nielsen audience api v1.3 technical reference audience api technical reference ... string the last...

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NielsenAudienceAPITechnicalReference

AuthorizationAPIPOSTRequestURL:https://api.developer.nielsen.com/watchapi/oauth/token

HeaderName ParameterType

Description

Authorization(required) string Base64encodedstringof“<ClientID>:<ClientSecret>”.“Basic<Base64EncodedString>”

Content-Type(required) string “application/x-www-form-urlencoded”

FormName ParameterType

Description

grant_type(required) string “password”username(required) string UsernameprovidedbyNielsen.password(required) string PasswordprovidedbyNielsen.

DataAvailabilityAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/national/analytics/api/v1/dataAvailability

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ResponseField DescriptiondataType Adescriptionofthetypeofdatareported.

• “BroadcastPrime”• “BroadcastTotalDay”• “CableTotalDay”• “SyndicationTotalDay”• “MobileCensus”• “PCCensus”• “BroadcastAdvertisement”• “CableAdvertisement”• “SyndicationAdvertisement”

originatorType Typeoforiginator.

• “Broadcast”• “Cable”• “Syndication”• “Digital”

dataStream Time-shiftedviewingfromDVRPlaybackorOn-demandcontentwiththesamecommercialload.

• “Live”(Live-Includesviewingthatoccurredduringtheliveairing).

• “Live+SD”(Live+SameDay-Includesallplaybackthatoccurredwithinthesamedayoftheliveairing).

• “Live+3”(Live+3Days-Includesallplaybackthatoccurredwithinthreedaysoftheliveairing).

• “Live+7”(Live+7Days-Includesallplaybackthatoccurredwithinsevendaysoftheliveairing).

• “Live+14”(Live+14Days–Includesallplaybackthatoccurredwithinfourteendaysoftheliveairing).

• “Live+21”(Live+21Days–Includesallplaybackthatoccurredwithintwentyonedaysoftheliveairing).

• “Live+28”(Live+28Days–Includesallplaybackthatoccurredwithintwentyeightdaysoftheliveairing).

• “Live+35”(Live+35Days–Includesallplaybackthatoccurredwithinthirtyfivedaysoftheliveairing).

releaseType Thetypeofdatarelease.• “Prelim”–PreliminaryData• “Final”–FinalData

earliestAvailability Theearliestreportabledate(YYYY-MM-DD).latestAvailability Themostrecentreportabledate(YYYY-MM-DD).

OriginatorsAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/national/analytics/api/v1/originators

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ParameterName ParameterType

Description

originatorType string Typeoforiginator.• “Cable”• “Broadcast”• “Syndication”

sample(required) string Thesourcepanelfromwhichviewingis

collected.

• “National”• “Hispanic”

startDate(required) string Thefirstdayofthemeasurementinterval(YYYY-MM-DD).

endDate(required) string Thelastdayofthemeasurementinterval(YYYY-MM-DD).

ResponseField Descriptionoriginator Abbreviatedoriginatorname(e.g.“ABC”).Thisfieldisusedasan

inputtotheoriginatorsfieldintheRatingsAPIs. originatorType Typeoforiginator.

• “Cable”• “Broadcast”• “Syndication”

originatorName Thefulloriginatorname.

MarketBreaksAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/national/analytics/api/v1/marketBreaks

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ParameterName ParameterType

Description

sample(required) string Thesourcepanelfromwhichviewingiscollected.

• “National”• “Hispanic”

ResponseField DescriptionmarketBreakId Auniquenumericalidentifierforamarketbreak.Thisvalueis

passedintothe“marketBreaks”inputparameteroftheratingsAPIrequests.

marketBreak Anaudiencesegmentbasedonhouseholdcharacteristics(e.g.HouseholdIncome125K+,HouseholdSize2,etc.)

marketSection Acategoryofaudiencesegmentsbasedonhouseholdcharacteristics.

DemographicsAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/national/analytics/api/v1/demographics

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ResponseField Descriptiondemographic Thenameofthedemographic.Thisvalue,alongwithanage

range,ispassedinthe“demographics”inputparameteroftheratingsAPIrequests.

demographicSection Thecategoryofthedemographic.

ReprocessingNotificationsAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/national/analytics/api/v1/reprocessingNotifications

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ParameterName ParameterType

Description

startDateTime(required) string Thestarttimeofthereprocessingwindow(YYYY-MM-DDHH:MM:SS).

endDateTime(required) string Theendtimeofthereprocessingwindow(YYYY-MM-DDHH:MM:SS).

originatorType string Typeoforiginator.• “Cable”• “Broadcast”• “Syndication”

originator string Abbreviatedoriginatorname;sourcedfromtheOriginatorsAPI.

programId integer Auniquenumericalidentifierforaprogram.

ResponseField DescriptionbroadcastDate Thedateonwhichthetelecastoriginallyaired(YYYY-MM-DD).originator Abbreviatedoriginatorname(e.g.“ABC”).Thisfieldisusedasan

inputtotheoriginatorsfieldintheRatingsAPIs.

programId Auniquenumericalidentifierfortheprogramthathasbeen

reprocessed.programName Thenameoftheprogramthathasbeenreprocessed.telecastId Auniquenumericalidentifierforthetelecastthathasbeen

reprocessed.telecastStartTime Thestarttimeofthetelecastthathasbeenreprocessed.changeAction Thereprocessingaction.

• “LabelChange”• “LineupChange”• “Delete”

changeDateTime Thedateandtimeofthereprocessing.changeType Thetypeofreprocessing.

• “Program”• “Commercial”

ProgramRatingsAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/national/analytics/api/v1/programRatings

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ParameterName ParameterType

Description

sample(required) string Thesourcepanelfromwhichviewingiscollected.

• National• Hispanic

startDate(required) string Thefirstdayofthemeasurementinterval(YYYY-MM-DD).Maximumof7dayspriortoenddate.

endDate(required) string Thelastdayofthemeasurementinterval(YYYY-MM-DD).Maximumof7daysafterstartdate.

daypartId string Auniquecharacteridentifierforanindividualdaypart;sourcedfromtheDaypartsAPI,responsefield“daypartId”.

