office of the employment advocate corporate identity presentation
Post on 29-May-2015
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In 2004, I led a complete review of the Office of the Employment Advocate's corporate identity, branding and corporate communications. As well as applying the mandated 'Australian Government' branding, the agency needed to reinvigorate its culture and position itself as being attuned to business to help it achieve its mission of improving Australian workplaces through the establishment of the Howard Government's individual employment contracts, called Australian Workplace Agreements. The program built a new corporate identiy on clearly defined corporate values, created a new visual identity and redesigned communications collateral for internal and external audiences. It provided the foundation for a more proactive engagement of the media and business community.
TRANSCRIPT
CORPORATE IDENTITY
OEA & AWA LOGOS
PARTNER LOGOS
NEW STATIONERY
VARIOUS
CSN name tags
Employee recognition award certificate
THE ADVOCATE
AMBASSADOR SERIES
BANNERS
GUIDING PRINCIPLES
HONESTY
• We are truthful• We use public
resources properly• We do what we say
TEAMWORK
• We work together to make the OEA successful
• We respect each other
• We listen to each other
CLIENT SERVICE
• We focus on our clients’ needs in everything we do
• We build positive relationships
• We meet our commitments
QUALITY
• We use facts to make decisions
• We plan and implement change systematically
• We learn from our successes and our mistakes
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