netcasting – training slides
Post on 11-Nov-2014
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Manual page:
Netcasting
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• Facilities orientation• Informal style, please ask questions.• If a question requires more discussion, I may
defer it to the break.• Doug Foster• dfoster@performance-podcasts.com
• Agenda …
LogisticsWelcome
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Netcasting
Podcasting
Webcasting
Make aPodcast
Session 1 (45)
Session 2 (45)
Session 3 (45)
Break (15)
Break (15)
Netcasting
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Netcasting• What is it?• Why would I use it?• What has influenced netcasting?• Who, what, when, where, and how?• How much does it cost?
Webcasting• Types• Planning, execution, and follow-up• Challenges of streaming applications• How much does a webcast cost?
Session 1
2
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Podcasting• What is it?• How do I find and subscribe?• How do I listen to or view?• How do I produce one?• How much does it cost?• What is copyright, how does it affect me?
Session 2
2
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Create your first audio podcast• Planning• Record and edit the audio• Compress and tag the audio• Create the RSS feed• Publish• List it in a directory
Session 3
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Netcasting
Podcasting
Webcasting
Make aPodcast
Session 1 (45)
Session 2 (45)
Session 3 (45)
Break (15)
Break (15)
Netcasting
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Netcasting• Delivering digital media content,• over a data network (Internet or intranet), in• real time (streaming) or time-shifted (downloaded).
Webcasting … real time• One-way: Internet video broadcast• Two-way: web based seminar (webinar)
Podcasting … time-shifted• Digital media file (audio, video, image, or PDF)• RSS (Really Simple Syndication) feed (file)
What is netcasting?
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Why would I use a netcast?The sales cycle
QualifyProspect
EducateClose
• Tell a story• Build a relationship• Entertain• Educate• Promote
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What has influenced netcasting?
Changing technology
19021937
1945
1975 20074
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What has influenced netcasting?
Analog to digital media
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What has influenced netcasting?
US: 123 million
10%radios
40%broadbandInternet
20051930
US: 296 million
Connecting everybody and everything
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What has influenced netcasting?
1969 1981 2007
4 433,000,000213
Internet growth. Time shifted media
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• Demographics• Niche or mass interest?• Internal or external communication?• What and how long is my message?• When, where, and how will they listen?
Who, what, when, where and how?
Know your audience
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• Podcast or webcast? Video or audio?• How often? One time event or a conversation?• What quality does your audience expect?• Produce it yourself or outsource?• Format and length of the stories?• Hire talent or will you be the host?• Guests? Interviews? In-person or remote?• In a studio, on location, or both?• Core to your mission or business?• What time and money are you willing to spend?
How much does it cost?It depends:
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Types of webcastsOne-way
Internet radio
Video webcast
Webcam
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Types of webcastsOne-way
Content Delivery Network (CDN)
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Types of webcastsTwo-way
Webinar/collaborative14
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• Integrated marketing plan• Pre-event (awareness, generate interest, …)• Event (logistics, contingency plans, …)• Post event (thank you, nurturing, info, …)• Follow-up is important, often ignored
Planning , execution, & follow-up
Live events require more work
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Video webcast using a CDN• Production (camera, encoder, server): $1,000+• Distribution (2 hours for 1,000 viewers): $1,500• Planning, execution, follow-up: ?
Webinar using WebEx• Production (computer, browser, phone): $0• Distribution: $3,900
- 100 attendees- $0.32/min/attendee + $0.12/min/attendee (800# phone)- Includes $1,200 for assistance (plan & execute)
• Planning, execution, follow-up: ?
How much does a webcast cost?
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Quality Of Service (QOS)• Data capacity• Time delay• Variation of time delay• Prioritization• Fragmenting and interleaving
Broadcasting (Internet multicast)
Challenges for streaming apps
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If it has to be a live event: webcast.If not: podcast.