• “EF”(EarlyFringe-M-Sa6P-8P,Su6P-7P)

• “WKM”(WeekdayMorning-M-F6A-10A)

• “WKD”(WeekdayDaytime-M-F10A-6P)

• “PRI”(PrimeTime-M-Sa8P-11P,Su7P

-11P)

• “LF”(LateFringe-M-Su11P-6A)• “WED”(WeekendDaytime-Sa-Su6A-

6P)startTime string Thestarttime(HH:MM)ofthedaypart.Earliest

timeis06:00;latesttimeis05:59.endTime string Theendtime(HH:MM)ofthedaypart.Earliest

timeis06:00;latesttimeis05:59.marketBreaks string Acommaseparatedlistofmarketbreaks

formattedasastring.TheinputvaluesshouldmarketbreakIDintegers,sourcedfromtheMarketBreaksAPI.Forexample:

• “0”(TotalComposite)• “94”(HispanicOrigin)• “0,94”(ReturnsratingsforbothTotal

CompositeandHispanicOrigin)Booleanexpressionscanalsobespecifiedformarketbreaks,includingAND,OR,NOToperators.Forexample:

• “52AND53”• “52AND53,(27AND29)OR36”

Note:Bydefault,theAPIwillreturntototalcompositemarketbreaksforeachsampletype.ForNationalsample,thatismarketbreak0(TotalComposite).ForHispanicsample,thatismarketbreak94(HispanicOrigin).

demographics(required) string Acommaseparatedlistofdemographicsformattedasastring.Theinputvaluesshouldincludedemographicvaluesandageranges.Forexample:

• “Household”• “Persons18-49”• “Males35-54”• “Females55-999”• “Full-timeWorkingWomen18-54”

Maximumof38demographicsperrequest.

originators(required) string Originator,sourcedfromtheOriginatorsAPI.dataStreams(required) string Acommaseparatedlistofdatastreams.

Time-shiftedviewingfromDVRPlaybackorOn-demandcontentwiththesamecommercialload.

• “Live”(Live-Includesviewingthatoccurredduringtheliveairing).

• “Live+SD”(Live+SameDay-Includesall

playbackthatoccurredwithinthesamedayoftheliveairing).

• “Live+1”(Live+1Day–Includesallplaybackthatoccurredwithinonedayoftheliveairing).

• “Live+2”(Live+2Days–Includesallpalybackthatoccurredwithintwodaysoftheliveairing).

• “Live+3”(Live+3Days-Includesallplaybackthatoccurredwithinthreedaysoftheliveairing).

• “Live+4”(Live+4Days–Includesallplaybackthatoccurredwithinfourdaysoftheliveairing).

• “Live+5”(Live+5Days–Includesallplaybackthatoccurredwithinfivedaysoftheliveairing).

• “Live+6”(Live+6Days–Includesallplaybackthatoccurredwithsixdaysoftheliveairing).

• “Live+7”(Live+7Days-Includesallplaybackthatoccurredwithinsevendaysoftheliveairing).

• “Live+8”(Live+8Days-Includesallplaybackthatoccurredwithineightdaysoftheliveairing).

• “Live+9”(Live+9Days–Includesallplaybackthatoccurredwithinninedaysoftheliveairing).

• “Live+10”(Live+10Days–Includesallplaybackthatoccurredwithintendaysoftheliveairing).

• “Live+11”(Live+11Days–Includesallplaybackthatoccurredwithelevendaysoftheliveairing).

• “Live+12”(Live+12Days-Includesallplaybackthatoccurredwithintwelvedaysoftheliveairing).

• “Live+13”(Live+13Days-Includesallplaybackthatoccurredwithinthirteendaysoftheliveairing).

• “Live+14”(Live+14Days–Includesallplaybackthatoccurredwithinfourteendaysoftheliveairing).

• “Live+15”(Live+15Days–Includesallplaybackthatoccurredwithinfifteendaysoftheliveairing).

• “Live+16”(Live+16Days–Includesall

playbackthatoccurredwithsixteendaysoftheliveairing).

• “Live+17”(Live+17Days-Includesallplaybackthatoccurredwithinseventeendaysoftheliveairing).

• “Live+18”(Live+18Days-Includesallplaybackthatoccurredwithineighteendaysoftheliveairing).

• “Live+19”(Live+19Days–Includesallplaybackthatoccurredwithinnineteendaysoftheliveairing).

• “Live+20”(Live+20Days–Includesallplaybackthatoccurredwithintwentydaysoftheliveairing).

• “Live+21”(Live+21Days–Includesallplaybackthatoccurredwithtwentyonedaysoftheliveairing).

• “Live+22”(Live+22Days-Includesallplaybackthatoccurredwithintwentytwodaysoftheliveairing).

• “Live+23”(Live+23Days-Includesallplaybackthatoccurredwithintwentythreedaysoftheliveairing).

• “Live+24”(Live+24Days–Includesallplaybackthatoccurredwithintwentyfourdaysoftheliveairing).

• “Live+25”(Live+25Days–Includesallplaybackthatoccurredwithintwentyfivedaysoftheliveairing).

• “Live+26”(Live+26Days–Includesallplaybackthatoccurredwithtwentysixdaysoftheliveairing).

• “Live+27”(Live+27Days-Includesallplaybackthatoccurredwithintwentysevendaysoftheliveairing).

• “Live+28”(Live+28Days-Includesallplaybackthatoccurredwithintwentyeightdaysoftheliveairing).

• “Live+29”(Live+29Days–Includesallplaybackthatoccurredwithintwentyninedaysoftheliveairing).

• “Live+30”(Live+30Days–Includesallplaybackthatoccurredwithinthirtydaysoftheliveairing).

• “Live+31”(Live+31Days–Includesallplaybackthatoccurredwiththirtyone

daysoftheliveairing).

• “Live+32”(Live+32Days-Includesallplaybackthatoccurredwithinthirtytwodaysoftheliveairing).

• “Live+33”(Live+33Days-Includesallplaybackthatoccurredwithinthirtythreedaysoftheliveairing).

