no more stinking linking
Post on 07-Jan-2017
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No More Stinking Linking@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
about me
hangs out in link removal trenches
penaltygeek
goes towar withrampagingpenguins
never met a natural link she didn’t love
where did all the penguins go?
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
Googlehas been talking about building
Penguin into the core algorithm
for a long time
Gary Illyes
John Mueller
@ShahMenz @rmoov #searchsummitau
but the current version
not dead (:
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
penguin is now
@ShahMenz @rmoov #searchsummitau
informing the core algorithm
@ShahMenz @rmoov #searchsummitau
but informing and “built in”
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
we’re still waiting
@ShahMenz @rmoov #searchsummitau
but...
“we’ll not release
something unfinished.”
Gary Illyes, Nov 2015
@ShahMenz @rmoov #searchsummitau
it will not be time for
@ShahMenz @rmoov #searchsummitau
Don’t be caught napping!
@ShahMenz @rmoov #searchsummitau
WHENit happens
It will NOT be the
Penguin you
know!
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
thinking real time
@ShahMenz @rmoov #searchsummitau
Real TimeYou keep using that word.
I do not think it means what you think it means
@ShahMenz @rmoov #searchsummitau
be careful what you wish for
@ShahMenz @rmoov #searchsummitau
that just might be an oncoming train
@ShahMenz @rmoov #searchsummitau
eliminate risk now
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
what should I be looking for?
@ShahMenz @rmoov #searchsummitau
high risk
high value anchor text
notrelevant
Scaledand repeated
manipulativeor SEO focused intent
@ShahMenz @rmoov #searchsummitau
don’t fall for the dumbest mistake ever
@ShahMenz @rmoov #searchsummitau
“Awesome domain! Keep that!”
@ShahMenz @rmoov #searchsummitau
don’t buy the “badass” backlinks line
@ShahMenz @rmoov #searchsummitau
if you can sell it, “it ain’t natural”
@ShahMenz @rmoov #searchsummitau
petition site manipulation is not cool
@ShahMenz @rmoov #searchsummitau
#WTF?!
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
but there’s a ton of crap out there...
@ShahMenz @rmoov #searchsummitau
www.spamflag.com/link-identification-guide/
get this
@ShahMenz @rmoov #searchsummitau
“ I just want to build good links”
@ShahMenz @rmoov #searchsummitau
but what is a good link anyway?
@ShahMenz @rmoov #searchsummitau
this?
@ShahMenz @rmoov #searchsummitau
maybe not
@ShahMenz @rmoov #searchsummitau
“oh but author rank will help me win the internet”
@ShahMenz @rmoov #searchsummitau
“NO…Author Rank went away a while ago”
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
“NO…Author Rank went away a while ago”
@ShahMenz @rmoov #searchsummitau
smell something fishy?
@ShahMenz @rmoov #searchsummitau
disavow
yourgo-tosolution
@ShahMenz @rmoov #searchsummitau
“can’t someone do that for me?”
@ShahMenz @rmoov #searchsummitau
YEScheck the tools you are already using...
@ShahMenz @rmoov #searchsummitau
but
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
all helpful tools are not equal
@ShahMenz @rmoov #searchsummitau
this is not an update
must addnew disavow data to your existing listsbefore upload
resource:post at
google.com
Disavow Links Tool Help Doc
upload to disavow links
tool is an overwrite
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
this one knows what to do
disdit.comFree
DisavowManagement
Tool
Add domains to existing disavow
lists
Generate entire domain
Disavows from a list of
URLs
@ShahMenz @rmoov #searchsummitau
does disavow work?
YES
@ShahMenz @rmoov #searchsummitau
actively manage
Negative
SEO
multiple uses
penalty resolution
trustmanagement
@ShahMenz @rmoov #searchsummitau
pitfalls
@ShahMenz @rmoov #searchsummitau
site variantsupdatedisavows for all variants
resource:article at
dfwsem.org
“Are You StuckIn Google’s
Penalty Box?”
resource:article at
rmoov.com
Penalty ResolutionFlow Chart
@ShahMenz @rmoov #searchsummitau
only see one GSC profile? You may never see one of these...
