nudge design with storyboard
Post on 14-Jul-2015
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Taking a Lunch Break
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
Workers rely on their desks as their primary eating station for lunch
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Gloria chooses to eat at her desk because she has so much work to do.
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction to improve emotional and physical health and overall work performance
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Create a convivial room for workers to take a break and eat
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Desire in Esperanto: deziro Principle in Cebuano: baruganan Elegance in Icelandic: glæsileika
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Baruganan + glæsileika = breika sounds similar to “break” which is the purpose of the design (to take a break)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Sketches
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design with Logotype
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Storyboard
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