• “Live+34”(Live+34Days–Includesallplaybackthatoccurredwithinthirtyfourdaysoftheliveairing).

• “Live+35”(Live+35Days–Includesallplaybackthatoccurredwithinthirtyfivedaysoftheliveairing).

Maximumof8datastreamsperrequest.

mediaSources(required) string Thecontributingplatformforviewing.• TVWithDigital• TV• Digital• Computer• Mobile• Tablet• Smartphone• PortableMediaPlayer• Others

contribution(required) string ThecontributingviewingfromVODwiththesameadloadaslineartelecast.

• LinearWithVOD• Linear• VOD

ratingMetrics string Acommaseparatedlistofratingmetrics.Nospecificationwillreturnallmetrics.

• usAaPercentage(TotalU.S.AverageAudiencePercentage=ThepercentageofthetargetdemographicviewingtheaverageminuteoftheselectedprogramortimeperiodwithinthetotalU.S.)

• usAaProjUnits(TotalU.S.AverageAudienceProjection(Units)=Theprojectednumberofhouseholdstunedorpersonsviewingaprogram/originator/daypartduringtheaverageminute)

• usAaProj000(TotalU.S.AverageAudienceProjection(000)=Theprojectednumberofhouseholdstunedorpersonsviewinga

program/originator/daypartduringtheaverageminute,expressedinthousands)

• usSharePercentage(TotalU.S.SharePercentage=Thepercentageofhouseholdstuningorpersonsviewingthataretunedtoaspecificprogram/originator/daypart.)

• usHutPutPercentage(TotalU.S.HouseholdsUsingTelevision/PersonsUsingTelevisionPercentage=ThepercentageofalltelevisionhouseholdswithinthetotalU.S.usingtheirtelevisionsetsduringtheaverageminuteofaspecificprogramortimeperiod.)

• usHutPutProjUnits(TotalU.S.HouseholdsUsingTelevision/PersonsUsingTelevisionProjection(Units)=TheprojectedestimatesofalltelevisionhouseholdswithinthetotalU.S.usingtheirtelevisionsetsduringtheaverageminuteofaspecificprogramortimeperiod.)

• usHutPutProj000(TotalU.S.HouseholdsUsingTelevision/PersonsUsingTelevisionProjection(000)=TheprojectedestimateofalltelevisionhouseholdswithinthetotalU.S.usingtheirtelevisionsetsduringtheaverageminuteofaspecificprogramortimeperiod,expressedinthousands)

• usAaVpvh0000(ViewersPerViewingHousehold=Theprojectednumberofviewersper10,000projectedhouseholdspassingpersoneditsfortheaverageminutesofaselectedprogramortimeperiod.Inotherwords,itisthenumberofviewingpersonspertuninghousehold.)

• cvgAaPercentage(CoverageAreaAverageAudiencePercentage=Thepercentageofthetargetdemographicviewingtheaverageminuteofaselectedprogramortimeperiodwithinanetwork’scoveragearea.)

• weightedViewingMinutes(Weighted

ViewingMinutes=Theestimatedtotalnumberofviewingminutesfortheprojectedaudienceofaspecificprogramortimeperiod.)

• cvgSharePercentage(CoverageAreaSharePercentage=Thepercentageofcoverageareahouseholdstuningorpersonsviewingthataretunedtoaspecificprogram/originator/daypart.)

• cvgHutPutPercentage(CoverageAreaHouseholdsUsingTelevision/PersonsUsingTelevisionPercentage=Thepercentageofalltelevisionhouseholdswithinthecoverageareausingtheirtelevisionsetsduringtheaverageminuteofaspecifiedprogramortimeperiod.)

• cvgHutPutProjUnits(CoverageAreaHouseholdsUsingTelevision/PersonsUsingTelevisionProjection(Units)=Theprojectedestimateofalltelevisionhouseholdswithinthecoverageareausingtheirtelevisionsetsduringtheaverageminuteofaspecifiedprogramortimeperiod.)

• cvgHutPutProj000(CoverageAreaHouseholdsUsingTelevision/PersonsUsingTelevisionProjection(000)=Theprojectedestimateofalltelevisionhouseholdswithinthecoverageareausingtheirtelevisionsetsduringtheaverageminuteofaspecifiedprogramortimeperiod,expressedinthousands.)

• usUe000(TheUniverseEstimate(UE)isthetotalnumberofhouseholdsorpersonswithinthetargetdemographicacrossthetotalU.S.)

• cvgUe000(TheCoverageUniverseEstimateisthetotalnumberofhouseholdsorpersonswithinthetargetdemographicacrossthenetwork’scoveragearea.)

• usIntab(U.S.Intab=ThenumberofhouseholdsorpersonssupplyingusableinformationwithinthetelevisionpanelacrossthetotalU.S.)

• cvgIntab(CoverageAreaIntab=The

numberofhouseholdsorpersonssupplyingusableinformationwithinthetelevisionpanelacrossthenetwork’scoveragearea.)

Allratingmetricswillbereturnedifthisparameterisnotspecifiedintherequest.

ResponseField DescriptionbroadcastDate Thedateonwhichthetelecastoriginallyaired(YYYY-MM-DD).sample Thesourcepanelfromwhichviewingiscollected.

• “National”• “Hispanic”

programId Auniquenumericalidentifierforanindividualprogramname.telecastId Auniquenumericalidentifierforanindividualtelecast.originator Abbreviatedoriginatorname.(e.g.“ABC”).trackageId Auniquenumericalidentifierprovidedbythenetworktotrack

eachtelecast.trackageName Auniqueidentifierprovidedbythenetworktotrackeachtelecast

(e.g.“NCISMARATH3P”tracksairingsofNCISthatoccurredonThursdaysat3PM).

summaryTypeCode Auniquecharacteridentifierforthetop-levelgenreclassification(e.g.“GD”=GeneralDrama).

detailedTypeCode Auniquecharacteridentifierforadetailedgenreclassification(e.g.“SD”=Series-Drama).

daypartId Auniquecharacteridentifierforanindividualdaypart.• “EF”(EarlyFringe-M-Sa6P-8P,Su6P-7P)• “WKM”(WeekdayMorning-M-F6A-10A)• “WKD”(WeekdayDaytime-M-F10A-6P)• “PRI”(PrimeTime-M-Sa8P-11P,Su7P-11P)• “LF”(LateFringe-M-Su11P-6A)• “WED”(WeekendDaytime-Sa-Su6A-6P)

reportedDuration Thedurationofthetelecastairing(minutes).telecastReportStartTime Thestarttimeofthetelecast(HH:MM).calendarDayOfWeekName Thedayoftheweekduringwhichtheprogramaired(e.g.

