new media benchmarking (fb)

Onur Polat, bitscope.us

New media benchmarking (FB)

Foot Locker – World Map

http://www.facebook.com/footlocker

User can switch to other Foot Locker’s FB pages by a visual map.

PayPal – Deals

PayPal’s FB page with an incentive to increase «Like» clicks…

http://www.facebook.com/paypal

KLM – iFLY Magazin

http://www.facebook.com/klm

It’s great idea to put official magazine as a FB page tab!

KLM – Get Free Tags

You could create free luggage tags via KLM’s FB page.

http://www.facebook.com/klm

Bluefly – Twitter

http://www.facebook.com/bluefly

I can’t imagine a FB page without a twitter tab

Sears – eGift

Click on the eGifting tab, and purchase your gift card for another lucky FB friend!

http://www.facebook.com/sears

Macy’s – Logo

Macy’s uses QR code on its logo. Snap it!

http://www.facebook.com/Macys

Macy’s Bright Ideas

Shopping tips and templates…

http://www.facebook.com/mstylelab

Galeries Lafayette – Cadeau Commun

Wanna organize group-gift by Galeries Lafatette?

http://apps.facebook.com/galerieslafayette

Trendyol – YouTube

http://www.facebook.com/Trendyol

Don’t forget to add YouTube tab…

M&M’s – Home Page

They’re lovely enough to click «like»

http://www.facebook.com/mms

GittiGidiyor.com – The Winners’ List

I couldn’t see my name on the list

http://www.facebook.com/gittigidiyor

Burger King – Quiz

d) All of the above

http://www.facebook.com/burgerking

Volkswagen – VW Deals

Schedule an appointment?…umm…This weekend works for me!

http://www.facebook.com/volkswagen

Debenhams – Polyvore

The department store puts its private label as a tab!

http://www.facebook.com/Debenhams

Bershka – This or that

Confused…this or that?

http://www.facebook.com/bershka

eBay – Group Gifts

Give bigger, give better, give it together!

http://www.facebook.com/ebay

Groupon – Jobs

Looking for a job?

http://www.facebook.com/groupon

Starbucks – Starbucks Card

http://www.facebook.com/starbucks

The most efficient FB page to manage loyalty card. Compliments!!!

Heineken – The enterance

An attractive entrance of Heineken.

http://www.facebook.com/heineken

Philips – Nomiante Philips

Nominated already…

http://www.facebook.com/philips

Nike Football – Join a club

http://www.facebook.com/nikefootball

Any chance for Fenerbahçe shirt?

Zara – Events

http://www.facebook.com/zara

Looking for Zara events…

Red Bull – Home Page

Ok, I do click «like» too…

http://www.facebook.com/redbull

Victoria’s Secret – Gift Cards

I’m sure «she’ll like»!

http://www.facebook.com/victoriassecret

Vogue – Sign Up

Sign up to be part of the Vogue community…

http://www.facebook.com/vogue

Lacoste – Goodies

Screensavers and wallpapers…

http://www.facebook.com/lacoste

Harley & Davidson – Home Page

A very well-organized FB page by H&D.

http://www.facebook.com/harley-davidson

Dell – Tag Team

Need recommendations? You need to click on bunch of tags. That’s it!

http://www.facebook.com/dell

REI – Home Page

http://www.facebook.com/rei

Another FB page having user friendly lay-out…

Watsons – Foursquare

http://www.facebook.com/watsons

Do check-in the Watsons’ store and receive a gift!

http://www.facebook.com/bitscope

Thank you! See you around!

…and