Webcast or podcast?Both have advantages
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Netcasting
Podcasting
Webcasting
Make aPodcast
Session 1 (45)
Session 2 (45)
Session 3 (45)
Break (15)
Break (15)
Netcasting
Manual page:
Netcasting
Podcasting
Webcasting
Make aPodcast
Session 1 (45)
Session 2 (45)
Session 3 (45)
Break (15)
Break (15)
Netcasting
Manual page:
Podcasting• What is it?• How do I find and subscribe?• How do I listen to or view?• How do I produce one?• How much does it cost?• What is copyright, how does it affect me?
Session 2
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What is a podcast?Two files are required for a podcast
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Media file RSS feed (file)
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What is a podcast?Audio Podcast
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What is a podcast?Enhanced Podcast
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What is a podcast?Video Podcast
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How do I find a podcast?Search a directory
iTunes store21
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How do I subscribe ?Click “Subscribe”
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How do I listen or view ?Use iTunes
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How do I listen or view ?Use a portable media player
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How do I produce a podcast?Step 1: Capture sound
• Location• Sound natural• Address the microphone correctly• Buy a good mic, holder, & cables• Use a mic preamp & A/D converter• Avoid mixers if possible• Remote interviews?• Practice and research
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How do I produce a podcast?Step 2: Record audio
Recorder
Computer & software30
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How do I produce a podcast?Step 3: Edit and process
Plugins
Multi-trackmixingEdit
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How do I produce a podcast?Step 4: Compress and upload
• File Transfer software (FTP or web browser)• Be careful of the size and # of viewers
- RSS files are small- Audio files are large- Video files can be huge
• Pick an Internet Service Provider- Traditional web hosting- Podcast packages- Podcast specific ISP
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How do I produce a podcast?Step 5: Create the RSS feed
<?xml version="1.0" encoding="UTF-8"?><rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">
<channel><title>HomeBot Robotics</title><description>Focused on serious robotics enthusiasts, every month we bring you the latest in
hardware, technology, and open source software. Hear suggestions from enthusiasts, interviews with technology researchers, and how-to tips for building your own mobile robots.</description>
<link>http://www.homebot-robotics.com/podcast.html</link><category>Podcasts</category><copyright>Copyright © 2007 HomeBot Robotics, Inc.</copyright><docs>http://blogs.law.harvard.edu/tech/rss</docs><language>en-us</language><lastBuildDate>Fri, 27 Jul 2007 13:30:41 -0400</lastBuildDate><pubDate>Fri, 27 Jul 2007 13:09:38 -0400</pubDate><itunes:subtitle>A geeky podcast for serious robotics enthusiasts</itunes:subtitle><itunes:summary>Focused on serious robotics enthusiasts, every month we bring you the latest in
hardware, technology, and open source software. Hear suggestions from enthusiasts, interviews with technology researchers, and how-to tips for building your own mobile robots.</itunes:summary>
<itunes:category text="Technology"><itunes:category text="Gadgets"/>
</itunes:category><itunes:category text="Games & Hobbies">
<itunes:category text="Hobbies"/></itunes:category><itunes:author>Allen</itunes:author>
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How much does a podcast cost?
Summary cost
• Free• Good value
- Production: if you own a computer, $500- Distribution: $100/year
• High end- Production: $5,000-$7,000- Distribution: $700/year
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What is copyright?
Copyright law - Applies to creative and expressive works such as performances, scripts, interviews, musical works and sound recordings.
Publicity rights - Controls how an individual’s voice, image or likeness is used for commercial purposes in public. Examples: interviews, performances, singing, appearances.
Trademark law - Protects consumers from being misled or deceived as to the source of goods and services, or the endorsement, sponsorship or affiliation of one good or service with another.
Five instances - permission is not required when you are using a:• Fact, an idea, a theory or slogan, title or short phrase.• Work that is in the public domain.• US Government work.• Fair use.• Creative Commons-licensed or “podsafe” content.
Secure rights and permissions
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What is copyright?
Fair use is copying any protected material (texts, sounds, images, etc.) for a limited and transformative purpose, like criticizing, commenting, parodying, news reporting, teaching the copyrighted work.