“THURSDAY”).telecastReportEndTime Theendtimeofthetelecast(HH:MM).originatorType Typeoforiginator

• “Cable”• “Broadcast”• “Syndication”

programName Thefullprogramname.episodeName Atitleforanindividualepisodeofaprogram.feedPattern Thepatternofdeliveryforthetelecast.

• “B”–Broadcast

• “L”–Live• “D”-Dual

specialIndicator • “S”–SpecialProgrambreakoutIndicator • “B”–BreakoutpremiereIndicator • “P”-PremiererepeatIndicator • “R”-RepeatgappedIndicator • “G”-GappedsustainerIndicator • “S”-SustainerliveIndicator • “L”–Liveairingcontribution ThecontributingviewingfromVODwiththesameadloadaslinear

telecast.• LinearWithVOD• Linear• VOD

mediaSource Thecontributingplatformforviewing.• TVwithDigital• TV• Digital• Computer• Mobile• Tablet• Smartphone• PortableMediaPlayer• Others

dataStream Time-shiftedviewingfromDVRPlaybackorOn-demandcontentwiththesamecommercialload.

• “Live”(Live-Includesviewingthatoccurredduringtheliveairing).

• “Live+SD”(Live+SameDay-Includesallplaybackthatoccurredwithinthesamedayoftheliveairing).

• “Live+1”(Live+1Day–Includesallplaybackthatoccurredwithinonedayoftheliveairing).

• “Live+2”(Live+2Days–Includesallpalybackthatoccurredwithintwodaysoftheliveairing).

• “Live+3”(Live+3Days-Includesallplaybackthatoccurredwithinthreedaysoftheliveairing).

• “Live+4”(Live+4Days–Includesallplaybackthatoccurredwithinfourdaysoftheliveairing).

• “Live+5”(Live+5Days–Includesallplaybackthatoccurredwithinfivedaysoftheliveairing).

• “Live+6”(Live+6Days–Includesallplaybackthatoccurredwithsixdaysoftheliveairing).

• “Live+7”(Live+7Days-Includesallplaybackthatoccurredwithinsevendaysoftheliveairing).

• “Live+8”(Live+8Days-Includesallplaybackthatoccurredwithineightdaysoftheliveairing).

• “Live+9”(Live+9Days–Includesallplaybackthat

occurredwithinninedaysoftheliveairing).• “Live+10”(Live+10Days–Includesallplaybackthat

occurredwithintendaysoftheliveairing).• “Live+11”(Live+11Days–Includesallplaybackthat

occurredwithelevendaysoftheliveairing).• “Live+12”(Live+12Days-Includesallplaybackthat

occurredwithintwelvedaysoftheliveairing).• “Live+13”(Live+13Days-Includesallplaybackthat

occurredwithinthirteendaysoftheliveairing).• “Live+14”(Live+14Days–Includesallplaybackthat

occurredwithinfourteendaysoftheliveairing).• “Live+15”(Live+15Days–Includesallplaybackthat

occurredwithinfifteendaysoftheliveairing).• “Live+16”(Live+16Days–Includesallplaybackthat

occurredwithsixteendaysoftheliveairing).• “Live+17”(Live+17Days-Includesallplaybackthat

occurredwithinseventeendaysoftheliveairing).• “Live+18”(Live+18Days-Includesallplaybackthat

occurredwithineighteendaysoftheliveairing).• “Live+19”(Live+19Days–Includesallplaybackthat

occurredwithinnineteendaysoftheliveairing).• “Live+20”(Live+20Days–Includesallplaybackthat

occurredwithintwentydaysoftheliveairing).• “Live+21”(Live+21Days–Includesallplaybackthat

occurredwithtwentyonedaysoftheliveairing).• “Live+22”(Live+22Days-Includesallplaybackthat

occurredwithintwentytwodaysoftheliveairing).• “Live+23”(Live+23Days-Includesallplaybackthat

occurredwithintwentythreedaysoftheliveairing).• “Live+24”(Live+24Days–Includesallplaybackthat

occurredwithintwentyfourdaysoftheliveairing).• “Live+25”(Live+25Days–Includesallplaybackthat

occurredwithintwentyfivedaysoftheliveairing).• “Live+26”(Live+26Days–Includesallplaybackthat

occurredwithtwentysixdaysoftheliveairing).• “Live+27”(Live+27Days-Includesallplaybackthat

occurredwithintwentysevendaysoftheliveairing).• “Live+28”(Live+28Days-Includesallplaybackthat

occurredwithintwentyeightdaysoftheliveairing).• “Live+29”(Live+29Days–Includesallplaybackthat

occurredwithintwentyninedaysoftheliveairing).• “Live+30”(Live+30Days–Includesallplaybackthat

occurredwithinthirtydaysoftheliveairing).• “Live+31”(Live+31Days–Includesallplaybackthat

occurredwiththirtyonedaysoftheliveairing).• “Live+32”(Live+32Days-Includesallplaybackthat

occurredwithinthirtytwodaysoftheliveairing).

• “Live+33”(Live+33Days-Includesallplaybackthatoccurredwithinthirtythreedaysoftheliveairing).

• “Live+34”(Live+34Days–Includesallplaybackthatoccurredwithinthirtyfourdaysoftheliveairing).

• “Live+35”(Live+35Days–Includesallplaybackthatoccurredwithinthirtyfivedaysoftheliveairing).

marketBreakId AuniquenumericalidentifierforaMarketBreak.marketBreak Anaudiencesegmentbasedonhouseholdcharacteristics(e.g.

