nine ninja tricks for social apps
Post on 12-Jul-2015
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Kin
ran
@H
AS
tark
The Art of
Social App
Analytics
Kin
ran
@H
AS
tark
Nine
Ninja
Tricks
Kin
ran
@H
AS
tark
1 use DAU/MAU wisely
Kin
ran
@H
AS
tark
when you have no choice
Kin
ran
@H
AS
tark
DAU/
MAU
=
??
• how many users on Dayi
have been users at some
point during the past month
• how many users who have
been active in the past
month were active on Dayi
Kin
ran
@H
AS
tark
No
• how many users on a
particular day have been
users at some point during
the past month?
• how many users who have
been active in the past
month were active on that
day?
Kin
ran
@H
AS
tark
DAU/MAU
!=
engagement
retention
stickiness
On day 28
DAU/MAU
= 33%
Player
Day A B C1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Kin
ran
@H
AS
tark
2 have spies everywhere
Kin
ran
@H
AS
tark
session
timingsdemographics
social channel
event context
cohorts
Kin
ran
@H
AS
tark
3 use the right weapons
Kin
ran
@H
AS
tark
the ones you’ve got
Kin
ran
@H
AS
tark
image: http://www.cluedofan.com/Plum.gif
Kin
ran
@H
AS
tark
4 use your sword a lot
Kin
ran
@H
AS
tark
15
Look
Ad 1 Ad 2
Cost per
user
1.00 2.00
Kin
ran
@H
AS
tark
16
Look
again
Ad 1 Ad 2
Cost per
user
1.00 2.00
1-week
retention
5% 20%
Kin
ran
@H
AS
tark
17
Look
again
again
Ad 1 Ad 2
Cost per
user
1.00 2.00
1-week
retention
5% 20%
80% males 20% males
1% for males
40% for females
Kin
ran
@H
AS
tark
There is
only
one
technique
18
Think
Look
Kin
ran
@H
AS
tark
5 don’t be boring
Kin
ran
@H
AS
tark
20
Kin
ran
@H
AS
tark
6 get exploring
Kin
ran
@H
AS
tark
this is
your
engine
22
Think
Look
Change
Kin
ran
@H
AS
tark
7 encourage plots
Kin
ran
@H
AS
tark
12 16vs
Kin
ran
@H
AS
tark
7
Kin
ran
@H
AS
tark
8 plunder the enemies’ tactics
Kin
ran
@H
AS
tark
8use the seeds to
grow your own
Kin
ran
@H
AS
tark
9 believe in one thing
Kin
ran
@H
AS
tark
Acquisition cost
Media cost
Conversion rate
Virality
Re-engagement cost
Service delivery cost
Engagement
Retention
Monetisation
Yield
Direct
Indirect
Kin
ran
@H
AS
tark
LTCV
Kin
ran
@H
AS
tark
use DAU/MAU wisely
have spies everywhere
use the right weapons
use your sword a lot
don’t be boring
get exploring
encourage plots
plunder the enemies’ tactics
believe in one thing
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