Judges typically consider four factors that are set forth in theCopyright Act in determining fair use:
• Purpose and character of your use• Nature of the copyrighted work• Amount and substantiality of the portion taken• Effect of the use upon the potential market
Fair use (Use caution, consult a lawyer)
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What is copyright?
Attribution - You may copy, distribute, display and perform the work and make derivative works based upon it only if you give the author or licensor credits in the manner specified by these.
NoDerivatives - You may copy, distribute, display and perform only verbatim copies of the work, not derivative works based upon it.
NonCommercial - You may copy, distribute, display, and perform the work and make derivative works based upon it only for noncommercial purposes.
ShareAlike - Licensees may distribute derivative works only under a license identical to the license that governs your work
Creative Commons licensing
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Manual page:
Netcasting
Podcasting
Webcasting
Make aPodcast
Session 1 (45)
Session 2 (45)
Session 3 (45)
Break (15)
Break (15)
Netcasting
Manual page:
Netcasting
Podcasting
Webcasting
Make aPodcast
Session 1 (45)
Session 2 (45)
Session 3 (45)
Break (15)
Break (15)
Netcasting
Manual page:
Create your first audio podcast• Planning• Record and edit the audio• Compress and tag the audio• Create the RSS feed• Publish• List it in a directory
Session 3
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• Research the topic• Select a format• Choose podcasting hardware• Choose podcasting software• Identify annual costs
PlanningExample: HomeBot Robotics
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PlanningWelcome message
“Hi. Welcome to the HomeBot Robotics podcast. I’m your host Allen.
You know, a lot of people think building robots is for kids ... and other people think it’s for scientists. Ok - they’re both right - but there’s a middle ground; one with a large community of serious, amateur robotics enthusiasts like us.
Our HomeBot Robotics podcast promises to bring you the latest in hardware, technology, and what’s happening with open source robotics software. Our mission at Homebot is to make personal mobile robotics available to the masses by providing affordable and robust hardware building blocks, coupled with open source software solutions to get robotics enthusiasts and researchers jumpstarted.
We’re geeky - and have a pretty wry sense of humor - but you’ll always take away great ideas from our ten-minute podcast. We’ll bring you:
o Ideas and How-to suggestions for creating your own mobile robots
o Commentary on news and events in the world of roboticso A peek into our plans for cool and interesting new robotics building blocks.
So join us. Send us your ideas! If you like the podcast, tell a friend. We want to produce your show – one that helps all of us build the amateur robotics community.”
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Record and edit the audioRecord and edit
• Quit all unused applications on your computer.• Record using an uncompressed WAV (PC) or AIFF (Mac) format, not MP3.• Record thirty seconds of silence. This can be useful during editing.• Watch the recording levels. Stay close but under maximum volume to avoid
losing (clipping) loud audio.• If you make a mistake, pause, then say your thought again. Leaving
a pause will help when you cut the bad phrase during edit.• Make a test recording. Catch mistakes now, not later during editing.
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Compress and tag the audioImport into iTunes and compress
Preferences
After compressing
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Compress and tag the audioAdd ID3 tags
Add tagsAdd graphic
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Create an RSS feedIf you used an RSS application
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PublishUse a free account with a podcast ISP
Switchpod Control panel
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PublishUpload the media, add RSS info
Upload Add episode info
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PublishView the RSS feed
Web browserRSS feed
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PublishView the RSS feed
iTunes
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List in a directorySubmit to iTunes
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List in a directorySubmit to iTunes
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• Go to the end and work backwards.• Does it need to be live?• Decide on your purpose.• Quality vs. cost• Be committed.• Be yourself. Have fun!
Closing thoughts
Manual page:
Netcasting
Podcasting
Webcasting
Make aPodcast
Session 1 (45)
Session 2 (45)
Session 3 (45)
Break (15)
Break (15)
Netcasting
Manual page:
• Doug Foster• dfoster@performance-podcasts.com• www.performance-podcasts.com• info@e-nc.org• http://e-nc.org/encManuals.asp
(Netcasting manual)
Plase contact us with questions
Manual page:
Thank you!
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