HouseholdIncome125K+,HouseholdSize2,etc.)marketSection Acategoryofaudiencesegmentsbasedonhousehold

characteristics.demographic Thetargetdemographic.demographicSection Thecategoryofthetargetdemographic.usAaPercentage TotalU.S.AverageAudiencePercentage(Thepercentageofthe

targetdemographicviewingtheaverageminuteoftheselectedprogramortimeperiodwithinthetotalU.S.)

usAaProjUnits TotalU.S.AverageAudienceProjection(Units)(Theprojectednumberofhouseholdstunedorpersonsviewingaprogram/originator/daypartduringtheaverageminute.)

usAaProj000 TotalU.S.AverageAudienceProjection(000)(Theprojectednumberofhouseholdstunedorpersonsviewingaprogram/originator/daypartduringtheaverageminute,expressedinthousands.)

usSharePercentage TotalU.S.SharePercentage(Thepercentageofhouseholdstuningorpersonsviewingthataretunedtoaspecificprogram/originator/daypart.)

usHutPutPercentage TotalU.S.HouseholdsUsingTelevision/PersonsUsingTelevisionPercent(ThepercentageofalltelevisionhouseholdswithinthetotalU.S.usingtheirtelevisionsetsduringtheaverageminuteofaspecifictimeperiod.)

usHutPutProjUnits TotalU.S.HouseholdsUsingTelevision/PersonsUsingTelevisionProjection(Units)(TheprojectedestimatesofalltelevisionhouseholdswithinthetotalU.S.usingtheirtelevisionsetsduringtheaverageminuteofaspecifictimeperiod.)

usHutPutProj000 TotalU.S.HouseholdsUsingTelevision/PersonsUsingTelevisionProjection(000)(TheprojectedestimatesofalltelevisionhouseholdswithinthetotalU.S.usingtheirtelevisionsetsduringtheaverageminuteofaspecifictimeperiod,expressedinthousands.)

usAaVpvh0000 ViewersPerViewingHousehold(Theprojectednumberofviewersper10,000projectedhouseholdspassingpersoneditsfortheaverageminutesofaselectedprogramortimeperiod.Inotherwords,itisthenumberofviewingpersonspertuninghousehold.)

cvgAaPercentage CoverageAreaAverageAudiencePercentage(Thepercentageofthetargetdemographicviewingtheaverageminuteofaselectedprogramortimeperiodwithinanetwork’scoveragearea.)

weightedViewingMinutes WeightedViewingMinutes(Theestimatedtotalnumberofviewing

minutesfortheprojectedaudienceofaspecificprogramortimeperiod.)

cvgSharePercentage CoverageAreaSharePercentage(Thepercentageofcoverageareahouseholdstuningorpersonsviewingthataretunedtoaspecificprogram/originator/daypart.)

cvgHutPutPercentage CoverageAreaHouseholdsUsingTelevision/PersonsUsingTelevisionPercentage(Thepercentageofalltelevisionhouseholdswithinthecoverageareausingtheirtelevisionsetsduringtheaverageminuteofaspecifiedprogramortimeperiod.)

cvgHutPutProjUnits CoverageAreaHouseholdsUsingTelevision/PersonsUsingTelevisionProjection(Units)(Theprojectedestimateofalltelevisionhouseholdswithinthecoverageareausingtheirtelevisionsetsduringtheaverageminuteofaspecifiedprogramortimeperiod.)

cvgHutPutProj000 CoverageAreaHouseholdsUsingTelevision/PersonsUsingTelevisionProjection(000)(Theprojectedestimateofalltelevisionhouseholdswithinthecoverageareausingtheirtelevisionsetsduringtheaverageminuteofaspecifiedprogramortimeperiod,expressedinthousands.)

usUe000 TheUniverseEstimate(UE)isthetotalnumberofhouseholdsorpersonswithinthetargetdemographicacrossthetotalU.S.

cvgUe000 TheCoverageUniverseEstimateisthetotalnumberofhouseholdsorpersonswithinthetargetdemographicacrossthenetwork’scoveragearea.

usIntab U.S.Intab(ThenumberofhouseholdsorpersonssupplyingusableinformationwithinthetelevisionpanelacrossthetotalU.S.)

cvgIntab CoverageAreaIntab(Thenumberofhouseholdsorpersonssupplyingusableinformationwithinthetelevisionpanelacrossthenetwork’scoveragearea.)

CommercialRatingsAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/national/analytics/api/v1/commercialRatings

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ParameterName ParameterType

Description

sample(required) string Thesourcepanelfromwhichviewingiscollected.

• National

• Hispanic

startDate(required) string Thefirstdayofthemeasurementinterval(YYYY-MM-DD).Maximumof7dayspriortoenddate.

endDate(required) string Thelastdayofthemeasurementinterval(YYYY-MM-DD).Maximumof7daysafterstartdate.

daypartId string Auniquecharacteridentifierforanindividualdaypart;sourcedfromtheDaypartsAPI,responsefield“daypartId”.

• “EF”(EarlyFringe-M-Sa6P-8P,Su6P-7P)

• “WKM”(WeekdayMorning-M-F6A-10A)

• “WKD”(WeekdayDaytime-M-F10A-6P)

• “PRI”(PrimeTime-M-Sa8P-11P,Su7P-11P)

• “LF”(LateFringe-M-Su11P-6A)• “WED”(WeekendDaytime-Sa-Su6A-

6P)startTime string Thestarttime(HH:MM)ofthedaypart.Earliest

timeis06:00;latesttimeis05:59.endTime string Theendtime(HH:MM)ofthedaypart.Earliest

timeis06:00;latesttimeis05:59.marketBreaks string Acommaseparatedlistofmarketbreaks

formattedasastring.TheinputvaluesshouldmarketbreakIDintegers,sourcedfromtheMarketBreaksAPI.Forexample:

• “0”(TotalComposite)• “94”(HispanicOrigin)• “0,94”(ReturnsratingsforbothTotal

CompositeandHispanicOrigin)Booleanexpressionscanalsobespecifiedformarketbreaks,includingAND,OR,NOToperators.Forexample:

• “52AND53”• “52AND53,(27AND29)OR36”

Note:Bydefault,theAPIwillreturntototalcompositemarketbreaksforeachsampletype.ForNationalsample,thatismarketbreak0(TotalComposite).ForHispanicsample,thatismarketbreak94(HispanicOrigin).

demographics(required) string Acommaseparatedlistofdemographics.TheinputvaluesshoulddemoAbbreviationvaluesandageranges.Forexample:

• “Household”

• “Persons18-49”• “Males35-54”• “Females55-999”• “Full-timeWorkingWomen18-54”

Maximumof38demographicsperrequest.

originators(required) string Originator,sourcedfromtheOriginatorsAPI.dataStreams(required) string Acommaseparatedlistofdatastreams.

