onb2 smartpitch 2014
Post on 07-Apr-2017
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BRIDAL STUDIOBushwick, Brooklyn
OUR MISSION:
To be a unique brand that creates contemporary Bridal attire by upcycling
vintage fabrics and clothing for the earth conscience, youthful bride-to-be.
Before After
WHO IS O-N-B-2?
Old New Borrowed Blue-
We design for the progressive ‘vintage loving’ client with concerns for
Carbon footprints and originality-
We remain on trend with todays Women’s RTW and Bridal Markets
-Offer off the rack and made to order
garments -
Never Sacrifice Quality, Style or Beauty to be green
Creative Director Erin Gabriella
Startup Manager Loukman Lamany
Production Assistant Michael Cohen
• Mass produced gowns are impersonal to its wearer with thousands of “cookie cutter” gowns being made daily
• Wasteful production practices• The industry leaders tend to
stick to dated standards of how a bride should dress
• Not progressing at the same rate as of how wedding parties have changed
• Offer a bit of history in each garment ie: heirlooms, vintage textiles, artistic value
• Offer a variety of styles: Skirts, Pant Suits, Vests, and tops done in bridal fabrics with a bit of hipster edge
• blending highly personalized service with superb tailoring skills and unique designs
• Being inclusive and catering to all types of bridal Parties
Issues Solutions
THE CURRENT BRIDAL INDUSTRY
TARGET CUSTOMER
• Lives an earth-friendly lifestyle • Identifies with the hipster culture
• 18 to 39 year old people• primarily lives in the gentrified neighborhoods of
Brooklyn : Williamsburg/Bushwick/Park SlopeSo Who is That Girl?
*She loves guys with beards and girls with tattoos**Has an appreciation for the arts and the process of
ONB2 *She Uses social media daily
The Bridal Industry $70 billion dollar wedding industry
The ECO Bridal MarketGreen movement
(re/upcycled/ fair traded/ use of natural and organic fibers)
Slow Fashion Movement(not mass produced/ couture/ works of
art)estimated at $3 billion dollars in 2013
ONB2- 1st collection of 13 dresses is worth over $27,000
expecting net profit of $45,590 the first year
MARKET
74,362 weddings in New York City alone (2012)
One in five engaged couples want their wedding to be eco-friendly
Which gives us over 14,000 potential customers
Growth rate of over 4% annually
FYI
STOREFRONTRENTALS
LIMITED O-T-R PRODUCTION
COUTURE
DIRECT SALES
WEBSITE
GROWTH AND DEVELOPMENTASKING
To handle all legal requirements to form an LLC
Launch and promote ONB2.COM Complete and Launch our next
season’s collection Secure a venue for Fashion Week
-SS2015 Enter into October’s NY International Bridal Market -
2014
$15,000
Thank You
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