next4billion ch2 health
Post on 03-Dec-2014
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Chapter 2: The Health MarketThe Next 4 Billion
Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid (BOP).
New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to:
• better meet their needs,• increase their productivity and incomes, and • empower their entry into the formal economy.
Chapter 2: The Health MarketThe Next 4 Billion
The Health Market
The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
http://www.wri.org/thenext4billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
Chapter 2: The Health MarketThe Next 4 Billion
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