Time-shiftedviewingfromDVRPlaybackorOn-demandcontentwiththesamecommercialload.

• “Live”(Live-Includesviewingthatoccurredduringtheliveairing).

• “Live+SD”(Live+SameDay-Includesallplaybackthatoccurredwithinthesamedayoftheliveairing).

• “Live+1”(Live+1Day–Includesallplaybackthatoccurredwithinonedayoftheliveairing).

• “Live+2”(Live+2Days–Includesallpalybackthatoccurredwithintwodaysoftheliveairing).

• “Live+3”(Live+3Days-Includesallplaybackthatoccurredwithinthreedaysoftheliveairing).

• “Live+4”(Live+4Days–Includesallplaybackthatoccurredwithinfourdaysoftheliveairing).

• “Live+5”(Live+5Days–Includesallplaybackthatoccurredwithinfivedaysoftheliveairing).

• “Live+6”(Live+6Days–Includesallplaybackthatoccurredwithsixdaysoftheliveairing).

• “Live+7”(Live+7Days-Includesallplaybackthatoccurredwithinsevendaysoftheliveairing).

• “Live+8”(Live+8Days-Includesallplaybackthatoccurredwithineightdaysoftheliveairing).

• “Live+9”(Live+9Days–Includesallplaybackthatoccurredwithinninedaysoftheliveairing).

• “Live+10”(Live+10Days–Includesallplaybackthatoccurredwithintendaysoftheliveairing).

• “Live+11”(Live+11Days–Includesall

playbackthatoccurredwithelevendaysoftheliveairing).

• “Live+12”(Live+12Days-Includesallplaybackthatoccurredwithintwelvedaysoftheliveairing).

• “Live+13”(Live+13Days-Includesallplaybackthatoccurredwithinthirteendaysoftheliveairing).

• “Live+14”(Live+14Days–Includesallplaybackthatoccurredwithinfourteendaysoftheliveairing).

• “Live+15”(Live+15Days–Includesallplaybackthatoccurredwithinfifteendaysoftheliveairing).

• “Live+16”(Live+16Days–Includesallplaybackthatoccurredwithsixteendaysoftheliveairing).

• “Live+17”(Live+17Days-Includesallplaybackthatoccurredwithinseventeendaysoftheliveairing).

• “Live+18”(Live+18Days-Includesallplaybackthatoccurredwithineighteendaysoftheliveairing).

• “Live+19”(Live+19Days–Includesallplaybackthatoccurredwithinnineteendaysoftheliveairing).

• “Live+20”(Live+20Days–Includesallplaybackthatoccurredwithintwentydaysoftheliveairing).

• “Live+21”(Live+21Days–Includesallplaybackthatoccurredwithtwentyonedaysoftheliveairing).

• “Live+22”(Live+22Days-Includesallplaybackthatoccurredwithintwentytwodaysoftheliveairing).

• “Live+23”(Live+23Days-Includesallplaybackthatoccurredwithintwentythreedaysoftheliveairing).

• “Live+24”(Live+24Days–Includesallplaybackthatoccurredwithintwentyfourdaysoftheliveairing).

• “Live+25”(Live+25Days–Includesallplaybackthatoccurredwithintwentyfivedaysoftheliveairing).

• “Live+26”(Live+26Days–Includesallplaybackthatoccurredwithtwentysixdaysoftheliveairing).

• “Live+27”(Live+27Days-Includesall

playbackthatoccurredwithintwentysevendaysoftheliveairing).

• “Live+28”(Live+28Days-Includesallplaybackthatoccurredwithintwentyeightdaysoftheliveairing).

• “Live+29”(Live+29Days–Includesallplaybackthatoccurredwithintwentyninedaysoftheliveairing).

• “Live+30”(Live+30Days–Includesallplaybackthatoccurredwithinthirtydaysoftheliveairing).

• “Live+31”(Live+31Days–Includesallplaybackthatoccurredwiththirtyonedaysoftheliveairing).

• “Live+32”(Live+32Days-Includesallplaybackthatoccurredwithinthirtytwodaysoftheliveairing).

• “Live+33”(Live+33Days-Includesallplaybackthatoccurredwithinthirtythreedaysoftheliveairing).

• “Live+34”(Live+34Days–Includesallplaybackthatoccurredwithinthirtyfourdaysoftheliveairing).

• “Live+35”(Live+35Days–Includesallplaybackthatoccurredwithinthirtyfivedaysoftheliveairing).

Maximumof8datastreamsperrequest.

mediaSources(required) string Thecontributingplatformforviewing.• TVWithDigital• TV• Digital• Computer• Mobile• Tablet• Smartphone• PortableMediaPlayer• Others

contribution(required) string ThecontributingviewingfromVODwiththesameadloadaslineartelecast.

• LinearWithVOD• Linear• VOD

ratingMetrics string Acommaseparatedlistofratingmetrics.SpecifiesthemetricsprovidedintheAPIresponse.

• nccmUsAaPercentage(National

CommercialClockMinuteAverageAudiencePercentage=ThepercentageofthetargetdemographicviewingtheaveragequalifiedcommercialminuteoftheselectedprogramwithinthetotalU.S.)

• nccmUsAaProjUnits(NationalCommercialClockMinuteAverageAudienceProjection(Units)=TheprojectednumberofhouseholdstunedorpersonsviewingtheaveragequalifiedcommercialminuteoftheselectedprogramwithinthetotalU.S.)

