical centres% one being in the tribal area of Gaunsar ?abar# Society had also
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organi/ed mega medical camps earlier# The first such camp &as at $illage ?ansi&ala
during the year +==7*=8% in &hich the Society along &ith the -anchayat 3har and
:3C examined +F; patients &ith eye% dental and other chronic ailments# bout ;=
of the eye patients &ere further operated upon for cataract at :3C ospital%
2ehradun# nother medical camp &as organi/ed in Ganuary +==8 in ayagaon# 4n all
19 &ell*'ualified doctors and specialists attended to 1>=9 patients and general
medical chec!*up of 1+== school children &as also underta!en# "ong*term
sustainability of the projectO ,edical chec!*up of as many school children as possible
&ill be underta!en# rrangements &ill also be made for indoor patients at City
ospitals# Scholarships &ill be pro$ided to brilliant students &ho &ould be able to
see! admission into the 44Ts% -olytechnic and Iocational Courses# ssistance &ill be
pro$ided to -hysically Challenged indi$iduals for eye and artificial limbs related
matters# Counselling ser$ice &ith regard to higher education% placement and social
beha$iour are other initiati$es &hich are planned# Support from :3CO :3C has
been $ery supporti$e to "ife Care Society since its inception# ot only does :3C
pro$ide financial aids but also the entire infrastructure of :3C is made a$ailable to
"ife Care Society to facilitate its effecti$e functioning# 4n the year +==;% :3C
pro$ided financial support for organi/ing medical camps and for mbulance# This
mbulance in times of berea$ement in the family &ould be a$ailable to the family
free of cost &ithin municipal limits of 2ehradun and on special occasions for
outstation use# "earningBs from the projectO :nly after conducting mega camps% in the
year +==7*=8% it &as felt that such medical camps are of limited use to the general
public as patients donBt get sustained medical care# 4t &as% therefore% decided to
organi/e &ee!ly medical camps for more focused attention and sustained results#
4mpro$ements are being added to the existing line of treatment by including the
facility of chec!ing blood sugar le$el &ith the help of 3luco meter and strip test at the
camp itself# Through this facility% further line of treatment and disease management is
indicated to the patient immediately# This facilitates progress and further monitoring
of the patients#
SaHa!#-ara: Jat"r Mana$"%"nt n An#-ra Pra#"s-
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0ater is the life line and is also the main source of disease and destruction in the
Society# The Coastal 4ndia is al&ays infested &ith contaminated &ater &ith &ater
borne diseases because of &ater logging in these areas# 4t is no different situation in
ndhra Coastal area particularly @onaseema% &here &e operate# source of clean
&ater is 'uite a need for these $illages# There is a $illage called Turpupalem
(@onaseema)% ,al!ipuram ,andal% .ast 3oda$ari 2istrict% ndhra -radesh nearer to
sea*coast# This $illage has a population of 7%=== people belonging to lo&er castes#
inety percent (
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drin!ing &ater% nutritious food% de$otional acti$ities% library facilities% gym%
recreation room and +8 hour medical facilities &ith ambulance# 0ith a $ery good
response by the old people% it &as planned that the home may be expanded so that it
can pro$ide shelter to another 1== people and also to construct hospital for the
inmates# The :ld ge ome is located in .ast 3oda$ari 2istrict of ndhra -radesh%
the major acti$ity area of :3C under Rajahmundry sset and @3 ?asin# ence%
:3C thought that it &ill be a good gesture by :3C to help CRC :ld ge ome
for its expansion to accommodate +== people# The home is shaping up &ell and &ill
be shortly completed#
Co%%'nt* /a!!s a+t"r Ts'na% n So't-"rn In#a
fter Tsunami in 2ecember +==+ 3o$t# of 4ndia initiated an ambitious plan of
constructing 1== number of community halls in the coastal $illages and to&ns
$ulnerable to this disaster# :3C has a &or! centre close to the coastal area and
decided to extend support for 9F of these community halls% &hich &ould not only
ser$e as a shelter in case of a disaster but &ill also act as the common point for
exchanging ideas% net&or!ing% community functions% school functions% $ocational
training and for -anchayat use# The community halls &ere to be made of different
si/es depending upon the population of the to&n L $illage and need assessment# Right
from the beginning the -anchayat ("ocal Self 3o$ernment) &ere in$ol$ed and made
the most important sta!eholder re'uesting them to appro$e the site% pro$ide the land
and underta!e the construction acti$ities# ,ost of the -anchayat ha$e responded $ery
&ell and on their re'uest a number of community halls are coming up% &hich &e
hope &ill ser$e for the needs mentioned abo$e#
Nat'r" St'#* c'% A#"nt'r" Ca% +or S"ca! C-!#r"n an# Yo't-
?ac!ground for underta!ing the project* ,ainstreaming the physically or
mentally challenged has been our endea$our# 0ith this in $ie&% ature Study cum
d$enture camp for the -hysically Challenged Children and Kouth*+==F is being
supported by :3C since +==7# The main objecti$e of this camp is to bring these
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challenged children and youth close to nature and thereby help them to redisco$er
their hidden talents and capabilities so as to ma!e them self*confident at the end of
the course# The participants despite their disabilities get moti$ated to surpass their
limitations# imalayan ature J d$enture oundation has been carrying on this
e$ent since the beginning of the oundation# The joint mo$ement bet&een :3C J
has gi$en this e$ent a major success# The mission of has achie$ed a
great deal of help ha$ing been supported by :3C# Scope of the projectO 4n the year
+==;% this camp &as organi/ed at Dpeer @opish orest $illage 2arjling and this &as
organi/ed by imalayan ature J d$enture oundation% Siliguri# The camp and
physical training% tre!!ing% pro$iding !no&ledge of trees &atching birds% getting
