nibs exhibitor brochure 2012 - updated
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SEPT. 13-16, 2012N EW P O RT, R H O D E I S L A N D
IF YOU HARBOR A PASSION FORSELLING BOATS AND BOATING PRODUCTS,
THERE’S ONLY ONE PLACE TO BE.
N E W P O R T B O A T S H O W . C O M
SEPTEMBER 13-16, 2012NEWPORT, RHODE ISLAND
© BILLY BLACK
NEWPORT IS POWER, SAIL & EQUIPMENTAttendees know they’ll find a full range of powerboats and sailboats all together in Newport and, with over 700 boats on display, they expect to find virtually every manufacturer represented. For easy navigation, powerboats can be found in the South Basin and sailboats in the North Basin at the Newport Yachting Center, as well as a Downeast Boat Section at Newport’s famed Bannister’s and Bowen’s Wharves. Luxury yachts up to 80 ft., center console and sport fishing boats can also be found throughout the show site. �ere’s an extensive variety of equipment and accessories, as well as marine services, in a venue that can handle thousands of exhibitors. With more than 13 acres of display space on land and in the water, Newport is bigger than any other boat show from New Jersey to Boston.
NEWPORT IS THE PLACE TOMEET YOUR MARKET
NEWPORT IS THE NORTHEAST�e oldest and most prestigious in-water boat show in New England is also the first choice for boaters in the New York Metro Area, including Long Island, Westchester, and Fairfield County, CT. In fact, visitors from around the country and the world can be found at the Newport show. And they come with an average household income over $165,000, an average household net worth over $1.4 Million, plus 67% already own one boat and half are looking to buy!* Newport itself is another reason for the show’s success. With a colonial village in the background and a yacht-studded ocean in the front, visitors can enjoy gourmet dining, lavish accommodations, historic landmarks and elegant boutiques.*Results of independent surveys by Acadia Consulting Group and Performance Research.
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WHATEVER YOU HAVE TO SELL,THIS IS THE PLACE TO “SHOW AND SELL” IT!
2008 RANK(by # HNWIs)
1
2
3
4
5
6
7
8
9
10
US METROAREA
New York
Los Angeles
Chicago
Washington, D.C.
San Francisco
Boston
Philadelphia
Detroit
San Jose
Houston
2008 HNWIPopulation (k)
561.8
208.2
172.2
127.7
120.8
89.4
86.7
79.5
69.5
68.4
ATTENDEE DEMOGRAPHICS*Attendees of the Newport International Boat Show are mature, well-educated adults with varied interests and active lifestyles.�ey are technologically savvy, financially stable, and are consumers of high-end, quality products.
53%said primary reason for attending
NIBS is to shop/purchase/comparea specific product, service or boat
50%visit other boat shows
and sailing regattas
37%are members of
a yacht club
67%own at least
one boat
23%own waterfront
property
69%are 30-59 years old
66%made a purchase at the
Show, and of them:
48%spent $100-$499
26%spent over $500
62:38Male:Female Ratio
Male Female
47%have a household income
of $100k - $199,999
23%have a household income
of $200k or higher
$100-199k
Under$100k
$200kor higher
*Based on research completed by Performance Research during all four days of NIBS 2011.
NEWPORT IS NEW PRODUCTSBeing the �rst major show of the fall boat show season, manufacturers have long made Newport the place to launch their new boats and boating products. Together with Cruising World, Sailing World and Yachting magazines, the Show recognizes boats in divisions Under 30’ and 30’ and Over, as well as products used for boat operation or for boating safety… before the event in a special magazine insert, during the Show with special identi�cation and activities, and gives awards for Best New Powerboat, Best New Sailboat and Best New Boating Product. If you’re debuting a new boat or boating product, debut it in Newport!
NEWPORT FOR NEW PRODUCTSPROGRAM FEATURES & BENEFITS
Accepted Applicants will receive the following:
• Inclusion in special NFNP insert in national industry publications Cruising World, Sailing World and Yachting magazines
• A “NFNP Nominee” logo and news release that can be used to promote the new boat or product in your advertising and PR
• A special listing in the Show Directory as well as the Show and magazine websites
• Show display decorated with NFNP balloons signifying exhibit is a “must-see” by the thousands of attendees
Winners will receive:
• Banners/Citations to display during the Show and at other events in the future
• Additional publicity on the Show and magazine websites, hometown newspapers and other industry publications
• A “NFNP Winner” logo for continued promotion of your accomplishment all year long, in your advertising and on your website
For program criteria and application, please visit our website at newportboatshow.com.
SHOW DISPLAY RATES*Water Space:Stern: $7.25 sq. ft. / Alongside: $8.70 sq. ft.
Water Display Docks:$10.20 sq. ft. (5’ x 20’ / 5’ x 30’ / 10’ x 20’)
Tents on Water Display Docks:9’ x 10’ = $400 / 9’ x 20’ = $55020’ x 20’ = $825 / 20’ x 30’ = $960
Land Space:Open Land Space: $7.25 sq. ft.Land Space with Tent: $10.25 sq. ft.
Booth Space†:Standard 10’ x 10’ = $1,330Corner 10’ x 10’ = $1,435*All rates (water, land, booth) include limited free electricity.†Includes pipe and drape only. Floor covering must be provided by the exhibitor. Price does not include table and chairs.
Newport International Boat Show250 �ames St. Suite 301, P.O. Box 698Newport, Rhode Island 02840 USA401 846-1115 / 800 582-7846info@newportboatshow.comwww.newportboatshow.com
To reach your customers and prospects with an exhibit atthe Newport International Boat Show, call or e-mail:
�e Newport International Boat Show is owned and produced by Newport Exhibition Group,a division of Newport Harbor Corporation specializing in trade/consumer show production.
S H O W S T A F F
:Marina & Operations Director Chuck Moffitt
Partnership Coordinator Rebecca Knapp LeBlancSenior Sales Manager Lisa Knowles
Show Director Nancy PiffardSenior Account Executive Michea Kiely
General Manager Michele Maker-PalmieriDirector Tom DeLotto, CMM
Assistant Marina Manager Ray LeBlanc
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