$ocial media and networking. social networking (social media and social marketing) allows people to...

$ocial Media and Networking

Social NetworkingSocial Networking(social media and social marketing)(social media and social marketing)

Allows people to link to others Allows people to link to others online to share opinions, insights, online to share opinions, insights,

experiences and perspectives.experiences and perspectives.   

Today’s Seminar:• Benefits of social networking

• Do’s and don’ts of social networking• How to get started on Facebook,

LinkedIn, Twitter & shortcuts• Personal success stories

• Traffic times• Blogging with Propopoly

• Capturing your leads  

Social Media Revolution

251 million people in United States 251 million people in United States use the internet use the internet

(more than 1.6 billion worldwide) (more than 1.6 billion worldwide) –Internetworldstats.com–Internetworldstats.com

87% of people use the internet 87% of people use the internet

to start their home searchto start their home search –2008 National Association of Realtors®–2008 National Association of Realtors®  

44% of Milwaukee-area home buyers 44% of Milwaukee-area home buyers used social networking websites.used social networking websites.

  Among those 18 to 24, Among those 18 to 24,

74% used social networking sites, 74% used social networking sites, 37% using them every day.  37% using them every day.  

–2008 National Association of Realtors®–2008 National Association of Realtors®

First time, repeat home-buyers

NAR 2008

35 and over is the fastest growing 35 and over is the fastest growing age group on Facebook.age group on Facebook.

50% of active users log on to Facebook in any given day.

Average user has 130 friends.

–Facebook.com–Facebook.com

Women over the age 55 is the fastest Women over the age 55 is the fastest growing demographic on Facebook. growing demographic on Facebook. 

–Feb. 2009, insidefacebook.com–Feb. 2009, insidefacebook.com

56.2% of U.S. audience 56.2% of U.S. audience on Facebook are women.on Facebook are women. –Feb. 2009, insidefacebook.com–Feb. 2009, insidefacebook.com

Facebook has increased 198% this Facebook has increased 198% this year (87 million new users). year (87 million new users). 

Twitter has increased 1,928% this Twitter has increased 1,928% this year (21 million new users). year (21 million new users).

73% of online users have 73% of online users have read blog posts. read blog posts.

Benefits of Social NetworkingBenefits of Social Networking

• Network Network

• VisibilityVisibility

• CreditabilityCreditability

• CostCost

• Stay in front of peopleStay in front of people

Social Networking Do’s • Keep profile photo professional• Keep everything in good taste

• Interact with people• Share facts and info

• Mix it up — personal with work• Network with people outside area

• Set up privacy settings• Ask for referrals

• Have fun and stay active!

Social Networking Don’ts • Don’t post controversial things like

religion or politics• Don’t always make it a hard sell• Don’t post a constant stream of

updates about trivial events• Don’t post your whereabouts

• Don’t use automated programs

Benefits of Facebook Mobile Apps

• PortabilityText Updating

Receive messages immediatelyUpload & Share PhotosSend Photos & Video Directly to your Profile

Facebook Mobile AppsBlackberry Smartphones 10,662,159 users

Palm 272,414 usersT-Mobile Sidekick 170,998 users

Web-capable phone 9,953,331 usersiPhone

SMS Subscriptions

Facebook Traffic Times9am-9pm Tuesday & Wednesday

Slow Peak Thursday - Sunday

Facebook SuccessSuccess varies for each person

To date: 8 prospects, 2 outgoing referralsMonthly newsletter

Networking Meet & GreetNetworking with local businesses

Helpful People to follow on Twitter

• ShorewestRE• Social Media in general

@mashable@chrisbrogan@skydiver

• Social Media in Real Estate@ericbryn@inmannews@realestatezebra@gahlord

Twitter AppsTwitPic

WeFollow#hashtag

Twitter StatsTwitterCounter.com

TwitterRemote

Twitter Traffic Times11am-5pm peak time

Twitter SuccessPromote Monthly Newsletter

Promote New ListingsEndless Possibilities

Are you Linkedin to your sphere?

Blogging is the prospecting channelOf the future!

With Propopoly™ you blog by email, voicemail, With Propopoly™ you blog by email, voicemail, and text message in a “team”and text message in a “team”environmentenvironment

LeadingRE edits and posts articles online within a LeadingRE edits and posts articles online within a few hours, which means you can post to your few hours, which means you can post to your blog when an idea hits you – not at 8pm when blog when an idea hits you – not at 8pm when you get home.you get home.

There is no login, no passwords, no needThere is no login, no passwords, no need to even to even use a computer. It’s EASY!use a computer. It’s EASY!

Propopoly “Team” FormatPropopoly “Team” Format

Successful blogs are updated every daySuccessful blogs are updated every day Many bloggers feel pressure to blog every day.Many bloggers feel pressure to blog every day. As busy real estate professionals you may not have As busy real estate professionals you may not have

time to blog every daytime to blog every day With Propopoly™ you get all the benefits of a blog With Propopoly™ you get all the benefits of a blog

that’s updated frequently by only blogging once a that’s updated frequently by only blogging once a week.week.

That’s because when you’re not blogging, your team That’s because when you’re not blogging, your team is.is.

Using Social Media…..???Get

the Low – Down on Lead Generating!!

Web Enabled Smart Phone Facts

58% of Americans have a mobile phone with Web connectivity

Shorewest ~ Currently 63% have web enabled; 13% looking to purchase within the next 90 days

More smartphones than PCs to be sold by 2011

Top-selling smartphones in Q1 2009 BlackBerry Curve

Apple iPhone 3GBlackBerry StormBlackBerry Pearl

T-Mobile G1

Sarah’s Top 10 List

of Lead Management (or Non-Management)

Pet Peeves

..…..#1

Not getting anyone to cover for you when you are away /

unavailable……… hmmm.. Why not just give

leads away…

..…..#2

Forgetting to reference the property they inquired about…

… “it” has two natural fireplaces…

..…..#3

Not answering the question they asked…

(it’s the same as listening more and talking less)

..…..#4

Not responding to the inquiry

with YOUR SHOREWEST EMAIL!!!!!!!

..…..#5

Forgettin’ to poof yer spellin

..…..#6

If you are an assistant, not identifying the agent you

represent..

…Bill, Bill who???

..…..#7 Not including any

qualifying questions….

Are you currently working with an agent?

Do you have a home to sell? Etc..(you are sales people not order

takers..)

..…..#8

So the property is sold… don’t just ignore…

send links back to similar properties.

..…..#9

Not including simple contact info:

Your FULL NameShorewest Realtors

Your phone numbersYour Shorewest Email

and your website if you have one

..…..#10

Not responding at all orin a timely fashion…