on24 webinar-checklist 20181024communications.on24.com/rs/848-ahn-047/images/webinar... ·...

Planning a webinar is about asking the right questions in the right order. Here are a few guiding questions to keep in mind as you strategize your webinar campaigns.

Webinar checklist

your webinar guide

Did you identify your audience’s:

Stage in the buying cycle?

Persona?

Pain-points?

When you chose a topic, did you:

Brainstorm with others?

Draw inspiration from past material?

Decide on the type of webinar you’ll have(e.g., live, on-demand, simulive)?

Choose your webinar’s format (e.g., panel discussion, slide presentation, audio)?

When you promoted your webinar, did you:

Craft email templates for pre and post-eventfollow-up?

Prepare a registration page complete with an abstract, speaker bio, promotional videos and form?

Develop creative assets for organic and paidsocial promotion? Your website?

When you practiced, did you:

Time your presentation?

Review material and practice with peers?

Test software and equipment in advance?

After your webinar, did you make sure to:

Post your event for on-demand engagementand promote to no-shows?

Send follow-up emails with more related content?

Craft new content based on your event?

When you met with your team, did you:

Assign roles and responsibilities?

Plan deliverable due dates in a calendar?

Schedule check-ins for assignments?

When you started creating your webinar, did you:

Choose a singular theme and title?

Select one theme-related image to usein promotional materials?

Give creative direction on the webinar console and promotional copy?

When you drafted your webinar presentation material, did you remember to:

Outline your slide deck first?

Build audience interactivity into your presentation (e.g., polls, Q&A, etc.)?

Integrate calls-to-action into the webinar console?

When you analyzed your event, did youremember to:

Look at registrant to attendee conversion?

Check individual engagement scores?

Review feedback from attendees?

When you finally conducted your webinar, did you remember to:

Arrive 30 minutes early to your presentation?

Test your sound and/or video quality?

Relax?