netiquette presentation hallmann marketing

NETiquetteManaging your reputation online is very

important today.Within two years it will be CRITICAL!

Experts say that 7% of human communication comes from words

38% is from a person's tone of the voice and a whopping

55% comes from body language

So where does this leave social mediawhich is mainly words?

Basically...be very careful what you write and how you write it!

So, mean what you say and, by all means say what you mean – but do it nicely!

We found this...“The best ways to be rude in your social media and blog marketing:

• Stop listening.• Stop caring.• Stop sharing.• Start complaining.• Start being ugly.

Now get out there and make me proud.

And may you fail miserably to the extent that you do these things.

And whatever you do, do NOT leave a comment below. Because I don’t care, and I’m not listening. Isn’t rudeness wonderful?”

So... Best ways not to be rude... Do the opposite

Social Media ChaosWith chaos comes annoyances: abrasive, aggressive, off-target, inappropriate actions or interactions that really grate on your nerves. What can you do about them?

You can usually take one or several of these stances:

• Ignore. Just take a deep breath, exhale, move on.• Delete. Rid your world of unnecessary clutter from

clumsy communicators.• React. Chastise the offender publicly with a well-

worded lashing.• Lead. Set a good example to everyone of how to

behave well in the social media sandbox.• Leave. You have the power to sever the links between

you and your connections.

What annoys others... In their words

• Not returning DMs

• Social Media Gurus

• People who say “I don’t have time” and you see them all the time on Twitter or Facebook

• Chain letters

• Abusing social media channels - spamming

In your field... Know YOUR ‘Stuff’

• What is your passion?• What do you know most

about? (usually what you are passionate about)

• What is it you can’t NOT do?• If you stick to what you know

you won’t be caught out, you won’t be ‘wrong-footed’ and you will be able to behave 100% appropriately as a result.

• Don’t end up like Jim...

Be brilliant – and...

• Generous• Helpful• Authentic• Kind• Appropriate• Responsive• Original• Relevant• Grammatically correct• Reasonable

Don’t• Brag• Spam• Auto DM• Blatantly sell • Slag off• Slander• Sign up to be seen with no intention of

attending• Block someone you know personally with no

explanation – educate rather than eradicate• Make all of your updates about your

company, blog or service. Instead, have REAL, friendly conversations until people get to know you as someone they can trust.

I got this badge for helping a little old lady

cross the Internet

Website n_etiquette

• Greet• Clarity• It’s not about you• It is about your visitor• Show you care –

customer services• Be bold but be aware

of how you are perceived

Still not sure if you should behave?

Three most influential factors for consumers when deciding which company to do business with are:

• personal experience (98%)

• company’s reputation or brand (92%)

• recommendations from friends and family (88%)

As a general rule, it is a good idea to avoid jokes about airports and terrorism

"Crap! Robin Hood airport is closed. You've got a week and a bit to get your shit together otherwise I'm blowing the airport sky high!!“

Twitter joke trial: Paul Chambers loses appeal against conviction

Conviction for threatening to blow up airport in 'foolish prank' on Twitter will stand, court rules

He was also saddled with a legal bill three times higher than his original £384 with £600 costs, as the court ordered him to pay a further £2,000 legal bill for the latest proceedings.

We are watching... And not afraid to crack that whip!

If you would like help to understand the ‘ins’ and ‘outs’ of good behaviour on the internet and to find, establish and manage your online reputation

www.hallmann.co.uk