nuclear friends foundation case study

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Nuclear Friends Foundation

Paving The Road To A Sustainable Future

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“Nuclear” has always been viewed negatively almost since the time it was invented.

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Nuclear is often referred to as an unstable source of energy - destructive in nature, suited only

to WMDs.

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The Truth could not be more different.

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Nuclear is THE answerto the emerging energy crisis - a

sustainable energy solution for the future.

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Our challenge was to separate the facts from all the noise

about

Nuclear Energy

And help people realize the true potential of

Nuclear

But first…

Who are we?

Nuclear Friends Foundation

is a non-profit organization established with

an objective to propagate the benefits of Nuclear

Energy.

We aim to clear out the negativity surrounding

Nuclear Power – purely with facts and

figures.

Nuclear Friends Foundation offers an open

platform to everyone who believes in the power of this modern form of

energy.

How did we approach the people?

We focused on answering every query about this eco-friendly mode of power generation, busting every myth that shrouds this cost-effective source of

energy.

And used Social Media as a bridge between What you know and What you

need to know about

Nuclear Energy

Exploring platforms like Facebook, Twitter, YouTube, LinkedIn, Google+ to reach out to the

expanding target audience on digital space.

How was it done

An interactive website was created to channel

correct information about Nuclear Energy. It also proves to be a key resource for any

information related to

Nuclear Power.

The 3I approach was improvised to maintain a healthy interactive website that serves all the

information needs of a knowledge-savvy

audience.

Innovation

Interaction

Information

3I

approach

Innovation Quotient

To stand out and explore modern digital platforms with the sole motive to promote the thought of a sustainable future.

Interactive quotient: • Ask an Expert• Video Section• Blogs• Polls

Interactive Quotient

Ask an Expert

Videos

PollsBlogsDiscussion

Forum Contests

Articles Myth Buster

News Expert Say

Eminent Say People Say

Informative Quotient

Moving on to…

National Level Campaigns have been

incorporated and acted on. We have received great response from the people with

maximum entries.

Nuclear Energy: Clean & Green

Energy Blogging Contest

We invited bloggers from all around the nation to

talk about Nuclear Power on our website.

We promoted it on various platforms via different means. Banner Ads and Emailers were also used to support

the campaign along with Social Media Promotion.

Facebook Fans Added1939

PR Article Submissions

6

Twitter Followers Added

156

Total Entries144

Emailers Sent566000

Total Impressions

1162689

Total Reach8391132

Total Website Visits41482

Paint The Environment Green

Contest

We celebrated Children's Day by organizing a painting contest for

children on our website.

And promoted it extensively on all Social Media Platforms along with Digital Banner Ads etc..

Facebook Fans Added2247

PR Article Submissions

3

Twitter Followers Added

118

Total Entries122

Emailers Sent300000

Total Impressions

789828

Total Reach652113

Total Website Visits

439177

Leading to…

And counting…

Next Stop>>

We targeted the largest Social Networking

Platform to reach out to our audience with a cool

approach for a not so cool topic.

We incorporated an approach towards the content that makes it more social savvy and informative in nature.

Apprehensions vs. Facts

Safety First – Environment Foremost

Say Yes To Nuclear

Contests that helped engage as well as spread information about this Energy of the Future - executed on a

regular basis.

Go Nuclear Contest

Total Follower Increase: 197Total Entries: 37Total Likes: 127Total Share: 52Reach: 65329

The contest spread word about the various advantages of Nuclear Energy through user comments leading to crowd sourced research.

Top Fan Contest

Total Follower Increase: 1,091Total Likes: 2238Total Comments : 101Total Share: 471Reach: 116779

We gratified people with maximum impressions on the platform for a span of 1 month leading to increased reach and interaction.

Leading to…

Comments714

Total Posts463

Shares2199

Total Impressions 3111798

Likes10637

Fans Added11057

Total Reach1831393

PTAT Ratio26.89%

Next Stop>>

We targeted the brains of Social Media to reach out to the updated youth on the micro blogging site and left

an impact.

We incorporated an approach towards the content that makes is more Twitter Friendly and Informative in nature with

defined #tags.

And conducted #tag based contests that trended over the nation expanding the reach of the cause we support.

NFF Quiz Contest

HashTag: #PowerOFKnowledge #NFFQuiz

Total Follower Increase: 116

Interactions: 732

Achievements: Apart from the follower increase the #PowerOfKnowledge Trended in India for over 16 hours. (17th August, 2013)

Friends With Nuclear

HashTag: #TheFutureNeeds #FriendsWithNuclear

Total Follower Increase:34

Interactions: 449

Achievements: Apart from the follower increase the #TheFutureNeedsand #FriendsWithNuclear Trended in India for over 13 hours. (12thSeptember, 2013).

NFF Slogan Contest

HashTag: #MySlogan #ShoutOutNuclear

Total Follower Increase: 86

Interactions: 665

Achievements: Apart from the follower increase the #MySlogan #ShoutOutNuclear we Trended in India for over 48 hours. (18th November, 2013).

Leading to…

Interactions10,067

Profiles Reached3103

Followers768

Next Stop>>

Few things deliver ideas like Audio Visuals. This

channel aims to explain the various benefits and overall

positive aspects of Nuclear Energy.

Total Videos: 32

Total Subscribers : 61

Total Views: 32300

Videos educating people about Nuclear Energy were made in English as well as Hindi. These uploads helped educate a mass audience with use of TrueView Ads to widen reach.

We also did E-Mailer Campaigns reaching out to approximately

3,00,000 people per month redirecting to the Website and Contest Pages

And used our Mascots – Budhiya and Nucleo across platforms to promote the central theme of NFF.

We also did Google Search Ads to attract people interested in the subject redirecting them to the website.

So what did we

achieve?

Our vision of reaching out to people of all ages and

eliminating their apprehensions based purely on facts, stats and analytics about Nuclear Power grows closer to realization by

the day.

Over 4,00,000 people are reached on a monthly basis due to the combined digital effort.

Facilitating the youth of the country with a vast and free database on the latest advances in Nuclear Technology, which is

accessible on all digital platforms.

To be recognized as an online portal which separates facts from the noise you hear about Nuclear Energy in the country

today.

We realized the true power of Digital Medium to reach out

to the target audience and its attribute of being innovative and informative at the same time.

SOME MILESTONES COVERED – SOME STONES UNTURNED.A Nuclear Future Awaits

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THANK YOUCampaign Credits: WAT Consult