new orleans slideshow

New OrleansSean Staley

Eric LarkinCaitlin Cody

Mariscia Thompson

QuestionCan New Orleans progress without destroying its cultural history and legacy?

Progress

For the Rebuilding to be successful,

the city must be sustainable.

Every city has a story

The New Orleans Story

StoryNew Orleans History

Who Controls The Story Now...Not The People of New Orleans

Media story

The Problem

The negative image blocks re-growth

Focus on The Future EnergyCommunityA Movement

Our Trip.

Strategy:Take Back The Story From the Media

Provide an outlet for people to tell, and hear, the positive side of the story of New Orleans

How:

New Orleans is...The City Of Opportunity

What’s the Real Story?

Open Career PathsCultural DiversitySocial Scene

New Orleans Opportunities

Young Urban Rebuilding Professionals

Target Audience

The YURP MindsetSocially Conscious

Instant Gratification

What’s in it for themEducation and Healthcare

Large Corporations

Tourism Industry

Small Business

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HOW WOULDYOUR LIFE LOOKIF YOU WERE ANEW ORLEANIAN?

SOME SAY THATNEW ORLEANSSTILL UNDER WATER?!ear the real stories of nola."iscover #ou nola life.

NOLA LIFEGENERATOR

NOLA STORYCONNECTOR

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NEW ORLEANS

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HOW WOULDYOUR LIFE LOOKIF YOU WERE ANEW ORLINIAN?"iscover #our nola life.

NOLA LIFEGENERATORWhere are you from?

What is your trade?

What social issue is most important to you?

What is your hobby?

Name 3 ingredients in your favorite food.

What’s your idea of a great saturday night?

What nationality would your dream spouse be?

What company would you be the of CEO?

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!he CITY OFOPPORTUNITY

HOW WOULDYOUR LIFE LOOKIF YOU WERE ANEW ORLINIAN?"iscover #our nola life.

YOUR NOLA LIFE

IF YOU WERE A NEW ORLEANIAN YOU’D BEYour Job:A school Teacher At Langston Hughes Middle School in the Garden DisctrictIn New Orleans teachers are paid $5,000 more than the average school teacher salary. See some of John Alfred’s comments on Education in New Orleans.

Your Neighborhood:Living Uptown right off of Magazine Street, your life will be a mixture of classic southern charm and local art scene.

Your Saturday night:From four star to dive bar, life in New Orleans is always interesting. If you’re in the mood to dress up, head to Commander’s Palace for their famous turtle soup. If your mood doesn’t call for a cocktail dress, music at the Maple Leaf can start any weekend off right.

Places you volunteer:With your sparkling personality, you’ll fit right in at the Social Aid & Pleasure club. Joining this upstart parade organization will give you a chance to make a downtown child’s day while uniting diverse communities.

NEW ORLEANS

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Business

Health

Community

Family

Entertainment

Education

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NEW ORLEANS

EDUCATION

Buisness

Health

Community

Family

Entertainment

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Magazines

Fill out the letter below to help* break the news to your loved ones about your move to New Orleans.

*www.thecityofopportunity.org is not responsible for break ups or parents taking you out of their will.

BREAKING THE NEWS TO MOM

Dear Mom,

I have decided to take life by its horns and move down to New Orleans.

Things are great here in _______________, but, I need to be part of something a lot bigger than

_______________. I know what you’re thinking. And no, I will not be packing scuba gear. The city is not

underwater. Actually I have more opportunities in New Orleans than_______________,who lives in a

shoebox in New York.

If you’re still not convinced that I’ll be okay, there’s an _______________ website called

cityofopportunity.org that has the stories of a bunch of young people who’ve

moved down to New Orleans already.

Sincerely,

_______________

(insert hometown)

(Insert mundane activity you do)

(insert person your mother wished you were)

(insert positive adjective that you overuse)

(sign your name, preferably the one grandma calls you)

Internet Video

www. t hec i t y o f oppo r t un i t y. o rg

I ’m 2 6 a n d I o p e n e d E a s tw a yMu s i c i n M a y 2 0 0 5 .breeding ground for entrepreneurs with balls.

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new orleans

I wouldn’t have the opportunity to

NEW ORLEANSamerican model for public education

The Big Easy is accept ing appl icat ions.w w w.theoppor tunit yc i t y.org

DISASTER+OPPORTUNITY

% OF THE NOLA AREA

HAS RETURNED HOME

CITY OF OPPORTUNITYCITY OF OPPORTUNITYWELCOME TO THEWELCOME TO THE

Sustainability Culture

Action

Why this campaign works ...