@ShahMenz @rmoov #searchsummitau
disavow is canonicalyou cannot negate effect of links to site A by disavowing them at site B
site A
site B
Hat Tip: Maile Ohye
@ShahMenz @rmoov #searchsummitau
wait! don’t push that button
@ShahMenz @rmoov #searchsummitau
format errorsUTF-8
or7-bit ASCII
downloads from
disavow tool are not .txt
files!
.txt
convertyourfiles!
@ShahMenz @rmoov #searchsummitau
file size limit
file sizeerror
is a bitch
KeepcommentsminimalWebspam Team
doesn’t see them 2Mb
@ShahMenz @rmoov #searchsummitau
don’t disavow ip addresses
Unless you have absolutely no other option
@ShahMenz @rmoov #searchsummitau
laziness = stupidity
disavowdomains,
not ip addresses
ip addresses
are not tied permanently to
domains
all URLs represented
by that ip string
will be disavowed
Other sites represented by specified
domainon same ip will NOT
be disavowed
@ShahMenz @rmoov #searchsummitau
best practicedisavow entire
domains
@ShahMenz @rmoov #searchsummitau
should I disavow specific URLs?
only toprotect future referrals from
coveteddomains
or forspecific
edgecases
why?
@ShahMenz @rmoov #searchsummitau
there are always links you don’t know about
@ShahMenz @rmoov #searchsummitau
some links just won’t die
@ShahMenz @rmoov #searchsummitau
the basics
If Google cache has updated
Disavow file isprocessed!
disavowed links
DO NOT disappear
fromSearch
Console!
DON’Tthink of a disavow
decision as a temporary
fix
@ShahMenz @rmoov #searchsummitau
it’s time to put this on...
@ShahMenz @rmoov #searchsummitau
hello
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
startwithdata
@ShahMenz @rmoov #searchsummitau
combine and de-duplicategoogle analytics referral anomalies
google webmaster toolsbing webmaster tools opensiteexplorer.org
mine the SERPsmajestic SEO
SEMrushahrefs
@ShahMenz @rmoov #searchsummitau
do you already have something in your paid toolkit?
Cognitive
SEO link navigator
Web CEO
@ShahMenz @rmoov #searchsummitau
on using trust flow...
DON’T use either trust flow OR citation flow as a
raw metric for making decisions on links you
should keep or remove
IF YOUINSIST divide by
citation flow and look closely at
links or domainswhere result
<30%
you can use report filters in Majestic to do this, or just do it in your spreadsheet
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
new tool on the block
backlink audit tool
@ShahMenz @rmoov #searchsummitau
checkanalytics for high-volume
referrers!
@ShahMenz @rmoov #searchsummitau
link analysis
free tools
browser plugins
@ShahMenz @rmoov #searchsummitau
There is no substitute for humans
@ShahMenz @rmoov #searchsummitau
@ShahMenz @rmoov #searchsummitau
Spamflag
@ShahMenz @rmoov #searchsummitau
User Agent Switcherchrome extension helps identify cloaking & hacking
@ShahMenz @rmoov #searchsummitau
free trialpaid versionimport link data
@ShahMenz @rmoov #searchsummitau
fix what you own
fake forum
profiles
Article directory
submissions
spammy social
bookmarking profiles
@ShahMenz @rmoov #searchsummitau
send email
do not treat webmasters
as the enemy
fess up
behelpful
@ShahMenz @rmoov #searchsummitau
submit forms
check for third party contact
forms at country specific domain
registries
On sitecontactforms
@ShahMenz @rmoov #searchsummitau
are youdoing itwrong?
If you think 20% link cleanup is a good result, you need to try harder!
@ShahMenz @rmoov #searchsummitau
always think outside the (mail)Box
@ShahMenz @rmoov #searchsummitau
can you adapt link acquisition ideas to
step up your link removal game?
find smarter ways of approaching webmasters to boost your cleanup outcomes
@ShahMenz @rmoov #searchsummitau
and if you think you just found the next
great trick to fool
Google...you’re wrong
@ShahMenz @rmoov #searchsummitau
call me (786) 348-2163email me support@rmoov.comfollow us @rmoov
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