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NL AgencyMinistry of Economic Affairs

>> Focus on innovation

Service innovation in the NetherlandsHans Simons

Geneva, 25 & 26 March 2010

NL Agency

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Set up

• NL Agency

• An overview of Dutch Innovation Policy

• The Basis Package

• Innovation Programmes

• Service Innovation Programmes

• Main Dutch instruments for Service Innovation

NL Agency

• Agency of Ministry of Economic Affairs

• Merger of SenterNovem, EVD, Patent Office

• Focus on sustainability, innovation, international business andcooperation

• Other clients: Ministries, regions, EU

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An overview of Dutch Innovation Policy Our innovation policy is a mix

Innovationprogrammes

Programmes with focus on excellence

Basis packageInformation and advice

Knowledge transfer, Capital For all innovative companies

general terms and conditions

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The Basis (generic) PackageInformationCentral point for organizations (‘one stop shop’ / “Answer for companies”)Information and consultancy (non commercial) Syntens

Access to knowledge and cooperation (demand driven)Innovation vouchersInnovation Performance Contracts Enterprise Europe Network (EEN)

FundingFiscal scheme R&DCredits / guarantees for SMEsSeed facility for techno startersGrowth facility risk capital for SMEs

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Innovation programsTop performance and internationally distinctive

…international excellence;

Demand-driven and customized…companies are in the driver’s seat;

Integral …tackles all bottlenecks in coherence with each other;

Openness and Accessibility …open innovation and room for newcomers;

Accountability…clear and measurable objectives

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Running

Under construction

Exploratory phase

Innovation programs today

Point-One

Food & Nutrition Delta

Watertechnology

Automotive

Maritime

Life Sciences & Health

MaterialsChemical

Logistics

Creative industries

Service Innovation and ICT

Innovation Programmes : creation

• Demand driven• Proposal of the sector• Strategic Advisory Commission

Innovation in Dialogue

ExplorationVision en strategic agenda Innovation programme Execution

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Innovation Programmes: creation

Criteria:1) Excellence2) Contribution to economy and society3) Cohesion and (international) cooperation4) Existence of bottlenecks5) Efficacy and efficiency of gov. interference6) Trust in approach

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Innovation programmes foor services

Service Innovation & ICT

Logistics and Supply Chains

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Innovation in Services and ICT: Definition

Co operation of Financial & Creative sector

ObjectivesRealization of • New innovative services • Start ups• Creation of growth in turnover and employment• Cooperation of big enterprises, SME´s & knowledge institutes

SubjectsCrossmedia information services: • Smart content services (like simple unlock and combining of

different scources, micro experiences) • Services with financial logistic added value (e-pay, e-

billing).

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ICT

Financial Logistics

Definition

CreatieveIndustry

Innovation programme

Creativity& ICT

Financiële sector

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Participants

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Innovation Program SII (Service Innovation & ICT)

Ambitions:The Netherlands becomes:-The European hub for smart services-The Europese knowledge centre for financial logistics(e-invoicing, e-payments, e-identity)

Economic targets:- Double the size of our European Financial Logistics marketshare- Additional turn-over of 15%- 25% additional start-ups

Budget : € 25 mln (approx US$ 20 mln)Running time : 4 years 2010 till 2013

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Main Dutch instruments for service innovation

• Dedicated Programmes

• Tax credits system

• Innovation vouchers

• Regional projects

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Contents of the dedicated SII program

• R&D support: 25 – 50 % on R&D costs

• Scientific research on Service Innovation and Engineeringand on e-identity en e-profiling

• Virtual Creative Collaboration Platform, E-invoicing platform(Infraprogramme)

• Human Capital: academic exchange program

• Dissemination of results

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Budgets

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Governance

Supervisory Board

Board & Steering Committee

Direction

InternationalAdviisory Group

ProgrammeOffice

Ondersteunende staf

Programmecommission

Creative Sector

Programmacommission Financial 

Sector

Organisation structure SII programme

Foundation SII

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Research & Development

- 1st call: open in March 2010- Subjects: Content, Connectedness, e-billing, e-pay- Budget : € 4,5 mln

- 2nd call: open end 2010 - Subjects: Lifestyle en e-dossiers - Budget € 3 mln

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Infrastructure programme

Platform facility to strenghten infrastructure of other parts of SII programme:

A. Virtual Creative Collaboration Platform(interactive platform, integrated market place)

B. National innovation accellerator(matchmaker between incubators, growers en financers)

C. E-invoicing platform(platform for e-billing, B2C, unlocking internet banking for BSP’s)

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Top-programma

- Creation of knowledge and embedding via TTI instrument

- Coordination of academic agenda and industrial agenda

- Themes:A. Service Innovation and EngineeringB. E-identity en e-profilingC. Productivity increasing work environment

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Dissemination of knowledge

- Embedding of results

- PR: yearly event, website, etc- Human Capital: temp. international guest lecturers- Seminars, masterclasses- Innovation vouchers - International embedding (a.o via E.E.N.)

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Tax Credits System

•Fiscal facility for companies who perform R&D (reduction ofpayroll tax and social security contributions)

• Since 2009: extension of R&D definition to accommodate ServiceInnovation and ICT

• 2009: approx 2,000 requests, € 20 mln: succesfull!

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Innovation vouchers -1

Objectives

• Boosting SME´s innovative capacity

• Stimulating of knowledge exchange and direct connections between SMEs and Knowledge Institutes

• Stimulating of a direct demand-driven knowledge infrastructure.

• Budget 2010 € 30 mln.

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Innovation vouchers - 2Kind and number of …

Knowledge: for use at publicly financed k.i’sPatent: for costs at first stage of patentsearch (patent agent/attorney)Private: for use at private consultants

Small Large

Knowledge3.142 3.143

Patent

Private 1.000 1.000

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Innovation vouchers - 3Small vouchers (EUR 2.500)SME: Once only Used for: First contacts SME-knowledge institute

Large vouchers (EUR 7.500)SME: Once a year

Own share of project costs 1/3 (knowledge voucher)/ max. subs. €5000 1/2 (private voucher) / max. subs. €3750

Used for: Extended questions Max. 10 individual vouchers may be bundled

Patent vouchers: Always once onlyNo bundling allowed

SME always pays VAT

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Regional projects• EXSER, center for service innovation (Flevoland)

Networking, promotion and project activities

• Amsterdam Centre for Service Innovation – AMSIAcademic research and education, Amsterdam Business School

• Holland Financial Centre Joint initiative by the Dutch financial sector to strengthen theDutch financial sector

• Duisenberg School of Finance Academic research and education on finance

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New business models

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Innovation Program Logistics & Supply ChainsAmbitions:

Budget : € 25 mln (approx US$ 20 mln)Running time : 5 years 2009 till 2013Central theme: being in control

Logistics & Supply Chains Themes - 1

3 Main themes

4C (cross chain control center)

Main Ports (hubs) control function

Service Logistics

Logistics & Supply Chains: themes - 2Cross Chain Control Centers (4C’s): Bundling of supply chain activities of different parties:One control center for several chains:

Physical flows (products, raw materials Etc.)Information flowsFinancial flowsWithin 1 sector or between sectors

Transport hubs in control : Controlling hubs and develop them into multimode transport networks for regional, national & European use. • Controlling non-physical flows: (Information, Financial, Legal (I.e.licenses), Customs);

Controlling infrastructure (I.e. E 25/ Inland Shipping/Terminals); Control concerning hinterland network (I.e Port track line, Constanza)

Multi-company Service Logistics:Product control from cradle to cradle, retail maintenance & service included • i.e.:From Copier to delivering copies; Planes maintenance; Return flows logistics

Logistics & Supply Chains

Activities

• R&D

• Demonstration

• SME involvement

• Human capital

• Embedding of results

Dutch Institute of Advanced Logistics:Initiation and control of all activities Highly qualified Applied Research

4C (cross chain control center)Main Ports control functionService Logistics

• Post academic and post experience education

• Wide implementation of open innovation by:Exploit SME networks (I.e. Dinalog Friends, Line organizations)Embedding of knowledge in curricula of training by three working parties:

AcademicProfessionalVocational

Finance

682543Total

422Governance

844Enabling program (SMO, HC)

30624Demonstration program

261313Research program

TotalGovernmentPartnersInvestment Mln €

Included here is only the contribution by central governement, not the region goverment (Breda, Province of Noord Brabant)

Supervisoryboard

Executive board

Managementboard

StaffResearch program

Demonstrationprogram

Enabling program

Dinalog governance structure

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Questions?