• nccmUsAaProj000(NationalCommercialClockMinuteAverageAudienceProjection(000)=TheprojectednumberofhouseholdstunedorpersonsviewingtheaveragequalifiedcommercialminuteoftheselectedprogramwithinthetotalU.S.,expressedinthousands)

• nccmCvgAaPercentage(NationalCommercialClockMinuteCoverageAreaAverageAudiencePercent=Thepercentageofthetargetdemographicviewingtheaveragequalifiedcommercialminuteofaselectedprogramwithinanetwork’scoveragearea)

• usUe000(TheUniverseEstimate(UE)isthetotalnumberofhouseholdsorpersonswithinthetargetdemographicacrossthetotalU.S.)

• cvgUe000(TheCoverageUniverseEstimateisthetotalnumberofhouseholdsorpersonswithinthetargetdemographicacrossthenetwork’scoveragearea.)

• usIntab(U.S.Intab=ThenumberofhouseholdsorpersonssupplyingusableinformationwithinthetelevisionpanelacrossthetotalU.S.)

• cvgIntab(CoverageAreaIntab=Thenumberofhouseholdsorpersonssupplyingusableinformationwithinthetelevisionpanelacrossthenetwork’s

coveragearea.)

Allratingmetricswillbereturnedifthisparameterisnotspecifiedintherequest.

ResponseField DescriptionbroadcastDate Thedateonwhichthetelecastoriginallyaired(YYYY-MM-DD).sample Thesourcepanelfromwhichviewingiscollected.

• “National”• “Hispanic”

programId Auniquenumericalidentifierforanindividualprogramname.telecastId Auniquenumericalidentifierforanindividualtelecast.originator Abbreviatedoriginatorname.(e.g.“ABC”).trackageId Auniquenumericalidentifierprovidedbythenetworktotrack

eachtelecast.trackageName Auniqueidentifierprovidedbythenetworktotrackeachtelecast

(e.g.“NCISMARATH3P”tracksairingsofNCISthatoccurredonThursdaysat3PM).

summaryTypeCode Auniquecharacteridentifierforthetop-levelgenreclassification(e.g.“GD”=GeneralDrama).

detailedTypeCode Auniquecharacteridentifierforadetailedgenreclassification(e.g.“SD”=Series-Drama).

daypartId Auniquecharacteridentifierforanindividualdaypart.• “EF”(EarlyFringe-M-Sa6P-8P,Su6P-7P)• “WKM”(WeekdayMorning-M-F6A-10A)• “WKD”(WeekdayDaytime-M-F10A-6P)• “PRI”(PrimeTime-M-Sa8P-11P,Su7P-11P)• “LF”(LateFringe-M-Su11P-6A)• “WED”(WeekendDaytime-Sa-Su6A-6P)

reportedDuration Thedurationofthetelecastairing(minutes).nccmDuration Thedurationofcommercialairingswithinthetelecast(seconds).telecastReportStartTime Thestarttimeofthetelecast(HH:MM).calendarDayOfWeekName Thedayoftheweekduringwhichtheprogramaired(e.g.

“THURSDAY”).telecastReportEndTime Theendtimeofthetelecast(HH:MM).originatorType Typeoforiginator

• “Cable”• “Broadcast”• “Syndication”

programName Thefullprogramname.episodeName Atitleforanindividualepisodeofaprogram.feedPattern Thepatternofdeliveryforthetelecast.

• “B”–Broadcast• “L”–Live• “D”-Dual

specialIndicator “S”–SpecialProgrambreakoutIndicator “B”–BreakoutpremiereIndicator “P”-PremiererepeatIndicator “R”-RepeatgappedIndicator “G”-GappedsustainerIndicator “S”-SustainerliveIndicator “L”–Liveairingcontribution ThecontributingviewingfromVODwiththesameadloadaslinear

telecast.• LinearWithVOD• Linear• VOD

mediaSource Thecontributingplatformforviewing.• TVwithDigital• TV• Digital• Computer• Mobile• Tablet• Smartphone• PortableMediaPlayer• Others

dataStream Time-shiftedviewingfromDVRPlaybackorOn-demandcontentwiththesamecommercialload.

• “Live”(Live-Includesviewingthatoccurredduringtheliveairing).

• “Live+SD”(Live+SameDay-Includesallplaybackthatoccurredwithinthesamedayoftheliveairing).

• “Live+1”(Live+1Day–Includesallplaybackthatoccurredwithinonedayoftheliveairing).

• “Live+2”(Live+2Days–Includesallpalybackthatoccurredwithintwodaysoftheliveairing).

• “Live+3”(Live+3Days-Includesallplaybackthatoccurredwithinthreedaysoftheliveairing).

• “Live+4”(Live+4Days–Includesallplaybackthatoccurredwithinfourdaysoftheliveairing).

• “Live+5”(Live+5Days–Includesallplaybackthatoccurredwithinfivedaysoftheliveairing).

• “Live+6”(Live+6Days–Includesallplaybackthatoccurredwithsixdaysoftheliveairing).

• “Live+7”(Live+7Days-Includesallplaybackthatoccurredwithinsevendaysoftheliveairing).

• “Live+8”(Live+8Days-Includesallplaybackthatoccurredwithineightdaysoftheliveairing).

• “Live+9”(Live+9Days–Includesallplaybackthatoccurredwithinninedaysoftheliveairing).

