nfl and breast cancer awareness (1) (1)

NFL and Breast Cancer Awareness

By: Jeff Gale

Theory

• It is possible to give the NFL a charitable and good name by supporting breast cancer.

• NFL fans will care to help a good cause

Practice

• Have a whole month dedicated to breast cancer awareness every season. This year it was October.

• Advertise breast Cancer Awareness during NFL games.

Practice

Practice• Empire State Building

Practice

• Niagara Falls

Practice- On the Field

• Players wear chin straps, sideline caps, helmet decals, eye shield decals, captains' patches, sideline towels and quarterback towels.

Practice- On the Field

• Pink sideline caps for coaches and sideline personnel and pink ribbon pins for coaches and team executives

Practice- On the Field

Practice- On the Field

Practice- Auctions

• Bid on authentic game used gear on nfl.com in auctions

• Also bid on trips to the Super Bowl XLV VIP trip and a 2011 Pro Bowl Spa Retreat in Hawaii

• All Proceeds at NFL auction in October go to American Caner society.

IMPACTS

• Ability to get the word out to a larger audience• Ability to give fans what they want (jerseys, trip to

Super Bowl) and at the same time helping out a good cause

• Ability to make caner survivors and patients feel like a large business like the NFL supports them

• Ability to educate and shed light on breast cancer through programs and nfl.com/pink

My Suggestions

• Integrate social media more. I.E. Tweet special deals that support Breast Cancer.

• Create iPhone/Android app, that gives you news and stats on breast cancer, special deals on NFL breast cancer awareness memorabilia, news on NFL breast cancer programs and ability to schedule a mammogram.