on power
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ON POWERWhere does a designers influence come from ?
Monday, March 25, 2013
NATURE OF POWERAnchoring minds by presenting options
CertaintyInfluence
First wireframe
Monday, March 25, 2013
IMPLICATIONS
• The power of a designer is proportional to the degree of fuzziness in the problem. The less fuzzy, the less power
• The designer’s responsibility is to calibrate the depth of her engagement based on how early or late she engages. The later you engage the less deep you can go.
• The behavior of designers only putting pretty faces to things is a direct result of engaging late.
Monday, March 25, 2013
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