• “Live+10”(Live+10Days–Includesallplaybackthat

occurredwithintendaysoftheliveairing).• “Live+11”(Live+11Days–Includesallplaybackthat

occurredwithelevendaysoftheliveairing).• “Live+12”(Live+12Days-Includesallplaybackthat

occurredwithintwelvedaysoftheliveairing).• “Live+13”(Live+13Days-Includesallplaybackthat

occurredwithinthirteendaysoftheliveairing).• “Live+14”(Live+14Days–Includesallplaybackthat

occurredwithinfourteendaysoftheliveairing).• “Live+15”(Live+15Days–Includesallplaybackthat

occurredwithinfifteendaysoftheliveairing).• “Live+16”(Live+16Days–Includesallplaybackthat

occurredwithsixteendaysoftheliveairing).• “Live+17”(Live+17Days-Includesallplaybackthat

occurredwithinseventeendaysoftheliveairing).• “Live+18”(Live+18Days-Includesallplaybackthat

occurredwithineighteendaysoftheliveairing).• “Live+19”(Live+19Days–Includesallplaybackthat

occurredwithinnineteendaysoftheliveairing).• “Live+20”(Live+20Days–Includesallplaybackthat

occurredwithintwentydaysoftheliveairing).• “Live+21”(Live+21Days–Includesallplaybackthat

occurredwithtwentyonedaysoftheliveairing).• “Live+22”(Live+22Days-Includesallplaybackthat

occurredwithintwentytwodaysoftheliveairing).• “Live+23”(Live+23Days-Includesallplaybackthat

occurredwithintwentythreedaysoftheliveairing).• “Live+24”(Live+24Days–Includesallplaybackthat

occurredwithintwentyfourdaysoftheliveairing).• “Live+25”(Live+25Days–Includesallplaybackthat

occurredwithintwentyfivedaysoftheliveairing).• “Live+26”(Live+26Days–Includesallplaybackthat

occurredwithtwentysixdaysoftheliveairing).• “Live+27”(Live+27Days-Includesallplaybackthat

occurredwithintwentysevendaysoftheliveairing).• “Live+28”(Live+28Days-Includesallplaybackthat

occurredwithintwentyeightdaysoftheliveairing).• “Live+29”(Live+29Days–Includesallplaybackthat

occurredwithintwentyninedaysoftheliveairing).• “Live+30”(Live+30Days–Includesallplaybackthat

occurredwithinthirtydaysoftheliveairing).• “Live+31”(Live+31Days–Includesallplaybackthat

occurredwiththirtyonedaysoftheliveairing).• “Live+32”(Live+32Days-Includesallplaybackthat

occurredwithinthirtytwodaysoftheliveairing).• “Live+33”(Live+33Days-Includesallplaybackthat

occurredwithinthirtythreedaysoftheliveairing).

• “Live+34”(Live+34Days–Includesallplaybackthatoccurredwithinthirtyfourdaysoftheliveairing).

• “Live+35”(Live+35Days–Includesallplaybackthatoccurredwithinthirtyfivedaysoftheliveairing).

marketBreakId AuniquenumericalidentifierforaMarketBreak.marketBreak Anaudiencesegmentbasedonhouseholdcharacteristics(e.g.

HouseholdIncome125K+,HouseholdSize2,etc.)marketSection Acategoryofaudiencesegmentsbasedonhousehold

characteristics.demographic Thetargetdemographic.demographicSection Thecategoryofthetargetdemographic.nccmUsAaPercentage NationalCommercialClockMinuteAverageAudiencePercentage

(ThepercentageofthetargetdemographicviewingtheaveragequalifiedcommercialminuteoftheselectedprogramwithinthetotalU.S.)

nccmUsAaProjUnits NationalCommercialClockMinuteAverageAudienceProjection(Units)(TheprojectednumberofhouseholdstunedorpersonsviewingtheaveragequalifiedcommercialminuteoftheselectedprogramwithinthetotalU.S.)

nccmUsAaProj000 NationalCommercialClockMinuteAverageAudienceProjection(000)(TheprojectednumberofhouseholdstunedorpersonsviewingtheaveragequalifiedcommercialminuteoftheselectedprogramwithinthetotalU.S.,expressedinthousands.)

nccmCvgAaPercentage NationalCommercialClockMinuteCoverageAreaAverageAudiencePercent(Thepercentageofthetargetdemographicviewingtheaveragequalifiedcommercialminuteofaselectedprogramwithinanetwork’scoveragearea.)

usUe000 TheUniverseEstimate(UE)isthetotalnumberofhouseholdsorpersonswithinthetargetdemographicacrossthetotalU.S.

cvgUe000 TheCoverageUniverseEstimateisthetotalnumberofhouseholdsorpersonswithinthetargetdemographicacrossthenetwork’scoveragearea.

usIntab U.S.Intab(ThenumberofhouseholdsorpersonssupplyingusableinformationwithinthetelevisionpanelacrossthetotalU.S.)

cvgIntab CoverageAreaIntab(Thenumberofhouseholdsorpersonssupplyingusableinformationwithinthetelevisionpanelacrossthenetwork’scoveragearea.)

SubmitBatchRequestAPIPOSTRequestURL:https://api.developer.nielsen.com/watchapi/batch/audience/submit-batch-request

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer

<accesstoken>”

ParameterName ParameterType

Description

body(required) string JSONlistofrequests.{“requests”:[(“url”:<RequestURL>,“params”:<parameters>,”method”:GET},{[(“url”:<RequestURL>,“params”:<parameters>,”method”:GET}]}

ResponseField DescriptionbatchId Auniquenumericalidentifierforabatchrequest.id Auniquenumericalidentifierforarequestwithinabatch. method Themethod(e.g.GET)forarequestwithinabatch.url TherequestURLforarequestwithinabatch.params Theparametersofarequestwithinabatch.

GetBatchStatusAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/batch/audience/get-batch-status

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ParameterName ParameterType

Description

batchId(required) string Auniquenumericalidentifierforabatchrequest;sourcedfromtheSubmitBatchRequestAPI.

ResponseField DescriptionbatchId Auniquenumericalidentifierforabatchrequest.status Thestatusofasubmittedbatchrequest.

• Queued• Processing• Completed• Failed

GetBatchResponseAPIGETRequestURL:https://api.developer.nielsen.com/watchapi/batch/audience/get-batch-response

Pleasenote,theresponsebodyisazippedJSONfilethatmustbesavedtotheclientmachine.

HeaderName ParameterType

Description

Authorization(required) string APIaccesstokenprovidedbyNielsen.“Bearer<accesstoken>”

ParameterName ParameterType

Description

batchId(required) string Auniquenumericalidentifierforabatchrequest;sourcedfromtheSubmitBatchRequestAPI.

ResponseField DescriptionbatchId Auniquenumericalidentifierforabatchrequest.status Thestatusofasubmittedbatchrequest.

• Completed• Failed

body JSONresponsecontenttransferredasaZipfile.

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