nokia

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Submitted To:

Shantono HasanLecturer

Department of Business Administration

LEADING UNIVERSITY

Ehsan Ahmed Chowdhury1201010230

Syed Ali Hasan1201010248

Mahmudul Karim Newaz1201010205

Masum Hussain1201010202

Abdul Motin1201010219

Abu Ahmed Shahib1201010247

Kaushik Roy1101010336

16%

13%

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16%

13%

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History of NokiaFoundation-1865

Merger-1967

Digital local telephone exchange-1982

GSM-1991

World leader-1998

Mapping capabilities- 2006

Nokia-Siemens network-2007

Nokia+Microsoft-2011

Company Information (contd.) • Over the past 150 years, Nokia has evolved from a small paper

mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people.

• Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, cartyres, generated electricity, even manufactured TVs etc.

• Nokia’s own mobile phones’ platforms included Symbian (60 & 40), MeeGo (open-source Linux based platform) and Meltemi (low end Linux based platform)

• Nokia announced a Broad Strategic Partnership with Microsoft to build a new Global Mobile Ecosystem (with Windows Phone) in Feb 2011.

Company Information

Net Sales Operating Profit

Net sales per region

Marketing mix

Product

Price

Place

Promotion

Thanks for Patient Hearing

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