accustomed to the surrounding hills and ri$ers% !no&ing about e'uipments of
ad$enturous sports and camp manners# The &heel chair bound participants &ere
ta!en for a day out# ature gains &ere emphasi/ed# -articipants also performed
songs% dance% drama% etc# :bjecti$e of the projectO The main object of the Camp &as
to bring these challenged children and youth close to the nature# 2etails of selection
of target populationO
Total
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their thin!ing# They enjoyed nature sitting in the laps of mountains# The mentally
retarded and hearing handicapped% &ith the help of speciali/ed persons &ere gi$en
the best of the natural and ad$enture acti$ities# ll these campers &ere all out
disciplined and they o$er&helmingly enjoyed the nature# The escorts and the guides
from the concerned institutions &ere remar!ably happy seeing the changes of these
campers at the end of these fi$e days Camp# t the closing day the campers% their
guides and escorts performed cultural programmes at the Campfire Ceremony#
B'rns c'% E%"r$"nc* Jar# at '%bakona%
?ac!ground for underta!ing the project* 2isaster management is one of the focus
areas of CSR in :3C# 4n line &ith this% :3C pro$ided its supports in establishing
in ?urns*cum*.mergency 0ard at @umba!onam# tragic fire accident too! place in
one of the school# 4n one of the schools at @umba!onam in Thanja$ur 2istrict# :n
19#=>#+==8 &hich left #=F#+==8 and 1F#1+#+==8% it &as decided
that a burns &ard is to be established in @umba!onam 3o$ernment 3eneral ospital
by :3C# ccordingly% :3C sanctioned an amount of Rs#19 la!hs for
establishment of the burns &ard# Scope of the projectO ll the communities in and
around the @umba!onam 2istrict# :bjecti$e of the projectO To establish a burns &ard
in @umba!onam 2istrict ead'uarters ospital# 4mplementation of the projectO The
estimate for construction of 7= bedded emergency &ards in the hospital included cost
of the building% cots% mattresses% cop*boards% etc# 4n the year +==>% construction of
the building &as completed and the beds% cots and other material for the &ard &ere
pro$ided by the 2istrict dministration# 4n phase 4% it &as decided to establish a
burns &ard at the cost of Rs#19 la!hs and the same &as pro$ided by :3C#
o&e$er% it &as informed by the ospital authorities that fire accident cases are not
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C-at"r 6:
Ana!*ss an# Int"rr"taton
The local population gains the most as a result of the :3C operations# part
from benefits accruing from the primary function of the corporation% :3C has been
extending full support in the o$erall de$elopment of the areas around its operations all
o$er the country# Since 1
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Conc!'son an# S'$$"stons
The findings re$eal that each of the leading operators has its o&n approach to
CSR and that there are substantial $ariations in the nature and the extent of reporting#
,ore specifically the paper focuses upon four sets of CSR issues namely those relating to
the mar!etplaceQ the &or!placeQ the en$ironmentQ and the community and then pro$ides
some reflections on the commitment to these issues at both corporate and indi$idualpublic le$els# Research implicationsLlimitations 5 CSR in the pub sector of the hospitality
industry has recei$ed relati$ely little attention from academics but the case study suggests
a number of fertile grounds for future en'uiry and research# That said the current case is a
preliminary exploration of CSR issues as reported on the &orld&ide &eb and more in
depth &or! &ill be needed before more definiti$e conclusions can be dra&n#
or :3C% Corporate Social Responsibility is a culture and an un&ritten contract
&ith the community# .$ery citi/en is an asset in economic acti$ity and :3C only tries
to pro$ide the opportunity#
4t has been argued that there are considerable e$idence and significant
opportunities for :3C to contribute in a sustainable manner to social $alue creation
through CSR related training initiati$es in de$eloping countries#
Through the present -roject% and ta!ing into account% &e consider that &e ha$e
identified some &or!ing a$enues that international organi/ations% state go$ernments% or
both &or!ing together% could underta!e &ith the goal of inspiring and orienting the
challenge of locali/ing CSR training initiati$es#
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"ocali/ing CSR training initiati$es re'uires rele$ant national needs &ith the
business strategies and competences# :nly then% can &e consider the possibility of
arri$ing at a shared understanding and agreement on the &ay in &hich &e can contribute
to social $alue creation through business de$elopment#
4n this context% one option &ould be setting a CSR agency% &hich can support
and encourage the de$elopment of a CSR leading entity at national le$elO locali/ing
CSR% integrating go$ernment% pri$ate sector and ci$il society organi/ations# There is a
need to fill the gap for addressing initiati$es to further and optimi/e the CSR ad$antages#
mong themO
Raising a&areness of the role of CSR in human capital de$elopment# 0or! to
ad$ance the concept of CSR as a social $alue creation strategy# or instance%
promoting commitment and long term $ision for meeting education needs#
:3C has to concentrate on their core competencies to be better able to inno$ate
on their initiati$es# This helps to ensure consistency bet&een the companyBs
portfolio of acti$ities and the engagement on CSR#
Regional integration% define an agenda for regional educational priority issues and
de$elop a net&or! of go$ernments% business and ci$il society organi/ations &iththe goal of promoting CSR training initiati$es at the regional le$el#
To enlarge :3CBs commitment to&ards human capital de$elopment through
CSR training related initiati$es &ould re'uire a more coherent approach to emphasi/e the
'uantitati$e and 'ualitati$e benefits for both% company and society at large# 4t is crucial to
build on existing successful initiati$es% capacities and s!ills to ser$e as a model for
promoting the legitimacy of this endea$or#
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