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Post on 04-Jun-2020
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Today’s consumers expect more from brands on mobile. Consumers love fast, simple and
personalized experiences, especially when connecting with brands on their smartphones.
This creates an opportunity for brands to take a different approach to mobile that can lead
to better engagement.
The key to effective engagement is to produce a Next-Generation Mobile experience for
customers, which includes five characteristics:
�� Best-in-class UX to streamline task completion and improve speed.
�� Advanced social share functionality and integrated social feeds.
�� Personalization through in-browser push notifications and mobile-specific lists.
�� Optimized check-out with mobile payments.
�� Support local promotions or events with mobile-only content
(e.g., mobile pop-up stores), using U-Control.
DEEP-DIVE ON NEXT-GENERATION MOBILE WEB FEATURES:
NEXT GENERATION MOBILE WEB
Delivering business,
brand and user benefits
through Next
Generation Mobile
STREAMLINED CRITICAL USER JOURNEYS THAT EASE THE PATH TO PURCHASE OR TASK COMPLETION
Harnessing our best-in-class UX best practices and user-centered approach, we create
a mobile experience with enhanced features enabling the user to accomplish more in
less time, from every page on the site:
�� The customer journey is rich in context, designed for touch-based browsing and
discovery, and every aspect has been optimized for speed, including check-out.
�� Mobile payments functionality (MasterCard MasterPass™ or Google Wallet Instant
Buy™) is available.
Usablenet // Next Generation Mobile Web — June 2013 pg. 1
By turning the phone into landscape
mode, users can discover additional
product information and shop directly
from the homepage.
Fleur du Mal’s home page makes it easy to do so
much more including viewing promotional content
and enabling quick access to all products.
PERSONALIZATION
�� Brands can deliver messages to users about products and services
through in-browser push notifications.
�� Through mobile-specific lists, consumers can save favorites, locations
and appointments without the need to log-in/create an account.
OPTIMIZED CHECK-OUT WITH MOBILE PAYMENTS
�� Mobile payments provide speed, security and simplicity on mobile,
giving consumers a choice of payment options on mobile.
�� Next-Gen Mobile sites from Usablenet can include mobile wallets
like MasterCard MasterPass™ or Google Wallet Instant Buy™, that
do not need prior desktop integration.
NEXT-GENERATION MOBILE WEB DELIVERS THE FOLLOWING BENEFITS:
�� Unique mobile experiences that are customer-focused and
context-based.
�� Best-in-class UX that increase engagement and improve results.
�� Clients have more marketing control to launch promotions and
campaigns easily, without the need for developer resources.
�� The site can be built and delivered within a 10-week implementation
timeframe and requiring limited client resources.
SUPPORT LOCAL PROMOTIONS OR EVENTS WITH MOBILE- ONLY CONTENT
�� First-of-its-kind functionality: Brands can use their mobile site
to support local events with mobile-only content. Effectively
this creates the ability to do mobile pop-up store promotions.
�� Through U-Control
(the publishing tool that
is part of the Usablenet
platform), clients have the
flexibility and control to
plan, manage and execute
promotions and marketing
campaigns on mobile,
without the need for
developer resources.
ADVANCED SOCIAL SHARE FUNCTIONALITY AND INTEGRATED SOCIAL FEEDS
�� Through social overlay, consumers can easily connect to their
Facebook, Pinterest, Twitter and email, and share and post
content from any page — without extra page loads.
�� The ability to do overlays
and make fewer page loads
is part of next-gen mobile
sites. Usablenet’s technology
seamlessly integrates social
network feeds into the site,
making for a smoother
browsing experience overall
and allowing customers to
access promotions and brand
information without the need
for additional page loads.
Luxury lingerie brand Fleur du Mal launched a Next-Gen Mobile site in May 2013 and is a great example of a Next-Gen site built on the Usablenet U-Experience platform.
Fleur du Mal’s mobile pop-up
site can deliver mobile-only
content to support events
anywhere in the world.
28 W. 23rd St., 6th Floor | New York, NY 10010 | e: contact@usablenet.com+1.212.965.5388 | www.usablenet.com | twitter: @usablenet
Usablenet // Next Generation Mobile Web — June 2013 pg. 2
Fleur du Mal’s site offers plenty
of social sharing options for
shoppers to share and post their
favorite items. Items can also be
easily added to ‘My love list’ to
be saved or purchased later.
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