niamh o'rourke - media profiling

Media Profiling

Niamh O’Rourke Fashion styling Show production Fashion journalism

Niamh O’Rourke Fashion styling Show production Fashion journalism

Press Packs

My Background

Client : Image Magazine Photographer : Christian Ammann Stylist : Niamh O’Rourke

Client : Image Magazine Photographer : Christian Ammann Stylist : Niamh O’Rourke

Client : Image Magazine Photographer : Andreas Pettersson Stylist : Niamh O’Rourke

Client : Image Magazine Photographer : Dirk Lambrechts Stylist : Niamh O’Rourke

Client : Brown Thomas Photographer : German Collins Stylist : Niamh O’Rourke

Client : Brown Thomas Photographer : Andreas Pettersson Stylist : Niamh O’Rourke

Client : Arnotts Photographer : Andreas Pettersson Stylist : Niamh O’Rourke

Client : Irish Independent

Client : Irish Independent

Client : Irish Examiner

YOUR BRAND IDENTITY

YOUR BRAND IDENTITY Who are your customers? What publications would you like to see your work in? Do these align with your work? Make mood-boards and brainstorm. Create a press pack as an extension of your brand.

AMAZING PRESS PACKS

Chanel

Chanel

Chanel

Christian Louboutin

COS

Penneys

PREPARING YOUR PRESS PACK

The Perfect Press Pack…

Proshots.ie

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The Perfect Press Pack…

Outline of content Link to high-res image [A4-A3 size at 300dpi, approx. 60MB] 1

Attached are Spring 2013 images by [PRoSHOTS] for Shevlin Millinery

If you would like high-resolution versions, please just download individual images or the complete folder from the link below:

http://www.yousendit.com/download/UVJoMFhoZ1BtNEtFQk1UQw

You can also browse and download these or any other [PRoSHOTS] images through the press gallery at: www.PRoSHOTS.ie Alternatively, you can email me a request for images or additional information.Best regards,Grainne[PRoSHOTS] - promoting Irish Designers & Boutiques+353 87 2341710www.PRoSHOTS.ie

Shevlin Millinery

The Shevlin Brand is now available in Arnotts Department Store, Dublin, in both ladies and gents departments. John Shevlin's late father started a hatmanufacturing company in Malahide, Co. Dublin in 1960. John has followed in the tradition and has designed and made hats formany outlets in Ireland, including A-Wear, Arnotts, Accessorise, The Hat Shop Dublin and remains the only blocked felt andstraw hat manufacturer in Ireland. John makes various felt hats in plain woolfelt, woolfelt mixes, velours and fur felts. He is alsothe only Irish maker of real panama hats, using quality Panama Straw from Ecuador, for ladies and gents, not just the classicecru Panama but also in various styles and colours. John ranks as one of the most established and respected milliners in the Irishfashion scene. His hats are exported all over the world. John was commissioned to design and produce the last air hostess hatfor the Aer Lingus uniform and has made hats for leading Irish couturiers Ib Jorgensen and Thomas Wolfangel. The Gate Theatrein 2010 commissioned John to make a hat for the renowned actor Owen Roe, for Samuel Beckett's Endgame, directed by AlanStanford. The Abbey Theatre in June 2011 commissioned John to make 2 stove pipe hats for Brian Friel's play “Translations”.

Shevlin Millinery is a registered member of the Crafts Council of Ireland.

Shevlin Millinery, Cow's Lane Designer Studio, West Essex St., Temple Bar, Dublin 2

+353 (0)87 2455565 | www.shevlin.ie | info@shevlin.ie | john.shevlin@shevlin.ie

Grainne Walsh <grainne@proshots.ie>To: undisclosed-recipients:;[PRoSHOTS] for SS 2013 - Shevlin Millinery

8 May 2013 01:43

15 Attachments, 1.3 MB

Very short biography about the craftsperson/brand Press release message Contact details

Attached are Spring 2013 images by [PRoSHOTS] for Shevlin Millinery

If you would like high-resolution versions, please just download individual images or the complete folder from the link below:

http://www.yousendit.com/download/UVJoMFhoZ1BtNEtFQk1UQw

You can also browse and download these or any other [PRoSHOTS] images through the press gallery at: www.PRoSHOTS.ie Alternatively, you can email me a request for images or additional information.Best regards,Grainne[PRoSHOTS] - promoting Irish Designers & Boutiques+353 87 2341710www.PRoSHOTS.ie

Shevlin Millinery

The Shevlin Brand is now available in Arnotts Department Store, Dublin, in both ladies and gents departments. John Shevlin's late father started a hatmanufacturing company in Malahide, Co. Dublin in 1960. John has followed in the tradition and has designed and made hats formany outlets in Ireland, including A-Wear, Arnotts, Accessorise, The Hat Shop Dublin and remains the only blocked felt andstraw hat manufacturer in Ireland. John makes various felt hats in plain woolfelt, woolfelt mixes, velours and fur felts. He is alsothe only Irish maker of real panama hats, using quality Panama Straw from Ecuador, for ladies and gents, not just the classicecru Panama but also in various styles and colours. John ranks as one of the most established and respected milliners in the Irishfashion scene. His hats are exported all over the world. John was commissioned to design and produce the last air hostess hatfor the Aer Lingus uniform and has made hats for leading Irish couturiers Ib Jorgensen and Thomas Wolfangel. The Gate Theatrein 2010 commissioned John to make a hat for the renowned actor Owen Roe, for Samuel Beckett's Endgame, directed by AlanStanford. The Abbey Theatre in June 2011 commissioned John to make 2 stove pipe hats for Brian Friel's play “Translations”.

Shevlin Millinery is a registered member of the Crafts Council of Ireland.

Shevlin Millinery, Cow's Lane Designer Studio, West Essex St., Temple Bar, Dublin 2

+353 (0)87 2455565 | www.shevlin.ie | info@shevlin.ie | john.shevlin@shevlin.ie

Grainne Walsh <grainne@proshots.ie>To: undisclosed-recipients:;[PRoSHOTS] for SS 2013 - Shevlin Millinery

8 May 2013 01:43

15 Attachments, 1.3 MB

2

Cutout product shot [72dpi] Brand Product name Description Price Key stockist Contact details

3

Examples of great cutout photography

COMPILE YOUR PRESS LIST

COMPILE YOUR PRESS LIST List relevant publications Source the right contacts Get to know their work Get their correct contact details Update your press list regularly

SEND YOUR PRESS PACK

WHEN?

WHEN? INITIAL IMPACT Glossy : Send 6-8 weeks prior to publication date (UK glossy : 8-10 weeks)

Newsprint : Send 2-4 weeks prior to publication date Online : Send 1-2 weeks prior to publication FOLLOW UP

WHAT CHANNELS?

Pro Shots €40 to €60 per image

(includes cutout shots and sending to editors)

PR Slides €500 per month for 50 images

(cutout photography service is also available)

THANK YOU.