next generation engagement - ryan jenkins · 2020-01-03 · age numbers generation z < 19 50+...

by Ryan Jenkinsrj@ryan-jenkins.com

www.ryan-jenkins.com/UFCW

NEXT GENERATION

engagementproven strategies to ATTRACT & RETAIN emerging talent

today’s agendaBuckle up and buckle down

recapwho are theyMillennials 3 elements Q&A and

for next generationengagement

Age Numbers

GenERATION Z < 19 50+ millionMillennials 20-36 76 million

Generation X 37-52 51 millionbaby Boomers 53-71 75 million

Builders 72-89 56 million*G.I. Generation 90+ 60 million*

THE Generations

27%

33%38%

Millennials Gen X Boomers Builders Gen Z

2017 workplace5 generations representin’

25%

75%

Millennials & Gen Z Other Generations

2025 workplaceOh the places they’ll go

millennialswho & why

of Millennials are disengaged at work, the most of any generation.

largest generation digitally savvy

71%

of Millennials expect to leave their organization by the end of 2020.

66%

trillion annually is the estimated

spending power of U.S. Millennials

by 2020.$1.4

70%

20-36 yrs old

most educated

of Millennials might ‘reject’

traditional business to work

independently.

generation zwho & why

of Generation Z wish their current hobby could become their full-time job.

1st global generation digitally dependent

75%

of generation Z say it’s easier or more convenient to chat digitally.

50%

of generation Z rely on tech to help

achieve personal & professional Goals.

77%

65%

<19yrs old

continuouslearners

say people whom they work with

would enable their best work.

over

how gen z differs from millennials

Pragmatic

face-to-face

noticed

global

educated

parented

focused

individualistic

more

more

more

more

less

less

less

less

Millennials & GeN z are a criticalcritical mass of change agents

technology

millennials

internet

exponentialtimes

why Is today different?a bigger story

technology

millennials

internet

exponentialtimes

millennials & Gen Z have…elevated expectations

for next generation

today’s agendaBuckle up and buckle down

recapwho are theyMillennials 3 elements Q&A and

engagement

builders boomers gen X millennials

formal, respectful

formal, directinformal, flexible

informal, authentic

phone & Email email & Textemail, Text &

Facebook

text, instagram, Group Me, Snapchat,

Slack, etc.

Need background info & details

Keep professional

Need options & zero meetings

Want brevity, real time & quick responses

sum

mar

yvi

ewat

titu

de

communicationShifting perspectives

the communication dividejust 1 example

99+

what’s up?

ok…what’s up?

just left u a vm

communicationelement #1

communicationsAdjusting your communications is the new norm.

defer your

builders boomers gen X millennials

no tech some tech high tech all tech

hinderance enhancer balancer amplifier

hope to outlive it

want to master it

want to enjoy it

need to employ it

sum

mar

yvi

ewat

titu

de

technologyshifting perspectives

technologythe “household CTO”

technologyelement #2

reverse mentoringimplement

#1 - Millennials are familiar with mentoring up#2 - Creates opportunities to develop communication skills

builders boomers gen X millennials

responsibility a placeA means to

an enda vehicle

lifer Defined by it a tool fulfilling

“You’re lucky to have a job”

loyalty is rewarded

Work hard, play hard

work smart

sum

mar

yvi

ewat

titu

de

WORKshifting perspectives

WORKwork continues to evolve

WORKelement #3

over the wayprioritize why“This is always the way we’ve done it,” is a

slippery slope to irrelevance.

today’s agendaBuckle up and buckle down

recapwho are theyMillennials 3 elements Q&A and

for next generationengagement

STAY CONNECTEDand much more

emailrj@ryan-jenkins.com

Bonus Materialwww.ryan-JENKINS.com/UFCWget today’s slides, free resources & more

Presentation surveywww.ryan-jenkins.com/survey

Freechapter!How to Use Reverse Mentoring to

Retain and Engage Millennials

ignorance

5

4

32

1Denial

responsibility

resolve

Progress

5 phases of changestay overwhelmed

Thank youy’all rock!

references

The logos used in this presentation are the property of the respective third parties.

disclaimer

Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf

Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf

Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf

UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013

Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey

27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/

Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/

22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/

YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604

Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html