one thing that is clear…

One thing that is One thing that is clear…clear…

in the world of in the world of marketingmarketing

mobile is now!mobile is now!

Marketing

Mobile Phone -your

Marketing Tool of the Future

Always here Always here when you when you

needneedme!me!

It’s our personal Superhero!

Ease of mind!Ease of mind!

65% of American adults 65% of American adults sleep with their phone!sleep with their phone!

It’s a reliable It’s a reliable companion!companion!

It’s what you turn to It’s what you turn to when a friend excuses when a friend excuses themselves from the table themselves from the table at a restaurant or cafe!at a restaurant or cafe!

Mobile MarketingMobile MarketingSmartphones are the first device that provides instant access to the internet and online information of resources wherever

the consumers go.

For marketers, this can create a new opportunity to maintain contact with consumers 24/7 and influence purchase

decisions in a way never before possible.

Who is the smartphone Who is the smartphone user?user?

They are proactive. They

seek and want information. They

interact and most importantly they

buy.

Smartphones=

Smart Marketing

“Apps” is the new marketing buzzword!

WHY?

Constant reminder of your brand!

Powerful communicatio

n tool

Internet access not necessary *

Lives on the visitor’s phone

Easily accessible

Reasons to purchaseimmediately (impulse)

* Essential for tourists as roaming charges are expensive

Cost Effective

A new marketing and distribution channel

Showcase their location

Up sell products/services

Co-operative Marketing Works!Co-operative Marketing Works!

More aware of choices, consequently will spend more in local area

Free to use

Better informed so easier to tour and explore

Localised Marketing Works!Localised Marketing Works!

An example of

“Apps” that work for Small Businesses in Ireland

IHF Conference 2011

The app presents •information on each of the exhibitors• their location at the conference venue•details of workshops •timetable of events and presentations and

•details on what the venue, the Slieve Russell Hotel and Country Club has to offer.

Benefits

Constant Contact with delegatesUp to date informationProlonged event – app was downloaded months before conference

The d HotelThe d Hotel

Reviewed and voted 2nd in the ‘New and Noteworthy’ travel section from Apple.

The app highlights all the facilities the d hotel has to offer, it also includes rich content on the local area. Crammed with features:

•View and book special offers.

•Watch videos.

•Integration with Facebook and Twitter.

•Take photos and send to your friends.

Downloads: Ireland, UK, Italy, Austria, Germany, Finland, Turkey, Saudi Arabia, USA, Japan, Indonesia, North Korea, Australia, Algeria

Explore WicklowExplore Wicklow

Reviewed and voted 1st in the ‘New and Noteworthy’ travel section from Apple.

The aim was to devise an app that is much more that a guidebook, which tend to be more targeted to overseas visitors. We wanted the app to be used by everyone as a definitive guide to Wicklow.

•User-friendly - categorised into See, Do, Eat, Sleep, Shop and Other.

•Location Routing & Directions

•Take photos and send to your friends.

Downloads: Ireland, UK, Italy, Germany, Finland, France, Taiwan, Russia, China, United States, Canada, Australia.

Retention Rate: 100%

Explore WicklowExplore Wicklow

Navigation Tool Bar

Take a photo

Call you directly

Map, Direct, RouteMake you a favourite

Hurray!! I finally have an app!

How do you promote it?

EverywherEverywher

e!e!

Social Media

Promote your app through your Facebook and Twitter pages. Your followers are already interested in your brand so they will adopt the app!

Don’t use Social Media?

Start Now!!

Your WebsiteUse the Apple and Android App Badges on your website. These recognised logos will spark “App Lovers” to download immediately!

Make a video of how your app works. A picture speaks a thousand words and a video speaks a million!

QR Codes

Like a barcode, a QR code is scanned

through the a QR reader on the phone. This will let the user

download the app immediately!

CityNorth Hotel used a QR code to promote their app in a bus stop shelter in Gormanstown.

They also put QR codes in their restrooms for visitors of the guests to download!!!